Obvi

Chief Marketing Officer

Junglee Inc.

Advisor

AfterSell by Rokt

Ambassador

PrettyDamnQuick

GrapevineAI

Elevar

Gorgias

Proxima

Ghost3Media

Co-Founder

Mohawk Group, Inc.

Senior Marketing Analyst

CMO and Co-Founder at Obvi

Ashvin Melwani

Every CRO test I run at Obvi makes me nervous.

New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor.

Your hypothesis might be wrong. And you won't know until you've already lost money.

But this new add-on we’re testing is different. It's the rare CRO move with zero downside risk.

We just implemented ROKT Pay+, a new product from Aftersell by Rokt.  

It’s super simple. 

When customers hit your payment page, they see a banner offering cashback or rewards for selecting Apple Pay or PayPal.

Apple and PayPal then pay YOU when customers choose their wallet.

That's it. No behavior change required. No new friction added.

Your customers were already using these payment methods. Now you just get paid when they use them. Bonus: Apple Pay and PayPal come with payment processing fees anyway. ROKT Pay+ helps offset those costs.

Here’s why this is literally no-risk → 

-Already extensively A/B tested by Aftersell

-Zero negative impact on conversion (some brands see lift)

-Integrates natively with your existing checkout

-Banner designed to match your site's look and feel

-Customers already trust Apple Pay and PayPal

Aftersell is reporting ~$20-25 cents added per order from early launches.

We've been running Rokt Thanks awhile, and it adds $10k/month to our bottom line. That’s $120k+/year in pure profit.  

So when they told us about Pay+, it was an easy yes.

Look, I test landing pages weekly. I test new offers constantly. I'm always looking for ways to improve profit per session.

But those tests come with risk. This doesn't.

This is the closest thing I've found to free money in DTC:

-No operational lift

-No conversion risk (extensively tested)

-No new products to manage

-Premium brand association

We just started testing this, so I'll share our Obvi numbers once we have enough data.

But if you're running CRO tests and want something with actual upside and zero downside, this is worth looking at.

#ROKTpartner

CTV is either your next growth channel or your biggest budget black hole.

The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads.

Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. 

Your dashboard shows results, but you can't verify who actually watched.

Vibe.co just dropped their 2026 CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it.

What you'll get:

-How to retarget your existing customers and site visitors on streaming TV with the same precision as Meta

-How to use AI to test narrative, pacing, and offers at scale, then tie those tests directly to site sessions and purchases

-How over 20% of Vibe.co ads were AI-generated using Vibe Studio (and tips on best practices)

-Real incrementality data showing how brands achieve 55% lower CAC on CTV vs paid social

If you've been treating CTV like a brand awareness play because "it doesn't convert," this will change your perspective.

Click the link in the comments to get the full guide. 

#Vibepartner

Growth in 2026 comes down to one thing: getting more out of what you're already doing.

CPMs aren't coming down. Competition isn't slowing down. Which means the only real lever is optimization: using the customer feedback you're already collecting, tightening up underperforming flows, stacking 2% improvements until they compound into real growth.

That's what I'm covering December 9th at 11 AM ET along with some of the sharpest operators in DTC. Maestra.io is hosting this one-hour session where we're each breaking down the small wins that are actually moving the needle right now.

We're not talking theory here. Every tactic comes with real numbers from brands that have already run it. Battle-tested plays you can actually use.

I'll be walking through the exact AI prompts I use to turn customer data into high-performing creative. Plus you'll hear from:

→ Tamanna Bawa – Tech Partner Manager at Triple Whale (analytics platform trusted by 45,000+ brands)

→ Kyle Cannon – Marketing Manager at Furniture Fair (9-figure revenue, 13 stores + online, 20+ years in retail)

→ Jonathan Cairo – Head of Solutions & Integrations at CustomersAI (5 years in event data & identity tracking for Skims, Netflix, Adidas, Unilever)

→ Andrei Rebrov 🚀 – Co-founder at Finsi, ex-Scentbird (scaled to 500K paying subscribers)

5 speakers, 15 proven plays, 1 hour.

You'll walk away with something you can implement immediately. And if none of the tactics fit your brand, Maestra will audit your funnel and map three fixes for you.

Forget the typical webinar format. This one's cameras on, live questions, real conversation. The kind where someone drops a tactic and three other people immediately jump in with how they'd tweak it for their brand.

(Oh, and Maestra's sending everyone a $10 Starbucks card when you register. Might as well grab that coffee.)

This is one hour you don't want to miss if you're trying to break through your current growth ceiling.

See you there. 

Register using the link in comments 👇

East Valley Institute of Technology

As a seasoned digital marketing and brand manager at EVIT, I specialize in web, digital and traditional marketing to promote the EVIT brand efficiently and effectively. With extensive experience in maintaining and developing websites, social media channels, photography, graphic design, and visual branding, I bring a wealth of knowledge and expertise to my role.

In my current position, I work closely with the Director of Marketing and the Public Information Officer to develop and execute marketing strategies, media, and promotional materials that showcase the strengths of EVIT and drive enrollment. Whether it's maintaining the website, social media, or digital marketing, or assisting with traditional marketing, advertising, and publicity, I am committed to delivering exceptional results.

My passion for creative visual branding has allowed me to design eye-catching campaigns and photography that resonate with our target audience. As a social media expert, I engage with the public on various platforms, including Facebook, Snapchat, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and other social media outlets, to foster meaningful conversations about EVIT and stay up-to-date on the latest trends and information.

My attention to detail and analytical mindset enables me to monitor brand activity on social media outlets during regular business hours and beyond. I keep a record of website and social media analytics and test and track responses to specific content to optimize our campaigns and ensure maximum engagement.

In addition to my marketing responsibilities, I provide essential clerical services, including typing correspondence, notices, and other materials.

If you're seeking a passionate and experienced digital marketing and brand manager who can deliver results and drive growth for your organization, I'm ready to bring my skills and expertise to your team.

Digital Marketing & Brand Manager

As a skilled web and digital media specialist at the East Valley Institute of Technology, a renowned career and college prep institution, I served as the lead designer for the school's website and graphics.

My responsibilities included maintaining the school's website using a content management system (CMS), with expertise in HTML, CSS, and other coding languages. I provided creative direction in traditional, digital, and social media marketing, which resulted in the development of numerous school publications and promotional items.

I was also responsible for cultivating relationships with parents, students, and other stakeholders through social media channels, utilizing my expertise to develop effective social media campaigns that increased engagement and boosted the school's visibility.

My keen eye for photography resulted in stunning visuals that captured the essence of the school's culture and community. Additionally, I managed relationships with promotional vendors, ensured media tracking was up-to-date, and organized campus-wide events that fostered a sense of community and engagement.

Overall, my work as a web and digital media specialist contributed significantly to the school's growth and success. My expertise in website design, social media marketing, and event planning, combined with my creativity and dedication, ensured that the East Valley Institute of Technology remained at the forefront of the education sector.

Web & Digital Media Specialist

As an accomplished administrative assistant in the Administration Office of the East Valley Institute of Technology, I provided invaluable support to four assistant principals, an office manager, and the school principal.

I was responsible for maintaining positive and constructive relationships with teachers, students, and parents, ensuring that their concerns were promptly addressed and resolved. My exceptional organizational skills enabled me to maintain an updated and comprehensive calendar for administrative personnel, as well as updated and accurate student discipline records.

As an expert in document creation and maintenance, I created a wide range of documents, from correspondence and reports to student handbooks, using advanced formatting and design techniques. Additionally, I was responsible for answering phones and providing excellent customer service, updating attendance records, and filling in at the front desk as needed.

My proficiency in spreadsheet applications allowed me to design custom forms that improved efficiency and accuracy, saving valuable time and resources.

Overall, my work as an administrative assistant contributed significantly to the smooth operation of the East Valley Institute of Technology's Administration Office. My expertise in communication, organization, and document creation, combined with my dedication and professionalism, ensured that the office ran seamlessly, supporting the school's mission and goals.

Administrative Assistant

Respectfully Yours Photography

As a freelance photographer with Respectfully Yours Photography, I have had the pleasure of capturing precious moments and emotions through my lens. My passion for photography, combined with my skills from my graphic design background, has allowed me to create stunning visual representations that tell a story in more than "1000 words."

From weddings and family portraits to corporate events and product shoots, I have captured a wide range of subjects with an eye for detail and creativity. I am dedicated to ensuring that each client receives personalized attention and exceptional service, and I work tirelessly to exceed their expectations.

I take great pride in my ability to capture the essence of each moment, freeze it in time, and turn it into a beautiful memory that can be cherished for years to come. Whether I'm photographing a special event or creating a custom portfolio, I approach every project with professionalism, creativity, and a commitment to excellence.

Overall, my experience as a freelance photographer has allowed me to pursue my passion for photography and produce stunning visual representations that capture the true essence of every subject. I am proud to have created lasting memories for countless clients, and I look forward to continuing to create beautiful art through my photography.

Schedule a photo session today at respectfullyyoursphoto@gmail.com or call (480) 650-3999.

Freelance Photographer

EyePlay Design

I am passionate about using my creativity and expertise in graphic design to help businesses and individuals bring their visions to life. With a focus on delivering high-quality design solutions, EyePlay Design offers a range of services, including logo design, print design, web design, and social media marketing.

I take pride in collaborating with clients to ensure that their unique needs are met and their brand message is effectively communicated. Whether it's creating a new logo, designing a website, or developing a social media strategy, I am committed to delivering exceptional results.

Get in touch with me at eyeplaydesign@gmail.com or 480-650-3999 to discuss your design needs and take your brand to the next level.

Freelance Graphic Designer

Let's talk! I'm an Arizona digital marketer, creative strategist, and content creator with over 15 years of experience.

As a self-taught creative professional, I have honed my skills in various aspects of marketing, including traditional, social, and digital marketing, over the course of 15 years. My passion lies in seamlessly blending these disciplines to drive engagement and foster growth for brands. With expertise in marketing, digital marketing, social media marketing, paid ads, paid social media ads, brand identity, web design and development, photography, logo design, and graphic design, I offer a well-rounded perspective to any project.

In my journey as a self-taught professional, I have taught myself to master Adobe Creative Suite tools like Photoshop, Illustrator, and InDesign. These skills have enabled me to create visually captivating content that resonates with audiences and effectively communicates brand messages. Additionally, I have self-taught website development, web design, and acquired knowledge in programming languages, empowering me to create functional and aesthetically appealing websites.

To stay ahead of the ever-evolving digital landscape, I have dedicated myself to continuous learning. I have actively pursued knowledge in social media strategies, search engine optimization (SEO), display advertising, and other emerging trends. By staying abreast of industry developments, I can leverage the latest tools and techniques to drive successful marketing campaigns.

In addition to my comprehensive skill set, I excel in event marketing and thrive in dynamic, fast-paced environments. My outgoing personality and passion for creativity allow me to generate fresh ideas and offer unique perspectives. Furthermore, my commitment to community involvement ensures that I remain connected and engaged with the world around me, fostering a deeper understanding of target audiences and their evolving needs.

If you are seeking a passionate, hard-working professional who consistently delivers results, while infusing positive energy and creativity into your team, I invite you to connect with me. Let's explore potential opportunities and collaborate on projects that drive growth and inspire meaningful connections.

Feel free to send me a message. I look forward to connecting with you!

Patrick J.

Lesson I keep learning: Saying no is not a weakness.

For a long time, I thought saying yes was the way to grow and get ahead.

But most times, I ended up overwhelmed—with projects, extra tasks, and even new clients I wasn’t ready for.

In the workplace, I’ve learned that if something is urgent and comes from leadership, I should ask how I can help or get it done.

I’m still working on being a better communicator.

One of the best lessons I’ve learned from leadership is how to prioritize—and how to accept help.

That’s a big one. Accepting help.

I’m still learning that I can’t do it all—and that’s OK.

Now, when I’m asked to take on something new, I try to pause, check my schedule, and ask if it fits.

If it’s not in my lane, I try to refer it to someone else.

Trust me, I used to spend hours trying to figure out things I had no business doing.

Planning and prioritizing matters.

And so does staying flexible—especially in marketing, where things shift all the time.

Stick to your boundaries when you say no.

And when you say yes, make sure you follow through.

You’re human. Things will get messy. Mistakes happen.

I’m still figuring this out. No expert here. Just sharing what I’ve learned recently.

Tools that help: project management systems, visible deadlines, and clear communication with your team and clients.

There’s support in more places than you think.

How have you learned to say no, set boundaries, and protect your time?

What’s your story? | Visual Storyteller, Relationship Builder & Digital Marketing Leader | Passionate about uncovering student stories & mission-driven impact | LGBTQIA+ advocate & community leader

taplio

The Battle

Ashvin Melwani

Patrick J.

Followers

Posts

Engagements

Likes

Performance ScoreAshvin Melwani's LinkedIn Performance

Performance ScorePatrick J.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ashvin Melwani

Patrick J.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashvin Melwani's LinkedIn Performance

Performance ScorePatrick J.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAshvin Melwani's LinkedIn Performance