Brian Smart

Strategic Capital Consulting

I lead high-stakes projects helping leaders, candidates, and firms elevate their influence, clarify their message, and convert strategic insight into measurable action.

My focus is on translating complex ideas into clear positioning, scaling visibility across platforms, and building systems that support sustained growth. Whether it's a municipal or state campaign, an elite legal practice, or an executive looking to own their space.

Principal Consultant

Haus of Content

A full-service production company and content fulfillment house creating content ecosystems for brands, campaigns, and consultants who need high-quality content, faster.

We’re not just another content agency—we’re building the future of automated influence delivery. From concept to campaign, we deliver media that moves, messages that convert, and systems that scale.

Co-Founder

I build influence systems — digital ecosystems developed to help you lead, inspire, and convert with clarity. With 25+ years in digital strategy, I’ve worked across branding, content marketing, and political media, delivering high-impact outcomes for clients in law, public service, tech, real estate, and executive leadership.

My edge? I design systems that work harder than I do — smart, scalable workflows powered by strategy-first thinking and the right dose of automation. Whether I'm building a thought leadership platform, orchestrating a campaign, or crafting a digital footprint, my goal is always the same: help clients show up with purpose and get results.

I incorporate advanced AI tools into my workflow — to amplify my strategy. From custom GPTs to automated content engines, I use AI to unlock capacity, creativity, and consistency for myself and my clients. This means faster execution, stronger messaging, and more time for what matters: leadership, relationships, and vision.

Let’s build something that moves people and moves the needle.

Founder

Content Creation University (CCU) is committed to helping you learn how to create content, and also when, where and why to distribute content. Our simple and easy to understand courses and guides will help you get started creating a content strategy and developing content that will captivate and motivate your audience to buy your course, join your community and enroll in your coaching programs.

Future Famous Media

💼Additional responsibilities include:
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📂Leads a team of copywriters tasked with producing copy and automation for clients that are to Future Famous standards.
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📂 Advises on the strategic & tactical direction of all projects.
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📂 Trains copy team and members of other departments on matters relating to copywriting and automation.
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📂 Reports to the management and executive team on progress.

Chief Copywriter

Direct Response Copywriter

Point.B Digital Marketing Agency

I helped dozens of businesses in several industries to grow their online presence with  digital copywriting.

Here are a few things I did at Point.b:

📂SEO writing
📂Blog writing & strategy
📂Webpage content writing
📂Social media content writing

Web Copywriter

The 1873 FM

After winning The 1873 FM Battle of the Colleges, I was given the opportunity to host my own daily show at the online station. The show I hosted, Woke Nation, aimed to inform and educate the listeners about a few topics including health, fitness, and technology. The show also aimed to uplift artists and content creators by giving them a platform to showcase their talent on.

Presenter 

You're learning copywriting to:

1. Become a career copywriter.
2. Use the craft to sell your offering.

Whatever your reason, I'll be brutally honest with you:

There's a massive gap between where you are right now,

& the copywriter who gets paid $100k for a sales letter.



Copywriting isn't easy.

It's a combination of marketing strategy, direct response, and creative writing.

It's one of the most profitable crafts on the internet for good reason.

However, there's a huge problem in the world right now...

...one that can throw you off the path of learning the craft.



In the last 2 decades, copywriting went from:

🔥"I'll convince you to give me your money in as few words as possible"

To:

😐"Read my blogs about dog grooming then buy my shampoo"

The craft has been disgustingly distilled into a shadow of what it once was.

People make the mistake of classifying "content writing" as copywriting.

They assume that knowing how to write social media posts and blogs makes them copywriters.

Yuk. Ogilvy would turn in his grave.



Nothing against you though, you're awesome.

But ignorance isn't bliss.

Copywriting shouldn't be learned from a content marketing perspective.

That's like trying to learn math in English class.


👆Disaster.
👇Here's the answer:


Copywriting should be learned from a direct response standpoint.

After all, the craft was the birthchild of direct response.

So why the hell wouldn't you learn it the right way?



Unless you're cool with stagnating the growth of your copywriting,

You should be:

⇾ Getting cosy with direct response marketing.

⇾ Internalising the Trivium of Copywriting.

⇾ Becoming a mental case.

And, of course. wax on wax off-ing the shit out of it.



That's what I'm here to help you with.

So yeah... if you're looking to forge a career in copywriting,

Or learn the damn craft so you can make some money, 

Then let's get it done.

DM me for your next move.

Welcome to Miyagi-Do Kopywriting 🥋

taplio

The Battle

Brian Smart

Lebo Mashego

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