Brian Smart

I build influence systems — digital ecosystems developed to help leaders engage and build impact with clarity. With 25+ years in digital strategy, I’ve worked across branding, content marketing, and political media, delivering high-impact outcomes for clients in law, public service, tech, real estate, and executive leadership.

My edge? I design systems that work harder than I do. Smart, scalable workflows powered by strategy-first thinking and the right dose of automation. Whether we're building a thought leadership platform, orchestrating a campaign, or crafting a digital footprint, my goal is always the same: help clients show up with purpose and get results.

I incorporate advanced AI tools into my workflow to amplify my strategy. From custom GPTs to automated content engines, I use AI to unlock capacity, creativity, and consistency for myself and my clients. This means faster execution, stronger messaging, and more time for what matters: leadership, relationships, and vision.

Let’s build something that moves people and moves the needle.

Founder

Content Creation University (CCU) is committed to helping you learn how to create content, and also when, where and why to distribute content. Our simple and easy to understand courses and guides will help you get started creating a content strategy and developing content that will captivate and motivate your audience to buy your course, join your community and enroll in your coaching programs.

Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

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Brian Smart

Linda M.

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