Growthleo

Founder & CEO

Udemy

Course Instructor

YouTube

Content Creator

Nimas Digital

Online Tech Academy

Media Buyer

Kazi Agency 

Growth Marketer

Tobee Animation 

Founder

Get more leads and grow online presence using AI Video Content Funnel & Automation | Save 30 hours per week & $65k a year | Founder - Govid AI

I started my internet marketing journey when I was 15 years old ! 

I didn't have any idea where to start. 

Suddenly I found a term called " YouTube Content Creation " 



I started my own channel and grew it 100,000 subscribers with organic marketing and content marketing strategy

And that time I learned the most valuable skill of todays world " Content Marketing " 



I have built 2 Marketing agencies, and every time I asked my clients to make videos , they used to give me 3 specific replies ( most of the time ) 

- I am not a camera person 
- I don't have time to record and edit videos 
- I don't want to spend $5–10k a month to run a content team 


This objections made me think " How can I solve this ? " 



Then, after months of hard work and sleepless nights, I started my AI Content Automation Agency - Govid AI 

Imagine you don't need to do content ideation , scripting , recording , editing and distributions;; everything can be automated using AI + HI ( Artificial Intelligence  + Human intelligence).

You just need to record 2 minutes of Demo video and never record a single one !! 


What you will get in Govid AI 

1 AI Video Cloning
AI Voice Cloning
Custom Content Calendar
Ideation and Scripting
Generate 16 Videos per month
Video duration: up to 60 Seconds
Editing the video
Upload 3 Platforms

Want to save your time & money?
Want to grow your personal brand and business ? 

DM " AI " to start !

Asique Ahmed

I scaled my content to 10M+ views with one counterintuitive rule:

Stop talking at people.

Start talking with them.


Most creators never figure this out.


They think engagement is an algorithm problem.


But here’s what’s actually happening:

→ You share wins with zero vulnerability
→ You drop tips but hide the story behind them
→ You write like a corporate newsletter
→ You forget humans connect with humans


And the result?


Your audience scrolls right past you.



Here’s the fix:

Start with something relatable.
Share your messy middle, not just the highlight reel.
Ask questions that make people want to jump in.
Write like you're texting a friend over coffee.



Example:


Bad: “Here are 5 productivity tips everyone needs.”


Good: 

“I wasted 3 hours yesterday on emails.
Then I realized I was doing it wrong.
Here’s what actually worked for me…”



Connection beats perfection.
Every time.



If you want help multiplying your content output, type "content" and I’ll send you my Content Multiplier Kit.

Helping High-Ticket Coaches & B2B Businesses scale authority with The Authority Avatar System | AI + Content Marketing | AI Avatar | Content Repurposing System | Founder - Growthleo LLC

After wasting 460 hours creating content, 
I found the tool that does it faster (and better)



Content creation eating up your entire week?
You’re not alone. AI can fix that.


Here are 5 game-changing AI tools
that will revolutionize your content workflow 👇


1. ChatGPT / Claude 🤖

• Generate blog outlines and captions fast
• Create emails, repurpose 1 post into 10
• Save 8–10 hours every single week



2. HeyGen 🎬

• Create pro avatar videos—no filming needed
• Multilingual content with voice cloning
• Save 5–7 hours of production time



3. Canva AI 🎨

• Turn text prompts into stunning visuals
• Auto-resize for every social platform
• Save 3–4 hours every week



4. ElevenLabs 🎙️

• Generate voiceovers in any voice
• Clone your own voice for content
• Save 2–3 hours weekly on audio


5. Buffer / Hootsuite AI 📅

• Smart scheduling based on engagement data
• AI-suggested hashtags for max reach
• Save 2–3 hours each week




Pro Tip:

Don’t try all tools at once.
Pick one. Master it. Add the next.

Your future self will thank you.


What’s your go-to AI content tool?


Drop it in the comments below 👇


🔥 Follow me for more AI hacks
and productivity tips that actually work!

My friends rejected me. 
Now I have 120K subscribers.

Here’s the real story behind it.


When I Was 16:

My friends started a YouTube channel together.
I asked to join.
They said no.
That rejection changed everything.


I started my own channel.


First one got banned.
Second one too.
Then the third. The fourth. The fifth.


Most people would’ve quit.
I didn’t.


Launched my 6th YouTube channel.

Learned from every mistake.
Studied what actually works.
Refused to give up.
It started growing.


10K subscribers felt impossible.
Then 50K came faster.
Now over 120K strong.


That rejection made me an entrepreneur early.


Taught me content marketing inside out.
Helped me build a real business.


Now I help coaches:

 → Build YouTube channels that convert
 → Create content systems that work
 → Turn audiences into clients
 → Grow predictable revenue


If my friends said yes?
I’d still be making their videos, not mine.


What 5 banned channels taught me:

 → What platforms actually want
 → How to create compliant content
 → Why persistence beats talent
 → That failure is just feedback


Rejection isn’t the end.
It’s the beginning.


What rejection pushed you forward?
Share your story in the comments.



P.S. That “no” from friends?

Best thing that ever happened.
Now I help hundreds grow.

How to repurpose 1 video into a full week of content
(so many of you have asked me to break this down)


Most coaches think they need to record every day to stay consistent…

But the truth?


You only need ONE good video to fill your entire week.


This is the same framework we use for our clients at GrowthLeo — turning 1 long-form video into:

✨ 7 short-form videos
 ✨ 3–5 LinkedIn posts
 ✨ 1 carousel
 ✨ 1 email
 ✨ Tons of micro-content your audience actually engages with


All from ONE piece of content.

 No burnout.
 No overthinking.
 No recording every day.


I just dropped a YouTube video breaking down the exact Content Repurposing Framework for Coaches.


If you’re a coach or founder who wants to show up everywhere without spending hours creating content, this will change the game for you.



👇 Link is in the comments.

I scaled my content to 10M+ views with one counterintuitive rule:


The 80/20 rule of content
20% creation, 80% distribution.


Here's what actually moves the needle:

1. I chase strategy, not virality.
2. I extract more value from less.
3. I treat distribution like a campaign.
4. I own 3–4 channels completely.
5. I build direct reach, not rely on algorithms.
6. I repurpose every post five ways.
7. I engage within the first hour.
8. I share in 2–3 key communities.
9. I email my best content weekly.
10. I track what truly drives results.



A slightly unconventional approach.
But brutally effective.


Most creators are stuck in the creation hamster wheel.

They write.
They post.
They disappear.


Then wonder why nobody sees their work.


The truth?

Your content isn't failing.
Your distribution is.


One great piece distributed 10 ways beats 10 average pieces distributed once.


Stop creating into the void.
Start distributing with intention.

Your future audience will thank you.


PS: What's your biggest content distribution win? 
Drop it below!

I wasted 6 months on AI.
Until I learned this framework.



Most creators use AI wrong.

They treat it like magic.
It's not.

There are 3 distinct levels.

Each requires different skills.
Each delivers different results.



Here's what I discovered:


LEVEL 1: AI TOOLS

Using ChatGPT for single tasks.

Writing one caption at a time.
Generating ideas when you're stuck.

↳ Problem: You're still trading time.
↳ Result: Slightly faster content creation.


This is where 90% stop.



LEVEL 2: AI SYSTEMS

Building repeatable content workflows.

Templates for every content type.
Automated repurposing across platforms.

↳ Problem: Still feels generic sometimes.
↳ Result: 10x faster content output.

This is where smart creators live.



LEVEL 3: DIGITAL TWIN

Your AI knows your voice.

It understands your frameworks.
It creates like YOU would.

↳ Problem: Requires initial setup work.
↳ Result: Authentic content at scale.

This is where you dominate.



HOW TO BUILD YOUR SYSTEM:


Step 1: Document your best content

Save your top performing posts
Identify patterns in your writing
Note your unique phrases


Step 2: Create content templates

Build frameworks for each format
Include your signature elements
Test and refine weekly


Step 3: Train your Digital Twin

Feed it your voice samples
Create a detailed style guide
Include your core topics



Step 4: Build automation workflows

Map your content distribution
Set up repurposing systems
Schedule your content calendar


Step 5: Iterate and improve

Track what performs best
Adjust your AI prompts
Refine your voice continuously


Most creators never reach Level 3.
They're stuck rewriting the same prompts.



Spending hours on content daily.

The secret?

Systems beat effort every time.



Want my exact framework?
I've built the Content Multiplier Kit.



DM me "CONTENT" right now.
I'll send it over immediately.

After wasting 460 hours creating content,
I found the system that does it faster (and better).

One YouTube video. 15 content pieces.
Most coaches create once… then burn out.


Here’s what I do instead:


Step 1: Start Simple

Record one 10-minute teaching video.
One problem. One solution.
That’s your content goldmine.


Step 2: Extract the Gold

 → 5–7 key insights
 → 3 quotable one-liners
 → 1 powerful story


Step 3: Turn It Into LinkedIn Posts

 1️⃣ Main lesson
 2️⃣ Story you shared
 3️⃣ Counterintuitive insight
 4️⃣ Framework breakdown
 5️⃣ Behind the scenes

5 posts. 1 video.


Step 4: Cut Into Shorts

Hook → Problem → Mistake → Framework → CTA

That’s 5 YouTube Shorts ready to post.



Step 5: Repurpose More

 → Email newsletter
 → Carousel post
 → Instagram quotes
 → Blog post later



Weekly Flow:

Mon – Record video
Tue – Extract insights
Wed – Write posts
Thu – Cut shorts
Fri – Write emails


2 hours filming.
3 hours repurposing.
15+ content pieces weekly.


Why It Works:

One message. Many formats.
Reach everyone. Everywhere.


Stop creating from scratch.
Start multiplying your impact.
One video fuels your entire week.



Want the system?
Comment “ system “

A Good Reputation

People come to me when they want a brand, messaging, and content marketing strategy that connects with customers and decision-makers on a deeper level. Through storytelling-led marketing principles, I help you nail your positioning, get clear and confident in your messaging, and create a compelling brand narrative that informs all of your content. 

The result is a brand that resonates, messaging that attracts inbound opportunities, and a sustainable content engine that leads to a shorter sales cycle with a warm and aligned audience.

Brand Storyteller & Content Strategist

New Narratives Club

Every year, I get a handful of intentional business owners together in person in a magical location to workshop our businesses, create meaningful connections, and build stuff worth building.

Wanna join? Next one is May 13-16 in Mexico City.

Co-Founder & Host

Ridwell

Created storytelling-led content on Ridwell’s various social media channels that doubled engagement, grew accounts by 300-1,000 new followers a month, drove signups and grew the brand’s presence across markets.

Social Media Marketing Manager

Off the Grid

Ran the marketing department of an innovative and established event startup with a storytelling-led content approach. Biggest wins included: 
 
• Growing newsletter subscriber base by 10K and open rates to 36% from 6% in under 6 months.
• Leading editorial strategy and execution for weekly B2C & B2B blogs that increased clickthrough, engagement & leads by 25% in under 6 months. 
• Growing social media following on IG, FB & TikTok by over 10K in under 6 months and average engagement by 35% year over year.
• Recruiting and managing a team of talented content creation contractors. 
• Leading influencer marketing campaigns that drew over 1M impressions. 
• Launching PR, Partnership, Advertising & Social Media campaigns that doubled company’s revenue year-over-year for community markets and drew an estimated 10,000 people the grand reopening of Off the Grid’s marquee weekly Friday night destination market at Fort Mason Center in 2022.

Head of Marketing & Editorial Content

Taavi

Founded a content startup for mothers that got acquired as the marketing arm of a tech-enabled platform connecting new mothers with community and professional support. In a nutshell:

TAAVI (Takes a Village) is a micro-community platform that connects expectant and new parents in small, intimate chat groups based on lifestyle and location. TAAVI helps families find meaningful friendships, build supportive communities, and get instant access to critical services.

Co-Founder, Head of Marketing & Content

Renee Lynn Frojo

After having a baby, I knew it was time to build my own freelance business. Here's what I did for a handful of amazing companies over the course of four years:

• Researched, wrote and edited strategic SEO-rich content for startups looking to grow brand awareness and engage with new audiences. Clients included Amy's Organic, Bi-Rite Market, Tonal, Ziraffe Store, and Kettle & Fire. 
• Managed a team of freelance and contract writers on behalf of clients. Heavily edited some pretty bad content. 
• Researched and reported stories on a variety of topics within the hospitality, retail and nonprofit industries. Stories appeared in the San Francisco Chronicle, San Francisco Business Times, Marin Magazine, SF Weekly, Zagat and the SF Bay Guardian.
• Founded a successful a food blog—www.laurelstreetkitchen.com—and gained a 10K following on IG, which quickly became tiring and lame.

Freelance Content Strategist & Creator

Sun Basket

As a founding team member, I helped build Sunbasket’s website, brand and editorial content. Responsibilities included:

• Building and leading our editorial content strategy across channels. 
• Developing, researching and writing storytelling and  SEO-rich content. 
• Creating and maintaining company’s editorial calendar.
• Managing a team of in-house and remote writers.

Head of Content & Media Relations

San Francisco Business Times

My beats: Restaurants, retail, hospitality, philanthropy and startups. As one does in a newspaper job, I developed original story ideas, wrote breaking news and shot accompanying photographs for daily articles. 
Biggest accomplishment: I helped grow the paper's audience and credibility in the restaurant and hospitality space. I also helped them figure out the social media marketing thing.

Startup & Small Business Reporter

Freelance

I took a gap year to travel the world and did some reporting while I was at it! Published articles on travel and culture in Bay Nature Magazine, BBC Wildlife Magazine, Christian Science Monitor, Global Post, San Francisco Business Times and SF Bay Guardian.

Freelance Writer, Editor & Photographer

Atlantic Information Services

Reported on regulatory, business and legal issues concerning the healthcare industry. Got plenty of insight into the disfunction on Capitol Hill.

Editor

The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now, my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

My seven-year-old learned two opposing views of Thanksgiving at school yesterday, and it gives me hope for the future.

Some people, she told me, view Thanksgiving as an opportunity to practice gratitude and celebrate togetherness.

Other people observe it as a day of mourning for the land that was stolen. They see it as a necessary day to protest ongoing oppression. 

I told her that when I was in second grade, I was cutting out paper turkeys on construction paper. 

Then I asked her how she sees Thanksgiving. 

“I guess both can be right,” she said. “It’s just good to understand all perspectives.”

Why can’t adults be this civilized?

They tell you to tell your story. I show you how. 🧡 Brand storytelling & content strategy for creators, founders, solos & startup teams. Ask about my Short-Form Storytelling Workshop for your community or organization.

I’m certain I’ll lose a few of you over this, but I have a confession. About once a year, around this time or in the spring, I consult my psychic. 

Her name is Robyn, and I’ve been talking to her for over a decade. 

Robyn has told me things I can’t explain. She predicted with spectacular accuracy the end of my marriage, the exact day my second child would be born, the place and time I’d buy my first house, and the personality and profession of my current partner. She even named my mom’s weird left foot issue before my mom mentioned it to me.  

And yes, these insights make me feel like I have an ounce of control over what’s coming. But that’s not why I call her.

The times I feel compelled to talk to Robyn are when I’m standing at a crossroads—some turning point in my life or career where I need to make a big decision. One where I already feel the answer in my gut and have accepted the consequences, but am afraid to make the wrong choice.

What I’m really looking for, I now realize, isn’t a prediction. 
It’s permission.

It’s confidence that the answer I want is the one I’ve already decided is best with the information I have.

The funny thing is that when Robyn affirms what I already believe, I go for it without a doubt. And when she doesn’t, I feel even more sure that my instinct is right anyway, despite what she sees in her crystal ball.

I mention this because I think we’re all just looking for permission when we seek advice from anyone. 

Whether it’s a coach, a therapist, a peer, a trusted partner, or successful people who’ve accomplished the things we’re striving for, we’re looking for the confidence to make our move. Or validation that our bet will pay off because it’s paid off for someone else. 

But the truth is that no one can predict the outcome of your choices for you. No one can give you advice that will work for you in the same way it worked for them. 

What we can do is ask questions of each other (and ourselves) that help us figure out what we really want and what consequences we're willing to put up with.

It’s why I’ve built spaces like my retreat and my storytelling community. It’s why I ask more questions than give advice in my newsletter. 

The goal is to give you room to listen to yourself. To pause and reflect. To get out of your head so you can feel confident shaping the story.

So that even if you consult a psychic—or anyone—you’re not waiting for their blessing because you’re already grounded in your own.

One idea that’s changed my life is the belief that everything that happens—including the hardships and tragedies—does not just “happen for a reason.” 

Stuff happens. Then, you can choose to give it a reason. 

You can make meaning out of the mess. You can understand how the things that happened have shaped you or your environment, for better or for worse.

Through this lens, everything that happens to you in life is either a good lesson or a good story. (And the best ones are usually both.)

While it's not always easy to make meaning when you're working your way through the mess, looking for the lesson or the story can give you:

- A greater sense of agency, 
- A deeper understanding of other people, and
- Control over the narrative the world has of you and you have of yourself.

We’ll never be able to control what happens to us, and sometimes it's just random and unfortunate. But we can always choose how the story gets told.

In case you need to hear it today: You can build a fully inbound business without relying on social media. 

I have. And it’s what saves me from feeling like I’m at the mercy of every algorithm change or posting when I’d rather be offline doing the deeper work or engaging with humans in the real world.

While it's true that showing up on social keeps you visible and helps you stay connected with your online community, I've found that investing my time in other activities pays off even more for getting better quality inbound leads. 

They include:
-Podcast appearances where I can just be myself
-Newsletters where I can speak directly to an audience that takes immediate action
-Blogs and other discovery platforms where I repurpose my work
-Guest teaching in communities that house my ideal audience
-Speaking at local live events to build authority
-In-person networking that creates immediate trust
-Referral partners who cross-promote
-Keeping up with past clients who already know, like, and trust me

Some of these bring leads in a day, while some take seasons. But all of them compound.

Social media can be a great discovery platform, but it’s just one place to tell your story. And it's not worth spending all your time here.

So if you need permission to post a couple of times per week while you focus on other high-impact marketing things, here you go. Permission granted. 

Where else can you tell your story that I missed?

My kid with a bad cold, miserable and sobbing because she can't sleep: "Can you give me anything to make it better?"

Me: "Unfortunately, there is no cure for the common cold."

Her: "So they're making robots to replace us, but they haven't invented anything that could solve my actual problems?"

Me: "Sam Altman works in mysterious ways."

Most of us don’t quit because the work is hard. We quit because the work feels empty.

When I left journalism to start my first online content business, I figured the best way to make it sustainable was to build it around something I loved.

So, I started a food blog to marry my passion for storytelling with my passion for cooking.

It took off faster than I expected. Within a few months, I built a large online following, was closing brand deals, and fielding plenty of freelance opportunities to keep me very busy. 

Not only was the work steady, but the hours were flexible and the food was great (if I do say so myself). 

On paper, it looked like every solo entrepreneur’s dream.

But before I even hit year two, I started to feel worn out.

It wasn’t that the hours were long. (The most I put in was 30 a week.) Or that I didn’t enjoy it. (I was getting paid to make food and take pretty pictures of it.)

It was that I didn’t care enough about why I was doing it or why any of it mattered to keep me motivated.

I felt like I wasn’t solving any real problems in the world or making an impact on anyone’s life. It felt kind of…empty.

By building something around my passion, instead of a deep sense of purpose, the work got harder and the hours felt longer.

Now, three years into my fourth go at building a sustainable business, I finally understand that the meaning you give your work plays an oversized role in determining its difficulty. 

And the more you care about the problem you’re solving—and believe in the impact of your solution—the more clarity, creative fuel, and resilience you have to keep going when things get hard.

It’s why a 12-hour day working toward something that deeply matters will energize you, but a 2-hour task on something that feels meaningless will drain you.

For me, that meaning is anchored in helping people connect with themselves so that their ideal audience can connect with their work.

It’s why I built  New Narratives Club as a space to step back from your daily routine, reflect on what truly matters, and get clear on the next chapter you want to write—both personally and professionally. 

(Because, as hard as we try, we can’t untangle the two.)

And speaking this stuff out loud with a group of people who get it helps you see what you’re missing. 

So if you’re feeling drained, stuck, or uninspired by your work, ask yourself: Do I actually believe in what I’m building? 

If not, the problem might not be the work. It might be the meaning you’ve attached to it. 

And my purpose is to help you find it.

Creating content for social media means experiencing every possible emotion about the same post.

Writing it: Genius.
Posting it: Meh.
5 minutes later: Why did I do this?
First comment: Oh thank god.
Analytics: What even is engagement?
24 hours later: We go again.

And now, the moment my 14K followers have all been waiting for....

Applications for the New Narratives 2026 Retreat for entrepreneurs building intentional businesses are officially open!

If you’re in the very special 1% of this 14K who actually gets to see this today, then it must be a sign that you need to come this year.

Get the details over at New Narratives Club, and check the comments for proof from past attendees that this event is both good for your soul and your business.

My 7-year-old just admitted that she doesn’t actually like Christmas very much. 

The day itself is disappointing, she said. There’s just too much buildup and pressure on one day to be special. 

But what she does love are all the rituals leading up to Christmas, like decorating the tree, hunting for the perfect gifts, wrapping presents, and counting down the days on her advent calendar. 

“That’s interesting,” I said after she made her proclamation this morning. “Where’d you hear that?”

“I didn’t hear it anywhere,” she responded. “I just feel that way.”

What she doesn’t realize is that I said those exact words last year after we all had a depressing and disenchanted Christmas Day. 

I tried to make the girls feel better by saying it’s not about Christmas, it’s about all the fun we had preparing and participating in a holiday that, for our family, is about giving and being present together.

So she heard those words, internalized my perspective, and this year made it her own—all without even realizing it.

It made me think about all the opinions, experiences, and perspectives that we all internalize throughout our lives. The stories that other people tell us that become part of our own.

We carry these stories into adulthood, where they shape our worldview and approach to relationships, work, and ourselves. 

Sometimes these stories serve us. But sometimes they don’t.

And the only way to really understand what stories you’re telling yourself that are yours (and still serve you) or someone else’s is to unpack them alongside people you trust and respect.

Examining the stories we tell ourselves from a new lens is just one of the things we do at our New Narratives Club retreats. But it might just be the most transformative. 

If you’re curious about joining the retreat and want a taste of what to expect, we’re hosting a sort of “open house” next week with past and returning attendees. It's for any entrepreneur who wants to make sure the script you're writing for the next chapter of your business is entirely your own. 

Come to listen, ask questions, and—if you’re ready to dive right in—sign up for a hot seat where you’ll have the group’s attention and brilliant minds on your most pressing question or current struggle in business. (I'll drop the signup in the comments.)

And, if you're feeling brave, share a story you've been telling yourself that you're starting to question as your own.

As for my daughter's thoughts on Christmas? Well, all I can do is teach her to keep questioning and exploring how she really feels.

Unless you’ve already cracked the code with tons of engagement and a waitlist full of dream clients, I guarantee you’re either too expert or too elite.

And until you figure out your primary archetype and make some adjustments to position yourself somewhere in the middle, no amount of storytelling will get you both the reach and resonance you might be after.

According to Rob Henderson (who first introduced me to this framework), experts are people who know things, like specialists, beat reporters, or engineers. It's anyone whose credibility comes from technical competence.

Experts tend to be detail-oriented and cautious, and focused more on what’s right than on who’s listening.

Their biggest problem is that they lack reach.

Their work is only as influential as the number of people who understand it, and they tend to talk within their field instead of to the public.

Elites, on the other hand, are people “who move things,” and their mission is to influence people to act.

These are your politicians, executives, media personalities, and influencers. They’re the big-picture thinkers and persuasive communicators who can rally people around a shared goal and tend to shape culture.

But because they depend on status and consensus without any poof to back up their ideas, their problem is that we don’t trust them to deliver.

Here’s why it matters: The people we tend to trust, follow, and hire are often performing both roles at once.

And while it’s a spectrum, most of us tend to lean toward one archetype or the other.

I work with lots of experts who are credible and experienced but virtually invisible. People respect them, but their ideal clients don’t know they exist because their reach is usually limited to other experts.

On the other end, I have plenty of peers who are elites. They're popular and get tons of engagement, but have no real influence that leads to meaningful business outcomes. Without proof that what they’re selling works, we don’t trust them enough to take action.

The bottom line is that to build a brand online (or anywhere), you need to be both right and resonant.

You need to tell stories that inspire and demonstrate your expertise.

You need to build a body of work that not only proves you know something worth hearing, but also communicates it in a way worth spreading.

When I first started building my brand online, I went all in on expertise and managed to capture the attention of peers who respected me, but weren’t buying what I was selling.

Then I swung in the opposite direction (my true nature) with big ideas that got tons of reach, but failed to show the concrete steps or tactical application to help my ideal client understand my process or see proof that it worked.

When I finally understood my primary archetype and shifted to land somewhere in the middle, both my content and my inbound took off.

That's where I am now. My content generates lots of likes and brings in plenty of business.

Where are you?

taplio

The Battle

Asique Ahmed

Renee Lynn Frojo ✨

Followers

Posts

Engagements

Likes

Performance ScoreAsique Ahmed's LinkedIn Performance

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taplio

The Battle

Asique Ahmed

Renee Lynn Frojo ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Asique Ahmed's LinkedIn Performance

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