I turn Startups > Scaleups. PMF and PLG. I write about it at growth-goals.com ✉️ - check it out

👋 I'm Andrew. I love fast-growing Startups. Ex-founder, small-time investor, and I write about Growth/PMF/OKRs.  

I've built high-growth companies in London and Silicon Valley. Over the years, I've sat on all sides of the table as a founder, investor, operator, and advisor. Currently, I have an AI and web3 bias, but I have been everywhere. 

During this journey, I created the Growth/OKR process Core & Explore™, which is now used by thousands of Startups and some large companies. 

Previously, I graduated 500 Startups; was an EIR at Seedcamp; led product and growth at my own Startup; mentored and advised VC funds; and helped behind the scenes at the founder community ICE.

Andrew Crump

With 32 years of experience in product management, I’ve built a career around transforming ideas into successful, market-driven products. My expertise spans product development, product sourcing, product branding, and product validation, with a proven track record of launching products that deliver real customer value and drive business growth.

Throughout my journey, I’ve worked with startups, growing businesses, and established global brands — leading cross-functional teams and managing every stage of the product lifecycle. From identifying market needs and validating concepts to sourcing reliable suppliers and building compelling brand strategies, I take pride in bringing products to market that matter.

⭐ My key areas of expertise include:
Product Development: From concept to launch, leading end-to-end development processes using agile, customer-centric methodologies.

Product Sourcing: Building efficient, resilient global sourcing networks, negotiating with suppliers, and optimizing quality, cost, and reliability.

Product Branding: Crafting value propositions, positioning products for market differentiation, and executing go-to-market strategies that connect emotionally with customers.

Product Validation: Conducting market research, prototype testing, customer validation, and financial feasibility studies to ensure product-market fit.

What sets me apart is a focus on evidence-based decision-making, cross-functional leadership, and a mindset geared towards continuous improvement. I’ve successfully led the development and market launch of over 120 products, managed sourcing operations across 10+ countries, and driven significant revenue growth for key product lines.

📌 Leadership Philosophy:
I believe the best products are born from the intersection of customer insight, operational excellence, and strategic vision. I foster collaborative environments where innovation thrives, and I’m passionate about mentoring future product leaders.

📌 What I’m Excited About:
Even after three decades in this dynamic field, I remain energized by emerging technologies, market trends, and new business challenges. I’m particularly drawn to projects involving:

Scaling product ecosystems in new markets

Building resilient, sustainable supply chains

Developing brand-driven go-to-market strategies

Coaching the next generation of product managers

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Andrew Crump

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