CMO and Co-Founder at Obvi

Ashvin Melwani

Deputy Manager - Marketing Operations | Global Expansion | Media Buying | D2C | Affiliate Marketing | The Ayurveda Experience | Brand Partnerships

With a deep passion for direct-to-consumer marketing, I specialize in translating data into strategies that drive not only revenue growth but also enhance profitability and foster customer loyalty. My expertise spans across critical areas, from meticulous P&L management to pioneering retention and affiliate marketing initiatives that ensure sustainable business success.

At KE Healthcare, I was instrumental in driving a 70% month-over-month revenue increase by leveraging data analytics and optimizing performance across key platforms like Google, Amazon, and Flipkart. My strategic initiatives contributed to 30% of the company’s overall revenue, with a keen focus on long-term growth. Additionally, I expanded our affiliate channels through strategic partnerships, securing positive cash flow and a consistent influx of new customers.

Customer retention forms the bedrock of my approach. By deeply analyzing customer behavior and executing targeted retention campaigns, I’ve consistently elevated repeat purchase rates, thereby enhancing customer loyalty and maximizing lifetime value.

At Transformative Learning Solutions, I managed 20% of a $3.6M marketing budget, focusing on maximizing ROI and expanding market presence across North America, Europe, and India. My data-driven optimizations, such as achieving a 215% ROAS on Microsoft Bing Ads, significantly bolstered our bottom line.

What distinguishes me is my ability to balance strategic vision with detailed execution. I am committed to driving business growth through insightful strategies, data-driven decision-making, and a relentless focus on customer retention and affiliate marketing.

I’m eager to connect and explore how we can collaborate to drive innovation, growth, and lasting positive impact.

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Ashvin Melwani

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