Obvi

Chief Marketing Officer

Junglee Inc.

Advisor

AfterSell by Rokt

Ambassador

PrettyDamnQuick

GrapevineAI

Elevar

Gorgias

Proxima

Ghost3Media

Co-Founder

Mohawk Group, Inc.

Senior Marketing Analyst

CMO and Co-Founder at Obvi

Ashvin Melwani

Every CRO test I run at Obvi makes me nervous.

New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor.

Your hypothesis might be wrong. And you won't know until you've already lost money.

But this new add-on we’re testing is different. It's the rare CRO move with zero downside risk.

We just implemented ROKT Pay+, a new product from Aftersell by Rokt.  

It’s super simple. 

When customers hit your payment page, they see a banner offering cashback or rewards for selecting Apple Pay or PayPal.

Apple and PayPal then pay YOU when customers choose their wallet.

That's it. No behavior change required. No new friction added.

Your customers were already using these payment methods. Now you just get paid when they use them. Bonus: Apple Pay and PayPal come with payment processing fees anyway. ROKT Pay+ helps offset those costs.

Here’s why this is literally no-risk → 

-Already extensively A/B tested by Aftersell

-Zero negative impact on conversion (some brands see lift)

-Integrates natively with your existing checkout

-Banner designed to match your site's look and feel

-Customers already trust Apple Pay and PayPal

Aftersell is reporting ~$20-25 cents added per order from early launches.

We've been running Rokt Thanks awhile, and it adds $10k/month to our bottom line. That’s $120k+/year in pure profit.  

So when they told us about Pay+, it was an easy yes.

Look, I test landing pages weekly. I test new offers constantly. I'm always looking for ways to improve profit per session.

But those tests come with risk. This doesn't.

This is the closest thing I've found to free money in DTC:

-No operational lift

-No conversion risk (extensively tested)

-No new products to manage

-Premium brand association

We just started testing this, so I'll share our Obvi numbers once we have enough data.

But if you're running CRO tests and want something with actual upside and zero downside, this is worth looking at.

#ROKTpartner

CTV is either your next growth channel or your biggest budget black hole.

The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads.

Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. 

Your dashboard shows results, but you can't verify who actually watched.

Vibe.co just dropped their 2026 CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it.

What you'll get:

-How to retarget your existing customers and site visitors on streaming TV with the same precision as Meta

-How to use AI to test narrative, pacing, and offers at scale, then tie those tests directly to site sessions and purchases

-How over 20% of Vibe.co ads were AI-generated using Vibe Studio (and tips on best practices)

-Real incrementality data showing how brands achieve 55% lower CAC on CTV vs paid social

If you've been treating CTV like a brand awareness play because "it doesn't convert," this will change your perspective.

Click the link in the comments to get the full guide. 

#Vibepartner

Growth in 2026 comes down to one thing: getting more out of what you're already doing.

CPMs aren't coming down. Competition isn't slowing down. Which means the only real lever is optimization: using the customer feedback you're already collecting, tightening up underperforming flows, stacking 2% improvements until they compound into real growth.

That's what I'm covering December 9th at 11 AM ET along with some of the sharpest operators in DTC. Maestra.io is hosting this one-hour session where we're each breaking down the small wins that are actually moving the needle right now.

We're not talking theory here. Every tactic comes with real numbers from brands that have already run it. Battle-tested plays you can actually use.

I'll be walking through the exact AI prompts I use to turn customer data into high-performing creative. Plus you'll hear from:

→ Tamanna Bawa – Tech Partner Manager at Triple Whale (analytics platform trusted by 45,000+ brands)

→ Kyle Cannon – Marketing Manager at Furniture Fair (9-figure revenue, 13 stores + online, 20+ years in retail)

→ Jonathan Cairo – Head of Solutions & Integrations at CustomersAI (5 years in event data & identity tracking for Skims, Netflix, Adidas, Unilever)

→ Andrei Rebrov 🚀 – Co-founder at Finsi, ex-Scentbird (scaled to 500K paying subscribers)

5 speakers, 15 proven plays, 1 hour.

You'll walk away with something you can implement immediately. And if none of the tactics fit your brand, Maestra will audit your funnel and map three fixes for you.

Forget the typical webinar format. This one's cameras on, live questions, real conversation. The kind where someone drops a tactic and three other people immediately jump in with how they'd tweak it for their brand.

(Oh, and Maestra's sending everyone a $10 Starbucks card when you register. Might as well grab that coffee.)

This is one hour you don't want to miss if you're trying to break through your current growth ceiling.

See you there. 

Register using the link in comments 👇

Chew On This

Head of Operations

Operations Manager

GaaS For SaaS

GW&K Investment Management

•	Engage in daily communication with internal client service personnel to process unique requests 
and enhance operational efficiency
•	Process an average of 50 account workflows everyday which entails the movement of 
$10-$100 million dollars of client assets
•	Leverage custodian bank websites for in-depth research and collaborate with custodian bank 
personnel to promptly resolve account issues, ensuring timely resolution
•	Responsible for the daily reconciliation of $3 Billion in clients assets to ensure that all 
accounts are in proof and compliant with standards

Investment Operations Specialist

BNY Mellon

•	Actively working and communicating alongside DoubleLine Capital on a daily basis 
to onboard and clear positions in a timely manner while maintaining proper communication with all counterparties
•	Responsible for the first review and record keeping of confirmation documents for all OTC swap trades
•	Establish and develop strong relationships with internal and external personnel to nurture strong client relationships

Derivatives Operations Specialist

Tricore Investment Group

•	Assemble and provide due diligence materials to all levels of management by leveraging various software tools
•	Develop and analyze financial models to visualize cash flows and related performance criteria
•	Use software platforms such as Esri (GIS) and Lexis Nexis (data miner) to gather and input data/metrics into excel spreadsheets
•	Actively discuss real estate market plans and portfolio management on a daily basis

Data Analyst

dasFlow Custom Athleisure Apparel

•	Set up and implemented QuickBooks as the company’s bookkeeping platform
•	Analyzed company financials and cut operating expenses by approximately 5% to increase gross margins
•	Created an excel tracking system to identify past due sales tax from 2019-2020 and reported/paid taxes to Florida Department of Revenue
•	Actively managed and created invoices for customers and recorded payments
•	Implemented set-up and logo fees, which lead to higher profit margins from increased service revenue
•	Planned and budgeted company marketing, administrative, and Kickstarter expenses

Finance Intern

 Lil Anthony’s Pizza

•	Responsible for providing every client a positive experience by fostering a customer centric attitude within every employee
•	Created and implemented a rewards program which increased customer retention by 14%
•	Managed a team of 6 to 8 employees, ensuring they completed their responsibilities in a timely fashion

Assistant Manager

Given a unique opportunity to take on a demanding role as an assistant manager at the age of 16, I learned exactly what it takes to manage the operations of a business and create a positive environment that clients want to return to. 
From there, my curiosity and education led me to the operational side of finance where I have exhibited my skill to learn fast, manage processes in a timely matter, and use lucid communication to resolve crucial issues.
Reaching the present day, I now work at a startup where I am learning and growing at an incredibly fast pace.

taplio

The Battle

Ashvin Melwani

Rishi Lalwani

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taplio

The Battle

Ashvin Melwani

Rishi Lalwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashvin Melwani's LinkedIn Performance

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