Brian Smart

Strategic Capital Consulting

I lead high-stakes projects helping leaders, candidates, and firms elevate their influence, clarify their message, and convert strategic insight into measurable action.

My focus is on translating complex ideas into clear positioning, scaling visibility across platforms, and building systems that support sustained growth. Whether it's a municipal or state campaign, an elite legal practice, or an executive looking to own their space.

Principal Consultant

Haus of Content

A full-service production company and content fulfillment house creating content ecosystems for brands, campaigns, and consultants who need high-quality content, faster.

We’re not just another content agency—we’re building the future of automated influence delivery. From concept to campaign, we deliver media that moves, messages that convert, and systems that scale.

Co-Founder

I build influence systems — digital ecosystems developed to help you lead, inspire, and convert with clarity. With 25+ years in digital strategy, I’ve worked across branding, content marketing, and political media, delivering high-impact outcomes for clients in law, public service, tech, real estate, and executive leadership.

My edge? I design systems that work harder than I do — smart, scalable workflows powered by strategy-first thinking and the right dose of automation. Whether I'm building a thought leadership platform, orchestrating a campaign, or crafting a digital footprint, my goal is always the same: help clients show up with purpose and get results.

I incorporate advanced AI tools into my workflow — to amplify my strategy. From custom GPTs to automated content engines, I use AI to unlock capacity, creativity, and consistency for myself and my clients. This means faster execution, stronger messaging, and more time for what matters: leadership, relationships, and vision.

Let’s build something that moves people and moves the needle.

Founder

Content Creation University (CCU) is committed to helping you learn how to create content, and also when, where and why to distribute content. Our simple and easy to understand courses and guides will help you get started creating a content strategy and developing content that will captivate and motivate your audience to buy your course, join your community and enroll in your coaching programs.

Lifestyle Recruiting

❥ Leverage strategic relationship-building and effective client outreach to drive client acquisition, expanding the client base by 45% over a 24 month/year period, amounting to a total revenue growth of 60%.
❥ Address complex market challenges through improving product visibility and market penetration through targeted campaigns, including data-driven advertising and similar strategies, enhancing business scalability over time.
❥ Use digital platforms and social media strategies to prospect leads daily, achieving a 20% conversion rate into actionable business presentations; develop innovative approaches to build and maintain a robust sales pipeline.
❥ Foster long-term relationships with clients by acting as the primary contact, understanding their needs, and providing tailored solutions, ensuring high levels of client satisfaction through proactive communication, resulting in a 90% retention rate.
❥ Implement strategic sales initiatives to achieve and exceed sales targets, conducting thorough market research and analysis to identify new business opportunities, ensuring alignment with overall business objectives and staying ahead of industry trends.
❥ Deliver compelling business presentations to potential clients and recruits, showcasing the value proposition of products and services; demonstrated excellent negotiation skills to finalize contracts, successfully closing 75% of deals.

Account Executive

Clifton Headhunting

❥ Sourced top-tier talent for the TAAS program, managing the entire recruiting lifecycle from initial outreach to final placement.
❥ Conducted 50-75 daily recruiting calls, converting 25-40% to candidate interactions, and marketing calls, increasing brand visibility and enhancing engagement. 
❥ Led targeted outreach strategies across multiple channels, including phone, email, and LinkedIn to attract high-caliber talent. Leveraged industry network to achieve a 30% growth in candidate referrals, contributing to program’s expansion.

Account Manager, Executive Recruiting 

Regions Bank

❥ Conducted needs analysis to customize financial solutions for clients, resulting in an average of 25 new accounts opened monthly, achieving a 20% increase in client satisfaction through personalized financial planning and advisory services.
❥ Leveraged CRM systems daily to manage client information, track interactions, and streamline service processes, improving client engagement by 20% by implementing efficient CRM workflows and personalized client communication strategies.
❥ Produced and analyzed daily, weekly, and monthly reports to track performance against forecasted sales goals, consistently achieving or surpassing targets by 15%, presenting results to senior leadership to influence strategic planning.
❥ Planned client appreciation events, leading to a 25% increase in customer retention and strengthening customer relationships.

Verizon

❥ Converted 25 daily outbound interactions into 20+ new monthly accounts by seamlessly transitioning leads from online engagements to in-store conversions, leading to a 15% increase in monthly sales.
❥ Achieved a 90% account closure rate, significantly expanding the customer base and playing a crucial role in achieving a 20% growth in overall sales revenue; recognized in Q2 2016 as a key contributor to the top-performing SMB sales team.

Prudential Financial

Financial Advisor

Wells Fargo

Credit Manager

MetLife

With over 10 years of experience in account management, B2B sales, and customer success, I specialize in building and nurturing strategic client relationships to drive business growth. My expertise lies in a consultative and customer-centric approach, ensuring product value and benefits are effectively communicated to prospective clients. Throughout my career, I have consistently achieved sales targets and fostered long-term client retention through a blend of strategic planning, digital marketing initiatives, and impactful presentations.

𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Expanded the client base by 45% over a 24 month/year period, contributing to significant revenue growth. 
𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: Achieved a 90% client retention rate by providing tailored solutions and maintaining proactive communication.
𝗦𝗮𝗹𝗲𝘀 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁: Consistently exceeded sales targets through innovative sales initiatives and thorough market analysis.
𝗟𝗲𝗮𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Utilized digital platforms to prospect leads, achieving a 20% conversion rate into actionable business presentations.
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: In banking, opened an average of 25 new accounts monthly and increased client satisfaction by 20% through personalized financial solutions.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Proven track record in sales, lead generation, forecasting, and customer retention. Adept at leveraging product knowledge and compliance to drive growth.
𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Skilled in stakeholder engagement, contract negotiation, and people management. Experienced in developing targeted outreach campaigns and fostering long-term client relationships.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Strong background in market research, data-driven decision making, strategic planning, and risk management. Successful in implementing digital marketing strategies to enhance business scalability.
𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Proficient in Salesforce, HubSpot, Zoho, CRM systems, and Microsoft Office Suite.
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: MBA + BA + Certificate in Organizational Leadership 

I am passionate about leveraging my extensive experience in account management and customer success to contribute to a dynamic team and drive meaningful results. Connect with me to explore how I can help your organization achieve its goals.

I also enjoy growing my network - so please feel free to reach out anytime.

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The Battle

Brian Smart

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