Dreamstyle Remodeling

As Regional Sales Manager at Dreamstyle Remodeling—I lead a high‐performing team of 15–20 sales professionals responsible for generating $1.5–$2.5 million in monthly revenue. My day‐to‐day focus is on driving revenue growth, optimizing the entire sales process, and fostering a results‐driven, high‐performance culture.

I begin each day by reviewing key metrics and resolving overnight issues, including canceled cases and Costco escalations. Through Salesforce, I ensure all new leads and open opportunities are properly assigned and followed up on, and I work closely with my team to keep our sales board updated and address any gaps in performance. Weekly ride‐alongs and coaching sessions allow me to mentor reps one‐on‐one, sharing negotiation strategies and home‐remodeling expertise that help close deals more effectively.

I also develop and deliver targeted training—covering everything from financing options (Costco, Service Finance, Momnt, Green Sky) to utilizing digital sales tools (Fluix, 1‐Click, PaySimple)—so each rep is prepared to perform at their best. By rigorously tracking close rates, proactively resolving holds, and rehashing past leads, my team has grown from a 12% closing percentage to 18% year over year.

Ultimately, my goal is to empower every sales professional to excel while ensuring a seamless experience for our clients. I’m proud to have built a cohesive, results‐oriented sales team that consistently meets and exceeds targets, solidifying Dreamstyle Remodeling’s reputation as an industry leader.

Regional Sales Manager

Positive Intelligence

Provide one-on-one leadership coaching focused on behavior change and personal development.
Design and implement personalized mental fitness programs, leading to a 25% improvement in client well-being.
Manage all aspects of business operations, supporting a weekly client base of 25-30 individuals.
Utilize data-driven methods to assess client needs and measure program effectiveness.

Executive Leadership Coach & Business Owner

Gallina Advising

Led organizational transformation initiatives resulting in a 30% revenue increase for healthcare organizations.
Developed and implemented change management plans aligned with business objectives.
Conducted impact analyses and assessed change readiness across departments.
Created and executed comprehensive communication plans for change initiatives.
Designed and delivered leadership workshops, enhancing leadership capabilities by 20%.

Organization Development and Change Consultant

Point Loma Nazarene University

Organik SEO is a San Diego based digital marketing agency focused on supporting the growth and success of natural, organic, and purpose-driven brands and organizations.

Organik SEO requested our team of four conduct a market research analysis to identify and evaluate the distinguishing characteristics of its customers to better understand its needs and values for the purposes of segmentation and target marketing.  Over a three month span our team successfully conducted nine in-depth interviews with natural CPG brands to determine how Organik SEO could better serve its current and future customers.

Point Loma Nazarene University has successfully introduced a range of degree completion programs providing affordable and convenient access to a quality Bachelor’s Degree at several San Diego community colleges. The purpose of this project is to help form and grow the development of the Degree Completion Program's at both, Grossmont and Cuyamaca, Community Colleges.

Our team composed of six MBA students utilized an email/web based research design method. This email solicitation contained a link to a Qualtrics-hosted web-based survey and was sent to over 25,000 current students at Grossmont and Cuyumaca. We analyzed the data from over 2,000 respondents using SPSS to better understand the preferences and likeness of each program that PLNU is currently offering for their Degree Completion Program. We determined that a majority of students were interested in obtaining a Bachelor's degree and provided data on the market potential for each program. Finally, our research revealed the mere existence and awareness of programs dramatically increased the amount of student interest in degree programs.

MBA Consulting Projects

Xpedient Communications, Inc.

I had extensive experience in working with a cross functional team to ensure that company goals and client needs were met and exceeded. This included designing, engineering, and delivering technological solutions tailored specifically to our clients' needs.

In my role as an Account Manager, I secured over $100,000 in sales within the first 6 months of being promoted. I also built strong relationships with key stakeholders, including suppliers, contractors, and customers. This allowed me to effectively coordinate projects with our operations team and manage accounts to ensure the smooth running of our business.

To support these efforts, I utilized a range of tools and software, including the CRM software TigerPaw and the Microsoft Office Suite. These tools allowed me to generate quotes, control pricing, and manage our accounts efficiently and effectively. Overall, my experience in working cross-functionally enabled me to deliver outstanding results for our clients and our company.

Sales Engineer

Delta Sigma Phi Fraternity

•	Contact other organizations in order to network and build positive relations
•	Coordinate and plan social events and functions
•	Contact and interact with vendors on a professional level
•	Provide chapter training and expectations regarding safe and responsible conduct during social events
•	Responsible for creating and maintaining a workout regimen, and training schedule
•	Participate in and promote community service events such as the American Red Cross, Campus Outreach, the Muscular Dystrophy Association, and Photo Charity for homeless youth
•	Captain of the football, baseball, and basketball intramural teams

Social Chair

Organizational Development and Change Management Expert with over 7 years of experience leading successful change initiatives across diverse industries. Prosci-certified and currently pursuing a Ph.D. in Industrial & Organizational Psychology, specializing in Individual Behavior Change and Organizational Change & Development.

Passionate about enhancing organizational effectiveness and partner engagement through strategic planning, innovative solutions, and collaborative leadership. Skilled in stakeholder engagement, project management, and delivering training programs to support organizational transitions.

Core Competencies:

Change Management Strategies (Prosci ADKAR Model)
Impact Analysis & Change Readiness Assessment
Project Management (Agile, Lean Six Sigma)
Stakeholder Engagement & Communication
Training Program Design & Facilitation
Strategic Planning & Innovation
Leadership Development & Executive Coaching
Continuous Improvement & Innovation
Cross-functional Collaboration
Risk Analysis & Mitigation
AI & Technological Solutions Implementation

Austin Santee

AJ Riedel Coaching

Independent consultants come to me exhausted from scattered time-consuming but ineffective marketing efforts, and leave with a revenue machine that delivers $10K+ months without fail. I don't just pile on more time-consuming tactics—I replace the entire scattered approach with one unified system that takes less time and effort. Finally sleep soundly with predictable income you can count on.

Marketing Coach for Independent Consultants

Riedel Marketing Group, specializing in consumer market research

I helped housewares manufacturers, entrepreneurs, and inventors reduce risk of costly product and marketing mistakes and improve odds of new product success by providing data and insight they need to make informed decisions about which products to bring to market and how to position, package, and market them.
•	Designed, managed, and executed hundreds of qualitative and quantitative market research projects for roster of over 25 clients.
•	Analyzed data and wrote and presented reports that included data-driven recommendations that helped clients spot opportunities, develop and optimize new products, and increase sales.
•	Specialized in consumer needs assessments, market assessments, concept screening, product concept testing, central location testing, product validation testing, home-use testing, consumer satisfaction surveys, brand awareness and brand equity studies, habits and practices studies.
•	Published more than thirty syndicated consumer market research reports, including Market Tracker, a comprehensive source of market data for the housewares industry.
•	Built and managed Market Research Online Communities (MROC's) and Online Consumer Panels
•	Spoke at industry trade shows and conferences

Sr. Partner

Unlock Your Entrepreneurial Potential by Harnessing Your Mind Power 💪 Former corporate exec and long-time small business owner 🎤 Distinguished Toastmaster

Tired of the feast-or-famine rollercoaster?

You're an expert consultant, but you're stuck in an exhausting cycle: scrambling for clients one month, then overwhelmed the next. You're tired of chasing referrals, hoping your network comes through, and lying awake wondering where next month's income will come from.

There's a better way.

I help self-employed consultants break free from the feast-or-famine rollercoaster by creating a predictable client attraction system so they can generate consistent $40K monthly income, work only with clients they love, and build a business that doesn't consume their life.

Here's how I help you build that system:

I show you how to position yourself as the go-to expert in your niche, create content that attracts ideal prospects, build automated nurture sequences that warm up leads, and develop a simple sales process that converts consistently. No cold calling. No desperate networking. Just a proven system that brings qualified clients to you while you focus on delivering results.

I've helped dozens of consultants escape this cycle because I lived it myself. I spent years on the hamster wheel - great months followed by panic, constantly networking, always 'on.'  I remember the Sunday night dread when I didn't have any new projects, the embarrassment of chasing down late invoices, and the exhaustion of always being in 'hustle mode.'  I cracked the code to consistent client flow through trial, error, and obsessive testing of what actually works.

What my clients achieve:
✓ Predictable monthly revenue that doesn't depend on luck or referrals
✓ A pipeline of ideal clients who value their expertise and pay premium rates
✓ Time freedom to focus on high-impact work instead of constant prospecting
✓ Peace of mind knowing their business runs smoothly without burning them out

The result? They go from stressed-out client-chasers to confident consultants with waiting lists.

Within 180 days, you'll have a system that consistently attracts qualified prospects. No more sleepless nights wondering about next month's income. No more accepting projects that drain your energy. Just a steady flow of ideal clients who value your expertise and pay you accordingly

If you're tired of wondering where your next client will come from and ready to build predictable revenue, let's connect.

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P.S. - I only work with consultants who are committed to creating real change in their business. If that's you, send me a message.

taplio

The Battle

Austin Santee

A.J. Riedel

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