Axel Sukianto

I partner with early-stage B2B SaaS companies with growth marketing strategy and execution.

Specifically, I help early-stage startups work on:
• Setting up the "infrastructure" for marketing and growth, including the marketing funnel, demand generation, and inbound processes.
• Identifying your best growth marketing channels via experimentation
• Gap analysis of your current marketing processes for sales-led and product-led companies

I am working with (or have worked with) early stage companies, including:
• Bootstrapped B2B SaaS financial tech startup in Australia
• Seed stage B2B SaaS medical tech startup in Australia
• Seed stage B2B SaaS construction tech startup in Australia 
• Seed stage B2B SaaS communications tech startup in Australia
• Series A B2B SaaS marketing tech startup in Australia

Fractional Growth Marketing Director

Generate

Generate is the #1 B2B marketing community in Australia and New Zealand.

If you are an in-house marketer based in ANZ, check out our website here: https://www.generate.community

Founder

UpGuard

In my role, I am responsible for growth marketing, demand generation, content marketing, SEO, and marketing operations.

Marketing Director, Demand Generation

About UpGuard
UpGuard is a cybersecurity platform that helps global organizations prevent data breaches, monitor third-party vendors, and improve their security posture. UpGuard uses proprietary security ratings, world-class data leak detection capabilities, and powerful remediation workflows to proactively identify security exposures for companies of all sizes.

Marketing Manager

Horangi Cyber Security - a Bitdefender company

In my role, I led the marketing team at Horangi, which includes demand generation, digital marketing, SEO, marketing operations, and PR activities.

Horangi Cyber Security is a Singapore-based CREST-accredited company backed by a team of global cyber security experts in Asia and trusted by Industry leaders such as GOJEK, MoneySmart, PropertyGuru and Tiket.com.

Cisco

In my role, I was responsible for partner marketing activities (including marketing-to, marketing-with, and marketing-through all Cisco channel partners in Asia Pacific). 

Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected.

Partner Marketing Manager

Cisco Meraki

In my role, I am responsible for all things marketing, including demand generation activities and channel marketing campaigns in the Asia Pacific region.

Cisco Meraki offers a comprehensive portfolio of cloud-managed IT solutions designed
to work together to help deliver a modern network that is powerful, reliable, and easy
to manage.

Dropbox

In my role, I was responsible for various aspects of the small & medium business market in Asia Pacific, including:
- Growth of the SMB market of Dropbox and Dropbox Business in Asia Pacific through marketing campaigns, scaled initiatives, and data-driven projects
- Manage inbound leads for the SMB market of Dropbox and Dropbox Business in Asia Pacific
- Reporting on various the sales operational levers of the business, including via Salesforce reporting

Dropbox is a home for all your photos, docs, videos, and files. With 500 million signups under our belt, it’s exciting to see Dropbox connecting people around the world with everything that’s important to them.

APAC Marketing

Clayton Utz

I was a Lawyer in the Corporate / M&A group, with a primary focus on Private Equity transactions. I represented both local and international private equity funds in Australian transactions including fund structuring, mergers, acquisitions, corporate restructuring and IPOs. 

During the 3 years in my role, I worked on some of Australia’s largest and most complex legal transactions, which included:
- MYOB and Bain Capital on the IPO of MYOB, an AUD800 million IPO;
- Pacific Equity Partners in block trades of publicly traded companies Spotless and Veda.

Clayton Utz is a top-tier Australian commercial law firm. As a full-service commercial law firm, Clayton Utz has lawyers around the country with diverse and broad-ranging legal experience, across a range of industry sectors.

Lawyer

Paralegal in the Workplace Relations & Safety group of Clayton Utz, Sydney.

Paralegal

Summer clerkship rotations in the following groups of Clayton Utz, Sydney:
- Intellectual Property Litigation, and 
- Corporate M&A (Equity Capital Markets)

Summer Clerk

b2b saas marketer in australia | marketingcareers.com.au

over the past decade, I have worked with marketing and growth teams in b2b saas in australia 🇦🇺 and apac 🇸🇬 🇮🇩 to drive revenue with customer-focused marketing campaigns.

axel sukianto

NOWJOBS

Leading NOWJOBS has been an extraordinary journey, building from scratch an HR tech company active in Belgium, the Netherlands, and France. With the acquisition of Paris-based StaffMe in 2022, we expanded our reach further, building a powerful presence across Europe. Through incredible highs and challenging lows, including the COVID pandemic, our resilient, product strategy and dynamic team has kept us moving forward.

Key Achievements:

*Product Strategy Leadership* : Directed the product strategy and roadmap, covering idea generation, business case analysis, and feature prioritization to drive market alignment with a focus on growth, scalability and search innovation.

*Expansion into European Markets* : Led NOWJOBS’ expansion into four countries, with a successful acquisition of StaffMe, enhancing our European footprint in HR tech from a product point of view. This includes overcoming the legal and digitalization hurdles for each of these countries. 

*Project Leadership* : Managed projects from concept through business case analysis, requirements analysis, development and result follow-up, while transitioning to overseeing and validating the work of the product team.

*Collaborative Innovation* : Cultivated a collaborative environment with House of HR, pushing boundaries in innovation and HR tech.

Looking forward to pushing NOWJOBS to new heights, driving innovation, and expanding our impact in the HR tech landscape.

Co-Founder & Principal Product Manager

Free University of Bozen-Bolzano

Joining as a visiting researcher on a projects with "AI at software startups" as focus to contribute and advance research with my experience in AI and startups, blending both academic and practical insights. Here topics on product management, feature validation, AI in operational processes, hybrid, remote working and building AI proof of concepts will be part of the shared responsabilities.

Visiting Researcher

Ghent University

PhD research focused on pragmatic product management at software startups. 
Promotor: Frederik Gailly (Ghent University, Director of Education)
Co-promotor: Yannick Dillen (Vlerick Business School, Professor Entrepreneurship)
Commission: Geert Poels, Petra Andries & Michael Verdonck (Ghent University)
Academic profile: https://www.researchgate.net/profile/Frederic-Pattyn

Key Achievements:

- ResearchGate: Research Score is higher than 99% of members who first published in 2023
- ResearchGate: Research Score is higher than 68% of members on the topic Software Engineering.

- 6 conference papers on the topic of product management, the challenges and solutions regarding requirements prioritization (including business case analysis, financial metrics ...)

- Conference speaker for ~100 product managers as thought leader related to key activities of a product manager (PR_D_CT DAY)

- Two publications in American Journal of Engineering and Technology Management on the role of the product manager

- Publication about AI in the Journal of Data Science and Intelligent Systems

- Reviewer for European Conference on Information Systems (ECIS) 2024, Journal Technological Forecasting & Social Change (impact factor: 12.0) ...

Doctoral Researcher (Product Management at Startups)

Vlerick Business School

- Guest lecturer for the New Product Development program
- Industry Jury for the Executive MBA program

Guest Lecturer

ISPMA

As a ISPMA Fellow with a focus on product management at software startups Frédéric will contribute to this field by helping out with their syllabus and books on the topic.

Product Management at Software Startups Fellow

Start it Accelerate | @KBC

Partnering up with Start it @ KBC to support the next generation of startups with their product management challenges while making the biggest doctoral research of its kind possible. 

Join the study by filling out the following short survey: https://forms.gle/xV8RtvAcSK4xKryv6

Product Management Mentor

Aquila Ventures

At Aquila Ventures we believe anyone can achieve their entrepreneurial dream. Aquila Ventures drives on the prospect of helping someone achieving his or her entrepreneurial dream. We have the knowledge to get your venture to the next level.

Founder & Software Startup Product Manager

Supporting this amazing startup focused on making it possible to fully automated and digitalize the administrative processes required to setup a company (in Belgium). This is very nice Fintech that's going to capitalize on the Belgian bureaucracy challenges and the renewed corporate legislation. This opportunity is being executed via Aquila Ventures.

Product Management Consultant @ Bizantium

Amazing #fintech #start-up; they launched their #trader competition in 12/2020 and make 2021 the year of acceleration with their #follower #core #MVP. It's the first fully-automatic social #crypto #trading platform with real crypto currency. The investments are never stored on Tycoon which is unique. Earn even more when using their own #TYC #token.

Product Manager @ Tycoon.io

House of HR

Co-Founder & Principal Product Manager @ NOWJOBS

Co-Founder & International Product Manager @ NOWJOBS

In 2016 he got requested if he would love to become the product manager of the next big digital innovation within the House of HR: NOWJOBS and build the virtual HR office from scratch. He's responsible for the vision (roadmap), inception & execution of NOWJOBS. Want to know more: 

* website: https://www.nowjobs.be/
* download app store: https://itunes.apple.com/app/nowjobs/id1185510866
* download paly store: https://play.google.com/store/apps/details?id=com.houseofhr.nowjobs

We made the news! Thank you VTM for the great coverage; check it here: 
https://nieuws.vtm.be/video?aid=241343

Co-Founder & Product Manager @ NOWJOBS

As a project manager, he's the person responsible for leading a project from its inception to execution. This includes planning, execution and managing the people, resources and scope of the project. Project managers must have the discipline to create clear and attainable objectives and to see them through to successful completion. The project manager has full responsibility and authority to complete the assigned project. Visit our website: http://be.accent.jobs/nl

IT Project Manager @Accent Jobs

Functional Analyst @Accent Jobs

Version Lens

Leveraging extensive product management expertise and insights from my academic research, I’m thrilled to serve as an advisor for a forward-thinking team building a product by and for product managers. In this role, I support the founders by refining the product's strategic direction, ensuring alignment with industry best practices, and providing valuable input rooted in the latest research and trends.

Key Contributions:

- Research-Informed Product Insights: Integrating academic research to guide feature validation and prioritization, while improving the product’s relevance and impact for product managers.

- Strategic Product Guidance: Advising on product vision, positioning, and roadmap development to align with market needs and drive long-term success.

- Experienced Product Leadership: Drawing on years of hands-on product management to mentor and support founders, helping them navigate complex challenges and bring meaningful innovation to the product management landscape.
  
This advisory role enables me to blend academic insights with practical experience, contributing to a unique product that enhances the work of product managers everywhere.

Advisory Board Member

Paralect Accelerator

As a member of the Board of Advisors, Frédéric provides feedback and guidance from his product management experience to have an impact on the internal and external early-stage startups Paralect Accelerator take on. Paralect Accelerator grows own ideas to real businesses, as well early-stage startups with an investment of $125.000 in full product team worth for 6.25% equity.

Member of The Board of Advisors

Driven by an entrepreneurial mindset, Frédéric blends strategic insight with decisive action, fostering strong team collaboration and results. As an INTJ 'Architect,' he combines analytical rigor with hands-on leadership, guiding teams from idea validation to MVP development to product market fit to multinational scaling. As founder of Aquila Ventures and a key figure in NOWJOBS' product vision and expansion, he brings people-centric, data-driven solutions to complex challenges. Now pursuing a doctorate in product management, (including requirements engineering and the use of artificial intelligence) for software startups, Frédéric remains committed to impactful work, balancing professional growth with personal well-being.

taplio

The Battle

axel sukianto

Frédéric Pattyn, EMBA

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