Building digital legacies for Founders & CEOs | Founder of CURAT-D

I’m Aurelien, and I help b2b founders turn their personal brands into a revenue-generating machine.

My journey started 7 years ago when, at 15, I launched my first company, STRADA PARIS. I had no experience, but I had a vision. 

Fast forward a few years—while I was still a student in Boston—I made my very first LinkedIn post, and everything changed.

What started as a leap of faith turned into a business that helps founders build their personal brands, drive growth, and generate serious revenue.

In 2022, CURAT—D was born. 

Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using LinkedIn organic content.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic LinkedIn strategies—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Aurelien Scagnolari

My 2026 predictions for LinkedIn (and how to capitalize on them):

(1) Video is coming back

LinkedIn launched video features, then killed them. They're coming back.

I'm already building video content engines for most of my clients - booking studios near their offices, producing authentic content that actually sounds like them. Not TikTok editing with quick cuts and trending audio. We're talking real conversations, well-edited but not overpolished. Sometimes landscape format, sometimes longer 5-minute pieces.

It's working better than written content right now.

(2) The algorithm will improve (but reach won't)

LinkedIn will finally crack down on AI-generated accounts and spam comments flooding the platform.

That said, organic reach will continue to decline. The platform is moving toward a pay-to-play model, which means you need both strong organic content and strategic ad spend to break through.

(3) Being human is the new competitive advantage

This means writing thoughtful comments multiple times a day. Sending original messages that don't feel templated. Creating content that clearly wasn't written by AI.

Most importantly, it means adding variety to your content. If every post follows the same structure, people tune out.

(4) Employee advocacy becomes a primary channel

For companies doing $5-30M in revenue, employee advocacy should be a top priority in 2026.

When done right, it becomes your main acquisition channel. Everyone wins, the company gets amplification, employees build their own brands, and the overall company image improves.

The key is alignment. Give your team the right frameworks and tools so they can build personal brands that support the company narrative without going off-script.

(5) My biggest concern

If LinkedIn builds native AI content generation, where you can write and publish without ever leaving the platform, long-form written content is finished.

People already use ChatGPT to draft posts. But if LinkedIn makes it one-click? The feed becomes unreadable. We're already seeing this problem; native AI tools would accelerate it dramatically.

(6) The opportunity has never been bigger

Here's the ironic part: because 98% of LinkedIn is now AI slop, it's never been easier to stand out.

Be authentic. Show up as yourself. Make mistakes. Let people see you're human, literally, through video and in-person content.

The bar is low. Clear it.

Founder at CURAT—D | We partner with service & tech founders to build authority that compounds into clients, capital, and opportunities

ᐉ Brand Clarity & Strategy for Service-Based Entrepreneurs | Business Systems + Brand Identity + LinkedIn Positioning

𝗦𝗧𝗜𝗟𝗟 𝗪𝗜𝗡𝗚𝗜𝗡𝗚 𝗜𝗧 𝗕𝗘𝗛𝗜𝗡𝗗 𝗧𝗛𝗘 𝗦𝗖𝗘𝗡𝗘𝗦?

You’re not the only one.

A lot of service-based entrepreneurs look successful from the outside… but behind the scenes, it’s messy.
No real backend. No clear brand positioning. No system that holds it all together.

I help you fix that.

𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼…
I guide solopreneurs and founders through a brand + business realignment where your messaging, systems, and strategy finally catch up to your growth.

➜ Brand DNA — clarity on who you are, what you stand for, and how to communicate it
➜ Notion business backend — organize your content, CRM, offers, and workflow
➜ Visual identity — a brand presence that actually feels like you
➜ LinkedIn strategy — so you can show up consistently with ease and confidence

Whether you’re stuck in content chaos, embarrassed by a brand you’ve outgrown, or tired of figuring it out alone… 𝗜’𝗺 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗿𝗼𝗮𝗱𝗺𝗮𝗽.

Want a taste?
I offer free Brand & Backend Audits — a 25-min strategy call to see what’s working, what’s not, and where to focus next.

ᐉ DM me “audit” or book from the link below ↴

https://calendly.com/inga-brand-alchemist/power-up-your-brand

𝗟𝗲𝘁’𝘀 𝗴𝗲𝘁 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲, 𝗮𝗹𝗶𝗴𝗻𝗲𝗱, 𝗮𝗻𝗱 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆 𝘆𝗼𝘂𝗿𝘀.

_____________________

Inga,
Your Brand Alchemist △

Inga S.

This year I'm going to learn to fail more.

or, as Napoleon said:
“Failure is nature’s plan to prepare you for great responsibilities.”

I’ve been thinking about this a lot lately.
Because this time of year can easily turn into a full-on mental audit.
All the things you didn’t do.
Did too late.
Should have known by now.
Handled “better.”

We’re very good at beating ourselves up (i know i can be).
But what if we’re reading the past year wrong?

What if the things you’re judging yourself for weren’t failures at all?
What if they were training.

The detour that slowed you down.
The messy phase that humbled you.
The idea that flopped.
The thing that didn’t work… because it wasn’t meant for you.

Maybe last year wasn’t about looking good…
or getting it right.

Maybe it was about building capacity.

Thicker skin.
Clearer boundaries.
A stronger nervous system.
A sharper sense of what’s a yes… and what’s a hell no.
So before you carry old self-judgments into the new year

pause.

What if nothing went wrong?
What if it was all part of the prep?
And what if the responsibility you’re being prepared for
is bigger than you’ve been giving yourself credit for?

Leave the shame in the old year.
Take the wisdom with you.
That’s plenty for now.

That’s my “resolution” 😆

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

We talk a lot about 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆.
But it only works when it’s 'strategic authenticity'.

There’s a big misunderstanding around “being authentic” in business.

People think it means:
⇢ share everything
⇢ say whatever comes up
⇢ show up unfiltered, all the time

That’s not authenticity.
That’s a lack of discernment.

Authenticity without direction turns into noise.
Strategy without authenticity turns into performance.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 lives in the middle.

It’s knowing:
⇢ who you are
⇢ what you stand for
⇢ what you don’t stand for
…and then choosing - intentionally - what actually belongs in your brand.

Not everything 𝘁𝗿𝘂𝗲 needs to be shared.
Not everything shared needs to be raw.
And not everything raw is useful.

The goal isn’t to be liked.
The goal isn’t to be relatable to everyone.
The goal is to be clear.

Clear enough that the right people recognise themselves.
Clear enough that trust forms without convincing.
Clear enough that your business doesn’t feel like an identity crisis.

This is where I see so many solopreneurs get stuck.
They’re either hiding parts of themselves…
or oversharing without any structure (this is a big one).

Strategic authenticity lets you be:
✧ true and focused
✧ expressive and grounded
✧ human and professional

It’s not about saying more.
It’s about saying the right things, in the right way, to the right people.

That’s when your brand starts to feel like home… for you and for your audience.

So here’s a question worth sitting with ▼

𝗪𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗼𝘃𝗲𝗿-𝘀𝗵𝗮𝗿𝗶𝗻𝗴… 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗵𝗶𝗱𝗶𝗻𝗴?
And does what you’re sharing actually serve your work..
or is it just noise that feels vulnerable but leads nowhere?

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

A small realisation from Pilates that hit way closer to home than expected.

A couple of weeks ago I started doing reformer Pilates.
It’s fun. It’s challenging. And it’s brutally honest.

The machine doesn’t let you hide.
It exposes your weak points… fast.

The other day, halfway through a class, I noticed something about myself.
I like to do upper body exercises… because my upper body is strong.
My core?! not so much.

And every time we moved into core work, my confidence dipped.
Not dramatically. Just enough.

And almost immediately, another impulse kicked in…
“Let’s switch back to arms.”
“Let’s do what I’m good at.”
Instant confidence boost.

And that’s when it clicked.
This isn’t about Pilates.
This is a pattern.

In business, we do this all the time.
𝗪𝗵𝗲𝗻 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗱𝗿𝗼𝗽𝘀, 𝘁𝗵𝗲 𝗲𝗴𝗼 𝗰𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗲𝘀.

We double down on our strengths.
We stick to what we already know works.
We avoid the uncomfortable gap.

Not because we’re lazy.
But because our nervous system is protecting identity.
It’s saying: “Stay where you’re competent. Stay where you feel solid.”

And that’s not wrong.
But it is a fork in the road.

𝗜𝗳 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗱𝗼𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗼𝗼𝗱 𝗮𝘁… 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆 𝘀𝘁𝗿𝗼𝗻𝗴 𝘁𝗵𝗲𝗿𝗲.
𝗕𝘂𝘁 𝘁𝗵𝗲 𝘄𝗲𝗮𝗸 𝗹𝗶𝗻𝗸 𝘀𝘁𝗮𝘆𝘀 𝘄𝗲𝗮𝗸.

If you’re willing to stay with the discomfort…tTo train the part that feels shaky, unfamiliar, humbling… 
Your whole system upgrades.

That’s true in the body.
And it’s true in business.

Growth rarely comes from perfecting your strengths.
It comes from facing the places where confidence drops… and staying anyway.

Food for thought :) 

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

"I’m a complete chaos…"

That’s what I said to my client the other day when she told me:
“Every time we speak, I feel grounded. Clear. Like I finally know what to do next.”

Which made me laugh.
Because if you looked at my life from the outside over the last 12 months?
I’ve been more air than ever.
Moving. Shifting. Countries changing.
No fixed base. No single place of “belonging.”

Chaos, right?!

And yet… I am grounded.
Not because my life is tidy.
But because my structure is strong.

That’s the part people feel.
I’ve built systems, rituals, and strategies that ground me instantly..
no matter where I am or how much is moving around me.

But that grounded energy isn’t calm-by-nature.

It’s created.
And here’s why this matters for you.
𝗨𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗰𝗵𝗮𝗼𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗹𝗼𝗼𝗸 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝗰.

It often looks very… familiar.

◇ It looks like lying in bed at night with a thousand thoughts
and not being able to sleep because your list feels endless.
◇ It looks like waking up knowing what you should do.. and procrastinating anyway.
◇ It looks like having incredible ideas in your head but freezing when it’s time to act.

It sounds like:
“I’m not ready yet.”
“I just need a bit more clarity.”
“I’ll start once I feel more confident.”

But here’s the uncomfortable truth…
You don’t get clarity before action.
𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮𝗰𝘁𝗶𝗼𝗻.

Same with confidence.
Same with readiness.

You don’t think your way into groundedness.
𝗬𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝗵𝗼𝗹𝗱 𝘆𝗼𝘂 𝘄𝗵𝗲𝗻 𝘁𝗵𝗶𝗻𝗴𝘀 𝗴𝗲𝘁 𝗺𝗲𝘀𝘀𝘆.

That’s what strategy actually is.
Not a buzzword. Not a rigid plan.
It’s the structure that lets your chaos move without burning you out.

And if any of this feels a little too close to home…
you’re not broken.
You’re just uncontained.
And that can be changed. 

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

It’s been a minute.
Okay… two weeks to be exact.

No posting. No checking. No commenting.
Coming back here almost feels a bit awkward.

Like walking into a room you actually like, but you’ve been gone long enough to notice the silence first.

Anyway. I’m back.

Partly because yes… it’s good for business.
But also because I genuinely like it here. 
The conversations. The people. The thinking.

The offline time did its thing… a lot of reflecting (as one does around this time).

And here’s what I keep circling back to: 
𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗵𝗮𝘀 𝗺𝗮𝗻𝘆 𝗺𝗼𝘃𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝘀…
Strategy. Skills. Timing. Consistency. Luck. All of it.

But underneath all of that?

𝗕𝗘𝗟𝗜𝗘𝗙.
That quiet certainty that what you’re building actually matters.
That you’re not just making noise… you’re offering something needed.

And that’s the tricky part.
Because belief isn’t something you can buy in a shop.
You can’t download it. You can’t outsource it.

What you can do though…
is put yourself in rooms, conversations, and containers that help you see yourself clearly.

That’s what support really does.
You’re not buying answers.
𝗬𝗼𝘂’𝗿𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲… 𝗮𝗻𝗱 𝘀𝘁𝗼𝗽 𝗱𝗼𝘂𝗯𝘁𝗶𝗻𝗴 𝗶𝘁 𝗲𝘃𝗲𝗿𝘆 𝘀𝗲𝗰𝗼𝗻𝗱 𝗱𝗮𝘆.

When I work with people, it’s never just one thing.

It’s mindset.
Beliefs.
Positioning.
Strategy.
Brand.
Structure.

All the layers that quietly increase you certainty.

And here’s something I noticed when I reviewed my own work over the last two years…
The biggest shifts… including a 46% increase in my close rate didn’t come from doing more. 𝗧𝗵𝗲𝘆 𝗰𝗮𝗺𝗲 𝗳𝗿𝗼𝗺 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗹𝗲𝗴𝗶𝘁 𝗽𝗹𝗮𝗻. 𝗔 𝗿𝗼𝗮𝗱𝗺𝗮𝗽.

Less guessing. More clarity.

Certainty grows when you know where you’re going… and why.

So yeah. New year. Same me.
A little clearer. A little bolder.
And very much here.
Let’s see what this year has in store.

PS. I’m back in Bali. Proceed with caution… a lot of beach & surf content incoming 🌊🏄‍♀️

PPS. Happy New Year all

I keep hearing the same advice in entrepreneurship…

“Test more.”
“Iterate fast.”
“Build an MVP and pivot.”

And honestly?
For a lot of solopreneurs, this advice does more harm than good.

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲𝗻’𝘁 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗰𝗵𝗼𝘀𝗲 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗶𝗱𝗲𝗮.
They’re failing because they never stay with one long enough to move past the hard middle.

Here’s what usually happens..
You start something with 𝘂𝗻𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺 (see the image).
It feels exciting. Light. Full of possibility.

Then reality hits.
Things move slower than expected.
Sales aren’t instant.
Clarity wobbles.
Doubt creeps in.

Instead of recognising this phase for what it is, people call it “testing”…
and quietly move on.

But that middle dip?
That’s not failure.
That’s 𝘁𝗵𝗲 𝗰𝗿𝗶𝘀𝗶𝘀 𝗼𝗳 𝗺𝗲𝗮𝗻𝗶𝗻𝗴… the exact point where most people quit.

This is where informed pessimism lives.
Where the shine is gone, but the skill isn’t built yet.

And here’s the uncomfortable truth..
𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁 𝗶𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻.
It comes from staying.

Consistency beats clever pivots.
Depth beats variety.
Time + focused energy beat restarting over and over again.

𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗻𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝗮 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻…
not as a way to escape discomfort.

Once you push through the dip, something shifts.
You gain informed optimism.
You learn how to sell.
You learn how to execute.
You build confidence that’s earned.. not imagined.

And then achievement becomes possible.

Most businesses don’t fail.
They’re abandoned right before they would’ve worked.

Food for thought :)

And if you’re ready to see where you’re actually stalling (and why), drop me a DM and let’s look at your business ecosystem together.

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

Full panic mode…

Except it wasn’t.
And that’s how I knew something had shifted.

The other night I was sitting in a café, laptop open, fully dropped into a deep-work mood…

and my computer just shut down.
Blank screen. Gone.

For about five seconds, my body did what it used to do.
A taste of panic.

And then… nothing.

I paused.
Breathed.
Looked around.
Started thinking rationally.

And that’s when it hit me.
A year ago, this would’ve sent me into full meltdown.

My laptop is basically my right hand.
Work, income, ideas… all in there.

But this time?
My nervous system didn’t hijack the moment.
And that’s the real lesson.

𝗦𝗵𝗶𝘁𝘁𝘆 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝘁𝗲𝗮𝗰𝗵𝗲𝗿𝘀.. 𝗶𝗳 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗿𝗲𝘀𝗽𝗼𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲𝗺.

The growth isn’t that life gets easier.
It’s that you regulate faster.
You recover quicker.
You don’t spiral as far.
You don’t make the moment bigger than it is.

That’s progress most people miss.

Not more output.
Not more hustle.
𝗕𝘂𝘁 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝘀𝘁𝗮𝘆 𝘀𝘁𝗲𝗮𝗱𝘆 𝘄𝗵𝗲𝗻 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗼𝗯𝗯𝗹𝗲.

And honestly?
That’s everything.

Do you have any business moments that turned out to be your best teachers…even if they felt shit at the time?

PS. Did you know you can screen-share via iPad? pretty handy in this situation

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

Feeling the pull between “go” and “rest.”

That inner tug of war has been my first week back here.

January has this strange energy, doesn’t it?!
The celebrations are over.
The “new year, new goals” noise is loud.

Part of me feels like I should already be back at it.
Planning. Moving. Executing.

And another part is quietly saying…
You’re allowed to chill for a bit more (my birthday month gives me extra credits, right?! 😉 ).

And here’s the thing I keep noticing with clients right now:
This in-between phase - reviewing the old and sensing the next is where the truth shows up.

What’s actually working.
What’s been dragging for months.
What feels aligned.. and what’s just habit.

When you slow down enough, the signal gets clearer.
And clarity doesn’t come from pushing harder.

It comes from seeing your business as it is.. not as you wish it were.
That’s exactly why I’m still holding a couple of Brand Audit sessions in this opening season.

Not for everyone.

Only for people who feel that subtle nudge of:
“Something’s not clicking… and I’m ready to see it.”

No pressure. No fixing.
Just a clean outside-in view of what’s working, what’s leaking energy, and where to focus next.

If you’re still in the soft landing phase.. good.
That’s often the best moment to look honestly.

DM me “AUDIT” and I’ll share the details.

Sometimes the most powerful move is seeing clearly before you move at all.

Happy Friday all ☀️ 

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

Business problems often look strategic,
but are rooted in self-worth, safety, and belief.

I’ve been sitting with this thought a lot lately.
Because on the surface, business struggles usually sound like:
“I need better strategy.”
“I need a clearer offer.”
“I need a smarter plan.”

And yes.. sometimes you do.

But I’ve seen this too many times to ignore it…
You can have the right idea.
The right steps.
Even the right timing.

And still feel stuck.

Why?
Because when self-worth is shaky, everything else wobbles.
You hesitate to put yourself out there.
You underprice.
You overexplain.
You take rejection personally.
You disappear the moment something doesn’t land.

Not because you’re bad at business..
but because your nervous system doesn’t feel safe holding success or rejection.

And here’s the part people don’t like to hear ↴
𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘃𝗮𝗹𝘂𝗲, 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗳𝗲𝗲𝗹𝘀 𝘁𝗵𝗮𝘁 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 𝘁𝗼𝗼.

Not as a punishment.
Just as feedback.

Healthy self-worth doesn’t mean nothing hurts.
It means a “no” doesn’t send you into a spiral.
It means you stay grounded when things wobble.
It means you keep showing up without needing constant proof.

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗷𝘂𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗼𝗿𝗸.
It always touches belief.
Identity.
Safety.

Strategy matters.. but it can’t carry what your inner foundation won’t hold.
And that’s where the real work begins.

So next time you feel like something isn’t working and your instinct is to look for a new strategy… pause for a second.
Check in with yourself first.

I’ve put together a simple self-worth check-in… a short reflection to help you see where you actually stand before trying to “fix” anything.

Link’s in the comments if you want to explore it 😉

______

Inga 
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗳𝗼𝗿 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
[ systems - processes - strategy ]
.

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Aurelien Scagnolari

Inga S.

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The Battle

Aurelien Scagnolari

Inga S.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aurelien Scagnolari's LinkedIn Performance

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