Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Hello travel

Responsable acquisitions

Conseil en stratégie digitale et paid média

Vite Mon Marché

Acquisition et optimisation du cycle de vie client suivant le framework AARRR : 

> Branding, stratégie de communication et content marketing
> Visibilité et stratégie d’acquisition : Google Ads, SEO, Display, Social Média
> Activation et optimisation du parcours client : réassurance, CRO, avis clients, A/B test, refonte de site
> CRM/email marketing : lead nurturing, segmentation, activation, fidélisation et rétention
> Data et business : structuration de la donnée et pilotage des indicateurs

Acquisition and Growth Manager

Club Med

> Pilotage de la stratégie display, social et partenariats online pour 14 pays
> Internalisation des achats à la performance, création de trading desk interne (display performance et social ads) 
> Management d’une équipe de six personnes 
> Analytics et automatisation des outils de reportings

E-acquisition - Display, Social & Partnership Manager - EMEA 

> Gestion des campagnes display branding et acquisition, SEA, social 
> Conception des stratégies à déployer sur plusieurs marchés Européens (FR/BE/NL/CH): média mix, Kpi, pilotage
> Déploiement et optimisations des campagnes : programmation, tracking, suivi, reporting
> Analyses et optimisations multi leviers des performances (contribution & attribution)

Digital performance executive - France Belgium & Switzerland

Publicis Groupe

> Conseil et accompagnement des marques du Groupe L’Oréal sur les stratégies de communication media cross device, multi-screen, OPS et programmatique.
> Management de deux personnes : accompagnement sur le choix des leviers, des écrans et du mode d’achat
> Réflexion et définition de la stratégie média planning/audience planning 
> Réflexion sur la productivité de l’équipe et la qualité des livrables fournis

Responsable Trading et Opérations Display (L'Oréal)

Helping household names to promote their luxury brands within digital communication 

Managed strategy, media buying and implementation of online advertising campaigns for LVMH brands (Dior, Sephora, Bulgari, Le Bon Marché …)
> Display buying and planning (cross média, multi screening, social and e-commerce strategy)
> Solid grounding in online consumer behaviour across online, mobile, performance media and social media.
> Keep up to date with french media market
> Track and analyse the KPIs for reporting campaigns
> Tracking and campaign implementation in adserver
> Management of third party suppliers for content production
> Presentation of recommendations and campaign progress

Display Account Manager (LVMH)

HAVAS DIGITAL

> Display trading
> Set-up and follow-up of branding campaigns
> Operational monitoring and optimization of campaigns
> Data analytics and reporting
> Campaign progress

Display Account Manager - Apprenticeship (Orange)

ONE - LOWE STRATEUS

> Print Project Management (banking and finance)
> Web Project Management (industry)
> Taking advertiser brief and creative brief writing
> Mailing and emailing
> Problems of recruitment and fidelity

Direct Marketing Project Manager Assistant

3 years experience in digital planning and online communication: 
> Digital planning (ops, cross media campaigns, e-commerce …)
> Content production management
> Multiscreening & social media strategy
> Tracking, data analytics and reporting

Skills developed:
> Experience working successfully and energetically on the phone, in groups, as well as with meeting clients in person.
> Extensive knowledge of online media, marketing and advertising trends
> Demonstrated ability to think creatively and sell strategically
> Strong analytical skills & Excel experience
> Strong organizational and multi-tasking skills
> Strong presentation & writing experience in PowerPoint & Excel.

taplio

The Battle

Aurelia Zambon

Véronique MAJCHRZAK

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