Unkillable

We turn venture-backed startups into crazy fast-growing Scaleups like: Move, Wayhome, Forward Partners, Ramp Network, The Dots, Blok, Uncapped and many more.

Founded to be Unkillable and help others become Unkillable with the Core & Explore Growth Operating System and OKR framework

CEO 

Co-Founder

Google

Advising GfS Startups on OKRs, Product-led-Growth, Prodict-Market-Fit, and Fundraising strategy

AI Product Advisor

Shilling

Founder LP

Seedcamp

Seedcamp Expert Collective - AI, Growth, PMF

ZayaAI

Strategic Advisor

Uncapped

Setting up and hiring the Growth team. 
Setting the organization's Growth goals. 
Separating the known from the unknown 
Implementing Core & Explore™️ (OKRs and Growth process).

Growth Advisor to C-Suite

Forward Partners

Forward Partners is a UK-based VC and studio that we took from private to public (AIM LSE)

I was focused on implementing Core & Explore™️ (OKRs and Growth process) and using it to spin out new ventures, grow NAV, and navigate the path through the IPO.

Advisor to C-Suite (NAV and IPO focus)

The Dots

Implementing Core & Explore™️ (OKRs and growth process)

ICE List

Committee Member

MoveGB

Deloitte Fast50 SW winner - 3rd fastest-growing startup of 2017 - with 6,053% growth 

https://www.deloitte.co.uk/fast50/winners/2017/winner-profiles/movegb/

I turn Startups > Scaleups. PMF and PLG. I write about it at growth-goals.com ✉️ - check it out

👋 I'm Andrew. I love fast-growing Startups. Ex-founder, small-time investor, and I write about Growth/PMF/OKRs.  

I've built high-growth companies in London and Silicon Valley. Over the years, I've sat on all sides of the table as a founder, investor, operator, and advisor. Currently, I have an AI and web3 bias, but I have been everywhere. 

During this journey, I created the Growth/OKR process Core & Explore™, which is now used by thousands of Startups and some large companies. 

Previously, I graduated 500 Startups; was an EIR at Seedcamp; led product and growth at my own Startup; mentored and advised VC funds; and helped behind the scenes at the founder community ICE.

Andrew Crump

I changed the way I take time off.
⁣
Back in my early Startup days in Silicon Valley, I squeezed work into every possible hour. Nights, weekends, whatever was left.⁣
⁣
I told myself that more time working meant faster progress.⁣

 I didn’t realise until much later that choosing the right things to focus on had a far greater impact than simply doing more.⁣
⁣
One of the best pieces of advice I ever got was from Lee Strafford, who told me to start taking half a day every week out of the office just to think.⁣

I went further.⁣

I started blocking a full day.⁣

Looking back, most of the important decisions in my career came from those days, not from the late-night grind.⁣
⁣
I’ve experimented with different ways of working - long days, short bursts, different schedules - but in the end, I realised it’s a marathon, not a sprint. ⁣
⁣
There are moments when we need to push hard.⁣

But staying in the game comes from focused work, done consistently, with enough recovery to stay sharp.⁣
⁣
Now I treat time away from work as part of the operating system.⁣
Thinking days. Long walks. Time with people outside our bubble. Anything that forces distance from the day-to-day.⁣
⁣
Now, I deliberately plan my time outside of work. I fill my schedule with things that force me to step back.⁣
⁣
Startups aren’t about the number of tasks we complete, they’re about choosing the few things that truly matter. But it’s almost impossible to do that when we’re buried in the weeds.⁣
⁣
🧡📈

Ex. Founder/CEO, now Writer/Investor/Advisor. 🧡 PMF, Growth & OKRs

Here's what nobody tells you⁣⁣:
⁣⁣
We run Startups in a world of unknowns.⁣⁣⁣
Most of what we do does not deliver the outcome we want.⁣⁣⁣
⁣⁣⁣
And still, we often prioritise badly.⁣⁣⁣
⁣⁣⁣
We end up working on things that are not tied to the most important goal right now.⁣⁣⁣
Or things that would only matter at a later phase.⁣⁣⁣
Or things that only make sense if something else turns out to be true.⁣⁣⁣
⁣⁣⁣
In that kind of environment, prioritisation is even more important than in a world with certainty.⁣⁣⁣ It always matters, but in a Startup full of unknowns, it matters more.⁣⁣⁣
⁣⁣⁣
The impact comes from picking:⁣⁣⁣
⁣⁣⁣
- The right goal⁣⁣⁣
⁣⁣⁣- The right time frame⁣⁣⁣
⁣⁣⁣- The things that are actually impactful now⁣⁣⁣
⁣⁣⁣
The problem is not a lack of ideas.⁣⁣⁣

So we tell ourselves the problem must be capacity.⁣⁣⁣ We think the way to win is to get more done.⁣⁣⁣
⁣⁣⁣
But if there are 10 things we could do, and one of them delivers basically nothing while one of them delivers 10x growth, then the difference comes from prioritisation, not volume.⁣⁣⁣
⁣⁣⁣
When we work on things that are not impactful, or not the most impactful, that is just wasted resource.⁣⁣⁣
⁣⁣⁣
We need a ruthless way of prioritising what we do and why, aligned with our constraints and outcomes, and simple checks to see if the work will actually be impactful.⁣⁣⁣
⁣⁣⁣
The systems we use to prioritise are often more impactful than having more cash or more resource.⁣⁣⁣

One of the biggest mistakes many Startups make is not prioritising the work of prioritisation.

Our growth problem is not ideas!

It's how we rank them.

There’s a very good argument to say the true key to growth is the high-quality ranking of ideas.⁣⁣
⁣
For any goal there are 1000s of projects we could work on.⁣ The problem is deciding which ones to actually do.⁣⁣
⁣
⁣⁣As founders we love to trust our gut. This is absurd.

Gut instinct is not logical, it’s inherently biased.⁣⁣
⁣
⁣⁣It might even be right most of the time - which is worse. When it’s wrong, we’ll never see it coming.⁣⁣
⁣
⁣⁣There is always a logical answer to which project comes first.⁣⁣
⁣
⁣⁣Even if it feels uncertain, a project with 10% probability of success should always come before one with 5%.⁣⁣
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Once we accept that, the job becomes simple: rank the projects, then work down the list.

⁣⁣The great thing about ranking projects - we’re not saying no to anyone’s idea.⁣⁣
⁣
⁣⁣We’re saying: not yet.⁣ 

If an idea is outside the top three, it’s unlikely to happen - but it might.⁣⁣
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⁣⁣One simple way we can rank: ICE.

Impact - How much it moves the goal if it works
Confidence - How likely it is to work
Ease - How hard it is to ship

⁣⁣Example:

Redesign signup flow vs change the CTA button colour.

Impact: redesign wins.
Confidence: redesign wins (we know the current flow is confusing).
Ease: colour change wins.

So which do we run?

Impossible to answer without the goal!

If the goal is a tiny 0.1 percent uplift, a full redesign is madness.
⁣⁣
ICE is heuristic, not a scoring system.⁣ If there’s no strong confidence anywhere, that’s fine.⁣⁣
⁣
We are to run small projects to build confidence.

Nebula Social

Co-Founder | Content Strategy and Creator Development

Ingenio

• Developed quality standards to review new advisor applications adding over 500 vetted spiritual professionals to Keen's marketplace.
• Launched first onboarding program for new advisors resulting in 20% increase week over week of earning advisors.
• Managed self-service Knowledge Base with educational resources and product information for advisors to run their businesses reducing inbound support tickets.
• Led all advisor communications and product marketing incl. new feature roll outs, training materials, quarterly newsletters, + surveys.
• Conducted research by synthesizing quarterly NPS surveys, 1:1 interviews, user behavior trends, and online forum discussions to drive product development.
• Partnered with key stakeholders to ensure the needs of advisors were considered in all strategy, policy, marketing + product decisions.

Senior Community Manager

Scoop Technologies, Inc.

• Launched event program to connect carpoolers and gather product feedback to report internally
• Organized carpooler testimonial shoots producing over 20 videos to share with current and prospective customers 
• Managed community blog content calendar creating posts to educate and celebrate carpoolers leading to a reduction in lower-tiered support inquiries
• Collaborated across the organization to boost trip retention and support acquisition strategy
• Developed internal program for employees to connect with carpoolers

Community Manager

Prynt

•	Created national ambassador program to engage and reward users for spreading the word about Prynt
•	Managed social channels (Facebook, Instagram, Twitter) increasing post engagement and organic web traffic by 30% compared to previous year
•	Organized brand partnerships for social giveaways 
•	Administered focus groups of core demographic to test new product 
•	Gathered + reported user feedback to product and dev teams
•	Partnered with lifestyle + tech influencers for content creation and product reviews
•	Developed PR strategy securing coverage in major lifestyle + tech media 
•	Composed app, website, press, and promotional copy for Prynt brand  
•	Collaborated with Creative team to plan photo + video content for all marketing campaigns
•	Represented Prynt at over 50 events including SXSW, VidCon, and CES
•	Managed recruiting and daily tasks of PR Coordinator

PARISOMA

• Directed tours of space to potential members resulting in a 50% conversion rate of tours to new memberships, surpassing quarterly sales goals
• Planned and executed events, including pop-ups, panels + demos at PARISOMA garnering up to 250 attendees per event
• Managed logistics for event rentals including orders and budgeting
• Managed administration system for on-boarding, off-boarding, and invoicing members
• Developed and maintained relationships with new and existing members to create meaningful community life to suit member needs
• Created content for blog + weekly newsletter increasing subscriptions
• Tracked weekly ticket, rental, and day pass sales to analyze revenue stream over time
• Served as the point of contact for over 100 members of PARISOMA
• Pitched new business opportunities resulting in new floor acquisition
• Launched co-working passport program with new global partners
• Executed contracts with vendors, service providers, + partners

Scoutmob

• Assisted on-site for special events, including Scoutmob’s annual Halloween party garnering over 1300 attendees.
• Generated new blog posts and editorial content to increase brand awareness through Tumblr and affiliate newsletters.
• Developed strategy to raise LinkedIn engagement resulting in a 10% increase in followers over three months.
• Produced extensive media contact list used for Scoutmob Shoppe marketing outreach.

Public Relations 

Allied Integrated Marketing

• Worked with senior and assistant publicists of Paramount Pictures to execute public relations, marketing, and publicity coordination on behalf of Paramount's southeastern markets including Atlanta, Charlotte, and Raleigh
• Developed and promoted advance screening events to reach appropriate target audiences, garnering over 300 attendees using grassroots and WOM strategies
• Collaborated with supervising publicists to organize and execute large-scale events including talent appearances and movie premieres
• Documented numerous events for all major movie studios in collaboration with publicists' event reports
• Assembled and submitted publicity reports for Paramount Pictures detailing regional promotions

Marketing and Promotions 

Shout Restaurant & Lounge

• Maintained restaurant image by providing attentive customer service as the restaurant's first impression.
• Communicated with guests about event planning options and reservation confirmations.

Host/Receptionist

👋🏼 I’m Tamra, a creative consultant obsessed with the internet, cultural trends, and the evolving landscape of social media content as entertainment. I make people and brands look interesting online.

With 10 years developing engaged communities through audience research and programming, my expertise lies in building compelling content that drives growth for consumer, e-commerce, and personal brands.

Now as co-founder of Nebula Social 💫 — I help creators and companies find their authentic voice with an effective organic social media strategy tailored to their niche. 

I provide guidance and knowledge on the best practices for platform algorithms, video production, and content distribution. My goal is to help you establish a strong social presence that stops the endless scroll📱

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🎥 Platform specialization: TikTok, Instagram, YouTube, Facebook

💼 Industries: Home goods and services, consumer products, media, entertainment, and technology

💻 Services: Social media strategy, Social media management, Content strategy, Creator outreach, Content creator development/coaching, Creative direction, Asset design

taplio

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Andrew Crump

Tamra Al-Khalil

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The Battle

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Tamra Al-Khalil

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Crump's LinkedIn Performance

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