Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You don’t need a massive agency
to gain massive leverage.

Most founders I work with hit the same wall.

After a few years in business, growth slows, 
referrals become unpredictable and competitors start showing up. 

They realise that they have a business but they don’t have a brand.
That’s where I come in. 

As your Fractional Content Strategist, I embed directly into your business 
to own the work that matters most— your positioning, strategy, and how it all converts.

No junior handoffs.No rotating agency teams.No fragmented direction.
Just one partner who drives growth. 

Together, we build a brand that doesn’t just look good, 
but works hard for your business—with clear positioning, 
sharp narratives, and human X AI systems designed to compound over time.

In an AI-saturated world, the brands that win aren’t the loudest.

They’re the ones with focus, consistency, and a strategy that holds.

If that’s what you’re building,I’d love to see what we can do together.

Apply to see if we’re a fit: www.closewithcopy.co

—To do good works
Ephesians 2:10 💛

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

11 ChatGPT Prompts for LinkedIn Copy 😇 
(Save this cheat sheet for later.)

A lot of people are using ChatGPT.
Very few are using it well.

Especially for LinkedIn.

If your AI polished copy still feels generic:
👉 You’re not anchoring the copy to your tone of voice 
👉You’re asking for “rewrites” instead of giving it direction 
👉 You’re letting the model make decisions for your content 

That's why it's not working well.
LinkedIn's latest update this is clamping down hard on AI copy. 

That doesn't mean you shouldn't use AI. 
It means that you need to leverage AI with the human touch. 

This list isn’t a magic fix.
And it’s definitely not exhaustive.
But it will improve your first drafts immediately.

Use ChatGPT for the heavy lifting.
Then add your judgment. Your taste. Your voice.
That’s where the real edge is.

Tell me, what do you think?

P.S. FINAL CALL. We're just 2 days away from the LinkedIn LIVE masterclass on How to build Authority in an AI-first world. 

🇸🇬  If you're in Singapore, RSVP & I'll see you soon: https://lnkd.in/gAukbiva

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | To God Be The Glory 💛

You spend 1h writing a LinkedIn post…
Only for it to get 12 likes and zero leads.

It's frustrating, right?
But here's the thing.

It’s not your content idea that’s the problem.
It’s your structure of your copy.

Most people believe content is about the “big idea.”
But even the best ideas flop if there’s no copy guiding the reader.

Because without structure, your posts:
	•	Look like a diary entry instead of a growth tool
	•	Blend into the feed instead of standing out
	•	“Add value” but never drive conversions

The best copywriters don’t just write.
They use frameworks that turn ideas into results.

 👉 AIDA
 👉 PAS
 👉 Hero’s Journey
 👉 Before-After-Bridge
 👉 Hook-Story-CTA
 👉 Relatable Moments
 👉 Problem-Solution-Result

These 7 frameworks are the backbone of every post I create for myself and my clients.
They’re built to boost clarity, emotion, and conversion.

I’ve broken each one down, step by step, in this carousel.

So if you’re tired of posting and praying,
start using the structures that actually work.

P.S. I have compiled a list of 100 top performing posts with battle-tested frameworks.
Want in? Comment “Framework” and I’ll send it your way.

7 Frameworks to Write LinkedIn Posts

3 years ago, I made the biggest bet ever. 
I bet on myself. 

When I first left my job, I was so stressed and anxious. 

What was I going to do next?

I didn’t have everything figured out.
I didn’t have a clear plan.
I didn’t even know if this would work.

At that time, building a personal brand felt uncomfortable. Exposing. Vulnerable.

I was afraid my bosses and friends would see my posts.
Afraid people would think I was trying to be an “influencer.”
Afraid I wasn’t good enough to talk about copy. 

And until one day, I decided I couldn’t just wait for something to happen. Nothing was going to change unless I took action.

So I posted my first post on LinkedIn. 

Because of that one decision, I’ve had the privilege to:

💚  Speak at global conferences and industry events
💛  Work with founders and leaders I deeply respect
💜  Build a business aligned with my values
🧡  Help my own clients leave their day jobs and grow their own businesses

What an honour.

All of this was only possible because I took a bet on myself and said I’m afraid but I’m gonna do it anyway. 

In 2026, this is the biggest bet you can make.

If this resonates, I’m hosting a small, private session tomorrow at Arcc Spaces on Being Human: Building Authority on LinkedIn in an AI-First World.

We’ve opened a few final seats.
If you’d like to join us, RSVP here → https://lnkd.in/gAukbiva

I'll see you tomorrow. 

Let’s find the courage to build, to grow and to win - together.

From 0-70k Followers: What LinkedIn Made Possible

Happy Lunar New Year🍊🍊
2026 is the Year of the Horse.

The horse has always symbolised endurance, courage, and forward momentum.

In ancient times, the best war horses were not chosen because they were the fastest.
They were chosen because they could stay calm under pressure.

Armies valued horses that would not panic at loud sounds, crowds, or sudden movement.

A war horse needed to remain steady in chaos, respond to the rider’s commands, and endure long, exhausting campaigns.

When the situation was uncertain, the strongest horses stayed steady, focused, and responsive.

So here’s to wishing you a wonderful year of the horse. May you achieve success swiftly, lead with confidence, and carry the spirit of strength and vitality! 

祝大家马到成功，
一马当先，
龙马精神。

Happy Lunar New Year 🐴🍊🧧

P.S. I don’t think Kimi and Kino would make great horses. They bark at everything and say yes too quickly to treats 🤣

No alternative text description for this image

Same space. Different story. 

Three years ago, I walked into Arcc Spaces as an AI panelist.
It was one of my very first times speaking in front of a live audience.

Yesterday, I spoke again at the same space.
Not as a panelist. But to tell my own story. 

Nim S., curator of Being, Human kindly invited me 
back to Arcc Spaces, giving me an intimate space to host my masterclass.

✨ Building Authority, in an AI-First world. ✨ 

This time, the room was filled with business owners, senior leaders, and independents who chose to spend their evening learning, 
connecting, and exploring. 

The energy in the room was beautiful. 
It was light, joyful and uplifting.  

I met old friends and new faces. 
People I have crossed paths with in different seasons of my life, met.
And watching them connect with one another, exchange ideas, and have meaningful conversations was incredible. 

Moments like this remind me why I started.

Because the real reason I do this work
is to inspire others to step into what they truly want to do.

Thank you Nim S. and Arcc Spaces for trusting me, 
for holding space, and for creating an environment where 
these conversations can happen.

And to everyone who showed up with openness and generosity, 
I’m so grateful to be on this journey with you.

This is only the beginning 💛

Everyone is using ChatGPT for copy.
But not everyone knows how to do it well.

If you've heard of the term 
vibe copywriting

it's just a fancy way of saying using AI to write copy.

Most people are vibing.
Very few are converting.

Because they’re doing this:
“Write me a viral LinkedIn post.”
That’s delegation without direction.

If you want AI to actually work for you, remember this:

👉 Input = Output
Your prompt needs:
 → Context
 → Voice references
 → Clear objective
 → Target audience
 → Format
Specificity = power.

👉Know What Good Looks Like
If you can’t tell good copy from bad copy,
AI cannot help you.
Ask it:
 → “Show me 5 weak hooks.”
 → “Now show me 5 strong hooks.”
 → “Explain why the strong ones convert.”
Train your taste.

👉Challenge the Output
Don’t accept Draft 1.
Say:
 → “Make this sharper.”
 → “Reduce fluff by 30%.”
 → “Rewrite this for a skeptical CEO.”
 → “Where will this lose attention?”

The founders who win in this AI era won’t be the ones who use ChatGPT.

It’ll be the ones who combine:
 Strategy + Positioning + Psychology + AI

That’s the hybrid advantage.
If you’re going to vibe…
At least vibe with intention.

Tell me, what do you think?

Follow for more Human x AI copywriting insights 🔥

3 Tips To Master "Vibe" Copywriting

Posting on LinkedIn used to feel hard.
Now the hard part isn’t writing…

It’s sounding like a real human in a feed full of AI content.

In the latest episode of The AI Marketer's Playbook, I sat down with MJ Jaindl (GM at Stanley + LinkedIn creator with 61K+ followers) to break down how he uses AI to draft nearly 70% of his LinkedIn content ... without losing his voice.

We cover:
 - Why “generic tips” posts are dying (and what replaces them)
 - The content formats MJ sees working right now (and what’s falling off)
 - How to keep authenticity: proof of work + emotion + POV
 - A simple way to start posting when you’re scared of judgment
 - Why employee-generated content is becoming a growth lever for teams

If you’ve been stuck in “I don’t know what to post” mode… this one’s for you.

🎧 Listen to the full episode: https://lnkd.in/gf6b2it7 
 
What’s your biggest challenge with AI-written content - voice or ideas?

Everyone's talking about doing more with less time.
But it's hard when your to-do list keeps growing.

👉  How do you find leads without spending your whole day on it?
👉  How do you make content without burning out?
👉  And how do you keep up with everything happening in your space?

You don't have to figure it out alone.

Here are some tools (some of which you might not have heard of)
that do the heavy lifting for sales, marketing, and content teams:

🔎  Leadspicker:
Builds your lead list while you do other things.

📧  Outbond:
Runs your outreach so you don't have to.

 🎬 Synthesia:
Makes videos from text, no filming needed.

📊  Superagent:
Gets your research done, day or night.

📈  Venngage:
Creates nice visuals without the design work.

🎷 Wellows:
AI Visibility, Made Measurable for Agencies

📚  NotebookLM:
Turns long reads into quick notes.

📽️  Tella:
Record, edit, and share videos in minutes.

With the right tool, you can spend less time on boring tasks
and get more done without the stress. 😉 

AI doesn't have to feel like a lot.
With the right picks, work gets easier, and a lot more fun.

💛  Save this post for later
Tell me, what's your favourite tool right now?

Top 2026 AI Tools for Sales, Content & Marketing

A lot of women I speak with look successful on the outside but don’t feel that way on the inside.

They’ve built impressive careers.
They lead teams, grow businesses, and show up every day.

But behind the scenes, many are quietly asking the same question:
How do I keep going without losing myself in the process?

This is why I’m honoured to be moderating a fireside chat at the launch of the Association of Small & Medium Enterprises (ASME) Women’s Initiative this International Women’s Day.

Exploring a topic that often gets overlooked: how women can build sustainable careers and businesses without burning out.

On 28 March, ASME will officially launch its dedicated Women’s Initiative, bringing together entrepreneurs, corporate leaders, and ecosystem builders to support the next wave of female-led innovation. 

We’ll also be welcoming our Guest of Honour, Siow Huang Gan, Minister of State for the Ministry of Foreign Affairs and Ministry of Trade and Industry, and celebrating a new partnership with WEConnect International, a global organisation that connects women-owned businesses to multinational corporate buyers.

If you’re a female founder, senior leader, or part of the business community in Singapore, I’d love to see you there.

📅 28 March 2026
⏰ 9:00 – 11:00 AM
📍 ALMA House, 46 Kim Yam Road

Sign up here: https://lnkd.in/gtcrBWZ2 

Looking forward to meaningful conversations and meeting many of you in person.

Dr. Angela Tan 
Hamidah Aidillah Mustafa (PBM) 
Mrinalini (Minnie) Venkatachalam

I recently wrapped up my mentorship with ACE.SG (Action Community for Entrepreneurship)  as part of their Mentor in Residence programme.

It was a joy meeting founders across industries.
Different stages. Different ambitions.

One startup that really stood out?
☕ Koficlay — sustainable clay made from used coffee grounds.

Now imagine pairing that with the right growth strategy.

Because even the best ideas need strong foundations to scale.

If you’re a new founder, here’s what I always recommend fixing first:

1/ Positioning
How do you stand out in a crowded market?
• Who are your competitors?
• What does your audience actually want?
• What can you realistically deliver better than anyone else?

The magic happens in the intersection of demand, differentiation and delivery.

2/ Content Strategy
Content isn’t “post and pray.”
• Which channel has the strongest audience fit?
• What’s your go-to-market plan?
• How are you testing and iterating?

Without strategy, content becomes noise.
With strategy, it becomes your 24/7 salesperson.

3/ Copywriting & Branding
You don’t just need to look good.
You need to make people feel something.
• Does your messaging create aspiration?
• Does your copy move someone to act?
• Does your brand feel aligned with your ICP?

Attention is nice.
Conversion is better.

To all the early-stage founders building quietly behind the scenes, I’m cheering you on.

Thank you ACE for having me and so good meeting fellow mentor Jayce Tham  💛

Lunar New Year always reminds me of hotpot 🧧 🧧 
Everyone gathers around the same table to have a reunion dinner. 

But what makes it tasty isn’t any single ingredient.
It’s the balance. 

If it’s mostly soup, it feels incomplete.
Add too much meat, and it’s hard to enjoy.
Pile in only vegetables, and it doesn't taste the same. 

LinkedIn growth works the same way.
Most people think they need to post more.

In reality, they need a better mix.
🍊  Some posts attract new people.
🏮  Some build trust and authority. 
🀄 Some guide the right audience toward action.

When the balance is right, momentum compounds.

That’s the idea behind my 🔥HOTPOT 🔥 
50/30/20 framework in this carousel.

If you're celebrating Lunar New Year, here's to 
wishing you & your loved ones so much happiness,
health and prosperity! 

P.S. I'll be hosting a LIVE LinkedIn Masterclass at Arcc Spaces just 
after CNY. If you want to start the year strong, RSVP - link in comments.

How to build your linkedin strategy for the New Year. 

I save 10+ hours a week with this one tool.

Like most business owners,
I spend so much time:

📩  Replying to emails
📂  Looking for files
📅  Scheduling meetings

Busy work that's important.
But...busy.

There's a much better way to do things.
Introducing my new fav tool — Lemon 

You press the "Fn" key,
speak &  the task gets executed.

No tab hopping, No context switching.

You focus on strategy and let
Lemon does the heavy lifting for you.

That's how you turn a day of lemons
into a delicious cup of lemonade 

Try LEMON for yourself.
Check it here: heylemon.ai 

What’s one task you shouldn’t be doing anymore?

How To Stop Doing Busy Work with Lemon

"Most people use AI to generate. I use it to extract information for myself.”

In this episode of The AI Marketer's Playbook, Mahdi Shariff (雷锋) Shariff (Co-Founder of Humble AI, Forbes Asia 30 Under 30) shares a powerful perspective.

Instead of asking AI to write for you,
use it to ask you better questions.

He explains how he uses AI as a thinking partner to clarify ideas, surface blind spots, and tighten communication before sharing with his team.

Especially for leaders (and those who think differently), this instant feedback loop can be transformational.

In this episode, we talked about how to:
➡️ build human AI workflows,
➡️ leverage a smarter platform to communicate with teams
➡️ underrated AI use cases that you should be thinking about right now


📽️ Watch the full episode: https://lnkd.in/gaCWkmXR
Listen here: https://lnkd.in/gt-vTh-y

Tell me, how are you using AI for generating ideas?

Thank you Mahdi for a great episode!

Follow The AI Marketer's Playbook podcast for more actionable AI + marketing frameworks.

Let AI do the heavy lifting for your Revenue.

Most sales teams still operate like it's 2019: manual prospecting, messy CRMs, and reps spending 80% of their time on tasks that don't make deals.Meanwhile, winning companies have built something different.They've built GTM engines. Systems where AI handles the research, the enrichment, the cleaning, the scoring, and the routing, so their team focuses on what actually builds pipeline: conversations.That's what I do.I'm the founder of TC9, where we design and build AI-powered GTM engines for B2B companies. We connect the dots between your data, your CRM, and automate the 80% that shouldn't need a human.But my work doesn't stop at execution.In my content, you'll find: → How AI is reshaping the way companies sell→ Which strategies are working right now (and which are already obsolete)→ The systems, tools, and frameworks behind modern revenue teamsIf you're a founder, VP of Sales, or revenue leader trying to figure out what the next era of GTM looks like: you're in the right place.

Jérémy Grandillon

LinkedIn gives you access to the biggest professional audience in history.
And it's still underused.

1 billion+ users. 310 million active each month.

But most people just lurk. 
They scroll. They watch. 
They never say a word.

That's a massive edge for anyone willing to show up.

On Instagram and TikTok, you're competing with millions of creators screaming for attention.

On LinkedIn, you're walking into a room full of decision-makers.
And almost no one is talking 🤷‍♂️

That's not a problem. 
That's your advantage.

Most professionals think their content will get buried. 

But in reality, the feed is starving for your authenticity and expertise.

With 170+ million new users expected by 2028, the window to build your presence is still fully open.

We're still in the early days.

Share your knowledge today. 
Don't wait for it to get crowded.

Then it might be too late!

Data quality is the obsession of every GTM nerd right now. Rightfully.
But there is more. 

Don't get me wrong, data quality is crucial. 

You can build a super rocketship, but if your team can't use any of it.

Then it's simply useless.

Making the data available to the final user is the real value.

Complex GTM engines aren't for everyone.

But every B2B business should get the best quality data. 

This is why Prospeo.io is so good.

Not only does it rank top tier for data quality.
Emails and phone numbers are excellent.
(I've used them in my stack for months).

But their new interface is clear and guided.
Filters are advanced and relevant.

Their Chrome extension works where you need it.
Get data in one click and manage it from where you work.

The best data means nothing alone.
Accessibility is the real value.

Right person, right time, right place.
This is how you build a winning GTM strategy. 

I definitely recommend giving Prospeo.io a try! 

They deliver 💪

40 prompts to use Clay inside ChatGPT
(they work with Claude too)

Clay recently released native integration in both ChatGPT and Claude. 

We're talking about the world's most popular AI tools.

These integrations are brand new.
But the potential is massive.

So now it's about using this to its fullest!

Here are 40 prompts, filtered by category, to help you get started.  

Save them for later.

Or open ChatGPT right now and start playing around!

TOP 40 Prompts For Clay In ChatGPT

OpenClaw hit 100,000 GitHub stars in 3 weeks.
OpenAI just hired its creator to lead their AI agent division.

Here's why every GTM team should be paying attention.

OpenClaw is an open-source AI agent that runs 24/7 on your machine. 

It connects to WhatsApp, Slack, your CRM, your email. 
Anything.

It doesn't just answer questions. It executes tasks autonomously while you sleep.

It has persistent memory, a built-in scheduler, and anything to use your entire tool stack.

ChatGPT waits for you to open a tab. 
OpenClaw checks what needs doing, and does it.

Now think about what an SDR actually does all day.

→ Research a prospect: 10 min
→ Log info into HubSpot: 5 min
→ Write a personalized email: 10 min
→ Follow up on stale deals: 15 min
→ Repeat 30x

For every hour of selling, nearly two hours go to admin, research, and data entry.

OpenClaw can already scrape a company's website, pull LinkedIn data, summarize recent news, draft personalized outreach, update your CRM, and schedule follow-ups. 

All from a single message.

This isn't replacing SDRs. It's removing the 60% of the job that never required a human.

The reps who adopt this will outperform entire teams. 
The ones who ignore it will spend their days doing work a $20/month agent handles better and faster.

Honest caveat though: it's early. 

Security researchers flagged real concerns. 
Exposed instances, prompt injection risks, etc. 

Not enterprise-ready (yet).
But the trajectory is obvious.

We're 6 to 12 months from sending one message to an AI agent: "Build me a campaign targeting Series B fintech companies in Europe." 

And it researches the companies, finds the contacts, writes the sequences, schedules the sends, monitors replies, and books meetings.

The full SDR workflow. Automated. End to end.

Sam Altman said it himself: "The future is going to be extremely multi-agent."

I'm considering installing OpenClaw, connecting it to a real GTM stack, and putting it to the test. 

Would you be interested in such an experiment? 
Let me know in the comments! 🦞

Can OpenClaw replace Sales Teams

Sales automation in 2026 isn't a competitive edge.
It's the norm.

Your reps aren't closing deals. 
They're buried under tasks that should've been automated yesterday.

If you're still running manual processes, you're choosing to stay behind.

Here are 4 places to start:

➡️ Lead routing 
Still burning 40+ hours/month. 
Set up round robins and rule-based assignment. Done.

➡️ CRM updates 
The necessary evil no one loves. 
Let AI handle notes, activity logs, and call summaries automatically.

➡️ Data enrichment 
If your team is still doing this by hand… stop. 
Connect your tools. Get clean data in minutes, not days.

➡️ Reporting 
Kill the quarterly report. 
Sync your dashboards to live CRM data. Know where you stand right now.

Every minute a rep spends not selling is revenue you'll never get back.

Sales rewards speed and focus. 
Automation gives you both.

✚ Follow Jérémy Grandillon for more. 
♻️ Reshare to help someone level up their sales team.

4 Sales Tasks To Automate Today

Most salespeople send one email and move on.

Lemlist analyzed hundreds of thousands of outbound emails on their platform.

The pattern is clear: multi-touch sequences consistently outperform single sends.

Not by a little. By a lot.

Here's what's actually happening when you follow up:

→ Your prospect gets 100+ emails a day. 
One email is invisible. Three emails make you exist.

→ Timing is random. 
Your first email lands during a board prep. Your third lands when they're actively looking for a solution.

→ Following up isn't "being pushy." 
It's removing friction. Most people don't ignore you because they're not interested. They ignore you because they forgot.

The reps I see booking the most meetings all have one thing in common.

They follow up more than their competitors.

Not with "just checking in" emails. With new angles, new value, new reasons to reply.

The fear of being annoying costs more pipeline than persistence ever will.

What's your follow-up sequence look like right now? 2 emails? 5? More?

4 Reasons Why You Need Follow-Up Emails

Cold email isn't dead. 
But lazy cold email is. Absolutely.

Inboxes are brutal right now. 
Your message gets at best 2 seconds (probably less).

Here's how to make those seconds count:

1 → Write like you talk. 
5th-grade reading level. No corporate fluff. Just clarity.

2 → Cut the fat. 
Short sentences win. If your intro needs a scroll, it's already lost.

3 → Drop the jargon. 
If they have to re-read it, they won't reply.

4 → Respect their time. 
Lead with value. No one reads past line three hoping it gets better.

5 → Sound like a human. 
People respond to personality, not pitches.

6 → Prove it. 
Drop a number. Share a result. Let proof do the selling.

7 → Make the "yes" easy. 
Soft CTA. Low commitment. Remove every reason to say no.

8 → Proofread. 
Every. Time. One confusing sentence kills an entire thread.

9 → Personal > perfect. 
Generic outreach gets generic results: silence.

10 → Follow up like you mean it. 
Automate the sequence. Most replies come after touch 3, 4, or 5.

Boring emails get buried. 
Strategic ones get meetings.

It's not magic. It's method.

♻️ Reshare if this helps someone land their next meeting.
✚ Follow Jérémy Grandillon for more!

How to make your cold emails stand out

The SDR role isn't dying. 
It's being redesigned.

Humans doing robot work was never the play.

Sales is hard. I've lived it for years. 
But hard doesn't have to mean miserable.

And your growth doesn't have to suffer either.

The GTM Engine changes everything. 
I've seen it firsthand.

Here's what a day in the life of an SDR should look like in 2026:

𝟵:𝟬𝟬 𝗔𝗠 
❌ 12 open tabs. Manual scraping. Copy-paste chaos. 
✅ You log in. Warm leads are already waiting.

𝟭𝟬:𝟯𝟬 𝗔𝗠 
❌ LinkedIn + Google detective work. 
✅ Intent data is enriched, scored, and sorted for you.

𝟭:𝟬𝟬 𝗣𝗠 
❌ Staring at a blank screen, writing cold emails from zero. 
✅ Smart outreach is drafted. You refine. You don't rebuild.

𝟯:𝟬𝟬 𝗣𝗠 
❌ Manual follow-ups falling through the cracks. 
✅ Behavior-based triggers handle it. CRM stays clean.

𝟱:𝟯𝟬 𝗣𝗠 
❌ 40 touchpoints. 1 decent conversation. Soul-crushing. 
✅ Fewer hours. Better conversations. Real momentum.

Same title on the business card. 
Completely different reality behind it.

AI isn't here to replace SDRs. 
It's here to cut through the noise that was burning them out.

♻️ Reshare if this resonates. 
➕ Follow Jérémy Grandillon for more!

SDR Life Before VS After Automation

SDRs don't fail because of effort.
They fail because of infrastructure.

Most SDR teams spend 80% of their time on research, CRM updates, and admin.

The top-performing ones spend 80% on conversations and strategy.

Here's what separates them:

→ Lead research: 
Manual tab-switching vs. automated enrichment through Clay or Builtwith.

→ Personalization: 
Writing every email from scratch vs. AI-generated messaging based on intent signals.

→ CRM hygiene: 
Repetitive manual updates vs. auto-synced workflows in HubSpot or Salesforce.

→ Targeting: 
Static lists with zero context vs. signal-qualified prospects scored by job changes, funding rounds, tech installs.

→ Onboarding: 
Weeks of shadowing vs. prebuilt sequences and playbooks ready on day one.

The SDR role isn't dying.

But the SDR operating system is being completely rebuilt.

What's the one manual task your SDRs still waste the most time on?

Most sales teams are chasing the latest AI feature.
Meanwhile, fundamentals are broken.

No tool will save you if you can't answer three questions:

→ How am I relevant to my targets?
→ How do I reach out at the right time?
→ Is my technical setup delivering my messages?

Everything in outbound reduces to these three variables.

The rest is execution.

And execution goes wrong when you stack 5-6 tools and lose yourself in complexity.

Or, you can focus on one good tool that covers it all.

I’ve been using lemlist for almost 10 years, and I consider it one of the best tools in the outbound stack.

Here's what makes it work:

→ Built-in lead database. 
When I define my ICP, I build the list directly inside the tool. No exporting CSVs. No enrichment subscriptions. Just one workflow.

→ Signal detection. 
Job changes, website visitors, LinkedIn activity. You know when the timing is right before you hit send.

→ AI features that make sense.
Automatically cleaning names, classifying leads in relevant buckets, company latest news. No AI for the sake of it, only what you’d have done anyway. 

→ Multi-channel sequences. 
Email, LinkedIn, WhatsApp. Deliverability monitoring, warm-up included, all channels in one workflow.

Get the strategy right first. 
Then pick the tool that matches your resources.

After that, you'll have plenty of time to evaluate the next shiny feature the lead gen bubble is selling you.

What does your current outbound stack look like?

Stop overcomplicating outbound - Fix the basics

Your CRM isn't broken. 
It's misused.

Your CRM should be your dedicated gold mine. 
But it's often chaotic. And it's leaking.

Here are 5 CRM leaks quietly killing your revenue:

1️⃣ Dead leads still in active sequences 
Outdated emails are a waste of resources. 
Audit your records monthly. Protect your sender reputation.

2️⃣ Duplicate records, zero coordination 
Two reps hitting the same account = instant credibility loss. 
Set up deduplication workflows. Kill the friction.

3️⃣ Zero signal tracking 
No signals means no timing. No timing means bad outreach. 
Track visits, clicks, and page views. Let intent guide your moves.

4️⃣ No tagging or qualification logic 
Reps burn hours on accounts that will never close. 
Automate tagging to surface ICP fit and deal stage instantly.

5️⃣ Stale notes, missing context 
A rep calling without context sounds like a stranger. 
Sync every touchpoint into the contact record. 

Give your team the full picture.

Your CRM should support your revenue growth.
Not drain it. 

Patch the leaks. 
Unlock the growth that's already there.

♻️ Reshare if this hit home. 
✚ And follow Jérémy Grandillon for more!

If you're still sending cold emails from 2-3 inboxes in 2026, you're landing in spam.

Spam filters got brutal last year.

Blasting hundreds of emails from a single domain gets you flagged in days.

The fix is to scale horizontally.
More domains. More inboxes. Lower volume per inbox.

But setting this up manually through Gmail or Outlook is expensive, slow, and a technical mess.

You don't want to deal with SPF, DKIM, DMARC, and all the funky letters on your own.

That's why I use Mailpool for my clients and my own outbound.

Here's the setup in 3 steps:

→ Connect your domains (or buy them directly). 
DNS setup is guided. No more guessing which TXT record goes where.

→ Spin up inboxes across Gmail, Outlook, and SMTP. 
Mix providers for better deliverability and keep volume low per inbox. 
This is what actually keeps you out of spam.

→ Plug into your favorite outreach tool. 
Mailpool connects with most cold email platforms, so you don't rebuild your workflow from scratch.

The whole thing takes minutes, not days.

The difference between a clean infrastructure and a messy one is the difference between 40% open rates and landing in junk.

I've been in the cold email game for years, and I'm glad I found a provider I can trust. 

I definitely recommend checking out Mailpool for the best infrastructure!

Is AI a magic sales machine or an expensive chatbot?

I get this question constantly from revenue leaders.

And Ashley asked me to debunk it! 

My answer is always the same: it depends on your setup (and expectations).

I've seen teams plug ChatGPT into their outbound and expect instant pipeline.

No CRM hygiene. No ICP definition. No enrichment layer.
They get garbage output and conclude AI doesn't work.

I've also seen teams build proper GTM infrastructure first.

→ Clean CRM data. 
→ Enrichment workflows. 
→ Signal-based triggers.

Then layer AI on top.
Same technology. Completely different results.

AI isn't the strategy. It's an accelerator.

What's the first thing you'd fix in your GTM stack before adding AI?

Your best sales playbook already exists inside your own meetings.

Most teams never use it.

Let's be honest: playbooks are often "good practices" disconnected from the reality. 

Each business has its own context and specificities. 
When new reps join, they have to learn this on the field. 

But there is a better way. 
Your best plays are already here, in your sales meetings.

Here's how I capture them: 

Step 1️⃣:
I connected Claude to my recorder Claap.
Then asked it to analyze ten meetings and extract winning patterns.

Step 2️⃣: 
Claude identified key metrics, found frameworks, and patterns.
It even went deeper than my instructions.

Step 3️⃣: 
I turned this real meeting data into an SDR onboarding blueprint.
It was detailed, visual, and actionable.

This blueprint is unique to my business.
It reflects how my team actually sells.

Generic playbooks can never compete.

Your data is your unfair advantage.
AI is only as good as its context.

If you don't capture your own data already, stop everything and give Claap a try! 

You can try it for free, here: https://lnkd.in/ep7XmhKV 

And let me know how you're using it!

Your CRM is quietly draining your pipeline.

Not because the tool is broken.
Because nobody owns what's inside it.

I've audited dozens of CRMs. The pattern is always the same.

→ 30-40 of contacts have no valid email.
Enrichment ran once, 18 months ago. Never again.

→ Lead routing is based on fields nobody updates.
Reps get assigned accounts they've never touched. Territories overlap. Deals fall through the cracks.

→ Duplicates everywhere.
Same company, 4 records, 3 owners, zero accountability.
The "source of truth" is a source of confusion.

→ Pipeline reviews built on stale data.
Forecasts are fiction. Leadership makes decisions based on numbers that were wrong weeks ago.

The real cost isn't inefficiency.
It's the deals your team never even sees.

A dirty CRM doesn't just slow you down. It makes automation impossible.

You can't build AI workflows, lead scoring, or signal-based outreach on top of garbage data.

The companies shipping real GTM automation right now all started the same way.

They fixed the foundation first.

What's the first thing you'd clean up in your CRM if you had a full week to dedicate to it?

Most sales teams are still hiring their way out of problems.

More SDRs. More seats. More fixed costs.
Then wondering why margins shrink and turnover spikes.

Here's what the shift actually looks like:

The legacy playbook:
→ 12-month contracts on tools nobody fully uses.
→ 15 SDRs grinding 200 calls/day against outdated lists.
→ 40% annual turnover. Constant ramp cycles.

The modern playbook:
→ 1-2 GTM Engineers replacing entire outbound teams.
→ Pay-as-you-go stack: Clay, enrichment APIs.
→ Automated lead scoring, routing, and sequencing.
→ Pipeline grows. Headcount doesn't.

The difference isn't "working smarter."
It's architectural.

One model scales with people.
The other scales with systems.

I've seen teams cut outbound costs by 60% while tripling qualified meetings. Not by optimizing scripts. By rebuilding the engine underneath.

The companies pulling ahead right now aren't the ones with the biggest sales floors.
They're the ones where a single GTM engineer runs what used to take a team of 10.

What's the first thing you'd replace with automation in your outbound stack?

AI won't replace Sales reps.
But it will replace how they spend their time.

I had a conversation with Ashley Gross recently, and this question keeps coming up:

"Is AI coming for sales jobs?"

Short answer: no.

Long answer: it's coming for the busywork that keeps salespeople from actually selling.

Here's where AI dominates:

→ Scanning thousands of data points in seconds
→ Surfacing high-intent leads before your competitors do
→ Prioritizing opportunities so reps stop guessing

Here's where it falls flat:

→ Reading the room on a discovery call
→ Building trust over months of consistent follow-up
→ Guiding a buyer through a complex decision

That's human territory. Always has been. Always will be.

The real shift isn't AI replacing your team.

It's AI removing the friction that slows them down.

Less time researching. More time connecting.
Less time qualifying. More time closing.

So here's the question worth asking:

If your reps had 10 extra hours a week: no prospecting, no list building, no manual research, etc.

What would they do with that time?

That's the real unlock.

Sales isn't won with logic.
It's won with psychology.

Stop pitching features.
Start triggering emotions.

Because people don't buy what makes sense.
They buy what makes them feel something.

Here are 9 psychology principles that close deals:

1️⃣ - Social Proof
Show buyers they're not alone.
Testimonials and UGC turn skeptics into customers.

2️⃣ - Authority Bias
Borrow trust from recognized experts.
Endorsements and partnerships do the heavy lifting.

3️⃣ - Scarcity Trigger
"Only 3 spots left" flips a switch.
Limited availability forces fast decisions.

4️⃣ - Loss Aversion
Losing hurts twice as much as winning feels good.
Show them the cost of doing nothing.

5️⃣ - Anchoring
Lead with the premium option.
Everything after it feels like a steal.

6️⃣ - Halo Effect
A strong brand elevates every offer.
Reputation sells before you even speak.

7️⃣ - Familiarity Principle
People trust what they recognize.
Retargeting and consistency build quiet preference.

8️⃣ - Goal-Gradient Motivation
The closer the finish line, the faster people move.
Progress bars, countdowns, milestones: use them all.

9️⃣ - Confirmation Bias
Don't challenge their worldview. Align with it.
Mirror their beliefs, then guide the conversation.

Top performers don't sell harder.
They understand how humans decide.

Master these 9 principles.
And selling starts to feel like a conversation.

♻️ Reshare to help your network sell smarter.
✚ Follow Jérémy Grandillon for more.

A visitor lands on your website.

Your sales rep doesn't know.
Your CRM doesn't save the visit.
The prospect leaves. Nothing happens.

Now imagine a different scenario.

Same visitor lands on your site.
A tool identifies them at the individual level.

Automation qualifies them in real time: ICP or competitor?

Competitor → skip.

Qualified prospect → the system finds their email, phone number, LinkedIn profile.

Time between visit and first contact goes from 72 hours to 5 minutes.

The tools exist.
The real issue isn't the tech.

It's that 90% of companies let their website visitors leave without doing anything.

What's the first signal you'd want to capture automatically from your site visitors?

The best automation in the world is worthless if your CRM is dirty.

You can have the best Clay workflow.
The best HubSpot scoring model.
The best outbound sequence.

If the data feeding it is wrong, the whole system loses its impact.

Same thing with AI.

A perfect prompt with garbage context gives you garbage output.
An agent connected to an unenriched CRM is an agent spinning its wheels.

The real lever isn't the tool.
It's the quality of what feeds it.

→ Data enriched in near real-time
→ Standardized fields
→ Duplicates eliminated
→ Routing built on reliable information

When all of that is clean, every layer you add (workflow, agent, scoring) runs at full power.

Otherwise, you're stacking tools on broken foundations.

What's the first field in your CRM you'd clean up?

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Audrey Chia's LinkedIn Performance

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