Axel Kaletka ☕

Fondateur du Café du market', la communauté des marketeurs B2B | Podcast & Newsletter

Entre et installe-toi, bienvenue au Café du market' ☕️

Quand on est le premier marketeur d'une entreprise ou qu'on accède à de nouvelles responsabilités de head of, CMO... on se sent parfois perdu et isolé sur son poste.

Mais tu n'as pas à d'être seul, d'autres sont passés par là !

Le Café du market, c'est la communauté réservée aux marketeurs B2B. Partage des conseils techniques, demande et reçois du feedback sur tes idées et échange autour des dernières tendances marketing du moment !

Devenir membre te donnera accès à :

- Un espace d'échanges entre marketeurs B2B
- Un centre de ressources exceptionnelles
- Des événements live exclusifs

Rejoins-nous et donne un coup d'accélérateur à ta carrière !

Et si tu veux progresser en marketing B2B, découvre :

☕ Mon podcast, Le café du market' : https://podcast.ausha.co/le-cafe-du-market

☕ Ma newsletter hebdo, Marketing recipes : https://marketingrecipes.substack.com/

Inbound Marketing B2B

✅ Identification et compréhension de votre client idéal (ICP)
✅ Définition des messages et de la stratégie adaptée pour les délivrer
✅ Définition et planification de la stratégie de contenus (blog, livres blancs, webinars, cas clients, emailing et newsletter, etc.)
✅ Génération de leads et lead nurturing
✅ Mise en place d'outils de marketing automation
✅ Identification et mise en place des KPIs pertinents pour votre activité

I guide early and growth-stage SaaS/tech firms in scaling their growth, and product marketing efforts.

• Construction of the growth roadmap 
• Market and product launch
• Go-to-Market strategy 
• Sales enablement
• Positioning
• Messaging
• Product market fit
• Competitors analysis
• Acquisition and growth
• Identification of untapped potentials

Skills:
• Growth, Demand Gen, Product Marketing, Marketing Strategy, Go-to-Market, Storytelling, Positioning, Messaging, Product Adoption, Customer Retention, Field Marketing, Customer Marketing, Advocacy

Working only with SaaS and Tech companies.

Product Marketing Consultant / SaaS B2B Marketing

Bulldozer

👷🏻‍♂️ Bulldozer is a freelancers squad that maximizes revenue generation for SMEs and Scale-Ups through access to tailor-made “growth” teams.

To achieve this, we rely on a hybrid agency/squad model that allows us to access the best talents in the market and act on all the performance levers of companies (Outbound, Paid, SEO, ABM, RevOps, Data…).

Head of Growth Freelance

SAP Concur

Concur is an SAP SaaS solution that provides travel and expense management services

My role: Collaborate with the leadership teams of the Benelux and Nordic markets to correctly position SAP Concur solutions, relay product needs, contribute to the GTM plan to ensure sales targets for the products are met.

My impact:
- Analyzed high-value product performances and created associated GTM plans
- Provided market insights and product evolution requests to PM
- Presented the product roadmap at a client event in Stockholm
- Relaunched an additional product for procurement in Europe
- Organized and spoke at a user client workshop in Paris
- Negotiated pricing with finance
- Developed new competitive messaging
- Enabled sales teams through sales enablement

Missions:
- Go-to-market: Built plans to maximize revenue from new and existing products in collaboration with sales, pre-sales, marketing teams
- Positioning, segmentation, personas, messaging: Highlighted unique value through materials (product decks, playbook, use cases, videos, guides...)
- Competition & market trends: Delivered battle cards, shared insights to drive product
- Sales enablement: Created training materials and sales pitch deck

Senior Product Marketing Manager (Benelux & Nordics)

Concur is an SAP SaaS solution that provides travel and expense management services.

My role: Contribute to ARR generation on the customer installed base in France, manage the customer lifecycle, showcase the value of solutions for better adoption, ambassador program.

My impact:
- Developed product campaigns to increase cross-selling/upselling sales
- Created educational content to improve the experience and strengthen customer loyalty
- Organized, and presented a series of 30 webinars for clients
- Organized an event for clients with Thierry Marx (+80 guests)
- Built a community through the onboarding of new clients
- Moderated a customer testimonial roundtable with 4 guests
- Developed a customer nurturing program on Marketo
- Created over a dozen new testimonials

Missions:
- Organizing webinars, roundtables, community events
- Campaigns to increase ARR coming from customers (cross-sell, upsell) and to prevent churn 
- Customer-Facing content: landing pages, email copies, newsletters, blog posts, customer stories and videos
- Event management : plan and organize local events for customers, ran webinars
- Community: rebuild a community between customers to share experiences, tips & tricks
- KPI reporting: through pipeline analysis and client funnel
- Budget management

Client Marketing Manager (France)

In charge of relaunching a product for the EMEA market
Delivered: GTM strategy, messaging, positioning, buyer personas, playbook, sales enablement, marketing campaign

Product Marketing Manager Fellow

Lectra

Lectra offers SaaS, equipment, data and services for fashion, automotive, and furniture companies.

Missions : 
Campaigns: developed global marketing campaigns (product launches, sales pitch decks,
nurturing, lead generation)
Marketing automation : emailing and landing pages on Marketo
Content marketing: website, PR, e-books, videos, sales tools, clients’ testimonies…
Project management: defined project plan and deliverables, budget, KPIs tracking
Event management : organized the yearly customers event in Bordeaux (France) with +80 customers coming from all around the globe + product launch with press and subsdiaries
Collaboration with freelancers and agencies

Marketing Campaign Manager - Fashion and Apparel (Global / HQ team)

Launch global marketing campaigns in B2B 
Lead generation and inbound marketing campaigns with Marketo
Follow up campaign results and KPI analysis, number of leads generated
Content creation: videos, brochures, white papers, banners, website, social network, factsheets, customer stories
Organize yearly event for journalists and clients - 100 people
Manage corporate media plan for automobile sector

Marketing Project Manager - Automotive (Global / HQ team)

DOLMEN CHINA

Missions: 
- Marketing supports to boost sales: brochures, case studies, website, blog...
- Community management / Social Media
- Marketing strategy
- Field marketing
- Email marketing
- Lead generation
- Internal communication
- Inbound marketing
- Customers Relationships
- Project management
- Account management

Achievements:
- Launched new corporate website 
- Successfully implemented an ERP to control worklfow, costs, projects and clients
- Proactively built the previously nonexistent marketing & strategies sides of the company by implementing standard operating procedures, introducing marketing initiatives and strategies and providing creative solutions 
- Improved and modernized the corporate image & messages through new website and social media
result: developed brand awareness
- Created and managed communications: marketing materials, web content, presentations to create positive customer engagement while driving leads and sales
- Developed new business and maintained relationships with key clients by creating tailor made solutions

Marketing Strategy Manager

World Events Agency

Events organizer (exhibitions, conferences, events) since 2004 in China, WEA created the CIBAS, a business private aviation show in Beijing and the Expat Show, which gathers companies & services for expatriates in Shanghai.

Missions: 
- Marketing supports (press, exhibitors, visitors, sales)
- Community management / Social media
- Marketing plan (exhibitors and visitors) 
- Email marketing 
- Public relations
- Customers relationships
- Lead generation
- Event management
- Managed a team of 3

Achievements:
- Led successful marketing campaign: the 7th edition of the Expat Show in 2013 - 120 exhibitors & 9,700 visitors attended
- More than 35 strategic partnerships signed
- Increased website traffic and online registration by 30% over the last month

Marketing & Communication Manager

LVMH

Marketing Intern

Your SaaS or startup is revolutionizing the industry and it's time to: 
- Launch a product or feature
- Expand into new markets
- Get more customers
- Stand out from competition

So, let's talk! ⬇️

With 12 years of experience in B2B marketing internationally (France, Asia, Europe, USA), I help SaaS and tech startups accelerate their growth.

I am a Fractional Marketing Manager and Product Marketing Consultant. 

With your marketing team or directly with founders, I implement tailored marketing strategies to address your specific goals.

Ready to take off? 🚀

Send me a DM and we can chat.🙏🏼

I can’t wait to hear from you.

taplio

The Battle

Axel Kaletka ☕

Olivia Lehmann

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