Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

DDB Paris

Clients : Thalys (CRM), Monoprix (Fidélité), Volkswagen Group France (application), Skoda (CRM, platforms, lead management & acquisition)

Directeur conseil (customer experience)

Sup de Pub

Teaching User Journeys & Customer Life Cycles to Master 1 students specialized in Strategic Planning

Teacher

OPEn

Group account director - digital, innovation, CRM & growth

Growth Marketing and Communication advisor

Proximity Paris

Clients : Daimler France, Mercedes-Benz Vans - Ubisoft, Just Dance 2020 - P&G, AUSSIE Nourish - JDE, Tassimo et Jacques Vabre
Pitchs : Diageo Premium Whiskies, Audi, Mercedes-Benz Trucks, Mercedes-Benz Vans CRM and Aftersales
Lead generation campaign, customer journey optimisations, awareness campaigns
Content creation
Advertising and awareness campaigns (TV, print, social media,...)

Account director

Key client : Daimler France - Mercedes-Benz Cars & smart
Awareness and lead generation campaigns including AB testing, emails and customer journey optimisation

During the three years I worked at Proximity BBDO Paris I have strongly developed my management and team coordination skills by leading cross-functionnal teams to develop solutions for highly strategic clients. It also gave me the opportunity to develop my digital marketing skills by working closely with data management department and partners like Google, media agencies and AB testing solutions suppliers.

Digital account director

Being TBWA\France

Key clients : Deezer, L’Opinion, Schneider Electric, Desjoyaux, La Compagnie Boutique Airline…
•	Digital strategic recommendations
•	Digital project management 
•	Answer calls for tender

I joined Being as a digital account executive. My first clients were Deezer, Schneider Electric and Desjoyaux & whom I was involved on websites and digital advertising projects.
My first senior project involved working on the Schneider Electric Wiser campaign, deploying an integrated BtBtC campaign in France, a first for Schneider Electric. I was in charge of their ‘BtoC’ website as well as websites for their four product ranges.
In 2014 I started to work for La Compagnie Boutique Airline - an all business class airline operating between Paris, New York and London. During the release of the brand I was in charge of digital assets: website design & digital advertising assets such as banners and emails. The main challenge was to work in cohesion with the other agency teams as branding, design and offline advertising teams.
During the past year I have taken over the management of our main client accounts - Schneider Electric, Desjoyaux and La Compagnie Boutique Airline, being supported by 3 junior account executives, who reported directly to me.
In my time at Being, I have had the opportunity to develop an experience on several types of technologies with other communication expertises. I have learnt to be comfortable in an international environment, working regularly with international clients in the US or agencies & suppliers in UK.  I have also strongly developed my leadership and my client relationship skills.

Digital account executive / brand consultant

Proteines

Key client : Sodebo (leader on the french snacking market)
•	Client relations on technical and functional issues
•	Manage the creation of Sodebo’s website (Sodebo.fr) and Facebook apps
•	Contributed to strategic and conceptual recommendations

I spent a year working at Protéines on the client account Sodebo, a leader in the French snack food market; I was in charge of the different websites of the brand: corporate, sailing sponsor's and press website. It gave me the opportunity to learn how to lead digital projects and work with creative and technical teams.

Digital account executive

agence-h

Key clients: Timberland, Citroën, Jaguar, Groupama, Orange, CWF,...
•	Digital creative project management
•	Answer calls for tender
•	Client relations

My experience at agence-h was my last internship as a student; it gave me the taste for communication, advertising and business efficiency as well as I developed my interest in digital and new technologies.

Junior digital project manager

Air Liquide - VitalAire

•	Internet project management, coordinate with ITS team
•	Goodies project management, agency relationship

Air Liquid – Vital Aire gave me the opportunity to do a 2 year apprenticeship. I was working 6 months of the year and studying 6 months. I developed a tool in relation with the IT team to help lung specialist doctors follow the evolution of their patient’s treatment. It was a good start in digital project management.

Web‐Marketing Executive

Pierre & Vacances

Web-marketing assistant

Graduate from ESSEC BBA in 2010 I have spent the last 8 years working in marketing and advertising agencies.
My several experiences gave me a strong digital background and taught me to work closely with different profiles and coordinate them.
I have led teams of different expertises (executives, creatives, techs,...) to work on strategic projects to find and produce successful and efficient solutions.
I have learnt and developed skills as lead acquisition management, integrated advertising, UX and websites creation, data analysis, CRM, social media strategy, management and leadership.
I have been trained by Growth Tribe at growth marketing / hacking, I am able implement growth mindset and process in small and large companies.

taplio

The Battle

Aurelia Zambon

Paul JOHANET

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