Unkillable

We turn venture-backed startups into crazy fast-growing Scaleups like: Move, Wayhome, Forward Partners, Ramp Network, The Dots, Blok, Uncapped and many more.

Founded to be Unkillable and help others become Unkillable with the Core & Explore Growth Operating System and OKR framework

CEO 

Co-Founder

Google

Advising GfS Startups on OKRs, Product-led-Growth, Prodict-Market-Fit, and Fundraising strategy

AI Product Advisor

Shilling

Founder LP

Seedcamp

Seedcamp Expert Collective - AI, Growth, PMF

ZayaAI

Strategic Advisor

Uncapped

Setting up and hiring the Growth team. 
Setting the organization's Growth goals. 
Separating the known from the unknown 
Implementing Core & Explore™️ (OKRs and Growth process).

Growth Advisor to C-Suite

Forward Partners

Forward Partners is a UK-based VC and studio that we took from private to public (AIM LSE)

I was focused on implementing Core & Explore™️ (OKRs and Growth process) and using it to spin out new ventures, grow NAV, and navigate the path through the IPO.

Advisor to C-Suite (NAV and IPO focus)

The Dots

Implementing Core & Explore™️ (OKRs and growth process)

ICE List

Committee Member

MoveGB

Deloitte Fast50 SW winner - 3rd fastest-growing startup of 2017 - with 6,053% growth 

https://www.deloitte.co.uk/fast50/winners/2017/winner-profiles/movegb/

I turn Startups > Scaleups. PMF and PLG. I write about it at growth-goals.com ✉️ - check it out

👋 I'm Andrew. I love fast-growing Startups. Ex-founder, small-time investor, and I write about Growth/PMF/OKRs.  

I've built high-growth companies in London and Silicon Valley. Over the years, I've sat on all sides of the table as a founder, investor, operator, and advisor. Currently, I have an AI and web3 bias, but I have been everywhere. 

During this journey, I created the Growth/OKR process Core & Explore™, which is now used by thousands of Startups and some large companies. 

Previously, I graduated 500 Startups; was an EIR at Seedcamp; led product and growth at my own Startup; mentored and advised VC funds; and helped behind the scenes at the founder community ICE.

Andrew Crump

I changed the way I take time off.
⁣
Back in my early Startup days in Silicon Valley, I squeezed work into every possible hour. Nights, weekends, whatever was left.⁣
⁣
I told myself that more time working meant faster progress.⁣

 I didn’t realise until much later that choosing the right things to focus on had a far greater impact than simply doing more.⁣
⁣
One of the best pieces of advice I ever got was from Lee Strafford, who told me to start taking half a day every week out of the office just to think.⁣

I went further.⁣

I started blocking a full day.⁣

Looking back, most of the important decisions in my career came from those days, not from the late-night grind.⁣
⁣
I’ve experimented with different ways of working - long days, short bursts, different schedules - but in the end, I realised it’s a marathon, not a sprint. ⁣
⁣
There are moments when we need to push hard.⁣

But staying in the game comes from focused work, done consistently, with enough recovery to stay sharp.⁣
⁣
Now I treat time away from work as part of the operating system.⁣
Thinking days. Long walks. Time with people outside our bubble. Anything that forces distance from the day-to-day.⁣
⁣
Now, I deliberately plan my time outside of work. I fill my schedule with things that force me to step back.⁣
⁣
Startups aren’t about the number of tasks we complete, they’re about choosing the few things that truly matter. But it’s almost impossible to do that when we’re buried in the weeds.⁣
⁣
🧡📈

Ex. Founder/CEO, now Writer/Investor/Advisor. 🧡 PMF, Growth & OKRs

Here's what nobody tells you⁣⁣:
⁣⁣
We run Startups in a world of unknowns.⁣⁣⁣
Most of what we do does not deliver the outcome we want.⁣⁣⁣
⁣⁣⁣
And still, we often prioritise badly.⁣⁣⁣
⁣⁣⁣
We end up working on things that are not tied to the most important goal right now.⁣⁣⁣
Or things that would only matter at a later phase.⁣⁣⁣
Or things that only make sense if something else turns out to be true.⁣⁣⁣
⁣⁣⁣
In that kind of environment, prioritisation is even more important than in a world with certainty.⁣⁣⁣ It always matters, but in a Startup full of unknowns, it matters more.⁣⁣⁣
⁣⁣⁣
The impact comes from picking:⁣⁣⁣
⁣⁣⁣
- The right goal⁣⁣⁣
⁣⁣⁣- The right time frame⁣⁣⁣
⁣⁣⁣- The things that are actually impactful now⁣⁣⁣
⁣⁣⁣
The problem is not a lack of ideas.⁣⁣⁣

So we tell ourselves the problem must be capacity.⁣⁣⁣ We think the way to win is to get more done.⁣⁣⁣
⁣⁣⁣
But if there are 10 things we could do, and one of them delivers basically nothing while one of them delivers 10x growth, then the difference comes from prioritisation, not volume.⁣⁣⁣
⁣⁣⁣
When we work on things that are not impactful, or not the most impactful, that is just wasted resource.⁣⁣⁣
⁣⁣⁣
We need a ruthless way of prioritising what we do and why, aligned with our constraints and outcomes, and simple checks to see if the work will actually be impactful.⁣⁣⁣
⁣⁣⁣
The systems we use to prioritise are often more impactful than having more cash or more resource.⁣⁣⁣

One of the biggest mistakes many Startups make is not prioritising the work of prioritisation.

Our growth problem is not ideas!

It's how we rank them.

There’s a very good argument to say the true key to growth is the high-quality ranking of ideas.⁣⁣
⁣
For any goal there are 1000s of projects we could work on.⁣ The problem is deciding which ones to actually do.⁣⁣
⁣
⁣⁣As founders we love to trust our gut. This is absurd.

Gut instinct is not logical, it’s inherently biased.⁣⁣
⁣
⁣⁣It might even be right most of the time - which is worse. When it’s wrong, we’ll never see it coming.⁣⁣
⁣
⁣⁣There is always a logical answer to which project comes first.⁣⁣
⁣
⁣⁣Even if it feels uncertain, a project with 10% probability of success should always come before one with 5%.⁣⁣
⁣
Once we accept that, the job becomes simple: rank the projects, then work down the list.

⁣⁣The great thing about ranking projects - we’re not saying no to anyone’s idea.⁣⁣
⁣
⁣⁣We’re saying: not yet.⁣ 

If an idea is outside the top three, it’s unlikely to happen - but it might.⁣⁣
⁣
⁣⁣One simple way we can rank: ICE.

Impact - How much it moves the goal if it works
Confidence - How likely it is to work
Ease - How hard it is to ship

⁣⁣Example:

Redesign signup flow vs change the CTA button colour.

Impact: redesign wins.
Confidence: redesign wins (we know the current flow is confusing).
Ease: colour change wins.

So which do we run?

Impossible to answer without the goal!

If the goal is a tiny 0.1 percent uplift, a full redesign is madness.
⁣⁣
ICE is heuristic, not a scoring system.⁣ If there’s no strong confidence anywhere, that’s fine.⁣⁣
⁣
We are to run small projects to build confidence.

DarwAIn

Training your teams to master ready-to-use AI tools, harness LLMs, and build tailored AI solutions.

Co founder - AI trainer

Catapulz

We build custom AI agent at every stage of revenue cycle.

Founder

The Kreators

Managing the business (growth & operations) of Kreators, a video studio and a coaching that helps founders to accelerate their video content production and their social selling.

Managing Director

GoldenZ

We facilitate connections between global family offices and funds providing access to top-tier investments supported by industry experts.

Co-founder

Catapulz Scale Business

Catapulz is a service dedicated to the scale of businesses.

Fondateur

CatapulZ is a service aimed at entrepreneurs, helping them to build better metrics and profitability

    B2B SAAS in workstation: Solved activation problem with the two founders.

    B2B SAAS in events: Solved retention problem in a scale-up with the COO.

    E-commerce: Resolved profitability issue for a tea business in coordination with the CFO.

    Agritech: Resolved logistics and operations issue with the COO.

    Speaker manufacturer: Solved scaling problems on product distribution and production in coordination with the CEO as part of a fundraising effort.

Founder - Growth & Operations pour business

CatapulZ - From coporate innovations we do stand alone businesses

    Pernod Ricard: An investment in China for which new outlets need to be found to ensure its usefulness for the group.

    BNPP Cardif: Insurtech business subjects that need to be prototyped and launched on the market outside the group.

    PSA Bank: Fintech projects that need to be launched internally and ensure adoption like a business."

Co-fondateur / Entrepreneur in residence

Wimmo - Product & Growth

WIMMO is the first online rental value calculator dedicated to landlords and retailers. Responsible for the product and growth marketing aspect.

Cofounder

In charge of a team of consultants on digital transformation and business strategy projects. My role primarily involved operational team management and winning bids (80% success rate).

Senior Manager - Strategy Innovation & business

inspearit

Launching a digital practice in France, the Netherlands, and Italy, backed by an agile consulting firm. My role mainly involved team management, process definition, and business development. We were specifically responsible for implementing strategies from Bain, McKinsey, and Roland Berger.

Founder & manager of digital practice

Many customers fail to manage their credit issues, that’s why we develop a full digital bank to manage their debt issues

Findo as Product Owner

Evaluate maturity and needs of an insurance company, build a common vision, a clear prioritized roadmap and drive very hands-on team to accelerate projects

Digital-Transformation Management

Small Medium Businesses complain about reponse time of the bank, we deliver instantly financial assistance to business executive in cashflow loan and tax advisory

EsMeBe as Product Owner

SQLI Group

- Strategy & execution digital transformation, innovation et tech - Launch new services / corporate startups - Product management - UX designer - Growth development

Tech Operational for new services B2B2C

Private Bankers failed to introduce the good assets allocation, that’s why we pivot and open a portfolio management service dedicated to help pitch better their clients

Pivot Parvest service as Product Manager

Sales lose time with administrative tasks, thats why we deliver a nomad CRM service delivering 360 view on client with reporting and expenses bill management

Handshake as Product Manager

Sales failed to optimize life cycle management , thats why we launch and develop a direct to business service to predict, preorder and manage flooring logistic.

Karpett  en tant Product manager

Hospitals have invested in machines that are not being used, which is why we launched a booking platform for doctors and connected it with insurance providers

Bizy as UX designer

Bankaccount had a difficult readibility, thats why we deliver personal finance manager agregating consumptions informations, giving transparency.
Launch & development of a new service

Augmented Banking as Product Manager

Marcel Worldwide

- Digital strategy 
- Value proposition & Concept pitchs
- Digital project management 
- Media planning

Digital Project Manager

Don't work in your business, work on your business.

“Service businesses don’t scale.” We’ve all heard that one.
But that was before you could build custom AIs—fast and at a controlled cost.

AI doesn’t replace a team; it amplifies it.
For less than 30% of the cost of a salary, you triple your impact.

🔹 Spending too much time creating content?
🔹 Struggling to close or target the right leads?
🔹 Tired of wasting hours updating your CRM?
🔹 Onboarding - contract - invoicing - still a headache?
🔹 Want to automate messages without sounding robotic?
🔹 Clients struggling to apply your coaching, training, or advice?
🔹 Wish you could run your whole business... straight from WhatsApp?
🔹 Want to launch an offer that clones your brain and makes it available to clients 24/7?

👉 Delegate all of that to an AI agent : an independent entity that carries out a sequence of actions for you
We design them. We test them. We plug them into your reality.
And together, we’ll build the ultra-smart, automated version of your business—ready to hit a billion.

🎯 I'm Wilfried de Renty
9 years as an entrepreneur. 15 years at the crossroads of business and tech.
I build AI agents that handle your ops for you: acquisition, qualification, closing, delivery, follow-up.
Not gadgets. Time savers. Revenue drivers.

Scalability. Profitability. Peace of mind.
➡️ Let’s build your AI agent—and unlock your growth.

Wilfried de Renty

🚨 L’attaque qui change tout dans la cybersécurité vient d’avoir lieu.
 Et elle a été menée… par un agent IA.

Anthropic a confirmé qu’un groupe étatique a réussi à détourner Claude Code pour conduire une opération d’espionnage sur plus de 30 organisations : tech, finance, industrie, gouvernement.

Ce n’est plus de la théorie.
 Ce n’est plus du “vibe hacking”.
 C’est la première opération documentée où une IA exécute l’essentiel d’une cyber-attaque de bout en bout.

Voici ce qui rend l’affaire unique 👇

1️⃣ Elle n’a pas seulement conseillé… elle a agi.

L’agent a enchaîné des actions autonomes :
 • scan des réseaux
 • identification des cibles internes
 • génération de code d’exploitation
 • extraction de données sensibles
 • création de backdoors
 • documentation complète pour réattaquer plus tard

Ce niveau d'automatisation change l’équation : la vitesse, le volume et la précision dépassent les capacités humaines.

2️⃣ Le contournement des garde-fous est devenu industriel.

Le groupe a “coupé” les défenses de Claude en le convainquant qu’il faisait du pentest légitime.
 Des tâches découpées, contextualisées, et présentées comme innocentes.

Résultat : l'agent a travaillé pour l'attaquant sans jamais voir la finalité réelle.
C’est la nouvelle frontière de l’IA offensive.

3️⃣ Anthropic n’a stoppé l’attaque que grâce à une réponse ultra-rapide.

Dès les premiers signaux, ils ont :
 • cartographié l’opération
 • bloqué les comptes compromis
 • alerté les organisations ciblées
 • travaillé avec les autorités
 • renforcé leurs outils de détection
Sans cette réaction, l’impact aurait pu être massif.

4️⃣ La conclusion est simple : 
les agents IA sont puissants… et dangereux si on ne les sécurise pas.

Nous entrons dans une ère où :
 ➡️ Un acteur modeste peut exécuter des opérations dignes d’un APT.
 ➡️ La vitesse d’attaque dépasse tout ce que les équipes humaines peuvent suivre.
 ➡️ La défense doit obligatoirement intégrer des IA, sinon elle devient aveugle.

Les agents vont transformer notre productivité.
 Mais ils transforment aussi la surface d’attaque.

 On ne peut pas construire des agents sans penser sécurité dès le premier jour.
**Le futur de la cybersécurité est clair :
→ IA offensive en progression rapide
 → IA défensive obligatoire
 → règles de sécurité adaptées aux agents autonomes
 → détection comportementale multi-modale
 → audit continu des workflows agentiques**

La prochaine rupture n’est pas “si”.
 Elle est “quand”.

👇 Rapport complet : https://lnkd.in/dSykh4iD

Architect of your AI transformation | Ultra-qualified leads | Stress-free content creation | 3× faster delivery execution

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Wilfried de Renty

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The Battle

Andrew Crump

Wilfried de Renty

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