Axel Kaletka ☕

Fondateur du Café du market', la communauté des marketeurs B2B | Podcast & Newsletter

Entre et installe-toi, bienvenue au Café du market' ☕️

Quand on est le premier marketeur d'une entreprise ou qu'on accède à de nouvelles responsabilités de head of, CMO... on se sent parfois perdu et isolé sur son poste.

Mais tu n'as pas à d'être seul, d'autres sont passés par là !

Le Café du market, c'est la communauté réservée aux marketeurs B2B. Partage des conseils techniques, demande et reçois du feedback sur tes idées et échange autour des dernières tendances marketing du moment !

Devenir membre te donnera accès à :

- Un espace d'échanges entre marketeurs B2B
- Un centre de ressources exceptionnelles
- Des événements live exclusifs

Rejoins-nous et donne un coup d'accélérateur à ta carrière !

Et si tu veux progresser en marketing B2B, découvre :

☕ Mon podcast, Le café du market' : https://podcast.ausha.co/le-cafe-du-market

☕ Ma newsletter hebdo, Marketing recipes : https://marketingrecipes.substack.com/

Inbound Marketing B2B

✅ Identification et compréhension de votre client idéal (ICP)
✅ Définition des messages et de la stratégie adaptée pour les délivrer
✅ Définition et planification de la stratégie de contenus (blog, livres blancs, webinars, cas clients, emailing et newsletter, etc.)
✅ Génération de leads et lead nurturing
✅ Mise en place d'outils de marketing automation
✅ Identification et mise en place des KPIs pertinents pour votre activité

Plezi

Over the years, Plezi has grown significantly, and so has my role!

My Responsibilities:
🫶 Marketing Team Management
> Creation and structuring of the marketing team.
> Recruitment, skill development, and training.
> Project support and management of team priorities.

🧠 Strategy
> Definition and execution of the global marketing strategy and structuring of the marketing funnel.
> Budget management and setting of annual marketing objectives.
> Member of the Executive Committee, contributing to key business decisions.

⚙️ Marketing & Communication
> Enhancing the buyer journey to generate business opportunities & customers.
> Coordination with the sales team.
> Leading and contributing to key projects: product launches, international expansion.
> Public speaking in marketing events and conferences.

Key Achievements:
✔️ The marketing channel generates between 50% and 60% of new customers per year.

Head of marketing & communication - CODIR Member

Since my studies, I have always wanted to fully invest myself in an entrepreneurial adventure and contribute tangibly to a company's growth. In 2016, I had the opportunity to join Plezi, an innovative company in marketing automation.

My Responsibilities:
> Built the marketing strategy from scratch: persona creation, content strategy, website redesign...
> Defined the lead generation strategy and implemented various acquisition and nurturing channels.
> Developed the lead management process within the CRM.

Key Achievement:
✔️ Set up a lead generation engine that enabled the company to generate over 2,000 qualified leads (MQLs) per year.

Marketing & communication manager

Le Café du Market'

Member of Café du Market

Sage

Sage is the market leader for integrated accounting, payroll and payment systems. 

In charge of the development and the implementation of the prospecting operational marketing plan consistent with the development objectives of turnover.
> Creation, development and implementation of marketing plan
> Campaign management and lead generation: execution, optimisation, performance review. 
> Ensure the reporting and monitoring of performance indicators
> Development of small and highly specialised nurturing programs. 
> Collaborate closely with sales organisation to ensure that there is full visibility and reporting on campaigns and status of Leads
> Manage campaigns across Digital/Social tactics to help promote Sage’s local products and services

>>  Microsoft Dynamics (CRM) and Oracle Eloqua (Marketing Automation)

NCA Campaign Manager

In the marketing acquisition service, I worked on 4 channels: prospection, retail, e-retail and reseller. In a multichannel strategy, the objective was to recruit new leads. 

Direct Selling:
> Campaign management: execution, optimisation, performance review. 
> Establishment of lead generation lever. 
> Working closely with sales to ensure follow-up of leads and campaigns.
•	Ensure the reporting and monitoring of performance indicators

Indirect Selling:
> Development of business partners: campaign management, creation of a loyalty program partners.
> Organization of BtoB web seminars and events (IT PARTNER): coordination with internal and external providers, management of internal logistics, creation of POS and the roadbook. 
> Retail animation: creation of POS and Sales enablement tools & assets (Product Guides, customer reference search tool,...), realization of advertising campaigns for magazines.
> E-Retail Animation: coordination and implementation of marketing operations with e-commerce sites (Amazon, Fnac,…)

Digital marketing

Association Club du vieux manoir

Since 1952, the french association, le Club du vieux manoir, has welcomed more than 100,000 young people who participated in the restoration of 250 historical monuments in France.

My objective was to help the manager to make known the association on internet to involve volunteers, but also by the French embassies in France and abroad to develop it. 
•	Events: helped in planning and organisation of event (The annual Open House Day)
•	Digital: ensuring brand awareness through social media & search (SEO).
•	Communication: redaction of external contents (Press release)

Marketing Communication Assistant

Publimag

Leader in BtoB Press for 20 years in France. 

My objective was to make known and develop the new business activity of the brand: institutional movies in BtoB. 
•	Community management: established a social media strategy
•	Commercial development: realization of a competitive benchmark and prospection

Assistant Account Executive

Over 10 years of experience in Marketing within B2B SaaS companies.

For more than 8 years, I have been leading the marketing efforts at @Plezi, alongside an amazing team.
Marketing plays a key role in a company’s growth. At Plezi, 60% of new customers come from marketing initiatives.
My role: Continuously challenge and evolve our marketing strategy to drive sustainable growth.

🌪️ About Plezi:

The only software dedicated to B2B marketing.
More than 400 clients use Plezi to develop their digital strategy.

taplio

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Axel Kaletka ☕

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