Video Content Superman | International Keynote Speaker | Video SEO Master | Husband, Father, Christ Follower

[𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐭𝐬] 

You don’t want to be famous – but you need to be. 

There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them.

These are people you can help, potential clients who NEED to find you.

I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.”  It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary.

So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff.

Relax. I can help. 

I know what that’s like. I’ve been there. 

Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented.  But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency.

Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!”

Kasim helped me understand that I was not alone. I had to get known in order to help more people.

So – are you the best-kept secret in your field? Are you creating fresh content, getting it out in the world? I’m not talking old, stale static blog posts – I’m talking actually reaching people with fresh content, especially video, that really establishes who you are and how you can help people. 

I know, video sounds like it’s hard to do and a big deal. But I’ve got a super easy way to help you get great at it, easily, and a custom process that spins that one video into multiple formats on myriad platforms.

But maybe you are currently creating some content. How’s your video content ranking on Google? 

Brilliant content is useless if it’s buried on page five of the search results.  

You need a partner to help you get recognized for who you are and what you do, a partner with the technical chops and the tactical team to make it happen. All without interrupting what you usually do

𝐈𝐧𝐭𝐫𝐢𝐠𝐮𝐞𝐝? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤. 𝐒𝐞𝐧𝐝 𝐌𝐞 𝐚 𝐃𝐌.

Atiba de Souza

London North Eastern Railway

The purpose of this role is to lead the development and evolution of LNER's market leading customer communication and loyalty systems achieving their ambition to deliver a true real-time, hyper-personalised experience for LNER's customers and people.

I am responsible for building and delivering a compelling product roadmap and vision for the decisioning ecosystem. Maintaining a scalable, reliable and secure system which delights customes, addresses their pain points, delivers ongoing value for the business and is aligned to LNER's digital blueprint.

Customer Communications & Loyalty Digital Product Manager

The Mighty Marketeers

A DigitalMarketer Certified Partner agency helping companies double their revenues in 12 months or less using patented, proven marketing tools and frameworks.

- We'll teach you each of the different steps you need take your customer through to build predictable sales.
- Content strategy to delivery more value to your target customers
- Email marketing, a proven marketing tool which keeps customers coming back
- Copywriting which resonates with your audience
- Facebook advertising targeting your ideal customers and delivering better ROI
- Mobile optimised web design, ensuring your customers can find you whereever they are

Send me a message for more details on how we can help your business increase its revenues or visit www.themightymarketeers.com

Marketing Specialist

Rick's Automotive Ltd

Established for over 25 years and serving loyal customers across the England, Rick's Automotive Ltd provides a extensive range of automotive services which include:

- M.O.T.'s
- Services
- Vehicle fault diagnosis & repairs
- Bodywork
- Resprays
- Sales

Company Secretary

Centrica

• Responsible for using Quadient Inspire software to map out and review customer journeys to improve the overall customer experience.
• Collaborate with internal teams to pull in data from Microsoft PowerBI, Adobe Analytics, NPS scores and other business metrics to put together a better view of the overall customer experience.
• Helped web support team meet objectives by achieving a 2% uplift in customer being able to self-serve. through improved the structure and copy web pages.
• Redesigned boiler installations emails to prove concept at delivering better customer experience utilising the tech stack we have available.

Customer Communications Designer

Supporting the businesses ambition to lead the digital transformation of our industry by thinking digital first when developing customer communication journeys.

Managing the development, maintenance and delivery of customer journey communications to provide a clear, effective and consistent communications programme for all customer segments.

Lead multi-channel campaigns end to end: briefing, building, testing, delivering and analysing.

Working closely with the rest of the Marketing, Digital, Insight and Propositions teams to ensure compelling customers messages and offers are communicated.

Customer In-Life Communications Manager

NOW: Pensions

NOW: Pensions is one of the UK's largest workplace pension providers with over a million members and tens of thousands of employers from a wide range of sectors. A company wholly owned by Danish pension scheme ATP, one of Europe's largest pension funds. 

My role within the business is to manage all aspects of member communications. This includes mapping out customer journeys, auditing current marketing communicaitons and proposing recommendations to ultimately deliver the best member experience. 

Realised £150,000 year-on-year cost savings by redesigning annual member benefit statement and creating a new channel for members to interact with the brand. In addition, completion of member feedback increased by over 50%, exceeding Trustee objectives. Operationally, calls to service centre reduced by 10% from previous year as a result of communicating information clearly in the statement.

Senior Communications Manager

Leicester Castle Business School

Providing marketing expertise to review and recommend activity for launch of new business school, whilst working with different stakeholders to deliver digital communications plan in order to generate undergraduate and postgraduate leads.

Interim Senior Marketing Officer

Intelligent Energy

UK-based research and design engineering company with global locations and operations. Specialising in the development of modular fuel cell systems to be used across consumer electronics, distributed power and generation and automotive.
- Successfully launched the company’s first consumer electronics product into the market via online channels and Apple Retail Stores.
- Launch plan included experiential activity in Covent Garden and presence at TechCrunch in London and California. In addition, mapped out and delivered sales training to staff in Apple Retail Stores.
- Organised and managed “Embedded World” event at CES 2016 in Las Vegas, which led to commercial meetings and deals with global consumer electronics companies.
- Used a variety of media channels in marketing campaigns to achieve 90 million impressions, delivered under £1 million budget allocation.
- Worked with creative agencies to develop new brand guidelines, campaign creative, videos, photography and packaging.

Marketing Communications Manager

SAI Global

- Reviewed and developed marketing plan for new B2B product launch.
- Brought new innovative ideas to the team, such as the use of QR codes and iOS apps.
- Generated ideas and content for an online game to use for lead generation.
- Developed micro-site for new product launch which acted as the hub for information on the new programme.
- Led company’s first move into social media marketing for the global marketing teams. Liaised with colleagues in Australia. Provided research, recommendations and strategy to senior management in UK, Australia and North America.
- Researched and published whitepapers, blog posts and podcast content.
- Managed Google Adwords account.
- Negotiated effective deals with third party contacts to fulfil online and offline marketing activity which made best use of budget.

Marketing Executive

Barclays Bank

Contract position. Activities undertaken included:

- Reviewing, streamlining and documenting system generated communications and literature updates in order to make sure marketing activity adds value to process.
- Interpreting new research and working with Product management stakeholder to update literature item and make suitable for target audience.
- Exceeded stakeholder's expectations by delivering urgent customer service direct mail within 3 weeks, as opposed to standard 12 week turnaround.
- Created suite of customer service direct mails to go out in the second half of 2011.
- Provided extra resource to assist colleagues with other direct mail campaigns.

Marketing Manager

Santander UK

UK arm of global Spanish bank. Retained through takeover of previous banking business. Responsible for using insight to plan yearly retail and internal campaigns, leading creative development and budget expenditure.
- Achieved cost (30%) and time (three days) efficiencies through effective stakeholder management, streamlining and identifying alternative methods of printing and art-working.
- Rebranded Santander literature to integrate seamlessly into existing Alliance & Leicester network.
- Spearheaded project to investigate on demand print system. Responsible for writing and executing vendor tender process, creating project brief and reviewing potential suppliers.

DigitalMarketer Certified Partner | Helping businesses 2x their sales with proven marketing frameworks | Digital Marketing Training & Consultancy

I’m passionate about marketing and love using my skills and knowledge to help business communicate better with their customers to establish profitable relationships.

My career started off in sales, rapidly achieving top-performer status. However, I was frustrated because I saw opportunity to drive more sales. So, I made it my mission to learn more about marketing and understand how to create and execute marketing strategies to drive growth. 

You could say I was one of those curious kids that always kept asking the question “but why…”

Despite the bonuses and recognition, I didn’t want to continue in sales. I loved marketing. From analysing insights for developing marketing strategies, to creating compelling content and planning marketing campaigns. 

Then when the dust settles, sitting back and admiring the great results, uttering the words “I love it when a plan comes together.”

Okay, so things don’t always go to plan and results aren’t what you expect, but that’s the joy of marketing. You take your learnings, adapt, refresh and go again.

I really love this marketing game, it’s such a crucial part of any successful business. So, feel free to message me if you need help with marketing in your business or just have some “but why” questions of your own you want to talk about.

taplio

The Battle

Atiba de Souza

Ricky Chauhan

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