Axel Sukianto

I partner with early-stage B2B SaaS companies with growth marketing strategy and execution.

Specifically, I help early-stage startups work on:
• Setting up the "infrastructure" for marketing and growth, including the marketing funnel, demand generation, and inbound processes.
• Identifying your best growth marketing channels via experimentation
• Gap analysis of your current marketing processes for sales-led and product-led companies

I am working with (or have worked with) early stage companies, including:
• Bootstrapped B2B SaaS financial tech startup in Australia
• Seed stage B2B SaaS medical tech startup in Australia
• Seed stage B2B SaaS construction tech startup in Australia 
• Seed stage B2B SaaS communications tech startup in Australia
• Series A B2B SaaS marketing tech startup in Australia

Fractional Growth Marketing Director

Generate

Generate is the #1 B2B marketing community in Australia and New Zealand.

If you are an in-house marketer based in ANZ, check out our website here: https://www.generate.community

Founder

UpGuard

In my role, I am responsible for growth marketing, demand generation, content marketing, SEO, and marketing operations.

Marketing Director, Demand Generation

About UpGuard
UpGuard is a cybersecurity platform that helps global organizations prevent data breaches, monitor third-party vendors, and improve their security posture. UpGuard uses proprietary security ratings, world-class data leak detection capabilities, and powerful remediation workflows to proactively identify security exposures for companies of all sizes.

Marketing Manager

Horangi Cyber Security - a Bitdefender company

In my role, I led the marketing team at Horangi, which includes demand generation, digital marketing, SEO, marketing operations, and PR activities.

Horangi Cyber Security is a Singapore-based CREST-accredited company backed by a team of global cyber security experts in Asia and trusted by Industry leaders such as GOJEK, MoneySmart, PropertyGuru and Tiket.com.

Cisco

In my role, I was responsible for partner marketing activities (including marketing-to, marketing-with, and marketing-through all Cisco channel partners in Asia Pacific). 

Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected.

Partner Marketing Manager

Cisco Meraki

In my role, I am responsible for all things marketing, including demand generation activities and channel marketing campaigns in the Asia Pacific region.

Cisco Meraki offers a comprehensive portfolio of cloud-managed IT solutions designed
to work together to help deliver a modern network that is powerful, reliable, and easy
to manage.

Dropbox

In my role, I was responsible for various aspects of the small & medium business market in Asia Pacific, including:
- Growth of the SMB market of Dropbox and Dropbox Business in Asia Pacific through marketing campaigns, scaled initiatives, and data-driven projects
- Manage inbound leads for the SMB market of Dropbox and Dropbox Business in Asia Pacific
- Reporting on various the sales operational levers of the business, including via Salesforce reporting

Dropbox is a home for all your photos, docs, videos, and files. With 500 million signups under our belt, it’s exciting to see Dropbox connecting people around the world with everything that’s important to them.

APAC Marketing

Clayton Utz

I was a Lawyer in the Corporate / M&A group, with a primary focus on Private Equity transactions. I represented both local and international private equity funds in Australian transactions including fund structuring, mergers, acquisitions, corporate restructuring and IPOs. 

During the 3 years in my role, I worked on some of Australia’s largest and most complex legal transactions, which included:
- MYOB and Bain Capital on the IPO of MYOB, an AUD800 million IPO;
- Pacific Equity Partners in block trades of publicly traded companies Spotless and Veda.

Clayton Utz is a top-tier Australian commercial law firm. As a full-service commercial law firm, Clayton Utz has lawyers around the country with diverse and broad-ranging legal experience, across a range of industry sectors.

Lawyer

Paralegal in the Workplace Relations & Safety group of Clayton Utz, Sydney.

Paralegal

Summer clerkship rotations in the following groups of Clayton Utz, Sydney:
- Intellectual Property Litigation, and 
- Corporate M&A (Equity Capital Markets)

Summer Clerk

b2b saas marketer in australia | marketingcareers.com.au

over the past decade, I have worked with marketing and growth teams in b2b saas in australia 🇦🇺 and apac 🇸🇬 🇮🇩 to drive revenue with customer-focused marketing campaigns.

axel sukianto

Viable Innovation Hub

Responsibilities:

 - Develop and execute product marketing strategies: Collaborate with cross-functional teams to create comprehensive marketing plans that align with product goals, target customer segments, and market trends. Drive the execution of these strategies to maximize product adoption and revenue growth.

- Foster product-led growth by optimizing product onboarding processes and driving user adoption to increase customer retention.

- Implement a robust product analytics framework to track user behavior, gather customer feedback, and leverage insights for data-driven decisions to enhance product features and drive product-led growth.

- Product positioning and messaging: Develop compelling product positioning and messaging that differentiates our products in the market. Clearly articulate the value proposition and unique selling points of our products to target customers, ensuring effective communication across various channels.

- Go-to-market (GTM) planning and execution: Lead the GTM strategy and execution for new product launches and feature releases. Coordinate with cross-functional teams, including product management, sales, and marketing, to ensure successful product launches and seamless market entry.

- Content creation and marketing collateral: Create compelling content such as product brochures, case studies, whitepapers, blog posts, and website content. Develop marketing collateral that supports the sales process and enhances brand positioning in the market.

- Customer advocacy and feedback: Act as the voice of the customer internally, advocating for customer needs and preferences. Gather customer feedback, conduct surveys, and analyze customer data to improve product offerings and enhance customer satisfaction.

Product Marketing Lead

GrowthRocks

GrowthRocks is one of the top Growth Hacking Agencies internationally and ranks #1 worldwide for the term “growth hacking agency”. In charge of establishing growth strategies by implementing data-driven processes in order to help startups and well-established companies to achieve rapid and sustainable growth. My responsibilities include:

- Holistic Digital Marketing Strategy (Growth Plan)
- Copywrite, edit and proofread engaging copy for social media, email, paid media and blogs
- Social media management
- Report to clients' campaign insights and recommendations for next steps 
- Distribute content through channels like social media, email, communities and outreach
- Inbound Marketing Stack 
- Inbound & Outbound Marketing strategies
- Web analytics & insights
- Data Analysis and Monitoring
- SEO Website Health Check Reports

Growth Marketing Engineer

Prince Silvero SA

➧ Formulated marketing strategies and marketing plans for 3 business units (Jewelry, Decoration Items – Gifts and Visseti) brand) in line with company’s objectives. Coordinated new product launch activities with full ROI accountability. 
➧ Managed operational production budget, ensuring a continuous effective and economical allocation of resources.
➧ Contributed to new product development by defining product quality standards and designs that corresponded to changing market trends and consumer demand. 
➧ Coordinated procurement planning activities and conducted international supplier research; negotiated lucrative agreements for the purchase and import of material for the creation of new products. 
➧ Negotiated with suppliers in China, Italy, Germany and Spain, formulated credit policies, monitored and planned payments that enhanced cash flow.
➧ Formulated and managed short-term and long-term BTL activities, exhibition planning, marketing material, and newsletter campaigns.
➧ Planned and monitored the execution of ATL activities, advertising campaigns, TVC / radio contests, special PR events and sponsorships, media planning, and advertising.  
➧ Orchestrated activities for participation at exhibitions in Greece and abroad with a focus on building relations with new suppliers and to promote company’s brand and product awareness in the domestic and international market.  
➧ Oversaw the development process of marketing material for over 5000 product codes. 
➧ Partnered with the Sales and Production department to create strategies and procedures for product development.

➧ Developed the brand marketing strategies to establish strategic direction and product positioning; worked closely with the sales and commercial departments. 
➧ Performed market research and competition analysis to identify the company’s competitive edge for specific collection and production lines.

Brand Marketing Manager 

Product Manager

Assistant Product Manager

Strategic Management Consultants

Project Manager

Coca-Cola Hellenic Bottling Company

Merchandiser

I am a T-Shaped Marketer focusing on company growth, able to create performing and customized Digital Marketing Strategies and convert organic traffic into customers. I help startups and companies using content and strategic marketing to reach Growth KPIs through creating value, generating and maximizing conversions, optimizing websites and data-driven marketing processes.

🔎 🎨 Full-stack marketer who can lead both strategic product marketing and data-driven demand generation in SaaS companies. 

🚀 Experienced in helping product-led growth / self-serve companies go upmarket with a sales team, as well as transitioning sales-led companies to PLG

🪂I started traveling when I was 18 years old & since then I have never stopped. This international mindset, combined with my strong ambition & continuous search for new challenges, pushes me every day across the border.

I exhibit passion in my work and I am the person who can orchestrate all phases of marketing by offering market insight, team leadership and strategic decision-making. 

My core strengths include my ability to: 
▸ Formulate innovative marketing strategies 
▸ Manage multidisciplinary teams and provide Leadership
▸ Drive business growth 
▸ Handle high-pressure decision making
▸ Develop budgets, perform market planning and forecasting
▸ Execute Roll-Out activities / New Product Launches
▸ Apply superior planning & organization skills to reach objectives

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Key Words: Marketing Management | Marketing Plans | Product Development | Market Expansion | Business Growth | Team Leadership | Competition Analysis | International Markets | ROI Leverage | SEO | Growth Hacking | Content Marketing | Product-Led-Growth |

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The Battle

axel sukianto

Konstantinos Choutos 🥑

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