Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Elevate | Agence Data & Technologies Marketing

Digital Strategy and Digital Marketing

Mission: Management, training, and oversight of a team of 15 experts in CRO and eMerchandising, execution, and leadership of EMEA missions.

• Management of a team of 15 experts in conversion and e-merchandising.
• Conversion Expertise: Creation of optimization programs, evangelization, implementation of strategies, and deployment of test roadmaps.
• E-merchandising Expertise: Implementation of strategies, optimization of merchandising rules, configuration and implementation of tools, and definition of the commercial animation plan.
• Management of a customer portfolio, including major accounts (Industries: E-commerce, Retail, Luxury, Cosmetics, Energy, etc.).
• Pre-sales activities and offer creation.
• Conferences and training.

Manager CRO

ConversionMentors

Boostez l'expérience de vos sites d’e-commerce et de vos produits digitaux ! 
La seule formation en CRO sous forme de bande dessinée :
un format 22x plus mémorable 🙃!

Side Project 🚀

Dernier Cri

Product factory, creation of digital products for large groups and startups

Mission: Development of the product and e-commerce optimization service

• Management of a experimentation team.
• Digital Product optimization (Services and Saas business) 
• Conversion Expertise: Creation of optimization programs, evangelization, implementation of strategy and deployment of test roadmaps.
• E-merchandising Expertise: Implementation of strategies, optimization of merchandising rules, configuration and implementation of tools, definition of commercial animation plan.
• Pre-sales animation & offer creation
• Conferences & training

Lead Optimization, CRO & E-merchandising

showroomprive.com

Showroomprive.com is an e-commerce company, specializing in online flash sales.

Mission: Management of a team of 4 experts, on conversion and acquisition in 6 countries

• Management of acquisition levers
• Paid & organic levers: SEA / Social / Affiliation / Display & SEO
• Constant monitoring and analysis of performance, budget management according to the objectives defined in a ROI logic
• Challenging campaigns, tools, methodologies
• Implementation of tests: new types of campaigns, new formats, new platforms, …
• Coordination of all these levers
• Monitoring, following the competition and the market
• Management of a team of 4 people
• Scope: 6 countries
• Conversion project management
• Definition of the test roadmap
• Identification, launch and follow-up of opportunities
• Implementation and monitoring of AB & MVT Tests
• Weekly and monthly reports
• Weekly reports: budget tracking, main indicators and traffic by country (simplified)
• Monthly reports: budget tracking, main indicators and traffic by country + in-depth analyses on each lever on the current topics (test results, blocking points, …)

Lead CRO & Acquisition

Accenture Song

E-commerce Consulting and Strategy Firm, digital strategy and digital marketing.

Mission: Management of a team of 20 experts, execution and leadership of EMEA mission

• Management of a team of 20 experts in Conversion and E-merchandising.
• Conversion Expertise: Creation of optimization programs, evangelization, implementation of strategy and deployment of test roadmaps.
• E-merchandising Expertise: Implementation of strategies, optimization of merchandising rules, configuration and implementation of tools, definition of commercial animation plan.
• Customer portfolio animation, management of major accounts (Industries: E-commerce, Retail, Luxury, Cosmetics, Energy..),
• Pre-sales animation & offer creation
• Conferences & training

Manager of the Experimentation Team (CRO, CX, E-merchandising, personalization)

Optimization Academy

Partner of Cognytive Ltd the Conversion rate strategy and consulting business and now freshly launched the conversion rate Optimization Academy that delivers in-depth on-demand CRO video training of the approach and methods used to help eCommerce website grow conversion an average of 31% a year.

CRO Consulting Agency & Creation of a CRO e-learning program, activity in English.

Mission: Creation and management of platforms, customer management, prospecting, accounting, Marketing.

• Creation of two sites including an e-learning platform with video content.
• Implementation of all systems (Learning Management System, emailing, payment system, affiliate system, etc.)
• Creation of all visual supports, graphic charter, site design, video editing…
• Prospecting & negotiation of partnership contracts.
• Customer service & support.

Co-Founder E-learning academy on Conversion rate optimization

NEWMAT

SME of stretched ceilings and walls - Formerly a family business

Mission: Digital Transformation/transition - Management of all marketing activities

• Redesign of the newmat.com website from A to Z (Showcase site with the objective of capturing prospects)
• Implementation of the emailing system, setting up automation, and managing campaigns, with the goal of generating prospects.
• Installation of Salesforce CRM to coordinate the generation of prospects on the internet with the sales team.
• Creation of communication tools (brochures, brochures, flyers, telephone script etc.)

Responsable Marketing - Newmat 

House of Kaizen

Services and products:
• Responsible for defining the scope and structure of each service the Consumer Experience team delivers.
• Responsible for turning the services into products.

Methodology and workflows:
• Responsible for delivering the methodologies teams follow to produce services / products.
• Responsible for designing and delivering the workflows teams and work use.

Optimisation strategy and approach:
• Map out the client business requirements and optimisation needs with the best testing strategy and test plan that leads to maximum conversion uplift.

Consumer Experience Product & strategy manager

• Budget management – Manage resources, development and production costs in line with budgets and spend levels defined by the Account Director.
• Website development roadmap – Own and develop the functional and coding roadmap with key deliverables and timelines in accordance with technical team’s capabilities and availability. 
• Visual design – Responsible for the visual design of the website within brand guidelines, the design of imagery and the brand interpretation as it applies to the website.
• Website content – Responsible for all content, on all language versions, of the mcafeestore.com website, including the production schedule of content, production, creation and deployment of content and its roll out and maintenance.
• Website architecture– Responsible for the content architecture, link structure and navigation, on all language versions, of the mcafeestore.com website.
• Marketing landing pages – Responsible for the design, creation, deployment and optimisation of landing pages for paid marketing channels.
• Search Engine Optimisation – Responsible for SEO performance of the website. Deliver technical amendments, monitor and improve the natural positions and build a strong link profile.
• Conversion Rate Optimisation – Tasked to grow conversion rate of mcafeestore.com to target levels, and the management and deliverables from related vendors and teams that affect website conversion rate.
• Brand consistency – Ensure the website remains on-brand as the key communication channel across all markets and languages.
• Data & Reporting accuracy – Responsible for the configuration and accuracy of Google Analytics on the Mcafeestore.com website, that all reporting tracks key KPI’s and accurately reports paid channel campaigns and marketing activity across all language websites.

E-Commerce manager (Intel Security)

Improving the revenue of online business for each client, assisting in increasing the ROI of their marketing spend in order to increase profitability and better leverage the traffic received or generated. 

Expertise includes:
• Business strategy development
• Product retail strategy creation
• Understanding of human cognitive principles
• Knowledge of conversion framework and best practices
• Website usability conventions and principles
• UX (user experience) - creation of wireframes
• Creation of complete website solutions including copy creation, designs and entire user journeys.
• Advanced Analytics knowledge and its practical application 
• User research techniques and technologies
• Testing tools (VWO, Optimezely)
• Design principles
• Code mechanics

Conversion Consultant

• Clients ’websites conversions rate optimisation 
• Work in team with designers and web developers 
• Analysis of Google Analytics online measurement tools
• Online Campaigns Management 
• Recruitment of interns
• Management and development of the research department;

Executive Conversion Consultant

Creation of the UX research process:
• Collaboration with the team in creating and improving research plans in order to engage them in your research sessions to ensure its effectiveness.
• Implementation and monitoring of competitor analysis, heuristic evaluation, usability study of the information architecture and user experience, using web analytics software, in-page web analytics, online surveys, heat-maps, feedback.
• Monitored research findings and incorporate it into the creation of A/B testing.

Reorganization of the CRM linked to a corporate merger: 
• Implement all phases of firm global CRM initiative.
• Develop, communicate and enforce CRM best practices.
• Design and implement workflow for all services and events, including guides design.

Marketing activities:
• Social media updates
• Assisting organisation of monthly seminar

Project Executive

RTL Group

• Designing projects of Special Operations (OPS) and partnership in response.
• Develop offers OPS and partnership themes (events or advertising sectors stations) for prospecting.
• Design and production records, construction and testing of media plans with marketing.•

Assistant Project Manager on special operations

My specialty is conversion rate optimisation - helping businesses get more revenue from their websites.

With over 10 years experience of managing optimisation projects across a wide range of websites, I have developed a good eye for spotting the biggest opportunities from vast amounts of quantitative and qualitative, and turning these into conversion-boosting strategies.

Specialties: 
* Conversion rate optimisation (CRO) 
* Data analysis
* User-centric design
* Persuasive copywriting
* Boosting online sales

taplio

The Battle

Aurelia Zambon

Achille Vaulot

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