Axel Kaletka ☕

Fondateur du Café du market', la communauté des marketeurs B2B | Podcast & Newsletter

Entre et installe-toi, bienvenue au Café du market' ☕️

Quand on est le premier marketeur d'une entreprise ou qu'on accède à de nouvelles responsabilités de head of, CMO... on se sent parfois perdu et isolé sur son poste.

Mais tu n'as pas à d'être seul, d'autres sont passés par là !

Le Café du market, c'est la communauté réservée aux marketeurs B2B. Partage des conseils techniques, demande et reçois du feedback sur tes idées et échange autour des dernières tendances marketing du moment !

Devenir membre te donnera accès à :

- Un espace d'échanges entre marketeurs B2B
- Un centre de ressources exceptionnelles
- Des événements live exclusifs

Rejoins-nous et donne un coup d'accélérateur à ta carrière !

Et si tu veux progresser en marketing B2B, découvre :

☕ Mon podcast, Le café du market' : https://podcast.ausha.co/le-cafe-du-market

☕ Ma newsletter hebdo, Marketing recipes : https://marketingrecipes.substack.com/

Inbound Marketing B2B

✅ Identification et compréhension de votre client idéal (ICP)
✅ Définition des messages et de la stratégie adaptée pour les délivrer
✅ Définition et planification de la stratégie de contenus (blog, livres blancs, webinars, cas clients, emailing et newsletter, etc.)
✅ Génération de leads et lead nurturing
✅ Mise en place d'outils de marketing automation
✅ Identification et mise en place des KPIs pertinents pour votre activité

Narratempo

Content Manager & Ghostwriter Freelance

Do You Like That Song ?

I created the blog "Do You Like That Song?" in 2012, it deals with music news (electronic music, indie pop). I have develop this project autonomously, by professionalizing it with contacts in the music industry and by enriching its content (interviews, partnerships, events). Today, the blog attracts hundreds of daily visitors and gathers an active community on social media.

• Writing blog articles (Wordpress blog)
• Contact with labels, artists and promotion agencies
• Community management: Facebook, Twitter, Youtube, Soundcloud
• Organizing events: negotiating with managers of the venue, artists, and setting up a communication plan

Founder

RingCentral

RingCentral provides cloud communications and contact center solutions that make it easy to call, message, and meet with employees, customers, and everyone in between.

In coordination with our HQ and external agencies, I lead the PR efforts across international markets. My responsibilities include the localisation of press releases, the creation of thought leadership content and the management of paid media activities. 

Key achievements :
• + 30 % articles placed YoY
• 70 + articles placed (UK, FR, DE) on a survey done with Ipsos

International PR Manager

• Content: create content (white papers, case studies, videos...) integrated to marketing campaigns
• Editorial: manage editorial planning and write articles for the RingCentral Engage Digital blog
• Press relations: manage relations with press agencies, write content for the media (opinion pieces, expert opinions, press releases), monitor performance
• Social media: manage the company's B2B accounts (Twitter, LinkedIn, Facebook) and monitor their performance

Key achievements:
• Management of "Twitter chats" with customer service experts

Content & PR Manager

RingCentral Engage Digital enables companies to manage all their digital customer care channels within a single platform. RingCentral Engage Digital is based on a SaaS model and benefits from international exposure working with over 200 major players across 51 countries in the Telecom, Banking, Insurance, Utilities and Entertainment industries (Orange, Ooredoo, Deutsche Bahn, Banglalink, Proximus, SFR and many more).

Content Manager

Twenga Solutions 

• Editorial: write articles for the blog "Twenga Insights blog" (case studies, corporate announcements, ebooks, infographics...), choose topics and content format
• Press relations: prepare RP content (bylines, news comments, press releases), manage the RP calendar with the press agency, analyse press clippings
• Influencers outreach: develop relationships with e-commerce influencers to offer them Twenga Solutions content
• Social media : manage B2B social accounts (Twitter, LinkedIn, Facebook, Google Plus) and monitor their performance.

Marketing Associate

BEWARE

En parallèle de mon blog "Do You Like That Song?", j'ai rejoint l'équipe de rédaction du magazine Beware. Je rédigeais des chroniques musicales, créais des playlists, réalisais des interviews et contribuais à la préparation des évènements (afterwork, expositions).

Rédacteur musique

SEEN // Creative Contents

Seen, créée en 2009, est une agence marketing Music & Entertainment.
Activités: Conseil, Supervision Musicale, Production Vidéo, Partenariats, Activations Digitales, Expériences live.
Références: Chanel, Ice-Watch, Pernod Ricard, Carrefour, Longchamp...
http://www.agence-seen.com

MISSIONS:
- Prise en charge de la programmation musicale pour des clients de l’agence
- Suivi opérationnel des projets en cours
- Développement de la promotion de l’agence

Junior Project Manager

- IDOL -

• Contribute to relationships with platforms (prepare commercial information, sales points and commercial operations)
• Follow the labels’ releases schedules (promotion, digital strategy…)
• Study new projects and services, analyze sales figures

Commercial and digital marketing assistant

ePages

• Market Research on Southern Europe
• Manage the French community (Blog, Forum and local actions for social medias)
• Market studies and benchmarking
• Consulting with ePages resellers: write offer descriptions, create online demo shops, prepare emailing campaigns
• Prepare customer support material: video tutorials, quick start guides, blog articles

Marketing Assistant

Fnac

• Advised and helped customers in the movie and music departments
• Performed daily maintenance of the departments

Sales Internship

Monoprix

• Maintained shelves organised in housing and clothing departments.
• Achieved summer sales preparation in the housing department.
• Advised and helped customers.

Internship

✅ Creating content is essential for visibility — but not always easy.

Here are some common challenges I hear from clients:

→ Lack of time
→ Struggling to find original ideas
→ Difficulty putting thoughts into words

If you’re facing any of these, I can help.

✅ My mission: helping you bring your ideas to life and grow your visibility.
In a world overloaded with content, I want to help more people express themselves and create content with real value.

Companies reach out to me to structure their content approach, generate new ideas, and experiment with fresh formats.

✅ With 10 years of experience in content marketing and PR, I support my clients on:

→ Strategy: define a long-term approach that resonates with your audience
→ Content creation: blog posts, thought leadership articles, LinkedIn content
→ Distribution: make your ideas visible and repurpose existing content
→ Ghostwriting: craft compelling content based on your ideas and expertise

📩 Feel free to reach out if you’d like to discuss your projects.

taplio

The Battle

Axel Kaletka ☕

Adrien Lemaire

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