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Here’s the problem: too many businesses are stuck in outdated strategies, hoping their audience hasn’t evolved. 
Newsflash: they have.

The old “just trust me, bro” era of marketing? Gone. 
Today’s audience is sharper, savvier, and more skeptical than ever. 
They don’t just listen - they 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉. They don’t just buy - they 𝒄𝒐𝒎𝒑𝒂𝒓𝒆. 
And if they don’t see real, undeniable value, they’ll move on without hesitation.

The era of spamming DMs, endless posting, and overhyped networking events is over. The answer isn’t louder tactics or shinier automations - it’s deeper connection.

Hi, I’m Yifat Cohen (that’s ee-fah-t, because even my name likes to break the mold 😂), and I’ve built a system designed for the modern market, where connection matters more than clicks. 
It’s called The Zoom Sales Engine (okay, maybe the name could use a rebrand, but stay with me).

Instead of chasing leads in a hyper-automated frenzy, we focus on converting the audience you already have - your biggest untapped asset.

And the results speak for themselves:

⭐ Jon made $250,000 in 10 days from a “dead” email list - same offer, untouched buyers for over three years.

⭐ Vanessa enjoyed her biggest weekend ever: $100,000 in sales.

⭐ Natasha achieved a 40% conversion rate.

⭐ Dr. Yu booked 16 qualified calls for her $8,000 hormone therapy program.

𝐓𝐡𝐞 𝐒𝐡𝐢𝐟𝐭: 𝐏𝐞𝐨𝐩𝐥𝐞 > 𝐅𝐮𝐧𝐧𝐞𝐥𝐬

We’re living in a paradox: the more connected the world gets, the more people crave genuine, human experiences. While most marketers are busy building complex funnels and chasing the next shiny strategy, my focus is simple: build trust, create real value, and meet your audience where they are.

The best part? By tapping into your existing audience, 𝐰𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐚𝐝𝐝 20-40% 𝐭𝐨 𝐭𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞 - without spending a dime on lead acquisition. It’s like realizing you’ve been sitting on a gold mine while searching for diamonds.

This isn’t some soul-sucking grind or overproduced song and dance. With The Zoom Sales Engine,𝐲𝐨𝐮 𝐨𝐧𝐥𝐲 𝐧𝐞𝐞𝐝 𝐨𝐧𝐞 𝐡𝐨𝐮𝐫 𝐚 𝐦𝐨𝐧𝐭𝐡 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐭𝐢𝐦𝐞 - no PowerPoint, no webinars, no sleazy scarcity tactics. We give in public and sell in private (Alex Hormozi style)

And when I’m not helping businesses realize their full potential?
I’m a Krav Maga green belt (so don’t mess with me!), a lover of geeky things, spicy food, travel, and adventure. I’m also someone who fiercely protects her sleep and enjoys coffee strong enough to wake the neighbors - yes, those two don’t really mix, but it’s working for me!

Yifat Cohen

You're worried about losing your carefully cultivated culture as you scale.

Did you know there are solid strategies to reduce churn and transparency issues as you grow?

You don't have to resign your team to loss of strong culture and your best talent.

You need a Communication Operating System (CoS).

🅂🅃🅁🄴🄽🄶🅃🄷🅂🄵🄸🄽🄳🄴🅁 🄲🄾🄰🄲🄷
Let's build a CoS by integrating Gallup's StrengthsFinder, guiding your people to use their natural talents with intention, and uncover and value the talents in the people around them. Even when we speak the same language, we're often not speaking the same language. 
"𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐒𝐚𝐫𝐚𝐡 𝐭𝐨 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬𝐅𝐢𝐧𝐝𝐞𝐫 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐰𝐚𝐬 𝐚 𝐟𝐚𝐧𝐭𝐚𝐬𝐭𝐢𝐜 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧. 𝐖𝐞 𝐡𝐚𝐯𝐞 𝐥𝐞𝐚𝐧𝐞𝐝 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 -- 𝐟𝐫𝐨𝐦 𝐨𝐧-𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐧𝐞𝐰 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐭𝐨 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐫𝐞𝐯𝐢𝐞𝐰𝐬, 𝐭𝐨 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐜𝐨𝐧𝐟𝐥𝐢𝐜𝐭 𝐫𝐞𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧. 𝐈𝐭 𝐚𝐥𝐥𝐨𝐰𝐬 𝐮𝐬 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 (𝐨𝐧𝐞 𝐨𝐟 𝐦𝐲 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬!) 𝐟𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐚 𝐜𝐨𝐡𝐞𝐬𝐢𝐯𝐞, 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐰𝐨𝐫𝐤 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭. 𝐖𝐞 𝐝𝐢𝐝 𝐛𝐨𝐭𝐡 𝐚𝐧 𝐢𝐧-𝐩𝐞𝐫𝐬𝐨𝐧 𝐫𝐞𝐭𝐫𝐞𝐚𝐭 𝐚𝐬 𝐰𝐞𝐥𝐥 𝐚𝐬 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠-𝐰𝐡𝐢𝐜𝐡 𝐒𝐚𝐫𝐚𝐡 𝐡𝐚𝐧𝐝𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐫𝐞𝐟𝐫𝐞𝐬𝐡𝐢𝐧𝐠 𝐠𝐫𝐚𝐜𝐞." ~ 𝘔𝘺𝘝𝘪𝘭𝘭𝘢𝘨𝘦 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘛𝘦𝘢𝘮

Ⓢⓟⓔⓐⓚⓔⓡ
As a professional musician and storyteller, I engage your audience in a journey of connection and purpose, demonstrating story sharing and inspiring them to share the right stories at the right time to be greater advocates for their work and their organizations.
"𝐖𝐞 𝐠𝐨𝐭 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐚𝐧𝐝 𝐭𝐡𝐞𝐫𝐞 𝐰𝐚𝐬 𝐚 𝐛𝐮𝐳𝐳 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐥𝐢𝐠𝐡𝐭𝐛𝐮𝐥𝐛𝐬 𝐠𝐨𝐢𝐧𝐠 𝐨𝐟𝐟 𝐢𝐧 𝐩𝐞𝐨𝐩𝐥𝐞’𝐬 𝐡𝐞𝐚𝐝𝐬. 𝐖𝐞 𝐜𝐚𝐧’𝐭 𝐛𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐢𝐟 𝐰𝐞 𝐜𝐚𝐧’𝐭 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐡𝐚𝐫𝐞𝐝 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬." ~𝘌𝘳𝘪𝘤 𝘛𝘳𝘶𝘮𝘮, 𝘔𝘰𝘯𝘵𝘢𝘯𝘢 𝘞𝘢𝘵𝘦𝘳𝘴𝘩𝘦𝘥 𝘊𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘊𝘰𝘶𝘯𝘤𝘪𝘭

𝕊𝕥𝕠𝕣𝕪𝕥𝕖𝕝𝕝𝕚𝕟𝕘 𝔾𝕦𝕚𝕕𝕖
Whether you're interviewing for a job, speaking at a meeting or on stage, or attending networking events, being prepared with meaningful stories and questions to connect with your audience will bring you more confidence and will make you more memorable.

Sarah Elkins

An inspiring morning:

For over a year I’ve been co-working with friends at a coffee shop on Fridays.💻

I’m spending my Friday morning with Ozlem Brooke Erol and a delicious morning beverage. ☕️

Today the general manager, a young women my friends and I have gotten to know and admire, announced that she’s now officially the owner of the shop. 🎉

This business owner will find that her ambition, kindness, and servant leadership focus has already impacted her success. 

We’re here and thrilled to support her. 

What small businesses will you support today?

Sarah Elkins - Workplace Communication OS Builder

No alternative text description for this image

Today was an exceptionally beautiful winter day here in Montana. 🐾🗻

Bluebird blue sky, crisp, clean air, and the sunshine so bright that I took off my hat and unzipped my coat to try to absorb some much needed vitamin D.🪺

🎙️In last week’s episode of Your Stories Don’t Define You I shared  an excerpt from the book I’m writing as a companion to my recently released TEDx talk.

🐾🥾Today on my hike I stopped to record the podcast episode to be released March 3, inspired by the view in the pictures on this post.

It’s just 7 minutes, a brief story about my TEDx journey and one moment that stands out to me now, a few months after stepping onto the stage and that famous red dot. 🔴 

🎉I hope you’ll listen to last week’s episode, watch my TEDx (link is on my profile), and listen to the episode to be released on March 3, and let me know your thoughts. 👀

Thanks to my incredible community on this platform, for your support and encouragement as my TEDx video continues to gain momentum!

What a journey!

It was February 2019 when I sat down for the first time with Kimberly Davis, 🟦 Dr. Melissa Hughes, Keynote Speaker, Human Potential Alchemist, and 💜Heather R Younger, J.D., CSP® the evening before the 3rd No Longer Virtual Summit in Atlanta and my life was forever changed. 

Be careful who you surround yourself with, the people you choose to spend time with and those you pour energy and love into. They are your most profound influences - your greatest asset or your biggest liability. 

I’m grateful beyond words for the love and encouragement from my extraordinary LinkedIn community!

Now… watch my TEDx please? 😘🥹

I champion #EmergingLeaders & #SeniorManagers who balance caring for people w/ workplace realities, using our signature Super Objective™ tool to ignite confidence & unleash lasting impact

There are so many reasons I want to share this with you all. 

Sarah Elkins, is one of my dearest friends and I believe in her with all my heart. 

She has created a strong sense of community for so many of us through her #NoLongerVirtual conferences. 

She has shared her home, her table, her family, her mountain, her challah and her heart with me. 

She was one of my early champions, remains a wise confidant, and is a constant source of inspiration. 

And all that's before we even get to talking about her work and her message! 

I was one of the lucky ones. I got to see this talk in person. And for me, it was more than a "talk," it was a "becoming." 

I remember when Sarah and our mutual friends, 🟦 Dr. Melissa Hughes, and 💜Heather R Younger, and I sat in our little circle in a hotel lobby in Atlanta, sipping wine and dreaming out loud. So when I had the chance and the availability to watch her take the TEDx stage, last year, it was an opportunity I couldn't pass up. 

And she did what she does. She SHINED. 

What a privilege it was to share in this remarkable milestone in her career and in her life. 

Cherish the champions in your life. They make you better. They inspire the heck out of you. Great change can only happen if we rise together. 

"Our voices are most powerful and authentic when we share our own experience."  - Sarah Elkins, TEDx Speaker 

Yay Sarah! ❤️🎉 

https://lnkd.in/gBpdGF7x

#BetterTogether #Storytelling #TEDx #DifferenceMakers #LetsGetBraveTogether

Open video: The power of your personal story | Sarah Elkins | TEDxUStreetWomen on youtube.com

The power of your personal story | Sarah Elkins | TEDxUStreetWomen

💭 Someone asked me about moments that stood out, visually and emotionally, in 2025.

I surprised myself when I described the sound check for the TEDx talk I gave on November 3, 2025. 🔎 

It was a week before my trip when I received the email with the lineup for the event and found out I'd be the first speaker.

😳 Nervously, I shared the news with my spouse.

He said: "Well, Sarah, they must really trust you." 🥰 

🦻 Listen to episode 420 of Your Stories Don't Define You to hear the rest of the story.

*Listen on my website, Apple Podcasts, or wherever you find your favorite podcasts!*

I stopped during my hike to record this week's podcast episode. I was inspired by the view to share an experience I had during my TEDx journey.

Have you shifted a story from "this is happening To me" to "this is happening FOR me?"

It used to take me a while to reframe challenging experiences, but these days I see them more as opportunities to use my talents and love.

Listen to episode 420 on my website (link in the comments), Apple Podcasts, or wherever you find your favorite shows.

#tedxspeaker #strengthsfindercoach #storyteller

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The Battle

Yifat Cohen

Sarah Elkins

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The Battle

Yifat Cohen

Sarah Elkins

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Elkins's LinkedIn Performance

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Performance ScoreSarah Elkins's LinkedIn Performance