I turn Startups > Scaleups. PMF and PLG. I write about it at growth-goals.com ✉️ - check it out

👋 I'm Andrew. I love fast-growing Startups. Ex-founder, small-time investor, and I write about Growth/PMF/OKRs.  

I've built high-growth companies in London and Silicon Valley. Over the years, I've sat on all sides of the table as a founder, investor, operator, and advisor. Currently, I have an AI and web3 bias, but I have been everywhere. 

During this journey, I created the Growth/OKR process Core & Explore™, which is now used by thousands of Startups and some large companies. 

Previously, I graduated 500 Startups; was an EIR at Seedcamp; led product and growth at my own Startup; mentored and advised VC funds; and helped behind the scenes at the founder community ICE.

Andrew Crump

I help bootstrapped, venture capital and private equity-backed startups and scaleups hire transformational CFOs and finance leaders who drive growth, unlock investment, and navigate complexity.

As Co-founder of Zanda, I’ve spent 20+ years in executive search for finance leadership - working alongside founders, boards, and investors to place CFOs who can be both strategic visionaries and hands-on operators.

From Series A to pre-IPO, I’ve seen first-hand that the right CFO doesn’t just “run the numbers” - they accelerate valuation, improve capital efficiency, de-risk the journey and provide that much needed co-pilot to a CEO. 

My role and Zanda’s key mandate is to make sure you identify and secure the best individual available to you.  

What I’m known for:
- Deep understanding of the evolving CFO role in high-growth, investor-backed companies
- Exceptional network across the CFO, VC, and PE ecosystem in the UK, US, and Europe
- Data-led search processes that reduces time-to-hire by over 50% vs industry average
- Market intelligence on CFO compensation, hiring trends, and leadership behaviours

Beyond search, I share regular insights on CFO hiring trends, leadership archetypes, and founder–CFO partnerships to help our ecosystem make better hiring decisions and build stronger finance functions.

If you’re a founder, investor, or finance leader in a VC or PE-backed business and you want to talk talent strategy, market trends, or your next critical hire - let’s connect.

Our values; Unleash Ambition. Deliver With Purpose. Ignite Connection.

Andrew Waters

We launched our Fractional Finance Playbook at the end of last year and its been great to see the number of founders downloading it. 🙂

The Founders we speak to want to get smarter about finance; many startups don’t always need a full time CFO / Finance Lead and can greatly benefit in bringing in fractional experts instead!!

However, we frequently get asked:

What are the costs and commitments required to secure someone appropriate? 

When is the right time to seek fractional expertise?

How do I know what level of support we need? 

The Fractional Finance Playbook breaks it all down...from understanding the levels of support available, to structuring your first engagement, on-boarding effectively, and measuring impact.

Download our guide and get:

✅ An on-boarding framework to set them up for success. 
✅ A practical checklist to help you make confident hiring decision. 
✅ Insights from startup leaders we’ve supported with this process.

Reach out to Lorna Wilson if you have any specific questions.

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Co-Founder | I help VC and PE-backed startups and scaleups hire transformational CFOs.

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