Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Kevin Hawkins

WE CREATE SPACE

We Create Space is a global community-led platform, consultancy and collective on a mission to improve the lives of LGBTQ+ people and other under-represented groups of professionals around the world by connecting our communities and allies with tools, knowledge and a support network for personal growth, leadership development, allyship and self-care. They do that through shared experiences, content, research and consultative work.

Board Member

The Common Thread Club

A new community in Barcelona and Amsterdam for social meals, fun activities, boozy trips, and conversations with colorful individuals. It’s all about making new friends and having food plans to go to around the city to get more immersed in the culture and share perspectives of fellow residents.

Founder & Events Organizer

Amenitiz

Led product design, research, and localization for best hospitality management solution for independent hoteliers and rental property managers. Scaled product to over 60 countries while keeping NPS of 20+? We're hiring!

Director, Head of Design & Research

Glovo

As part of Delivery Hero (publicly traded $DHRE), I led a 100+ person team across Design, Design Ops, Research, Research Ops, Content, and Localization for 25 countries. Glovo is a Spanish tech company and the fastest-growing multi-category delivery player (food, groceries, retail, logistics) in Europe, Western Asia, and Africa.

Led a universal font replacement rebranding project, saved 500k EUR in annual expenses, lifted user retention through UX initiatives, led ideation workshops with Sr Directors and cross-departmental leaders to align operations and customer experience expectations, managed an overhaul of localization and internationalization workflows to support 19 languages with 24hour turnaround times, and more.

Global UX Director (Product Design, User Research, Content Design, and Localization)

Growth Tribe

I created the UX & Design Thinking courses for GrowthTribe (curriculum, quizzes, assignments, and instruction design) and personally taught 250+ students (live) and 5000+ via on-demand recording.

Instructor & UX Curriculum Lead

BookClub

I led Product Design & User Research for BookClub -- starting as the founding designer. What’s BookClub? BookClub brings authors and readers together via online book clubs, led by the authors themselves (and celebrity hosts!). Here, authors guide you through their book with public book discussions, video series, Q&A, and the opportunity to have an author join your personal reading group.⁠

Director Of Product Design

Booking.com

I managed two product teams focused on Connected Stay and cross-brand initiatives across sister companies Kayak, Priceline, and Agoda. I also lead a team that won two Hackathons and turned our ideas into new product features during my time in the Accommodations business units: group travel planner, local events hotel search, etc.

Booking Holdings Inc. owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.

UX Team Lead

Wise Assistant

Go do more of what matters with Wise, your AI-powered lifestyle planner. Learn more at https://www.GoGetWise.com

Co-Founder, Chief Product Officer

Designed UI & UX deliverables for Bank and cyber security applications/clients.

Lead User Experience Consultant

PwC New Ventures is an internal software as a service (SaaS) incubator. In collaboration with the world’s leading technologies and companies, the New Ventures team builds forward-thinking software solutions that integrate into existing systems to unlock business value in real time.

I led 2 products and contributed to the shared New Ventures design system. I managed UI, UX, and user research.

Lead Product Design Consultant, PwC New Ventures

Kevin Hawkins is a Product Design & Research Director based in Barcelona after living & working across the USA, Europe, and Asia. With over 17 years of experience in product design, UI engineering, and data visualization, he leads multidisciplinary teams of designers, researchers, front-end engineers, and product marketers to deliver intuitive, high-converting solutions.

Previously, Kevin was the Global UX Director at Glovo, Director of Product Design at BookClub, and UX Team Lead at Booking.com, where he managed award-winning design teams of up to 105, launched innovative products, and scaled customer-centric strategies. He is also a seasoned instructor and global public speaker with courses at GrowthTribe, General Assembly, and Georgetown University. As a gay, Liberian-American, he is passionate about building diverse and inclusive teams, and he enjoys traveling to learn from different cultures.

taplio

The Battle

Aurelia Zambon

Kevin Hawkins

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