Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Hyperforma

Hyperforma accompagne les organismes de formation pour leur permettre de développer leurs revenus. 
On crée à vos côtés un système d'acquisition et de conversion performant (sans prospection).
10 ans d'expérience et 4,000,000€ généré avec nos clients.
Références clients : Growth Tribe, Learn Assembly, Panache, Growth Hiring, Cybersup, Happy End, Horse-Well, Ovivant, GD Academy...

Fondateur

Growth Tribe Academy

Growth Tribe is a digital learning partner for both individuals & organisations, specialising in data science, growth, innovation and customer experience.

It helps learners and partners acquire the most in-demand digital capabilities through actionable, hands-on and enjoyable courses & learning programs.

Growth Tribe has supported the learning journeys of over 30,000 adults from over 900 organisations including Google, Facebook, Spotify, Skyscanner.

My responsibilities included : 

- Structure and steer the company on the French market: P&L, OKR, Qualiopi Audit
- Define and execute sales strategy: 7-figure turnover
- Implementation of company processes, KPIs and reporting system 
- Recruitment and management of a multi-disciplinary team: 30+ employees, up to 8 direct reports
- Implementation of lead generation strategy: annual budget €500K+
- Establish strong partnerships with key stakeholders (OPCO, Pôle emploi...)
- Public Speaking (Station F, BNP Paribas, Leboncoin, Crédit Coopératif, La Banque Postale)

General Manager France

Growmance - Growth Hacking Playbooks

Growmance -  Grow your business with exclusive playbooks from world-class Growth Hackers.

- Content Marketing : 30+ interviews (Buffer, Segment, N26...)
- Partnerships : Growth Hackers TV, Viral Loops...
- Guest blogging : Maddyness, 1001startups...
- Emailing : Drip Campaign creation using ActiveCampaign
- Online Course creation and monetization  : Chatbots for Growth - 30+ videos 

Tools :  Instapage, Viral Loops, Mailchimp, Manychat, Zapier, Selz, Airteach...

Main learning is  entrepreneurship is crazy hard and should be done in a team !
Main mistake was not to niche down and monetize earlier :)

MINIBREW

Minibrew is a fully automatic beer brewing machine that raised 2.5M€ in April 2017.

I joined a team of 3 growth marketers during Growth Tribe Academy, main tasks : 
- 25+ Growth Experiments using different channels (free & paid)
- Analytics Setup : Google Analytics, Google Tag Manager, Hotjar
- Advertising : Facebook Ads, Google Adwords, Twitter Ads, Reddit Ads
- Emailing : Drip Campaign (Hubspot), Abandoned Cart Email (Shopify)
- Affiliation Program : Belboon, cold emailing affiliates (Mixmax)
- Side project : Built a "Tinder for beer" using Bubble.is

<> Result : Lowered Customer Acquisition Cost by 40%

The best part is that i learned a lot about Growth Hacking and 🍺

Growth Consultant

LearnAssembly

I was in charge of digital products launch and lead generation strategy at LearnAssembly running a team of 5, main responsibilities included :

- Product Launch : Acquisiton strategy for several MOOCs 
<> Result : 200K€+ in revenue
- Emailing : Created B2B newsletter strategy from scratch - Content + Community
<> Result : 25K+ subscribers
- Ebooks : Created the distribution strategy and built landing pages for 3 ebooks
<> Result : Raised MQL for Sales using Leadpages, Zapier &  Clearbit
- Website Building & SEO : Revamped our website and built 4 websites from scratch 
Tools : Leadpages, Orson, Google Analytics, Google Search Console, SuMome, GetsiteControl
- Youtube Optimisation : Used Youtube as a lead gen channel 
Tools : BirdSong Analytics, VidiQ, TubeBuddy
<> Result : 200K+ views on LearnAssembly Youtube channel
- PR : Led PR efforts for some of our MOOCs including one about Blockchain 
Coverage : Maddyness, Les Echos, Challenges...
- Social Media Marketing : Facebook, Linkedin, Twitter
Tools :  Buffer, Tweetdeck, Crowdfire
<> Result : 15K+ followers

I had a great time in this experience on a personal and professional level

Chief Marketing Officer

- Corporate Venture : Launched a corporate startup incubator for Amaury Media (L'équipe, Le Parisien...).
I supervised the sourcing of 15 relevant startups around data and media then organized master classes with top-notch entrepreneurs (Yann Lechelle, Arthur Querou...) during 2 promotions.

- Corporate Training : Trained organizations about digital culture and webmarketing.
Aéroports de Paris :  Managed a blended learning program including 4 days training session about digital strategy for the communication team (25 managers). 
AG2R La Mondiale : Ran a one-day workshop about webmarketing for the training department (10 managers).
                                 
- Event Organization : Created from scratch several conferences about education and entrepreneurship.
La French Touch de l'éducation : Managed 2 editions of a conference about Edtech (150+ attendees). 
I built the website of the event (www.frenchtoucheducation.com) and was in charge of the acquisition strategy (Social Ads & Google Adwords) and speakers.
La French Touch des Venture Capitalists : Managed speakers (ISAI, Partech, Serena...), built the website and helped convince 100+ entrepreneurs to attend.

Jack of all (digital) trades

50 Partners

50 Partners Academy - Digital Startups Bootcamp

- Co-built the program with Learn Assembly, 50 Partners, students and mentors 
- Sales : Recruited 30+ (happy) students with the help of the 50 Partners team
- Mentoring : Helped 5 early stage startups on Lean Startup & Growth Hacking

Sales & Mentor

50 Partners is a french Accelerator funded by 50 successful entrepreneurs dedicated to support the selected Startups. The organization provides the founders with mentoring, offices and connections with an accurate network to impact the developpement of early-stage projects.

- Dealflow : Sourced and analyzed 500+ startups 
- Partnerships
- PR

Venture Capital Analyst

TEDx Paris Universités

TEDx Paris Universités (www.tedxparisuniversites.com) is an annual conference licensed by Silicon Valley’s TED conference (www.ted.com). In association with TEDx Paris (www.tedxparis.com), the event aims to give students and professionals the opportunity to share ideas and experiences with an exclusive Parisian audience.

I have a funny story about this one :o

Co-Organizer

AboutStartups.fr

AboutStartups was a blog with "wantrepreneur » students and friends in France.

- Interview of 50+ entrepreneurs
- Partnership negotiation 
- Redaction of dozens of articles

I had the opportunity to interview passionate people and serial entrepreneur like Frédéric Montagnon (Overblog), Christophe Poupinel (Ooreka)...

Co-Founder

Startup Weekend

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs, with events in over 100 countries and 580 cities around the world.

- Partnerships (KissKissBankBank, Paymill, Google...)

10 ans d'expérience dans le secteur de la formation professionnelle (B2B/B2C) : Directeur Marketing chez Learn Assembly, General Manager chez Growth Tribe et entrepreneur chez Growmance puis Hyperforma.

J'ai eu l'occasion de travailler sur des lancements de produits de formation à 6 & 7 chiffres sur des thématiques variées (blockchain, growth, digital, data...).

J'ai opéré le lancement de Growth Tribe en France et permis à l'organisme de formation d’atteindre un chiffre d'affaires à 7 chiffres en 3 ans et vendu moi-même plus de 500,000€ de formations en B2B & B2C. 
L'organisme de formation Growth Tribe a obtenu la certification Qualiopi en 2021.

Je mets désormais à disposition l'expérience que j'ai acquise au profit d'organismes de formation  pour les aider à  développer leur croissance avec Hyperforma.

Grâce à une méthode pas à pas pour faire passer leur CA de 10-20K€/mois à 50k€+/mois simplement en utilisant un système d’acquisition et de conversion optimisé (sans faire de prospection).

J'aide aussi les organismes de formation plus avancés (100K€+/mois) à structurer leurs opérations, systèmes d'acquisition et force de vente pour aller chercher l'étape supérieure (150-200K€/mois).

N'hésitez pas à me contacter : thomas@hyperforma.fr :)

taplio

The Battle

Aurelia Zambon

Thomas Lesenechal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?