CMO and Co-Founder at Obvi

Ashvin Melwani

Chew On This

Returning to my content roots! 

At Chew On This, I concept, develop, edit, and publish thought leadership content for Newsletters and associated social accounts. I also write direct response copy and help create campaign strategies for both internal operations and client projects for oDTC, e-commerce, and SaaS founders/brands.

Head of Content

Origen RV Accessories

Origen RV Accessories LTD.

Chief Marketing Officer

I oversee all major marketing initiatives for Origen, including digital, social, B2B, and B2C efforts.

Origen is one of the fastest growing small businesses in the RV industry. As VP of marketing, my responsibilities include formulating and executing all digital and traditional marketing strategies, ranging from conversion rate optimization and PPC campaigns, copy writing and brand messaging, to creative asset and website design.

VP Marketing

The Athletic

Contributing NHL thoughts and analysis about the Calgary Flames for the Athletic.

Calgary Flames contributor

Evans Hunt

Digital Content and Social Media strategy and analysis.

Social Media Strategist

Mosaic Communications

Digital and media strategy, content creation and account management.

Content and Strategy Specialist

Nations Network

A network of blogs focused at Canadian hockey teams. I am the main voice of FlamesNation.ca, manage the networks business relationships, help manage digital sales and network inventory, recruit and manage talent and contribute to new business development.

Director

Amortech Design Labs

Write and edit marketing copy for professionally designed websites.

Copy writer

Hockey Prospectus

Write and research topics re: advanced hockey analysis.

Associate Editor

As the head of content at Chew On This, I am responsible for conceptualizing, editing, and publishing the Chew On This and DTC Times newsletters, as well as a wide range of thought leadership social media content. 

Other duties include content strategy, editing, consulting, and and copywriting for sponsors and clients across a wide range of channels, including email, YouTube, Meta, X, and Linkedin. 

At Origen RV Accessories, I was in charge of key operational and growth processes. I was previously the head of marketing, where I spearheaded paid acquisition, branding, web design, and social media/influencer programs. I am currently a growth consultant and Meta media buyer. 

Previously, I was a contributing writer to the Athletic Calgary, where I provided insight and analysis of the Calgary Flames.

As a social media strategist at Evans Hunt, I focused on social media strategy for clients large and small. My responsibilities included content strategy, community management tactics, and paid content distribution.

As part of my role at Evans Hunt, I also regularly contributed both SEO and copywriting expertise, including keyword research, title and meta description creation, and writing web/social copy. 

From 2009-2013 I was Editor-in-Chief of the Nations Network of hockey sites. As the editor of the Nations, my responsibilities included content creation, community management, social media strategy, and business development. During my time with the company, the network grew to one of the biggest independent sports networks in Canada, topping 150 million annual pageviews with over 25 contributors. 

My hockey analysis has appeared in major North American publications, including Hockey Prospectus, The score.com, Yahoo's Puck Daddy, the Sporting News, and the Calgary Herald. I focus on critical, statistical analysis anchored by economic theory and behavioural psychology. 

Specialties: social media, media buying, creative strategy, creative analysis, content marketing, digital marketing, market research, PPC advertising, project management, copywriting.

taplio

The Battle

Ashvin Melwani

Kent Wilson

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