Obvi

Chief Marketing Officer

Junglee Inc.

Advisor

AfterSell by Rokt

Ambassador

PrettyDamnQuick

GrapevineAI

Elevar

Gorgias

Proxima

Ghost3Media

Co-Founder

Mohawk Group, Inc.

Senior Marketing Analyst

CMO and Co-Founder at Obvi

Ashvin Melwani

Every CRO test I run at Obvi makes me nervous.

New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor.

Your hypothesis might be wrong. And you won't know until you've already lost money.

But this new add-on we’re testing is different. It's the rare CRO move with zero downside risk.

We just implemented ROKT Pay+, a new product from Aftersell by Rokt.  

It’s super simple. 

When customers hit your payment page, they see a banner offering cashback or rewards for selecting Apple Pay or PayPal.

Apple and PayPal then pay YOU when customers choose their wallet.

That's it. No behavior change required. No new friction added.

Your customers were already using these payment methods. Now you just get paid when they use them. Bonus: Apple Pay and PayPal come with payment processing fees anyway. ROKT Pay+ helps offset those costs.

Here’s why this is literally no-risk → 

-Already extensively A/B tested by Aftersell

-Zero negative impact on conversion (some brands see lift)

-Integrates natively with your existing checkout

-Banner designed to match your site's look and feel

-Customers already trust Apple Pay and PayPal

Aftersell is reporting ~$20-25 cents added per order from early launches.

We've been running Rokt Thanks awhile, and it adds $10k/month to our bottom line. That’s $120k+/year in pure profit.  

So when they told us about Pay+, it was an easy yes.

Look, I test landing pages weekly. I test new offers constantly. I'm always looking for ways to improve profit per session.

But those tests come with risk. This doesn't.

This is the closest thing I've found to free money in DTC:

-No operational lift

-No conversion risk (extensively tested)

-No new products to manage

-Premium brand association

We just started testing this, so I'll share our Obvi numbers once we have enough data.

But if you're running CRO tests and want something with actual upside and zero downside, this is worth looking at.

#ROKTpartner

CTV is either your next growth channel or your biggest budget black hole.

The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads.

Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. 

Your dashboard shows results, but you can't verify who actually watched.

Vibe.co just dropped their 2026 CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it.

What you'll get:

-How to retarget your existing customers and site visitors on streaming TV with the same precision as Meta

-How to use AI to test narrative, pacing, and offers at scale, then tie those tests directly to site sessions and purchases

-How over 20% of Vibe.co ads were AI-generated using Vibe Studio (and tips on best practices)

-Real incrementality data showing how brands achieve 55% lower CAC on CTV vs paid social

If you've been treating CTV like a brand awareness play because "it doesn't convert," this will change your perspective.

Click the link in the comments to get the full guide. 

#Vibepartner

Growth in 2026 comes down to one thing: getting more out of what you're already doing.

CPMs aren't coming down. Competition isn't slowing down. Which means the only real lever is optimization: using the customer feedback you're already collecting, tightening up underperforming flows, stacking 2% improvements until they compound into real growth.

That's what I'm covering December 9th at 11 AM ET along with some of the sharpest operators in DTC. Maestra.io is hosting this one-hour session where we're each breaking down the small wins that are actually moving the needle right now.

We're not talking theory here. Every tactic comes with real numbers from brands that have already run it. Battle-tested plays you can actually use.

I'll be walking through the exact AI prompts I use to turn customer data into high-performing creative. Plus you'll hear from:

→ Tamanna Bawa – Tech Partner Manager at Triple Whale (analytics platform trusted by 45,000+ brands)

→ Kyle Cannon – Marketing Manager at Furniture Fair (9-figure revenue, 13 stores + online, 20+ years in retail)

→ Jonathan Cairo – Head of Solutions & Integrations at CustomersAI (5 years in event data & identity tracking for Skims, Netflix, Adidas, Unilever)

→ Andrei Rebrov 🚀 – Co-founder at Finsi, ex-Scentbird (scaled to 500K paying subscribers)

5 speakers, 15 proven plays, 1 hour.

You'll walk away with something you can implement immediately. And if none of the tactics fit your brand, Maestra will audit your funnel and map three fixes for you.

Forget the typical webinar format. This one's cameras on, live questions, real conversation. The kind where someone drops a tactic and three other people immediately jump in with how they'd tweak it for their brand.

(Oh, and Maestra's sending everyone a $10 Starbucks card when you register. Might as well grab that coffee.)

This is one hour you don't want to miss if you're trying to break through your current growth ceiling.

See you there. 

Register using the link in comments 👇

Ray (지범) Jang

Atria AI

tryatria.com --> Ship winning ads 10x faster using AI.

We are building an AI-powered ad workflow platform designed to maximize revenue for your ads.

Backed by Accel

CEO, Founder

Hampton

Member

Angel Investor

Reach out if you are raising a preseed or seed round.

Kleiner Perkins

Scout

Over the course of a summer, KP Design, Engineering, and Product Fellows joins KPCB portfolio companies, where they develop their technical or design skills and are mentored by an executive within the company.

Fellow

ByteDance

Rising star award. Promoted in first year for outstanding performance.

Senior Product Manager

TikTok

On Deck

Fellow (ODF5)

Segment

Contracted with Electric8 implementation team

OneDegree

First product hire and joined at preseed.

Series B. OneDegree is the first independent technology company in Hong Kong to receive a general insurance license. Learn more: https://onedegree.hk/en-us/

Product Manager

Flexport

8th fastest-growing company in America on the 2018 edition of Inc. 5000 with a three-year growth rate of 15,911%. $304M in funding by Softbank, Google Ventures, Founder’s Fund, Bloomberg BETA, and YC14.

Operations

Founder, CEO at Scenius 🚀 | ex-TikTok | Angel Investor

👋 Hi, I'm Ray Jang - Founder / CEO @ Atria (tryatria.com)

We help businesses find and make winning ads 10x faster using AI. 

If you want to access 500+ Canva templates to instantly make high-performing ads, 
sign up for our 5 day free trial.

Want to learn more? Let's talk:

ray@tryatria.com

---

Prior to starting Atria, my career was focused on building great products.

Highlights:

ByteDance / TikTok: Built a Rippling-like platform from 0 to 1;  increased the NPS score by 70%, saved ByteDance $6.4M USD in operational costs, and then commercialized to external enterprise customers. Promoted within 2 performance cycles to then work on TikTok Live.
Segment: Contracted to work on Segment's largest APAC enterprise account (Fortune 50). Helped to implement CDP so that CAC would be lowered by 28% and conversion rate would increase by 2.6x
OneDegree: Built the most profitable digital product line from 0 to 1
Flexport: Acted as the operational backbone for the fastest growing New York squad. Received 32/30 for outstanding performance.

Founder and CEO

tryatria.com

High-quality AI to boost ad conversions for e-commerce brands and ad agencies

Backed by Accel and Kleiner Perkins

Ray Jang

Adobe bought Semrush for $1.9 billion two weeks ago.

SEO marketers had a lot to say about it.

But this isn't about SEO dying. It's about Adobe buying visibility data for a world that's slowly shifting.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴:

Yes, AI search is growing. ChatGPT went from zero to 37.5 million search-like queries per day in two years.

But Google still handles 14 billion searches per day.

That's 373x more than ChatGPT.

Google's search volume actually grew 21.6% in 2024. Traditional search still accounts for 98% of all information-seeking queries.

𝗦𝗼 𝘄𝗵𝘆 𝗱𝗶𝗱 𝗔𝗱𝗼𝗯𝗲 𝘀𝗽𝗲𝗻𝗱 $𝟭.𝟵𝗕 𝗼𝗻 𝗦𝗲𝗺𝗿𝘂𝘀𝗵?

Because the shift is real, just slower than the hype suggests.

ChatGPT traffic grew 558% year-over-year. AI tools now account for 2-8% of combined search market depending on how you measure it.

That's not "SEO is dead" territory. But it's enough to matter.

𝗪𝗵𝗮𝘁 𝗔𝗱𝗼𝗯𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗼𝘂𝗴𝗵𝘁:

Data on billions of keywords. Competitive intelligence. And visibility tools that work for both traditional search and AI-generated answers.

When someone asks ChatGPT or Gemini for product recommendations, your brand either shows up in that answer or it doesn't. That's a different game than ranking on Google.

Adobe's betting that in 2-3 years, brands will need to show up in both places. Not just one.

𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆:

Traditional SEO still matters. Google isn't going anywhere.

But brands that only optimize for Google are missing a growing piece of the puzzle.

Adobe just spent $1.9 billion positioning themselves for both.

Making ad creatives simple with AI | Founder, CEO at Atria (tryatria.com) 🚀 | Forbes 30u30 | Ex-TikTok

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The Battle

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