🚀Accelerate Your Leadership Transition in 90 days 💥Growth Strategist for Leaders Who Care 🎯Executive & Corporate Coaching 🎯Career Coaching For Frustrated Professionals Who Want to Get Unstuck

You didn’t start your business to feel stuck, stressed or overwhelmed. You had a vision: freedom, growth and work that actually mattered. Then it got complicated. Now it feels like the business runs you, not the other way round. 

If that resonates, I got you!

I make AI simple to save you hours and sleepless nights so that you can scale with confidence. I know what I’m talking about; I’ve been in your shoes.

Who I Help

Non-technical SME owners in professional services, creative industries and impact-led businesses who want to boost growth with AI but don’t know where to start 

How We Make That Happen Together

✅ AI Training & Training Days– hands-on workshops, keynotes and training days 

✅ The AI Growth Lab (12 weeks): Flagship program with weekly calls, assignments and accountability to bake AI into your daily ops

✅ Strategy Consulting: People | Processes | Leadership – Optimise your team, streamline operations, & strengthen leadership

✅ High-Impact Team Training Days – People & culture programmes grounded in GEDI, HumanWorksX and TAWDI to lift communication, collaboration, & performance

What You Can Expect

✔ Practical, tailored strategies that work
✔ A clear, actionable plan for your business & you
✔ A trusted partner who helps you scale with confidence

Why Trust Me?

With 25+ years of experience at the highest levels of business, leadership, & strategy, I bring real-world expertise, a global perspective, & a results-driven approach.

Key Credentials:

⏩ CPD Certified AI Trainer
⏩ Triple-Accredited Professional Coach
⏩ GEDI, TAWDI & HumansWorksX Accredited  
⏩ Senior Executive Leader (Sotheby’s, $500M+ in annual sales)
⏩ Co-founder & President, Metropolitan Business Association 
⏩ Member of the Professional Speakers Association Spain

What Clients Say

"Maria’s insight made a tangible, emotional, & financial difference to the company."
— Zoe Loveday, Managing Director, SSK

"Maria’s intervention was critical in accelerating awareness around opportunities ahead, resulting in significant positive change."
— Bruno Vinciguerra, CEO, Bonhams

Beyond work? You’ll find me

🤝 Volunteering 
🌍 Relaxing in Barcelona (in front of the latest Netflix show)
🐶 Hanging out with my husband, Yann, & our jack-a-bee, Cookie

📞 If you’re ready to stop spinning & start scaling, book a call to talk about how I can support you

Your business should serve you, not consume you. 
Let’s fix that!

Not ready yet? 
👉 Get my best tips: https://askmariakelly.ck.page

Maria Kelly

BMC Software

Managing a distributed renewals team with 7 direct reports working across LATAM & EMEA territories. 
The team are in charge of managing the renewals and unlock growth opportunities (new sales) to drive incremental revenue for the region. Managing over $250M TCV and $140M ACV of revenue per year.

Senior Renewals Sales Manager - EMEA Focus / LATAM Focus & Growth

VMware

Managing a team of Sales Specialists for End User Compute (EUC) for the Northern EMEA region following the company strategic direction of providing compelling solutions to customers and removing silos.

Senior Sales Manager - EUC NEMEA

Built and led the Specialist sales team post-acquisition of Carbon Black integrating it into the Digital Sales centre.

Senior Sales Manager Carbon Black EMEA

Managed the Education Inside Sales team for the VMware Learning department.

Sales Manager - Education Services EMEA

Managed the Inside Sales team for professional services while managing the VMware Learning team. 
I had 15 direct reports in total (5 for Services, 10 for Education).

Sales Manager Professional Services Organisation 

Capita

Working for Capita Reading Cloud (CRC), a solution under the umbrella of the Education Software Solutions (ESS) division: CRC is a library management system aiming to improve the literacy standards in the UK, while promoting reading for pleasure and parental engagement.

Sales Manager for Capita Reading Cloud (ESS)

ServiceSource contractor.
Second Line Manager for the Renewals team with 4 Team Managers (direct reports), 1 Channel Manager
(direct report) and over 30 multi-national Account Managers (indirect reports) in charge of driving on-time renewals across all customer segments: Enterprise, Commercial and Global accounts for the NEMEA region.
Managed over 150 million dollar yearly business.

Renewals Sales Manager NEMEA

ServiceSource contractor.
•	After the successful implementation of the new business line when I was an account manager, I took an additional role as an acting manager for 3 months during my manager’s paternity leave, undertaking all team responsibilities (team forecasting, coaching sessions, territory planning, HR conversations), whilst also managing South Africa, Russia and Poland effectively.
•	Successfully completed the Emerging Leaders Program (management training) and was the 1st person to get promoted as a manager when the program ended. 
•	Managed the Eastern Europe markets where I led change through the implementation of new processes with the channel, delivering a higher level of compliance in the region.
•	Started training and coaching the new hires successfully, leading team meetings and developing process improvement where best practices were shared. I improved the KPIs delivering YoY growth and customer satisfaction on all EMEA regions. 
•	Following my development conversations and ambition to step up; I was appointed by my manager to lead the implementation of a new business line within BMC. I worked closely with the leadership team to agree on the type of engagements between both sales functions (field and inside sales), produced customized onboarding materials for the sales teams, decided on KPIS and participated in negotiations of success metrics. 
•	My team became the number 1 revenue team in the Liverpool centre for 2012.
•	Promoted 2 times thanks to my proactive approach and undertaking additional responsibilities to support the team in the sales activities and performance improvement.
•	Managed a portfolio of accounts in multiple regions across EMEA; my main activities were retaining and up-selling customers, partnering with customer field representatives and channel partners and building reliable networks within 3rd part vendor.
•	I became leader of the Culture Club organising corporate events to honour their hard work and dedication.

Renewals Sales Specialist

Experienced Sales and Renewals Manager with a proven track record of leading and motivating high-performing teams in dynamic B2B technology environments. With over 9 years of management experience, I have successfully managed Sales teams across various business areas (Inside Sales, Renewals, Professional Services, Education) driving revenue growth and customer satisfaction.

Currently at BMC Software, I oversee a team of 7 Field Renewals Sales Representatives in the EMEA and LATAM regions. By leveraging strategic planning and customer relationship management skills, we consistently improve YoY renewal rates and cultivate long-lasting partnerships. I actively participate in strategic planning initiatives, driving business improvements and contributing to the overall success of the organization.

As a dedicated people leader, I empower team members to reach their full potential through coaching and mentorship. I have a proven ability to adapt to changing business landscapes, implement effective change management strategies, and build high-performing teams that consistently deliver exceptional results.

Beyond my daily work, my passion for business and leadership extends to my role as President of Digital Sales Barcelona. This thriving network of leaders brings together top IT industry professionals to discuss best practices and learn from each other. This shared commitment to excellence showcases my approach to leadership and inspires me to foster a positive and inclusive work culture.

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Maria Kelly

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