I turn Startups > Scaleups. PMF and PLG. I write about it at growth-goals.com ✉️ - check it out

👋 I'm Andrew. I love fast-growing Startups. Ex-founder, small-time investor, and I write about Growth/PMF/OKRs.  

I've built high-growth companies in London and Silicon Valley. Over the years, I've sat on all sides of the table as a founder, investor, operator, and advisor. Currently, I have an AI and web3 bias, but I have been everywhere. 

During this journey, I created the Growth/OKR process Core & Explore™, which is now used by thousands of Startups and some large companies. 

Previously, I graduated 500 Startups; was an EIR at Seedcamp; led product and growth at my own Startup; mentored and advised VC funds; and helped behind the scenes at the founder community ICE.

Andrew Crump

Kuba & Friends

Kuba & Friends is a full service creative, design and advertising agency (yes we really can specialise in all these disciplines). We create new brands and help existing brands grow. We love to have fun and create brands that people love. We are proud of our awards (and they really help our egos - especially those yellow pencils) but we are way prouder of how effective our work is.

Founder

Kuba Photography Ltd

Advertising, fashion and editorial photographer. Advertising clients include:
Channel 4, Unilever (VO5, Tresemme), Sony, Gaymers, Bulmers, COI, Smarties, XBox, Dubai, Kellogg's.
Fashion Clients include YMC, Folk, Ally Capellino, French Connection, Ray-Ban, Stighlorgan, Louisa Parris, Schiesser.

Photographer

eve sleep

Founded eve Sleep and created the brand. IPO’d the company in 2017. This is when my ego was quite inflated. I'm much nicer now.

Founder / Creative Dude

Channel 4 Creative

At this point I became very good at mischief but also quite good at making ads...together with some wonderful colleagues and friends we created the original 2012 Superhumans campaign and a bunch of other brilliant ads. In 2012 and 2013 we won a lot of creative awards, so many in fact we started selling them on eBay and outside the Channel 4 building (apart from the black pencil one - that one is very much still part of my zoom curated background).

Chief of Mischief for 4 Creative

Jones Knowles Ritchie

Extra Senior Mischief Maker

McCann Erickson London

Senior Mischief Maker

Fallon London

Mischief Maker

WCRS

Young Mischief Maker

J. Walter Thompson Worldwide

Baby Mischief Maker

Kuba is the Founder of Kuba & Friends - a new Agency bringing together the best brand thinkers and doers.

He is also a commercial photographer - shooting advertising, fashion and editorial.

Kuba is also one of the Founders of eve Sleep Plc and creator of the eve Sleep brand. Previously he had a long career in the advertising industry and was a Business Director at Channel 4, running the multi award winning Superhumans Paralympics campaign and helping run the in-house agency - 4 Creative.

taplio

The Battle

Andrew Crump

Kuba Wieczorek

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