Asim Amin

Founder & CEO at Plumm | Empowering Minds & Building Thriving Workplaces | Passionate Mental Health Advocate

I’m the Founder & CEO of Plumm, the all-in-one HR platform with mental health at its core.

HR today is fragmented, companies juggle payroll, performance, compliance, and wellbeing across too many tools. Plumm brings it all into one platform, helping organisations cut costs, save time, and look after their people. Because no HR strategy is complete without mental health.

Plumm started as a mental health solution and has grown into a full-service HR platform, used by companies worldwide. Our mission is clear: make workplaces more productive, inclusive, and human.

I’m also the host of the Immigrants Building Companies Podcast, where I speak with immigrant entrepreneurs who’ve built companies against the odds, sharing lessons on resilience, growth, and leadership.

If you’d like to:
🚀 Book a demo with Plumm: https://eu1.hubs.ly/H0mJb040 
🎙️ Discuss podcasts, speaking, or media features: taslynn@heyplumm.com

International Trade Program

Poor mental health costs UK employers up to £56 billion a year.

And yet, when employers invest even just £1 in preventative employee wellbeing, they see an average return of £5.30.

We’ve seen case after case, that happier employees make for a healthier business.

It’s why we developed Plumm: a seamless all-in-one, evidence-backed mental wellbeing solution for employers and their teams.

We support your team through our global and diverse pool over 200 accredited therapists and coaches, who can cater to their individual needs, preferences, and circumstances, regardless of where they are in their wellbeing journey.

Whether they can benefit from group learning, need professional help and personalised 1:1 therapy or coaching, or self-help resources, we've got it covered.

Ready to level up your team's wellbeing? 👉 https://www.plummhealth.com/request-demo

You’ll spend £4 a day on a latte without blinking.
But £27 a month for your health?
“Too expensive.”

That’s roughly what a WHOOP costs.
And no, not everyone needs a WHOOP.
It could just as easily be a gym membership. Plenty in the UK cost £20–£30 a month.

The number isn’t really the point.
It’s where the line gets drawn.

Some spending feels automatic.
Other spending gets questioned, even when it’s about your own health, energy, and how you want to feel day to day.

That says a lot about priorities.

Because health isn’t a one-off decision.
You don’t choose it once.
You choose it in small ways, over and over again.

Those choices compound.

And one day you realise how you’ve been feeling for a while now
more tired, less resilient, lower energy
or the opposite.

That’s why what you prioritise today matters more than it seems 👌🏼

PS: I still love coffee, but I’d rather have it home ;)

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Founder & CEO at Plumm | Speaker | Advisor

Let’s be honest.
 
Most of us f*cked up over the holidays.
 
Too much food.
Too much sugar.
Too much wine.
 
And now everyone’s pretending they “reset” on Jan 1.
BS.
Here’s what actually happens:
You enjoy yourself.
Then you feel guilty.
Then you convince yourself you’re already behind.
You’re not behind.
You’re human.
 
What’s messed up isn’t December.
It’s the idea that one month can “ruin” you.
Your body didn’t suddenly forget how to function.
Your discipline didn’t disappear.
Your year isn’t over because you ate more than planned.
 
The real problem?
People think progress has to be perfect.
It doesn’t.
Balance beats punishment.
Every time.
 
You don’t need extremes.
You don’t need to suffer.
You don’t need a diet built around how you look.
You need habits built around how you feel.
 
Energy > aesthetics.
Focus > abs.
Consistency > guilt.
 
So no, you didn’t fail January.
And no, you don’t need to “start again” next Monday.
You start today.
You eat better because it helps you think.
You move because it gives you energy.
You sleep because you perform better.
That’s it.
 
Just show up.
Again.
And again.
That’s how it actually works.
 
Happy 2026 everyone ✌🏼

Perfection is how average founders justify being slow.

I’ve done it.
Watched others do it.
Same outcome every time.

Early on, I hid behind “not ready yet”.
What I really meant was: “I don’t want the market to tell me I’m wrong.”
So I delayed.
Refined.
Overthought.
And nothing happened.

In the first 3–5 years, your product isn’t supposed to be good.
It’s supposed to move.
Because movement creates:
- feedback
- revenue
- momentum
Perfection creates meetings.

I’ve launched things that made me cringe.
They still taught me more in a week than months of planning ever did.
Most features I was obsessed with? Nobody cared.
The market told me that. Fast.

And the reality is, most founders fail because they wait until they feel confident.
Confidence doesn’t come before action.
It comes after exposure.

If you’re still polishing:
You’re not protecting quality.
You’re protecting ego.
Speed doesn’t mean sloppy.
It means honest.
And honesty compounds faster than perfection ever will.

DO NOT hire people who are good on paper.

The strongest hires I’ve seen recently weren’t the neatest on paper anyway.
A few gaps.
Not every box ticked.
Some rough edges.

But when things shifted, they didn’t stall.
That’s what stood out.
Work is changing faster than job descriptions can keep up.
By the end of this decade, around 39% of the skills people use today won’t be relevant anymore.
Most roles won’t disappear.
They’ll mutate.
Which makes “tool knowledge” a short-lived advantage.

In practice, I’ve learned to watch for different signals:
Who asks better questions once the brief gets fuzzy.
Who notices second-order problems, not just the task in front of them.
Who can disagree without becoming defensive.
Who recovers quickly after being wrong.

Those things don’t show up on a CV.
And they matter more when pressure is real.

Nearly 6 in 10 people will need reskilling in the coming years.
Yet the global workforce is still expected to grow.
So the edge isn’t experience alone.
It’s adaptability over time.

You can train systems.
Rewrite processes.
Roll out new tools.
What’s harder to build is judgement.
Curiosity under uncertainty.
The ability to stay useful when the rules change.

As automation takes care of the predictable, these qualities surface.
Not because they’re “soft skills”
But because they’re the difference between keeping up
and actually moving forward.

BREAKING 🚨 Europe just made its boldest move for founders in decades.

Yesterday at Davos, Ursula von der Leyen announced EU–INC.
A single, truly European company structure.
This matters. A lot.
For years, Europe hasn’t lacked talent, it’s lacked simplicity.
27 countries.
27 rulebooks.
Different equity rules.
Different compliance hoops.

So founders did the rational thing.
They incorporated elsewhere.
(Usually Delaware)

EU–INC changes the equation.
One corporate framework across the EU.
Incorporate online in 48 hours.
No mandatory notaries.
One legal entity, valid in all 27 countries.
Taxes and labour laws stay national.

The corporate layer goes European. That distinction is critical.
Because Europe’s biggest problem was never ambition. It was friction.

Scaling shouldn’t mean:
– Setting up new entities per country
– Reworking equity structures
– Burning seed capital on legal fees

If executed properly, EU–INC could unlock:
– Faster company creation
– Founder-friendly equity
– Easier cross-border scaling
– A real Single Market, not a theoretical one

Most importantly?
This is the first time Europe has clearly chosen builders over bureaucracy.
Execution will be everything.
Speed will matter.
Consistency will matter.
But the signal is loud and clear: Europe is finally building for founders 🇪🇺🚀

I didn’t wake up one day and decide to rethink health.
Life did it for me.

What surprised me wasn’t the moment itself.
It was what changed afterwards.

How quickly your definition of “healthy” shifts when it’s no longer abstract.
When it’s not about performance, or numbers, or discipline.
You start paying attention to different things.
How stress shows up in your body.
How sleep affects your mood, not just your energy.
How recovery isn’t optional if you want consistency.

Longevity stops being about adding years.
It becomes about protecting capacity.

The ability to think clearly under pressure.
To regulate stress instead of living in it.
To train, work, and live without constantly borrowing from tomorrow.

I’m reading Outlive at the moment.
What resonates most isn’t the science, it’s the reminder that decline accumulates through small decisions repeated daily.
Ignoring signals.
Normalising fatigue.
Treating rest as a reward instead of a requirement.

Perspective changes how you move through life.
You become less reactive.
More intentional.

Longevity, in that sense, isn’t about fear.
It’s about responsibility.
And once life forces that lesson,
you don’t approach health the same way again.

STOP focusing on your personal brand.

(I know, coming from someone who posts 5x week lol)
But hear me out.

A lot of people start building their personal brands, and then visibility comes:
the likes, the comments, the impressions, DMs
you somehow get momentum

but something doesn’t quite add up..
All those vanity numbers..all the likes, all the followers..
CAN’T fix a sh*t product
(or service)

The issue is that attention doesn’t give you breathing room. It does the opposite.
Once people are watching, they’re not just reacting to your ideas. They’re experiencing everything. The product. The service. The follow-up. The bits you were hoping to fix later.

If that experience is weak, people don’t argue about it. 
They just disappear.

I’ve seen people with impressive visibility struggle to keep customers.
I’ve also seen founders with no presence at all build businesses people stick with because the thing actually does what it says.

A personal brand doesn’t create trust. 
It spends it.

Does that mean you should not work on your personal brand? Absolutely not, you should.
But that shouldn’t be your priority.

Building an amazing product should be.
Building a fantastic service your customers can’t stop talking about should be.

Once you have that, then you can build your personal brand on top.
Just get your priorities straight.

And btw, sometimes the best move is to shut up, build properly, and let people talk later 👋🏻

If your best people are leaving..
it’s probably NOT about MONEY.

It’s about growth.
Companies that invest seriously in L&D see up to 50% higher retention.
Yet most still treat learning as a perk - or worse, a cost.

That’s not a people problem.
That’s a leadership one.

High performers don’t quit bad jobs, they quit stagnation.
When people stop learning, they don’t argue.
They don’t disengage loudly.
They don’t ask for more.
They just start planning their exit.

The data is blunt:
- 94% would stay longer with better development
- Growth opportunities now outrank pay for many senior performers
- Teams with weak learning cultures lose their best talent first

And yet we keep trying to fix retention with:
Bonuses.
Perks.
Offsites.

None of those solve stagnation.
Real L&D is whether someone leaves a year later with better judgment, broader scope, and more confidence than when they arrived.
If the answer is no, they’ll leave.
Eventually.

That’s why we don’t treat L&D as HR hygiene.
We treat it as leadership responsibility.
Because people don’t stay loyal to companies.
They stay loyal to growth.

“Go to HR.”

People hear it the same way they heard “go to the headteacher’s office” at school.
Somewhere you end up once things have already gone wrong.

That perception didn’t come out of nowhere.

HR usually gets involved after weeks of small things being left unsaid. 
Feedback is usually avoided. 
And, expectations are left vague. 
Managers hoping issues fix themselves. 
By the time HR shows up, there’s history, emotion, and momentum.

From the outside, HR looks like enforcement.
Inside, HR is dealing with accumulated silence.

Most problems don’t start as formal issues. 
They start as ordinary moments that weren’t handled early, when the cost was low.

When managers treat HR as the place difficult conversations go, people learn to associate HR with punishment instead of support.

If you want HR to feel human, managers have to do the human work first.

Clear expectations early. 
Feedback while there’s still room to adjust. Intervention before frustration hardens.

HR isn’t the headteacher’s office.
It just inherits what wasn’t handled sooner.

2026 HR trends you need to know:

1. HR will end up owning problems no one else wants
Because they sit between leadership intent and lived reality.

2. AI will finally expose how little most companies understand their own workforce
HR has been saying this quietly for years.

3. “Hiring shortages” will keep being blamed on the market
When the issue is internal talent stuck in the wrong places.

4. Job frameworks will keep getting rewritten
Work will keep changing faster.

5. Hybrid work will stay unresolved
Because many leaders still don’t know what good work looks like.

6. Burnout won’t be treated as a crisis
Until it hits delivery timelines.

7. As usual, HR will be looped in late,
then blamed early.

HR isn’t late. 
It’s just been convenient to ignore.

There’s one kind of decision
I never got used to making.

It wasn’t about direction or priorities.
It was about people, and knowing that whatever I chose would follow them home.

Later, it gets called a pivot. 
In the moment, it felt like sitting across from someone and realising you were about to change something you couldn’t take back.

I’ve been laid off before. 
I remember the shock, the quiet afterwards, the way it made everything outside of work feel suddenly uncertain.

I’ve also had to be the one delivering that news.
What stays with me isn’t what I said.
It’s what I saw.
The pause before someone replied.
The way they nodded, even when it hurt.
How often they asked about everyone else instead of themselves.

There wasn’t anger.
There was care.

People checking in on teammates.
Worrying about how the team would manage.
Trying to make sense of what came next.

That kind of response doesn’t come from policies or values written on a wall.
It comes from how people have been treated all along.

You don’t really understand leadership when things are moving fast and going well.
You understand it when something breaks and there is nowhere to hide.

We talk a lot about growth.
But responsibility shows up differently.
It sits with you long after the meeting ends.
Long after the decision is made.

Those moments are uncomfortable, and they should be.
Because once the decision is made, there’s nowhere else for it to land but on you.
You don’t get to soften it with language or hide behind process.
All you can do is stand in it, be clear, be honest, and make sure the people affected are treated with as much care as possible.
Not because it looks good.
Because you owe them that.

If things get hard → raise.
If growth slows → raise.
If you’re unsure → raise.

There’s a weird default in startups…
Everyone’s obsessed with raising.
But no one really stops to ask the boring question:

What exactly are we trying to buy with this money?

Not the pitch-deck version.
The one you’re honest about when it’s just you and the numbers.

Some of the best decisions I’ve made at Plumm didn’t happen after a round.
They happened when there was little (sometimes VERY little) money in the bank.
Because that’s when you’re forced to think differently.
You get creative.
You stop hiding behind “we’ll fix it after the raise”.
You really ask: what actually moves the needle?

Scarcity sharpens you.
It forces out-of-the-box thinking.
It makes you ruthless about priorities.
Sales matters more.
Focus matters more.
Every spend suddenly has to earn its place.

Somewhere along the way, we’ve been sold this fundraiser lifestyle.
The press.
The LinkedIn posts.
The idea that raising equals success.

But money isn’t success.
It’s just fuel.
And fuel on a bad engine doesn’t fix the engine.

There were moments where raising felt like the obvious next step.
And then we realised it wasn’t.
The better question became:
How do we push revenue?
How do we sell better?
What can we do without more capital?

Raising can make sense, I’m not anti-fundraising, but raising by default is a trap.
And sometimes, having less is exactly what makes you a better founder.
Because when there’s no safety net, your instincts show up properly.

You can’t make an A-player out of a B-player.

I know people hate hearing that.
I used to, too.

For a long time, I thought the right coaching, enough time, or “the right environment” would change people. It doesn’t. Not in the way founders hope it will.

I’ve tried. 
More than once. 
And every time, it cost the business.

Ash didn’t step up because he was promoted. 
He was promoted because he was already acting like it mattered to him personally.

No one had to chase him. 
No one had to spell things out twice. 
No one had to convince him to care.

He already did.
That’s the difference.
Some people feel ownership naturally. 
Others wait to be told what to do, how to do it, and when it’s “enough.”

You can train skills. 
You can’t train that internal bar.

At some point, I stopped trying to turn the wrong people into the right ones. And started backing the people who were already wired differently.

Everything got easier after that. 
Decisions. 
Trust. 
Progress.

Ash is a good example of this.
He is THAT person who takes responsibility even when no one is watching.
He cares.

If this makes you uncomfortable, good. 
It should.

PS: Choose carefully. 
And stop lying to yourself about potential.

The worst way to start a business:

	1.	Decide you want to be a founder before knowing what you want to build (because you like the “lifestyle”..)
	2.	Reverse-engineer a product that sounds good to investors, not customers
	3.	Build an MVP to justify a deck, not to solve a problem
	4.	Avoid talking to users because “we already know the market”
	5.	Call early confusion “vision”
	6.	Ship features no one asked for because they look impressive in demos
	7.	Measure success by meetings booked, not problems solved
	8.	Sell discounts as “traction”
	9.	Hire sales to compensate for unclear value
	10.	Blame sales when customers don’t convert
	11.	Add more features instead of fixing the core problem
	12.	Call lack of focus “moving fast”
	13.	Run internal meetings about growth instead of external conversations with users
	14.	Burn cash to protect the narrative
	15.	Pivot quietly, rebrand loudly 
	16.	Tell the team profitability comes after scale
	17.	Run out of time, not ideas
	18.	Buy PR articles to boost you ego

Remember: Build something people would miss if it disappeared.

Everyone wants the quick win.
The overnight success.
The shortcut.
The “one good idea”.
What they don’t want is the part before it.

It took me 10 businesses
and 27 years
to get here.

Because that’s how long it took to actually understand what works.
Most of those businesses didn’t fail, they just… faded.
Wrong timing.
Thin margins.
People problems.
Ideas that sounded good but didn’t survive reality.

Each one taught me something small and painfully specific.
How fragile cash really is.
How quickly momentum dies.
How often “almost ready” is just fear in disguise.

There was no big moment where it all clicked, just fewer mistakes over time.
The Plumm people see now isn’t the result of a breakthrough, it’s the result of repetition, and the sum of all the hard lessons learnt in those 27 years.

Everyone wants the result.
Very few want the years it takes to recognise one.
That gap is where most people disappear.

We all say we hate talking about money.
What we really hate is being exposed.

Because money has a way of cutting through the BS.

The biggest mistake I see some founders make is stepping away from numbers too early.

Because staying close to revenue forces uncomfortable conversations.

Sales conversations.
Pricing conversations.
Reality conversations.

Top line tells you if anyone actually wants what you’re building.
Bottom line tells you whether the way you’re building it is sustainable.

Ignore either, and you start lying to yourself.

I’ve seen founders obsess over growth while margins slowly collapse.

I’ve seen “strong pipelines” with no cash to show for it.

By the time they re-engage with the numbers, the options are already limited.

Spreadsheets aren’t finance work. They’re where the truth shows up first.

If you know your numbers, you feel in control.
If you don’t, you call it stress.

That’s the difference.

“Is there still a future in HR?”

That question keeps coming up because a lot of HR work is disappearing in plain sight.

AI is already handling the volume work.
Questions. Admin. Scheduling. Screening.
The things that kept teams busy and roles full.

That part isn’t coming back.

But much of that work was never the value.

For years, HR became the place unfinished thinking was sent.
Vague roles. Avoided conversations. Poor decisions dressed up as process.

AI exposes that.

Because once the admin goes, what’s left is judgement.
And judgement is harder work.

The future of HR belongs to people who can design work that still makes sense as organisations change.
Intervene early, before silence turns into resentment.
Support leaders when there is no policy to hide behind.
Read patterns humans feel long before data shows them.

AI can answer questions.
It can’t rebuild trust.
It can’t decide what “fair” looks like in a messy situation.
It can’t carry the weight of a hard call.

Teams using tools like Plumm are already shifting this way.
Less firefighting.
More thinking.

So yes, there is a future in HR.

But it belongs to those willing to step away from owning process
and into helping organisations make better decisions about work.

Cognitive decline starts earlier than what you think 
(and if you are 30+, you should be reading this..)

Yep, the decline starts in your early 30s..
way earlier than you expected, right?

And interesting enough, the other day I was reading how some studies put the difference between people who actively challenge their brains and those who don’t at 2–3 years of memory decline.
In some cases, closer to a decade…

So, I was like “Hold on a minute.. I need to do something about it..”

So I’ve been trying to go back to basics lately.
And yesterday, instead of doing anything particularly “CEO-productive”,
I did a puzzle.
No phone nearby.
No background noise.

What surprised me wasn’t that it was calming.
It was how unfamiliar it felt to concentrate like that.
Holding pieces in my head.
Remembering what didn’t fit.
Staying with the problem instead of jumping to something else.
That kind of effort used to be normal.
Now it’s rare.

The data on brain longevity is pretty consistent on one thing:
it’s not about consuming more information.
It’s about effortful thinking.
Puzzles, crosswords, problem-solving tasks - they show up again and again in studies on cognitive reserve.
They force the brain to slow down and work.

Kids do this instinctively.
Adults engineer it out of their lives.
Shortcuts.
Assistance.
Constant input.
The brain adapts.

I’m not claiming puzzles are a solution to anything.
But they’re a good reminder.
If brain health matters - not just now, but over time -
it’s worth paying attention to how often we actually ask our brains to do something hard.

Sometimes going back to basics isn’t regression.
It’s maintenance 👌🏼

PS: What was your weekend “brain activity”?

“Graduates should work for free.”

That’s not a hot take.
It’s exploiting the market while pretending it’s common sense.

What it really says is this:
We want output without accountability.
We want talent without doing the work of building it.

Entry-level roles were never meant to be efficient, they were meant to be formative.
You hired for raw potential.
You tolerated mistakes.
You invested time before expecting judgement.
That’s how people got good.

Now?
Many companies want graduates who arrive finished.
Tool-ready. Confident. Immediately useful.

And when they don’t?
The gap gets filled with unpaid labour.
“Trials.”
“Exposure.”
Open-ended internships with no real intent to hire.

The cost moves from the balance sheet to the individual.
Income disappears.
Waiting becomes the price of entry.
At that point, talent isn’t about ability, it’s about who can afford to be patient.

AI is making this worse.
The low-risk learning work is vanishing.
Junior roles are fewer.
The remaining ones demand judgement before judgement has time to exist.
Instead of redesigning how people grow, many companies opt out altogether.

Pay matters.
Not as a moral argument.
As a forcing function.
Pay creates obligation.
Clear expectations.
Feedback.
Actual management.

Without pay, there is no graduate role.
There is only unpaid labour with nicer language.

If you hire graduates, you’re making a choice.
Either you build capability, or you extract value and avoid responsibility.

We’ve always paid interns, because serious companies invest in the pipeline they depend on.

If you hire graduates, pay them.
That’s the line between developing people
and taking advantage of them.

He travelled the world building businesses. 
Then he came back to the UK.

James went to China at 18. 
1997. 
Six months to teach English.

He picked China because it felt hard. 
New system. 
New rules. 
Nothing familiar.
That choice shaped everything.

Working abroad showed him that business isn’t just about competence. 
It’s about knowing how things really work. 
What’s said. 
What isn’t.

In China, contracts were flexible. 
In the Philippines, age mattered more than ability. 
At 26, being young made selling harder.

He moved across Asia through a management programme. 
Different countries. Different businesses. 
Sometimes with a week’s notice.

Family brought him home.
He built a bike marketplace. 
It looked successful. 
Awards. Partners. Press.
But it didn’t work. 
Ethical supply couldn’t scale.

When his family needed him, he stepped in. 
He grew the recruitment business. 
88 people. Five countries. 
Sold in 2020.

He’s not an immigrant in the UK. 
But immigration shaped everything he built.

Today, he works with founders who are already carrying a lot. 
Helping them think more clearly. 
And make better decisions under pressure.

🎙️ Watch the full episode below. 
Link in the comment section.

Founder & VC Coach | Advisor | Speaker | Podcast Host

Building my personal brand before I need it.

Smriti Maan

All drugs destroy you. But THIS one saves you.

It improved my broken writing skills in 100 days
People will love you for using it.
It releases real dopamine.

The best part? It’s limitless...

It's not weed.
It’s not heroin.
It's not even cocaine.

It’s what I name it as "PERSONALITY DRUG"

Use it once, and you'll use it daily.

1. Find your HUMAN edge.

- Ex: My edge is wit and sarcasm. 
- I don't try to hack someone else's edge
- I hack myself, my personality, and my thinking
- It is reflected in my comments, writing, and DMs.

2. Find your real mini-stories.

- The ones only you can write
- Ex: In 2024, I didn’t think I could go beyond CVs
- Ex: Out of my 100+ LinkedIn posts, 90% flopped
- Ex: 2 "rare" assets I’m building during my career break

3. Forget being "unique.” 

- You already are. Share how you think
- Ex: “LinkedIn writing isn’t as glamorous as it looks.”
- Ex: You don’t need (fancy) ideas to write on LinkedIn.
- Ex: Happiness doesn’t exist just for BIG breakthroughs.

4. Find words that reflect you and your brand.

- People identify you quickly/remember you too
- Ex: I write on LinkedIn before I need it
- Ex: Mine is "vibe"

5. What do you love? Find it. 

- Is it a bagel, ice cream, or vodka shot?
- That's how you create a unique connection
- Shake it in your writing. Ex: My vodka writing test.

But never forget one thing:

Without using this DRUG...
You can't show your personality
People won't know about you/your thinking

If you wanna DAZZLE on LinkedIn in 2026...
Just use this DRUG.

Show 

P.S. Do you get ideas for posts from comments?

I knew 0 about LinkedIn writing till February 2025

Didn’t know - WHAT. HOW and WHEN to write?

Just had a *wild* goal to write online

Now in 2025 + 2026?

- Written 100+ posts
- Going beyond the CVs
- Fixed my trash writing skills
- I fail a lot, but also improve too
- Getting confident in writing online
- Talking to strangers and making friends
- Best thing is? Doing everything in public 

100+ days ago? This felt next to impossible.

But here’s what I got to know: 2 things:

You don’t need to know everything at first, then execute.
You need to fix your mindset to start.

And one awesome thing?

I got hired by a viral AI guy without a CV
(Yes, I also didn't believe it at first lol)

But one thing that helped me a lot is:

I refused to delay the execution. I just executed it.

And if you can execute it without delaying?
You can do it easily, too

YOU only need to do 5 things to start:

1. Write what you genuinely know 
2. Write what you like to write
3. Find what you enjoy/write
4. Try to enjoy this game 
5. And learn from others

In today’s world, your online presence is everything

(Do it before you need it)

Today, just pause for a minute and rethink...

Are you building your online presence for real?
Or just thinking in the head?

P.S. What’s one career thing you promised yourself you'd achieve in 2026? Me? Growing my LinkedIn, and I’m doing it.

You aren’t ready to write on LinkedIn yet because:

- You’re afraid to post and get 0 traction
- You don't wanna suck up at first

So you convince yourself that everything is:

Boring. Same. Fickle.

You’re always on the hunt for the "elite idea"
(as an excuse)

I know because I did this too. 
I raised the bar at first like I owned LinkedIn.

But later I tried something, and it worked...

(Here's what I did, so you can whack this too.)

1. F*ck endless planning. Write straight on the paper

- Circle down what you know 
- Circle down what you're learning
- Observe it and write about it every day

Ex: I'm learning LinkedIn writing/storytelling

→ Makes execution easy AF

2. Write a bunch of ideas with a timer on

- From your current/past work or job
- Your work wins and losses
- From small life learnings
- Your current learnings

Ex: you're learning a new skill. Tell them what, why, and how 

→ You'll be shocked by your own ideas.

3. Pick one idea 

• Think about it for 13 minutes. 
• Extract every single detail from it
• And write about it. No time wastage.

→ This makes your thinking clear

4. Now, extract what you learnt

• The outline is ready. 
• Extract what your reader will get.
• Your post starts with you and ends with your reader

→ Your reader craves simplicity

5. Then write one post about it.

- Use frameworks.
- Do basic formatting
- Use bullet points, arrows, and hyphens

Ex: you can use the "what, why, and how" framework

→ Your reader will skim it.

6. Write from your lived and current experience 

- Try to enjoy this writing game
- Don't try to make up stories
- Write what you know

→ This will create trust, and people will love it.

Pro tip: Don't overedit and put your personality drug...

You'll know what/how you like to write. 
(experiment like crazy)

You'd like to write more and have fun at last.

There is no hack except...
(execution and experimentation)

Repeat it until you get the hang of writing.

If dumb people like me can write - fail - improve - grow
Before I need it

You can too...

P.S. Is it just me thinking, or is 2026 already going at flash speed? It's the 6th of Jan lol 🤣

"I’ve been writing on LinkedIn for the past 100+ days, without burnout or stress"

But I had 0 clue what to write (at first.)

My 0-90 days were pretty rough...

- I was so lost on LinkedIn
- Didn't know what or how to write. 
- And how to format the posts. 0 ideas.

And it’s so tough when you don't know what to write

But I knew, without execution, I would never know

Then here’s what I did…so you can do it too:
(It works pretty well.)

1. I simply observed other creators I like

- How and what they are doing
- I understood their patterns
- Hook, rehook, body, CTA
- I still do - it works 100%

Extra tip: Practice hook writing by slowly swapping their words with yours (you'll understand hooks super fast)

2. And started writing on LinkedIn. 

(It's been 100+ days now.)

- I write about my career moves.
- I write about my transformations.
- I share my perspective from my angle. 
- I share how I'm slowly growing on LinkedIn.
- I share how I learn a skill & share the process.
- I document my journey during my career break. 

Extra tip: Always write from my lived/current experiences

3. I understood what I wanna try/choose 3 MAIN topics.

- Personal storytelling. LinkedIn writing. LinkedIn growth
- Because that's what I'm learning - no randomness
- It gives me focus, and focus = fun writing

Extra tip: Just find what you know and what you're learning - write about it, nothing fancy. 

4. I understood the basics of copywriting. 

- It will help you understand the psychology of writing
- (I've attached the image under this post.)
- You'll think and write clearly, too

You've already everything that you can write about online

You just need to sit down, think, and document
That's how you'll know what/how to write

And you'll enjoy writing and simplifying, too.

P.S. Did you struggle to figure out what to write online in the beginning?

P.S.S. Yes, I have a Nano Banana fever too, because I'm literally working with a viral AI guy. 🤣

Out of my 100+ LinkedIn posts, 90% flopped

But 10% clicked with you

If I had quit after that 90%, I’d never know what made the 10% click.

Yet most of you:

- Don’t spend real time on writing skills
- Don’t allow yourself to suck at first
- Don’t try to improve daily
- Try once, then quit

At the end, you blame the pretty algorithm. 

And the whole point of writing this post is:

- Don't quit until you make it.
- Don't quit until you know what works.
- Don't quit until you get f*cking good at writing. 

Here’s what I do to keep moving:

1. I post even when most flop - I said “once more”.
2. I write through my current/lived experience.
2. I write even when I feel like my writing sh*t
3. I post daily to test, learn, repeat (your call)
4. I write and comment like a REAL human
5. I understand the writing patterns
6. I learn how to storytell by doing
7. I try to get better at my skill
8. I both consume and create 
9. I write what I know

Write your 100 posts. Suck at it. Find what works.

Your unfair edge? 99% quit. 
Only 0.00001% fail fast to grow & improve.

That 0.00001%… has to be YOU.

P.S. Do you ever just quit after trying once? Me? yeassss.

In September 2024, I quit everything (all at once).

Internships. Applying for jobs. Giving interviews.

Decided to get a career break, but I f*cked up...

In my first 90 days, my confidence got shattered.
(My self-belief was broken into pieces.)

But I quit. It felt like the right move because...

- I wasn’t happy.
- Felt like I stopped growing.
- I was badly stuck in the same place.

THIS decision felt guilty at first.
"Like I committed a crime."

But in Feb 2025, I randomly started writing on LinkedIn.
(After quitting once)

It was brutal at the start. I'd broken writing skills. 
Never written online before. I hated it.

Still, I kept moving...and won't you even believe?

1. 4 months in? I got hired by Charlie Hills
2. I went from 18 likes to nearly 100
3. Built my writing habit in 60 days.
4. I started liking writing online.
5. I network with cool people.

But the awesome part? I'm going beyond CVs and cover letters + building my online presence publicly.

(Before I need it, during my career break)

And all I wanna say to you is this:

If you're not happy - move to a new place
Quit what drains you mentally - peace is a real MVP
Experiment with different things - until something clicks

Don't do the same thing you don't like.
(It's a dangerous loop.)

Don't let the loop hollow YOU out.

P.S. Are you happy with the work you're doing? Me? Yeah, now I'm feeling good where I'm working.

I finally stopped (scrolling) LinkedIn in Feb 2025

And started building my online presence before I needed it.

I had 1k (dead) followers. 0 writing skills.
No idea how to comment & network with others

But I had just THIS one thing…

Curious to learn how to write online/network with others
(During my career break)

• I started learning how to write & post about it
• I shared my career moves & my perspective
• I failed a lot in the process & it still happens

I wasn’t qualified for this, but I started.

And you know what?

• I improved my writing skills 
• I build my confidence post by post.
• I fail a lot, try again by doing/improving.
• I learnt how to comment under others' posts.
• And how to network with others on the internet.

All before I needed it. I’m still learning. 
It’s just been 100+ days of LinkedIn writing.

So here’s my soft reminder to you…

→ Use/show your unique perspective.

1. Pick one platform. 
2. Just find what you want from it
3. Write what you learn/what you know
4. Comment under posts and network with them
5. It’s draining - not easy, but it's worth your time

You’re not late
Your current timing is perfect. 
(You’re just delaying the process.)

Now, digital work looks for people with an online presence. 
They approach them first.

It doesn’t matter if you have a degree or not.
They check your skills and online presence. 

So yeah - build your presence before you need it.

P.S. Did you start building your online presence with any intention?

You’re forgetting one BIG thing...

(While you consistently post on LinkedIn)

→ Raise the bar of your actions

Without this...

• You’ll stay average at your skill.
• You won't experiment much.
• You'll feel bored and quit.

I know because it happened to me too.

I took action, but I didn’t try to raise the bar.

But now I'm trying. The results are pretty good.

1. My writing improved by 1% daily.
2. Feel excited about the process.
3. Randomness faded away.
4. Clarity is coming slowly.
5. Ideas are getting better.
6. My confidence boosts.

It made a HUGE difference.

Here’s how I do it and how you can too:

1. Experiment like crazy.

• Don't just post short-form or long-form
• Mix both and test what works.
• Experiment with hooks, please.

2. Raise your idea quality.

• The only way? Write more. It takes time.
• But you’ll get there. Practice your skill.
• Clarify your thinking slowly 

3. Detach from the results.

• If your post flops? Cool.
• If you want to cry? Cool. But…move on ASAP
• Don't stay stuck with 1 flop post. Just try again. 

4. Find posts outside of your niche you love reading

• Take fresh ideas from them.
• Observe the rhythm and wording.
• Swap their words into yours slowly.

Remember, every post you write...

Raise the bar. Small things matter. 
↳ Hooks, showing up, ideas – improve bit by bit.

Have a zeal to get f*cking awesome at your skill.

Because you gotta RISE high.

P.S. Which bar do you like more - bartenders or raising the bar? Or both? Me? both.

You don’t need "fancy" ideas to write on LinkedIn.

You just need "simple" ideas to write.

This sounds LAME, but...

When I started writing on LinkedIn…

• I had no fancy ideas
• No fancy experience
• No fancy titles

But I had one thing...
↳ An intense drive to improve my (broken) writing skills. 

And today? I improved my broken writing skills
Slowly building my online presence
Went from 19 likes to nearly 100

→ Just by writing "simple" ideas every time.

(Before I needed it.)

Since then, I've learnt one important thing...

+ Anyone can write online with simple ideas, too
- You don’t need fancy ideas.

And if you also wanna write online, do this:
(Instead of finding fancy ideas)

1. Extract mini-stories from your career and life

Ex 1: I logged onto LinkedIn for a job. Didn’t get one.
Started writing. But hated it and quit.

Ex 2: In 2024, I made a massive career mistake.
(Still, regret it to this day.)

These may seem simple and boring to you...
But not to your reader.

2. Don't limit yourself just to education

- Share what you do right now.
- What's going on in your career/life
- I learnt this from Matt Barker. Follow him.

Ex: I share I'm on a career break at 27.

3. Document your overall situation in real time

- What skills are you stacking?
- How & why are you learning those skills?
- Solve your problems first – that's how you solve others

Just forget about fancy ideas.

Find simple ideas
Find your simple stories
That literally bores you every time

Once you learn how to turn boring into interesting
Every simple idea/story looks interesting

Simple ideas stop feeling simple to you.

P.S. How's your Saturday vibe? Me? goddamn lazy.

Writing your experiences on LinkedIn is "USELESS" if 

- You’re not living it
- You haven’t lived it. 
- Or you’re making it up. 

And the terrible news: most people are making this mistake

- Write what they don't know
- Write for the sake of it. 
- Write not to improve.
- Then quit badly.

Awesome news is easy to dazzle in the noise. 

1. Write what you know/learn

Ex: I talk about LinkedIn writing/storytelling. 
Because these are my current learnings

2. Write to transform yourself.

Ex: I quit being a “lurker” on LinkedIn in Feb 2025
And started writing in “public” before I needed it...

3. Write to solve your problems

Ex: You don’t need writing experience to write on LinkedIn.
You only need some guts + a learner's mindset.

4. Write to share your beliefs and opinions. 

Ex: Writing your experiences on LinkedIn isn't "cool" if
I write this from my unique lens. 

5. The weird parts. Your career wins and mistakes.

Ex: My 3 “proudest” career moves so far…
In 2024, I made a massive career mistake.

That’s how I have fun while writing on LinkedIn.

Just sit down and ask yourself:

- What did you learn today?
- What are you learning right now?
- What you know and how you make it interesting
- While scrolling, with whom you agree/disagree, or why?
- How can I make my experience useful for someone else?

This is how you can improve and write.
And honestly? This creates a real connection. 

So, next time you write? 
Write to hang out with your reader.

Your reader will love it. Read it. Remember it. 

P.S. Have you learnt something new recently? Yes or no?

100+ days ago, I (randomly) started writing on LinkedIn

I didn't wait to read copywriting books first.
I didn’t wait to make a fancy plan first.
I didn’t wait for a perfect summer.

I just gathered the courage and randomly decided to start doing it to see what would happen...

(after quitting once before)

And that one random decision leads to:

1. 100+ days of consistent writing – no burnout
2. Building my online presence before I need it.
3. I just learn and figure things out on the go.
4. I went from underconfident to confident. 
5. Dead profile to active in 100+ days.
7. I understood the power of writing.
8. I fail a lot, but I learn/improve.
9. Meeting cool people like you.
10. I started thinking clearly.
11. Stacking skills, not CVs
12. I got hired, too.

But you know why tiny wins happened THIS time. 
Not before?

Because I was scared to try and fail. I thought I'd get experience first, then I'll write (as an excuse)

But this time, I've got the courage and started moving
(I'm still scared but I know how to move with it 

Because here's a cold truth:

You don't need fancy plans you see online.
You just need courage/guts to start/fail.

That's your entry ticket to get into the writing game.

Random decisions with courage > Endless plans

P.S. What's the one thing you started randomly in your career/life?

Once you start writing & learning from others on LinkedIn

It feels like you are drowning in information, like debt.

- Save every single post daily
- Overconsuming content
- Follow endless advice

You think you’re following the right process

But all you get is overloaded with information, and quit. (I know. That was me in 2024.)

I was so lost in information, and I hated writing.

But in 2025, after restarting, I stopped everything. 

1. Stop following every creator's advice.
2. Find 3-4 creators whose stuff I like.
3. Apply what I learn and test it.
4. I scan their patterns slowly.
5. Find your own experiences
6. Write through them and
7. Educate myself. 

And since then? 

- I improved my writing skills
- I focus on execution and creation
- I find and solve my own problems too
- I learn and test it for myself and educate others

Because the reality is...

- You need to delete the pointless voices to grow
- Ignore 99% of the advice and test 1%
- To improve skills and grow online

→ So, pick a few people. 

And start creating ASAP...

Don't drown in endless information.
Start finding your own experiences

Simplify writing on LinkedIn/have fun.

P.S. Do you also drown in endless information? Me? Yeah, sometimes...

2024: Broken writing. Nobody will listen to me on LinkedIn.

2025: Let’s write and see who will listen to me.

I listened to my *gut*, and THIS made me:
(despite feeling fear as I'd die)

Improved my broken writing skills in 100 days.

Building my online presence before I need it. I went from hating writing to liking it. I went from 18 likes to nearly 100 and more.

(not just this...)

I made awesome friends in the process, got hired through LinkedIn, and am going beyond CVs and cover letters.

My endless posts and ideas flop.

But I didn't stop to drop my ideas faster. I test, see, and do more of what works and discard the rest. (it still happens…)

But you know what?

Flop posts made me understand what's broken. How to fix it quickly. My ideas are out. Not sleeping somewhere empty.

This led to (even if it's 1%)

Raise the quality of my ideas
Raise the quality of my writing 
Raise the bar of formatting daily

Experimentation is a VIBE for a reason.

Most of you stop writing after your 50th flop. But it’s best if your ideas flop.

Because that's how you find the right ideas. 

So, don't think "nobody will listen to you."
(see who will listen to you.)

- Drop your ideas, use what you've got
- Find what you know and write about it
- See what works for you and do more of it
- Spot your lived experiences, frame, and post
- Study, observe, learn, and figure out on the go

If you wanna write, go for it. (even if you feel fear)

You'll dazzle and feel the difference as it happens :)

P.S. What's the weather like on your side? If it's winter, are you feeling lazy too, like me?

You don’t need writing experience to write on LinkedIn.

You only need some guts + a learner's lens

I started writing on LinkedIn 100+ days ago with…

No prior writing experience
No idea how to write
No fancy plan 

Just wanted to learn how to write online. 

Since then...?

- I’ve improved my trash-writing skills
- I make my perspective seen daily
- I fail, improve, and grow publicly
- Went from 19 to nearly 100 likes

(All while being scared and with a learner mindset)

Because I understood one thing…

- You don’t need writing experience to write online
↳ You can learn & improve as you execute.

And if you're just starting writing online... 
(Start from here, this helps me a lot.)

1. Hack your mini life/career stories
2. Write to your past/current self
3. Write to solve your problems
4. Share your current learnings
5. Understand the patterns. 
6. How others write online
7. Write in a simple way
8. Cut useless words
9. Improve as you 
10. GO daily &
11. Have fun

You don't need to wait to write online.

Own a learner's mindset. Have some guts.
Just start executing. Learn/improve as you go.

So, you can ROCK online later.

P.S. How many new people do you add to your network daily? Me? 5.

taplio

The Battle

Asim Amin

Smriti Maan

Followers

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taplio

The Battle

Asim Amin

Smriti Maan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Asim Amin's LinkedIn Performance

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