Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

BePark

Senior Account Executive

Shippr

Senior Account Executive | Logistic consultant

Growth Tribe

Growth Tribe is Europe’s first growth academy.

We are pioneering the way adults & organisations learn. With a focus on the world’s most in-demand skills such as 'data-drive growth marketing' or 'A.I. without code', we deliver learning solutions that help individuals & organisations continuously acquire the capabilities they need to perform & grow.

Our continuous curriculum deployment approach to our courses (that are updated weekly, not yearly), ensures we remain agile and capable of teaching people the most relevant digital skills at the right time.

Sales Account Executive I Growth Consultant I @ Growth Tribe Academy

Bizon

Agence dédiée à l'accompagnement de marques sur la Marketplace Amazon:
- Prospection en cold calling et qualification de leads Outbound
- Création des fiches clients et mises à jours dans le CRM (Hubspot)
- Rendez-vous démo de l'offre Bizon 
- Ciblage des besoins clients et valorisation des diverses prestations
- Elaboration des propositions commerciales et suivi des clients

Business Developer

EMOVIA

Lancement d'une entité (SSII) de conseil en ingénierie spécialisée dans l'automobile:
- Prospection téléphonique et sur site prospects
- Cold call et prise de rendez-vous avec des clients du secteur automobile
- Sourcing consultants
- Conduite d'entretiens téléphoniques et physiques
- Préparation et présentation des consultants aux clients 
- Négociation TJM et conditions commerciales
- Suivi des projets

Ingénieur d’affaires

Converse

- Support à l'organisation d’événements (Soirée Yard, soirée triple C) et relations avec les partenaires / Elaboration de newsletter suite à ces événements 
- En charge du stock produit du showroom via le logiciel SAP
- Participation au rdv de dotations avec des artistes, influenceurs ciblés en amont
- Suivi et mise à jour de la base de données artistes,influenceurs
- En charge des expéditions et du suivi produits 
- Élaboration de reporting hebdomadaires des parutions médias et réseaux sociaux à destination du siège Converse Europe
- Élaboration d'un nouveau guide Onboarding pour l'intégration des futurs employés/ stagiaires

Public Relation & Marketing Operations

Vestiaire Collective

Développement de l'activité conciergerie VIP/ Conciergerie France & In charge of comments :
- Prospection de clients potentiels 
- RDV clients
- Sélection produits & fixation des prix
- Support et entretien de la relation client

Spanish Area: 
- Organisation de l'évènement "La Maison" à Madrid de Vestiaire Collective
- Prospection de prestataires
- Collaboration avec l'équipe logistique, picking et envoie des pièces
- Participation à l'évènement, accueil, prise de données, présentation de l'entreprise

Assistant Business Developer VIP Sellers France & Spain/ Customer Care Service

Burberry

- Réception et transfert de la collection via SAP 
- Travail en équipe afin d'assurer la gestion du showroom et des stockrooms 
- Assistance des équipes commerciales et Visual Merchandising durant les périodes de ventes
- Feedback concernant les actions menées

Assistant Showroom

Diplômé en Management avec une spécialisation Marketing, je dispose de diverses expériences en développement commercial auprès de grands comptes mais également de PME/TPE et d'individus.

Passionné de sport, j’ai effectué mes classes du collège, lycée ainsi que deux années d’études supérieures en suivant un cursus sport études en tant qu’athlète de haut niveau en Judo.

taplio

The Battle

Aurelia Zambon

Axel Fernandez

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