Chainlink Labs

Senior Solution Architect MENA | Banking & Capital Markets 

SettleMint

SettleMint is the Blockchain Transformation Company that connects the dots between people, processes and technology to accelerate value creation with blockchain. It enables enterprises to easily and rapidly build and integrate blockchain applications, while empowering teams with the skills, knowledge, methodologies, guidance and ongoing support they need

Senior Blockchain Solution Architect in EMEA

Blockchain Solution Architect in MENA

Sprynt

Enabling dApps to accept web3 payments from any chain removing the hassle for users to bridge funds.

Advisor

Deloitte

Manager in Trade Automation in the global trade advisory team and blockchain lead in MENA
•	Product Manager leading our trade automation tools: Automating customs classification using AI/RPA; Digitalisation of the issuance/transfer/verification of the Certificate of Origin using blockchain technology;
•	Advising exporters/importers on streamlining supply chain processes;
•	Leading three IT implementation projects for multinational companies of 500K-1M in the MENA region

Manager Trade Automation - Blockchain Lead for Trade in the Middle East

Focusing on trade automation and blockchain for Customs/Trade/VAT processes

Trade Automation Exp. Senior Consultant

o Co-leading the blockchain practice within Deloitte Belgium
o Manage the development of Proof-of-Concept (PoC)
o Product owner of 2 PoCs on the digitalization of excise stamps and the documentary evidence for EU VAT exemption;
 o Keynotes, awareness sessions, workshops, deep-dives on
blockchain technology, focus in supply chain and the opportunities from a Tax & Legal perspective
o Conduct blockchain course trainings on blockchain in EMEA

Senior Consultant

o Consultant in the global trade advisory (GTA) team and blockchain lead in global trade and vat;
o Ongoing assistance with customs and trade compliance for multiple large companies;
o Advising on and implementing system integrations on blockchain and SAP Global Trade System;

Consultant

Easyexports

Fintech industry (supply chain and banking services)
•	Handling the business Development of our platform and the customer acquisition (20% growth in the last 6 months);
•	Development of Trade finance POC on blockchain technology; 
•	Successfully Identifying and capturing business requirements, and translate them into specific solutions using blockchain technology;
•	Creating and developing the business plan and planning financial forecasts;

Easyexports, a B2B web platform that connects exporters/buyers and insurance companies in international trade through a decentralised network. Using blockchain technologies, all communication between these parties are direct and do not pass through a specific central entity. 
Easyexports becomes the toolkit for the exporters and buyers in international trade helping them receive the most efficient leads (based on information around products, location, capacity, certificates, financials) and trade in a safe and transparent environment.
www.easyexports.eu
Launched the beta version in October 2016.

Product Manager, Co-founder

European Economic and Social Committee

o	Follow-up of EESC study groups (especially on Digital Single Market), namely by drafting briefings papers and summaries, using Dynamics Customer Relationship Manager (CRM);
o	Assisting EESC members to prepare important hearings and conferences on topics such as the 7TH Framework programme on R&D, Social enterprise, ICT Industry; 
o	Responsible of the social media at the INT section, use of Tweetdeck and Google Analytics; 
o	Successfully initiated and coordinated a conference on “The Challenge of Climate Migration; a EU perspective” with 250 participants and 6 high-level speakers (UNHCR, IOM, EC, EP, EEAS, CLIMates); copywriting and setting the digital marketing campaign of the conference.
o	Successfully coordinated a two-day conference on “Responsible Research & Innovation” with 280 participants;

Consultant INT section (Single Market, Production, Consumption)

Steficon S.A.

Trainee as a Junior Account Manager and Copywriter:
o	Active member of the Client service team, B2B services;
o	Participating in the development of new, integrated communication services; Involved in brand & digital marketing campaigns for Bulldog Gin, Superfast Ferries, Golden Cargo, NN (former ING), National Greek Gallery;

Junior Account Manager

AIESEC in Louvain-La-Neuve

o	Facilitating international internships with leading companies including Microsoft, ING and Toyota
o	Organizing leadership conferences and the annual AIESEC job fair 
o      Organizing information sessions for prospective interns

Team Leader

On a mission to accelerate blockchain adoption in banking and capital markets. 

Athina Stantzos

Sébastien Galand

AB Conversion SPRL

Founded a company dedicated to the development of Performance Marketing, Growth Hacking and Conversion Rate Optimization through consultancy services, which later evolved to missions with a larger scope.

Founder

Led global marketing efforts for SettleMint, a corporate blockchain scale-up, achieving a 5x increase in lead generation and 4x increase in direct sales, contributing to a 16M € Series A funding round and expanding it to being a global player.

▪ Built and managed a diverse, decentralized marketing team and implemented data-driven strategies for customer segmentation, go-to-market plans, and customer acquisition across different regions and industries: Asia, MEA, Europe, Oceania.
▪ Effectively allocated and managed annual marketing budget, overseeing website revamp, HubSpot migration, PR outreach, social media community growth (20x increase), and global campaigns on topics like sustainability, asset tokenization and NFTs.
▪ Leveraged growth hacking and content marketing to build a strong online community, then converted followers into leads using marketing automation techniques.
▪ Focused on performance marketing, conversion rate optimization, and SEO to maximize online visibility, engagement, and lead generation, with a keen eye on data-driven results and continuous improvement.
▪ Collaborated with sales leaders to set up and optimize CRM (HubSpot) processes, enhancing collaboration between marketing and sales teams.

Marketing Director

Keyrus

Mission 1: launched a brand new digital consultancy service providing CRO and digital performance marketing services to Keyrus customers, as part of the digital marketing offering. 

Mission 2: Conducted advisory mission for a major Belgian Bank CEO office on integrating a wholly owned insurance subsidiary into headquarter operations. 
- Personal focus on market & sales forecasts, marketing strategies, and product positioning. 
- Delivered an extensive report that included recommendations & forecasts, serving as a pivotal resource in the business plan & decision-making process.

Marketing Strategy Consultant - Conversion Rate Optimization Expert

BNP Paribas Fortis

Assignment 1: Building a Multidisciplinary Team for performance marketing
- Task: Created and led a cross-functional team to manage paid search operations, including Google Ad Words and DMP.
- Duration: Initially headed the "pop-up" team for the first four months until internal recruitment.

Assignment 2: Digital Journey Management
- Task: Initiated a digital journey management approach with a focus on improving attraction and conversion of online sales.
- Products: Applied this strategy to credit cards, personal loans, and current accounts, each with dedicated teams.
- Results: Successfully reduced CPL for credit cards and achieved record mobile conversions for personal loans.

Assignment 3: Data-Driven Communication Training
- Task: Developed an extensive training program, "data-driven communication", consisting of six sessions to enhance the team's data-driven practices.
- Included: Launching a CRO process for digital communication and preparing all necessary materials for implementation.

Digital Performance Manager

KBC Bank & Verzekering

▪ Creation of a team of 5 digital experts, (experts in online sales process, Conversion Rate Optimization (#CRO), Search Engine Optimization (#SEO) & campaign management) to provide support & guidance to team of digital journey managers and technical digital team in a bank where digital sales were being started.
▪ Launch & functional leadership of a CRO team for all websites & apps of KBC group, delivering 150+ AB tests or personalization cases with conclusions & recommendations.
▪ Strong impact on sales figures and building a data driven culture @ KBC Bank, with product online sales growth ranging from 2x to 9x depending on the line of products.

Head of Digital Experts / Conversion Rate Optimization Manager

CBC Banque & Assurance

Creation and management of an E-Commerce team and embedment into regular marketing activities flow of CBC Banque to leverage and optimize CBC digital assets (websites & apps) and start online sales. Management of a team of 6 including digital analysts, copywriters and front end developers.

Head of E-Commerce

Head of Product Management and Sales Support - Consumer Finance

GE Capital

Head of Marketing in the credit division of local basque bank BBK.

Marketing Director - BBKGE

E-Commerce Channel Manager: Created and developed a B2C financial products online sales channel from ground up, turning it from a theoretical project to a multi-million sales franchise.

Later led all direct business of GE Money Bank in Belgium, with a very strong focus on online business. Took charge of a team of financial advisors and marketeers that provided credit solutions to individual clients through the Internet and through traditionnal advertising mediums.

E-Commerce Channel Manager

Created profitability measurement tools for the whole range of products, distribution channels and partnerships sold by a new acquisition of GE Capital (Personal, Revolving, Mortgage and debt consolidation loans).

Pricing Manager

MBA Grad with 20+ years of experience as an Integrated Marketing Strategy and Organization Leader, specializing in setting up new teams and guiding companies through digital transformations. Recently, I've been contributing my expertise to high-growth companies in the SaaS sector. 

I'm actively seeking roles with a focus on social or environmental impact. My skills encompass developing and executing holistic marketing strategies that yield measurable results, coupled with the ability to build and lead high-performing teams. With a successful track record across various industries, including banking, blockchain, and SaaS, I'm dedicated to harnessing the power of marketing for positive global impact.

As a highly social and multicultural personality, I bring a unique perspective, fluently speaking French, Dutch, English, and Spanish. With over 15 years of experience on the web, my background includes roles as an Ecommerce Manager, Marketing Director, and Optimization Manager. My extensive experience on the web adds another layer of proficiency to my skill set, ensuring a well-rounded and adaptable approach to any project or team I work with.

Settlemint is the #1 low-code platform for enterprise blockchain

It is our mission to make it possible for any organization to innovate with blockchain incredibly fast — whether you are looking to improve efficiency, bring new customer experiences, or completely reinvent existing business models. How do we do this? By taking the complexity out of blockchain technology, so any organization can accelerate blockchain adoption and leverage the benefits it brings.

Our low-code platform makes it easy for IT teams to deliver blockchain applications rapidly, taking a visual development approach. The platform includes a suite of ready-to-use tools, frameworks, templates, and APIs, to speed up the development of your blockchain use case. Your blockchain application will be up and running in weeks! And yes, you can do it yourself without prior experience with the technology.

SettleMint offers a full-fledged Blockchain-Platform-as-a-Service solution. We offer not only a deployment environment, but also a complete development and middleware environment, all available over the internet. 

This makes us the most complete platform to innovate fast with blockchain. 

taplio

The Battle

Athina Stantzos

Sébastien Galand

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