Axel Kaletka ☕

Fondateur du Café du market', la communauté des marketeurs B2B | Podcast & Newsletter

Entre et installe-toi, bienvenue au Café du market' ☕️

Quand on est le premier marketeur d'une entreprise ou qu'on accède à de nouvelles responsabilités de head of, CMO... on se sent parfois perdu et isolé sur son poste.

Mais tu n'as pas à d'être seul, d'autres sont passés par là !

Le Café du market, c'est la communauté réservée aux marketeurs B2B. Partage des conseils techniques, demande et reçois du feedback sur tes idées et échange autour des dernières tendances marketing du moment !

Devenir membre te donnera accès à :

- Un espace d'échanges entre marketeurs B2B
- Un centre de ressources exceptionnelles
- Des événements live exclusifs

Rejoins-nous et donne un coup d'accélérateur à ta carrière !

Et si tu veux progresser en marketing B2B, découvre :

☕ Mon podcast, Le café du market' : https://podcast.ausha.co/le-cafe-du-market

☕ Ma newsletter hebdo, Marketing recipes : https://marketingrecipes.substack.com/

Inbound Marketing B2B

✅ Identification et compréhension de votre client idéal (ICP)
✅ Définition des messages et de la stratégie adaptée pour les délivrer
✅ Définition et planification de la stratégie de contenus (blog, livres blancs, webinars, cas clients, emailing et newsletter, etc.)
✅ Génération de leads et lead nurturing
✅ Mise en place d'outils de marketing automation
✅ Identification et mise en place des KPIs pertinents pour votre activité

CMO at Crisp IM

Helping post-PMF SaaS Founders with low to no inbound marketing skills to scale their operations. Interested? Hit "follow me" button 🫶

Former developper, I've moved on to the "other side" while learning marketing and business in a French Business School.

Thanks to multi-disciplinary skills, I'm able to work on the whole customer lifecycle to build sustainable growth. 

Passioned for innovation and entrepreneurship, I'm helping SMBs to change the way they create multichannel customer support experiences with their users at Crisp, a leading solution in the customer support industry over the world.

Join me here too: https://twitter.com/Ant0ine_Gt

Antoine GORET

Super proud to see this new born come to life! Hugo is our very concrete answer to the AI Agentic era. Below is the story that made it happen 👇👇

12 months ago, churn was exploding at Crisp, AI features we offered were not amazing, and new comers kept popping all around.

But most of all, the AI-narrative was all around.

And we were not part of this story.

Not because we wouldn't, but because we were limited.

We needed to do something if we wanted to make Crisp strive for the next 10 years.

12 Months ago we decided to trash aways thousands of lines of codes and rebuilt of one of core proposition value to fit in the world we live in.

And today, It's time to welcome Hugo AI Agent

Hugo is your new best support teammate. 

It acts in silence, day and night, resolving conversations you don't see, while you only focus on conversations you need to deal with.

But the truth is, we didn't exactly built it from scratch, no.

We leveraged what made us famous at Crisp : our infrastructure.

Hugo AI Agent is not powered by your DIY workflow built on top of n8n or Zapier, no.

It already support the most active and innovative brands worldwide.

And it does not only resolves conversations.

It automates tasks end-to-end thanks to it's one-click integrations with tools such as Stripe, Shopify or custom MCP server.

Hugo is now available to each and everyone, either you're a Crisp customer or not.

Give it a try at https://hugo.ai

To celebrate our release, we're also live on Product Hunt, go help us out!

Antoine  GORET

Yesterday, we went all in at the AI Day at STATION F. For the first time, we created a physical-oriented activation strategy as part of Hugo AI Agent release. Here is what we did ⬇️ 

Thanks to France Digitale we launched Hugo AI Agent in Paris and show how AI is transforming customer support.

To do so, we leveraged two main events.

First one, dedicated to No-Code France: the most important no-code community in France.

It was the opportunity for us to demonstrate the strength of Hugo AI Agent combined with no-code platforms such as Make or n8n to automate tasks end-to-end.

This is how you unlock the true power of an AI Agent.

Not only does it answer. It also automate tasks.

And you can do it without a single line of code!

The next day, we went to STATION F for a big event organized by France Digitale.

During the day Baptiste Jamin spoke the truth about how we built Hugo AI Agent to be efficient, scalable, trustworthy and reliable.

Unfortunately couldn't watch any other conferences but Thomas Detambel did quite a good sum-up, check it out!

Most importantly, it was a great time to gather with partners and customers who were coming from all around France.

If you want Hugo AI Agent and Crisp SWAG delivered to your doorstep, ping me!

We released Hugo AI Agent yesterday. And it went live everywhere. A few statistics below from launch day:

- 1450 customers gathered during Hugo AI Agent Webinar
- 600 automated conversations by Hugo AI Agent on Crisp Workspace
- 439 upvotes on Product Hunt (finishing 2nd product of the day 🥲 )
- 3000 visits on Hugo.ai website
- Dozens of positive feedbacks and comments from customers and people from the tech commmunity.

Will circle back at the end of the week about business impact!

What's next?

We're going full wings on the transition from our old bot builder to the new Hugo AI Agent. A lot of work here to make sure the transition runs smooth.

We're going to publish amazing content over the next days to explain the why and how behind Hugo AI Agent.

A masterpiece cooked by Léo Pereira!

Stay tuned

Back in last dedember, we started beta testing Hugo AI Agent. Handling a beta is very hard. Here is how we did it at Crisp IM 👇 

Only those who have done it know it.

When you go in front of customers, you have a product that is not finished but good enough to be shown.

It breaks (hence why the beta) and you gotta be ok with this.

Baptiste Jamin told us « ok I need a very limited number of people we can trust to get early feedback » 

This is when I started reaching out to customers.

I didn’t even know myself how I should set it up.

But I figured it out while introducing the product to early beta users.

More than usage data, we managed to discover so many things that now fuel what Hugo AI Agent looks like:

- labels
- product experience
- designs
- onboarding
- pricing 

But what amazed me the most right now is how fast we have been able to cope with the feedback we gathered. 

On a daily basis, I was receiving messages on WhatsApp (because in my beta onboarding process I systematically shared my phone number to get closer with our beta user).

Sharing it with the team, either product feedback, bugs or UX feedback that fuels product design.

Everything was good to help us feed our vision and strategy.

Even the product marketing got helped a lot thanks to these feedback.

It’s been two days since we announced it publicly but it feels like forever.

Yesterday evening we celebrated our release with friends and partners. It felt so good.

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Une grande première plus que réussie pour nous chez Crisp IM à STATION F dans le cadre des AI DAY organisé par France Digitale 

Nous avons pu lancer Hugo AI Agent devant le monde entier, avec une intervention de haut vol de Baptiste expliquée ci-dessous. 

Beaucoup de beaux échanges et notamment avec Gabriel Attal et Paul Midy au sujet des innovations sous jacentes à notre nouveau produit.  

Pour retrouver notre communiqué de presse, cliquez ici: https://lnkd.in/eBCbkaJX

Hier, j'ai animé une masterclass aux AI Days sur la manière de construire des agents IA qui répondent rapidement et n'hallucinent pas.

La salle était complètement pleine à tel point que certaines personnes n'ont même pas pu entrer 😁

La session s'est concentrée sur ce qui casse réellement lorsque des agents d'IA arrivent en production sans préparation adéquate.

L'agentic AI n'est pas un outil unique qui fait tout.

C'est une chaîne d'outils spécialisés qui collaborent vers un objectif commun.

Quand l'un hallucine, toute la chaîne suit.

Les LLM actuels sont très puissants, mais probabilistes: Environ 80 à 85 % fiables.

Sur un cas de support client, cet écart compte beaucoup, et pour Hugo et Crisp, nous avons du entraîner pas moins de 7 modèles différents pour contourner ces limitations.

Merci à toutes celles et ceux qui sont venus, qui nous ont challengés et qui ont rempli la salle bien au-delà de sa capacité.

Pour en savoir plus sur notre dernier lancement, rendez-vous sur hugo.ai.

Pour accéder à notre kit presse, cliquez ici : https://lnkd.in/eMHCr-Ha

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The Battle

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Antoine GORET

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Antoine GORET's LinkedIn Performance

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