Obvi

Chief Marketing Officer

Junglee Inc.

Advisor

AfterSell by Rokt

Ambassador

PrettyDamnQuick

GrapevineAI

Elevar

Gorgias

Proxima

Ghost3Media

Co-Founder

Mohawk Group, Inc.

Senior Marketing Analyst

CMO and Co-Founder at Obvi

Ashvin Melwani

Every CRO test I run at Obvi makes me nervous.

New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor.

Your hypothesis might be wrong. And you won't know until you've already lost money.

But this new add-on we’re testing is different. It's the rare CRO move with zero downside risk.

We just implemented ROKT Pay+, a new product from Aftersell by Rokt.  

It’s super simple. 

When customers hit your payment page, they see a banner offering cashback or rewards for selecting Apple Pay or PayPal.

Apple and PayPal then pay YOU when customers choose their wallet.

That's it. No behavior change required. No new friction added.

Your customers were already using these payment methods. Now you just get paid when they use them. Bonus: Apple Pay and PayPal come with payment processing fees anyway. ROKT Pay+ helps offset those costs.

Here’s why this is literally no-risk → 

-Already extensively A/B tested by Aftersell

-Zero negative impact on conversion (some brands see lift)

-Integrates natively with your existing checkout

-Banner designed to match your site's look and feel

-Customers already trust Apple Pay and PayPal

Aftersell is reporting ~$20-25 cents added per order from early launches.

We've been running Rokt Thanks awhile, and it adds $10k/month to our bottom line. That’s $120k+/year in pure profit.  

So when they told us about Pay+, it was an easy yes.

Look, I test landing pages weekly. I test new offers constantly. I'm always looking for ways to improve profit per session.

But those tests come with risk. This doesn't.

This is the closest thing I've found to free money in DTC:

-No operational lift

-No conversion risk (extensively tested)

-No new products to manage

-Premium brand association

We just started testing this, so I'll share our Obvi numbers once we have enough data.

But if you're running CRO tests and want something with actual upside and zero downside, this is worth looking at.

#ROKTpartner

CTV is either your next growth channel or your biggest budget black hole.

The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads.

Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. 

Your dashboard shows results, but you can't verify who actually watched.

Vibe.co just dropped their 2026 CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it.

What you'll get:

-How to retarget your existing customers and site visitors on streaming TV with the same precision as Meta

-How to use AI to test narrative, pacing, and offers at scale, then tie those tests directly to site sessions and purchases

-How over 20% of Vibe.co ads were AI-generated using Vibe Studio (and tips on best practices)

-Real incrementality data showing how brands achieve 55% lower CAC on CTV vs paid social

If you've been treating CTV like a brand awareness play because "it doesn't convert," this will change your perspective.

Click the link in the comments to get the full guide. 

#Vibepartner

Growth in 2026 comes down to one thing: getting more out of what you're already doing.

CPMs aren't coming down. Competition isn't slowing down. Which means the only real lever is optimization: using the customer feedback you're already collecting, tightening up underperforming flows, stacking 2% improvements until they compound into real growth.

That's what I'm covering December 9th at 11 AM ET along with some of the sharpest operators in DTC. Maestra.io is hosting this one-hour session where we're each breaking down the small wins that are actually moving the needle right now.

We're not talking theory here. Every tactic comes with real numbers from brands that have already run it. Battle-tested plays you can actually use.

I'll be walking through the exact AI prompts I use to turn customer data into high-performing creative. Plus you'll hear from:

→ Tamanna Bawa – Tech Partner Manager at Triple Whale (analytics platform trusted by 45,000+ brands)

→ Kyle Cannon – Marketing Manager at Furniture Fair (9-figure revenue, 13 stores + online, 20+ years in retail)

→ Jonathan Cairo – Head of Solutions & Integrations at CustomersAI (5 years in event data & identity tracking for Skims, Netflix, Adidas, Unilever)

→ Andrei Rebrov 🚀 – Co-founder at Finsi, ex-Scentbird (scaled to 500K paying subscribers)

5 speakers, 15 proven plays, 1 hour.

You'll walk away with something you can implement immediately. And if none of the tactics fit your brand, Maestra will audit your funnel and map three fixes for you.

Forget the typical webinar format. This one's cameras on, live questions, real conversation. The kind where someone drops a tactic and three other people immediately jump in with how they'd tweak it for their brand.

(Oh, and Maestra's sending everyone a $10 Starbucks card when you register. Might as well grab that coffee.)

This is one hour you don't want to miss if you're trying to break through your current growth ceiling.

See you there. 

Register using the link in comments 👇

Roly Poly Digital

Creative Strategist

BLAST Digitals

I began my freelancing/ contractor journey as an Online Marketer in September 2019, focusing on Meta Advertising, crafting Digital Marketing Strategies, and designing Funnel Structures.

In May 2023, I specialized in Creative Strategies and DTC Growth, starting collaborations with businesses in the US and Canada. By 2024, I expanded my services to the European market through a partnership with EMF Media, supporting DTC brands across France, Italy, Germany, Belgium, the US, the UK, and Australia.

Core Specializations:
- Creative Strategy
- PPC/ Media Buying
- eComm DTC Growth Strategy

Collaborations with Agencies:
DAR Media Marketing, OneDigital, Creatori de Context, Kreatives on Fire, Eyecatchers.team

Industries:
Fashion (Fast/ Slow), Cosmetics, Self-Care & Healthcare, Kid Products, Jewelry (Fine/ Fashion), Home Decor, Food and Beverage, Tourism, Info Products, Culture, and more.

Creative Strategist | Media Buyer | Freelancer

Creatori de Context

Head of Growth

Creative Strategis & Media Buyer 

Eyecatchers. Team

EMF Media

DAR Media

Facebook Media Buyer

OneDigital

HLCC Romania

Digital Marketing Growth Hacker

Goodwill Consulting România

Marketing Assistant

Sykes Enterprises, Incorporated

I worked as a Customer Care Specialist with French for the Huawei EEAM Team, handling calls from France, Belgium, and Switzerland. During this time, I gained valuable experience in problem-solving, crisis communication, team collaboration, and, of course, strengthened both my written and spoken French skills.

Customer Care Representative

Senior Facebook Media Buyer - PPC | Freelancer

Creative Strategist | Media Buyer | DTC Growth Specialist

I build high-performing ad creatives and media buying strategies that scale brands from 0 to 6-7 figures. With a deep passion for Psychology, Communication, and Neuro-Marketing, I dig into consumer behavior to craft conversion-driven campaigns that don’t just look good, they perform.

What I Do:
- Creative Strategy & Performance Marketing. Data-backed ad concepts that drive engagement & ROI.
- Scaling DTC Brands. Helped brands hit $1-2M/month revenue through strategic creative execution.
- A/B Testing & Optimization. Turning insights into ads that convert across Meta, TikTok, and other paid media platforms.
- Creative Team Leadership. Building Creative Team Cultures, working with Copywriters, Video Editors, and Designers to execute winning campaigns.

 Biggest Wins:
- Led 4-6 DTC brands, scaling revenue through performance-driven creative strategies.
- Scaled a Japanese bidet brand, cutting CPA by 23% and increasing ROAS from 2.8 to 3.6 with a high-performing “Us vs. Amazon” ad.
- Grew a slow fashion brand’s revenue from 23K to 75K RON in one month, hitting 741K RON by year-end through strategic ad creatives and omni-channel growth.
- Scaled a premium jewelry brand’s revenue from 15K to 45K, optimizing creative strategy, audience segmentation, and ad testing.

When I’m not working on scaling brands, you’ll find me enjoying Argentinian tango, singing, hiking, and traveling.

Let’s connect!

Alina Bîlici

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