Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You don’t need a massive agency
to gain massive leverage.

Most founders I work with hit the same wall.

After a few years in business, growth slows, 
referrals become unpredictable and competitors start showing up. 

They realise that they have a business but they don’t have a brand.
That’s where I come in. 

As your Fractional Content Strategist, I embed directly into your business 
to own the work that matters most— your positioning, strategy, and how it all converts.

No junior handoffs.No rotating agency teams.No fragmented direction.
Just one partner who drives growth. 

Together, we build a brand that doesn’t just look good, 
but works hard for your business—with clear positioning, 
sharp narratives, and human X AI systems designed to compound over time.

In an AI-saturated world, the brands that win aren’t the loudest.

They’re the ones with focus, consistency, and a strategy that holds.

If that’s what you’re building,I’d love to see what we can do together.

Apply to see if we’re a fit: www.closewithcopy.co

—To do good works
Ephesians 2:10 💛

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

11 ChatGPT Prompts for LinkedIn Copy 😇 
(Save this cheat sheet for later.)

A lot of people are using ChatGPT.
Very few are using it well.

Especially for LinkedIn.

If your AI polished copy still feels generic:
👉 You’re not anchoring the copy to your tone of voice 
👉You’re asking for “rewrites” instead of giving it direction 
👉 You’re letting the model make decisions for your content 

That's why it's not working well.
LinkedIn's latest update this is clamping down hard on AI copy. 

That doesn't mean you shouldn't use AI. 
It means that you need to leverage AI with the human touch. 

This list isn’t a magic fix.
And it’s definitely not exhaustive.
But it will improve your first drafts immediately.

Use ChatGPT for the heavy lifting.
Then add your judgment. Your taste. Your voice.
That’s where the real edge is.

Tell me, what do you think?

P.S. FINAL CALL. We're just 2 days away from the LinkedIn LIVE masterclass on How to build Authority in an AI-first world. 

🇸🇬  If you're in Singapore, RSVP & I'll see you soon: https://lnkd.in/gAukbiva

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | To God Be The Glory 💛

3 years ago, I made the biggest bet ever. 
I bet on myself. 

When I first left my job, I was so stressed and anxious. 

What was I going to do next?

I didn’t have everything figured out.
I didn’t have a clear plan.
I didn’t even know if this would work.

At that time, building a personal brand felt uncomfortable. Exposing. Vulnerable.

I was afraid my bosses and friends would see my posts.
Afraid people would think I was trying to be an “influencer.”
Afraid I wasn’t good enough to talk about copy. 

And until one day, I decided I couldn’t just wait for something to happen. Nothing was going to change unless I took action.

So I posted my first post on LinkedIn. 

Because of that one decision, I’ve had the privilege to:

💚  Speak at global conferences and industry events
💛  Work with founders and leaders I deeply respect
💜  Build a business aligned with my values
🧡  Help my own clients leave their day jobs and grow their own businesses

What an honour.

All of this was only possible because I took a bet on myself and said I’m afraid but I’m gonna do it anyway. 

In 2026, this is the biggest bet you can make.

If this resonates, I’m hosting a small, private session tomorrow at Arcc Spaces on Being Human: Building Authority on LinkedIn in an AI-First World.

We’ve opened a few final seats.
If you’d like to join us, RSVP here → https://lnkd.in/gAukbiva

I'll see you tomorrow. 

Let’s find the courage to build, to grow and to win - together.

From 0-70k Followers: What LinkedIn Made Possible

Happy Lunar New Year🍊🍊
2026 is the Year of the Horse.

The horse has always symbolised endurance, courage, and forward momentum.

In ancient times, the best war horses were not chosen because they were the fastest.
They were chosen because they could stay calm under pressure.

Armies valued horses that would not panic at loud sounds, crowds, or sudden movement.

A war horse needed to remain steady in chaos, respond to the rider’s commands, and endure long, exhausting campaigns.

When the situation was uncertain, the strongest horses stayed steady, focused, and responsive.

So here’s to wishing you a wonderful year of the horse. May you achieve success swiftly, lead with confidence, and carry the spirit of strength and vitality! 

祝大家马到成功，
一马当先，
龙马精神。

Happy Lunar New Year 🐴🍊🧧

P.S. I don’t think Kimi and Kino would make great horses. They bark at everything and say yes too quickly to treats 🤣

No alternative text description for this image

Everyone is using ChatGPT for copy.
But not everyone knows how to do it well.

If you've heard of the term 
vibe copywriting

it's just a fancy way of saying using AI to write copy.

Most people are vibing.
Very few are converting.

Because they’re doing this:
“Write me a viral LinkedIn post.”
That’s delegation without direction.

If you want AI to actually work for you, remember this:

👉 Input = Output
Your prompt needs:
 → Context
 → Voice references
 → Clear objective
 → Target audience
 → Format
Specificity = power.

👉Know What Good Looks Like
If you can’t tell good copy from bad copy,
AI cannot help you.
Ask it:
 → “Show me 5 weak hooks.”
 → “Now show me 5 strong hooks.”
 → “Explain why the strong ones convert.”
Train your taste.

👉Challenge the Output
Don’t accept Draft 1.
Say:
 → “Make this sharper.”
 → “Reduce fluff by 30%.”
 → “Rewrite this for a skeptical CEO.”
 → “Where will this lose attention?”

The founders who win in this AI era won’t be the ones who use ChatGPT.

It’ll be the ones who combine:
 Strategy + Positioning + Psychology + AI

That’s the hybrid advantage.
If you’re going to vibe…
At least vibe with intention.

Tell me, what do you think?

Follow for more Human x AI copywriting insights 🔥

3 Tips To Master "Vibe" Copywriting

Posting on LinkedIn used to feel hard.
Now the hard part isn’t writing…

It’s sounding like a real human in a feed full of AI content.

In the latest episode of The AI Marketer's Playbook, I sat down with MJ Jaindl (GM at Stanley + LinkedIn creator with 61K+ followers) to break down how he uses AI to draft nearly 70% of his LinkedIn content ... without losing his voice.

We cover:
 - Why “generic tips” posts are dying (and what replaces them)
 - The content formats MJ sees working right now (and what’s falling off)
 - How to keep authenticity: proof of work + emotion + POV
 - A simple way to start posting when you’re scared of judgment
 - Why employee-generated content is becoming a growth lever for teams

If you’ve been stuck in “I don’t know what to post” mode… this one’s for you.

🎧 Listen to the full episode: https://lnkd.in/gf6b2it7 
 
What’s your biggest challenge with AI-written content - voice or ideas?

Marketing is just like baking. 🧑‍🍳 

Instead of a fancy croquembouche,
you need to perfect your toast.

Most brands skip the basics.
They want scale.
They want virality.
They want conversions.

But they’re making these 5 mistakes:

🍞 Rewriting everything
You spend hours perfecting one post.
And forget the real goal.
Instead:
 → Set ONE clear goal
 → Decide: leads, followers, or conversations
 → Let that guide every post

🥖 Posting without a plan
People see you but don’t know what you stand for.
Instead:
 → Pick 2–3 content pillars
 → Make sure they ladder up to your value proposition
 → Plan 2 weeks in advance

🥐 Tracking vanity metrics
You keep refreshing for likes.
But impressions don’t pay the bills.
Instead:
 → Track conversations started
 → Track inbound leads
 → Track who is actually watching

🥪 Running only ad campaigns
You try to scale like big brands.
 It gets expensive. Fast.
Instead:
 → Build organic authority
 → Leverage your personal brand
 → Deliver value before pitching

🥯 Obsessing over design
You tweak fonts. Change colours.
And your message gets lost.
Instead:
 → Build one brand template
 → Keep visuals consistent
 → Focus on clarity of message

Toast first.
Then the croquembouche.

If you want help fixing the recipe,
you know where my DMs are 😉

Why Your Brand Isn’t Growing

Everyone's talking about doing more with less time.
But it's hard when your to-do list keeps growing.

👉  How do you find leads without spending your whole day on it?
👉  How do you make content without burning out?
👉  And how do you keep up with everything happening in your space?

You don't have to figure it out alone.

Here are some tools (some of which you might not have heard of)
that do the heavy lifting for sales, marketing, and content teams:

🔎  Leadspicker:
Builds your lead list while you do other things.

📧  Outbond:
Runs your outreach so you don't have to.

 🎬 Synthesia:
Makes videos from text, no filming needed.

📊  Superagent:
Gets your research done, day or night.

📈  Venngage:
Creates nice visuals without the design work.

🎷 Wellows:
AI Visibility, Made Measurable for Agencies

📚  NotebookLM:
Turns long reads into quick notes.

📽️  Tella:
Record, edit, and share videos in minutes.

With the right tool, you can spend less time on boring tasks
and get more done without the stress. 😉 

AI doesn't have to feel like a lot.
With the right picks, work gets easier, and a lot more fun.

💛  Save this post for later
Tell me, what's your favourite tool right now?

Top 2026 AI Tools for Sales, Content & Marketing

A lot of women I speak with look successful on the outside but don’t feel that way on the inside.

They’ve built impressive careers.
They lead teams, grow businesses, and show up every day.

But behind the scenes, many are quietly asking the same question:
How do I keep going without losing myself in the process?

This is why I’m honoured to be moderating a fireside chat at the launch of the Association of Small & Medium Enterprises (ASME) Women’s Initiative this International Women’s Day.

Exploring a topic that often gets overlooked: how women can build sustainable careers and businesses without burning out.

On 28 March, ASME will officially launch its dedicated Women’s Initiative, bringing together entrepreneurs, corporate leaders, and ecosystem builders to support the next wave of female-led innovation. 

We’ll also be welcoming our Guest of Honour, Siow Huang Gan, Minister of State for the Ministry of Foreign Affairs and Ministry of Trade and Industry, and celebrating a new partnership with WEConnect International, a global organisation that connects women-owned businesses to multinational corporate buyers.

If you’re a female founder, senior leader, or part of the business community in Singapore, I’d love to see you there.

📅 28 March 2026
⏰ 9:00 – 11:00 AM
📍 ALMA House, 46 Kim Yam Road

Sign up here: https://lnkd.in/gtcrBWZ2 

Looking forward to meaningful conversations and meeting many of you in person.

Dr. Angela Tan 
Hamidah Aidillah Mustafa (PBM) 
Mrinalini (Minnie) Venkatachalam

I recently wrapped up my mentorship with ACE.SG (Action Community for Entrepreneurship)  as part of their Mentor in Residence programme.

It was a joy meeting founders across industries.
Different stages. Different ambitions.

One startup that really stood out?
☕ Koficlay — sustainable clay made from used coffee grounds.

Now imagine pairing that with the right growth strategy.

Because even the best ideas need strong foundations to scale.

If you’re a new founder, here’s what I always recommend fixing first:

1/ Positioning
How do you stand out in a crowded market?
• Who are your competitors?
• What does your audience actually want?
• What can you realistically deliver better than anyone else?

The magic happens in the intersection of demand, differentiation and delivery.

2/ Content Strategy
Content isn’t “post and pray.”
• Which channel has the strongest audience fit?
• What’s your go-to-market plan?
• How are you testing and iterating?

Without strategy, content becomes noise.
With strategy, it becomes your 24/7 salesperson.

3/ Copywriting & Branding
You don’t just need to look good.
You need to make people feel something.
• Does your messaging create aspiration?
• Does your copy move someone to act?
• Does your brand feel aligned with your ICP?

Attention is nice.
Conversion is better.

To all the early-stage founders building quietly behind the scenes, I’m cheering you on.

Thank you ACE for having me and so good meeting fellow mentor Jayce Tham  💛

Lunar New Year always reminds me of hotpot 🧧 🧧 
Everyone gathers around the same table to have a reunion dinner. 

But what makes it tasty isn’t any single ingredient.
It’s the balance. 

If it’s mostly soup, it feels incomplete.
Add too much meat, and it’s hard to enjoy.
Pile in only vegetables, and it doesn't taste the same. 

LinkedIn growth works the same way.
Most people think they need to post more.

In reality, they need a better mix.
🍊  Some posts attract new people.
🏮  Some build trust and authority. 
🀄 Some guide the right audience toward action.

When the balance is right, momentum compounds.

That’s the idea behind my 🔥HOTPOT 🔥 
50/30/20 framework in this carousel.

If you're celebrating Lunar New Year, here's to 
wishing you & your loved ones so much happiness,
health and prosperity! 

P.S. I'll be hosting a LIVE LinkedIn Masterclass at Arcc Spaces just 
after CNY. If you want to start the year strong, RSVP - link in comments.

How to build your linkedin strategy for the New Year. 

I save 10+ hours a week with this one tool.

Like most business owners,
I spend so much time:

📩  Replying to emails
📂  Looking for files
📅  Scheduling meetings

Busy work that's important.
But...busy.

There's a much better way to do things.
Introducing my new fav tool — Lemon 

You press the "Fn" key,
speak &  the task gets executed.

No tab hopping, No context switching.

You focus on strategy and let
Lemon does the heavy lifting for you.

That's how you turn a day of lemons
into a delicious cup of lemonade 

Try LEMON for yourself.
Check it here: heylemon.ai 

What’s one task you shouldn’t be doing anymore?

How To Stop Doing Busy Work with Lemon

"Most people use AI to generate. I use it to extract information for myself.”

In this episode of The AI Marketer's Playbook, Mahdi Shariff (雷锋) Shariff (Co-Founder of Humble AI, Forbes Asia 30 Under 30) shares a powerful perspective.

Instead of asking AI to write for you,
use it to ask you better questions.

He explains how he uses AI as a thinking partner to clarify ideas, surface blind spots, and tighten communication before sharing with his team.

Especially for leaders (and those who think differently), this instant feedback loop can be transformational.

In this episode, we talked about how to:
➡️ build human AI workflows,
➡️ leverage a smarter platform to communicate with teams
➡️ underrated AI use cases that you should be thinking about right now


📽️ Watch the full episode: https://lnkd.in/gaCWkmXR
Listen here: https://lnkd.in/gt-vTh-y

Tell me, how are you using AI for generating ideas?

Thank you Mahdi for a great episode!

Follow The AI Marketer's Playbook podcast for more actionable AI + marketing frameworks.

Aazar Ali Shad

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

___
❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

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The Battle

Audrey Chia

Aazar Ali Shad

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The Battle

Audrey Chia

Aazar Ali Shad

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Audrey Chia's LinkedIn Performance

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