Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You don’t need a massive agency
to gain massive leverage.

Most founders I work with hit the same wall.

After a few years in business, growth slows, 
referrals become unpredictable and competitors start showing up. 

They realise that they have a business but they don’t have a brand.
That’s where I come in. 

As your Fractional Content Strategist, I embed directly into your business 
to own the work that matters most— your positioning, strategy, and how it all converts.

No junior handoffs.No rotating agency teams.No fragmented direction.
Just one partner who drives growth. 

Together, we build a brand that doesn’t just look good, 
but works hard for your business—with clear positioning, 
sharp narratives, and human X AI systems designed to compound over time.

In an AI-saturated world, the brands that win aren’t the loudest.

They’re the ones with focus, consistency, and a strategy that holds.

If that’s what you’re building,I’d love to see what we can do together.

Apply to see if we’re a fit: www.closewithcopy.co

—To do good works
Ephesians 2:10 💛

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

Most copy fails to convert before the first word.
Why? Because copy isn’t just content.
It’s psychology, structure, and insight. 

Here’s what’s actually breaking your copy:

1. Your story does not hook
You start at the beginning, when nothing’s happened yet.
People scroll past.
✅ Start with the tension. Add backstory later.

2. You’re doing surface-level research
You sound like you know the topic, but you don’t sound like them.
The copy feels distant.
✅ Read what your audience reads. Use their exact words.

3. Your CTA is too heavy
You ask people to buy straight away.
Most aren’t ready.
✅ Make the next step easier. Help them start small.

4. You’re trying to speak to everyone
So no one feels like you’re talking to them.
✅ Picture one person. Write like you're speaking to them.

5. Your voice keeps changing
One post sounds friendly. The next sounds formal.
People don’t recognise it’s you.
✅ Pick a tone. Stick with it.

6. Your verbs are weak
The copy feels flat. Nothing moves.
✅ Use words with action.
Break → smash. Make → build. 

Good copy isn’t clever.
It’s clear. 

Save this copywriting cheat sheet for later (top right 3 buttons).
What else would you add? 💛

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | To God Be The Glory 💛

9 ChatGPT Prompts For Copywriting 🤓
(Save this post for later.) 

Everyone's using ChatGPT
but not everyone knows how to use it well.

When it comes to copy, context is queen. 

We often expect AI to know what we want 
but it can only write with the right inputs. 

If your AI copy still sounds generic:
1)  Start with the outcome you want (sales, clicks, leads)
 2) Choose the asset you’re writing (ad, email, page)
 3) Use a prompt that guides thinking  

This cheatsheet is only the tip of the iceberg.
But it's good enough to help you get started. 

Strategy-led prompts = Sharper first drafts.
Always remember to add your human touch. 

Tell me, what's your favourite AI tool for copy? ✏️

You spend 1h writing a LinkedIn post…
Only for it to get 12 likes and zero leads.

It's frustrating, right?
But here's the thing.

It’s not your content idea that’s the problem.
It’s your structure of your copy.

Most people believe content is about the “big idea.”
But even the best ideas flop if there’s no copy guiding the reader.

Because without structure, your posts:
	•	Look like a diary entry instead of a growth tool
	•	Blend into the feed instead of standing out
	•	“Add value” but never drive conversions

The best copywriters don’t just write.
They use frameworks that turn ideas into results.

 👉 AIDA
 👉 PAS
 👉 Hero’s Journey
 👉 Before-After-Bridge
 👉 Hook-Story-CTA
 👉 Relatable Moments
 👉 Problem-Solution-Result

These 7 frameworks are the backbone of every post I create for myself and my clients.
They’re built to boost clarity, emotion, and conversion.

I’ve broken each one down, step by step, in this carousel.

So if you’re tired of posting and praying,
start using the structures that actually work.

P.S. I have compiled a list of 100 top performing posts with battle-tested frameworks.
Want in? Comment “Framework” and I’ll send it your way.

7 Frameworks to Write LinkedIn Posts

Katun EMEA

• Leading business development efforts for Katun EMEA in the CEE region, focusing on increasing market share and expanding customer base.
• Developing client relationships and introducing new product lines to drive revenue growth.
• Implement new business initiatives to reform the business model and enhance overall performance.

Business Development Manager

• Leading sales and technical teams across EMEA, driving growth in digital label printing and finishing solutions.
• Expanding into new markets and building strong channel partnerships.
• Promoting sustainable technologies like aqueous pigment ink systems.
• Focused on practical innovation and customer success in the digital printing space.

Sales Director, Katun Digital Printing Solutions (DPS) Division 

GMTechnology

At GMT I manage the company's international sales and marketing strategy and leading the export sales team. 
We help print service (MPS) providers, and channel partners in the printing industry with a circular economy focused product range. Refurbished printing equipment, remanufactured toners and consumables.

Director of Int´l Business

Integral GmbH

Director Of Marketing And Business Development

Wta Carsten Weser GmbH

Opening B2B Export Market opportunities for the German-based WTA Carsten Weser GmbH the leading Aftermarket Imaging Supplies manufacturer in Europe.

International Business Development

Uninet Imaging Inc.

Managing Director with full P&L responsibility for the European Subsidiary of the USA based Uninet Imaging Inc. in the imaging aftermarket with responsibility for the EMEA distribution center.

Addictionally opening the EMEA market for the new iColor division in the textile and arts and graphics and speciality print industries

Managing Director Europe

KEY ROLE:
• Full responsibility for the company sales activity and EU turnover with Focus on Growth and EBITDA. Managing the sales team of 15 country specific sales managers + 4 customer service.

KEY RESPONSIBILITIES:
• Targeting
• EU market study, Sector analysis, Key Account Strategies
• Segmenting and defining the engagement strategy for each manufacturer in the EU region,
• Training coaching sales team, Team building, Developing Team Strategies
• Developing/Adapting Product/Market strategy, Brand building
• Day to day decision making
• Networking, Traveling
• Attending tradeshows, conferences and Industry meetings
• Customer visits, strategic cooperation set up, contract suggestions

Sales Director EUROPE

KEY ROLE:
• Produce growth in EU EBIT. Improve Key account management, Execute competition strategy on EU focus accounts. Revision of existing sales and developing new sales.

KEY RESPONSIBILITIES:
• Sales tactics
• Key account / sector analysis, target marketing, business plan for focus accounts
• Preparation of direct offers: quotations, pricing and promotions, key account management
• Increasing key customer database, network building, traveling
• Visit tradeshows, conferences and Industry meetings
• Customer visits, strategic cooperation set up, contract suggestions
• Full control on the ordering process

KEY ROLE:
• Relocating to Hungary to Establish and manage a Central Eastern European (CEE) subsidiary sales office with the aim of supplying remanufacturers of Laser and Inkjet cartridges in the region.

Prospect and build a network of key industry players. Engage the consumables market with a 4 person sales team and maintain a profitable sales portfolio.

KEY RESPONSIBILITIES:
• Relocating and setting up the regional subsidiary sales office (choosing building and contracting providers, hiring, warehouse location…)
• Building a sales team
• Managing Day to Day operations
• Sector analysis, market analysis, market channel studies
• Defining the target market segments potential and setting sales objectives (traveling)
• Opening key accounts in the CEE market. (key account visits, sales)
• Responsible for key accounts
• Positioning the company and its portfolio as a recognized brand on the market
• Sales and forecast planing tasks / Preparation of direct offers: quotations, pricing and promotions
• problems solving and developing customer relationship; networking
• Customer status Follow-ups, strategic decisions
• Defining future objectives, develop further CEE markets

Sales Director CEE

FARBAX

KEY ROLE:
Managing the purchasing department (operative / strategic). With the objective of maintaining continuous raw material supply for a 150 person cartridge recycling plant. Managing the supplier network. Proactive purchasing in Asian outsourcing projects.

KEY RESPONSIBILITIES:
• Supplier negotiation and relationship management.
• Revising and qualifying supplier base
• Personal supplyer visits
• Weekly strategic ordering in accordance of the weekly production plan
• Involving in setting a purchasing strategy focusing on efficiency
• price/conditions negotiations.

Purchasing Manager

20+ years in front line International Business Development shaping the future of the printing industry, from office and production print to 3D, textile, digital label and packaging print solutions.

Today, I’m proudly leading growth at Katun EMEA, driving new core business initiatives in the CEE region and scaling the Katun DPS Division across EMEA markets with sustainable, cutting-edge tech.

What drives me?
Growing businesses and people. Mixing tech, strategy, and genuine human connection to create real, lasting impact.

I believe sales and business development aren’t just about numbers, they’re about relationships, loyalty, trust, smart moves, and delivering real value.

Areas I Play In:
	•	Business Development & Sales Strategy
	•	Digital & Industrial Printing Solutions
	•	CRM, Business AI, and Tech Implementation
	•	Management Consulting & Neuro-Coaching
	•	Public Speaking & Neuro-Communication

New Passion:
Diving deep into AI, BizTech, PropTech and Real Estate Investment — learning fast, thinking big.

If you’re into business, tech, real estate, or just fresh perspectives — let’s connect. 

I’m aways open to ideas, challenges, and good conversations.

taplio

The Battle

Audrey Chia

Zoltan Matyas

Followers

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taplio

The Battle

Audrey Chia

Zoltan Matyas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Audrey Chia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAudrey Chia's LinkedIn Performance