CMO and Co-Founder at Obvi

Ashvin Melwani

Roly Poly Digital

Creative Strategist

BLAST Digitals

I began my freelancing/ contractor journey as an Online Marketer in September 2019, focusing on Meta Advertising, crafting Digital Marketing Strategies, and designing Funnel Structures.

In May 2023, I specialized in Creative Strategies and DTC Growth, starting collaborations with businesses in the US and Canada. By 2024, I expanded my services to the European market through a partnership with EMF Media, supporting DTC brands across France, Italy, Germany, Belgium, the US, the UK, and Australia.

Core Specializations:
- Creative Strategy
- PPC/ Media Buying
- eComm DTC Growth Strategy

Collaborations with Agencies:
DAR Media Marketing, OneDigital, Creatori de Context, Kreatives on Fire, Eyecatchers.team

Industries:
Fashion (Fast/ Slow), Cosmetics, Self-Care & Healthcare, Kid Products, Jewelry (Fine/ Fashion), Home Decor, Food and Beverage, Tourism, Info Products, Culture, and more.

Creative Strategist | Media Buyer | Freelancer

Creatori de Context

Head of Growth

Creative Strategis & Media Buyer 

Eyecatchers. Team

EMF Media

DAR Media

Facebook Media Buyer

OneDigital

HLCC Romania

Digital Marketing Growth Hacker

Goodwill Consulting România

Marketing Assistant

Sykes Enterprises, Incorporated

I worked as a Customer Care Specialist with French for the Huawei EEAM Team, handling calls from France, Belgium, and Switzerland. During this time, I gained valuable experience in problem-solving, crisis communication, team collaboration, and, of course, strengthened both my written and spoken French skills.

Customer Care Representative

Senior Facebook Media Buyer - PPC | Freelancer

Creative Strategist | Media Buyer | DTC Growth Specialist

I build high-performing ad creatives and media buying strategies that scale brands from 0 to 6-7 figures. With a deep passion for Psychology, Communication, and Neuro-Marketing, I dig into consumer behavior to craft conversion-driven campaigns that don’t just look good, they perform.

What I Do:
- Creative Strategy & Performance Marketing. Data-backed ad concepts that drive engagement & ROI.
- Scaling DTC Brands. Helped brands hit $1-2M/month revenue through strategic creative execution.
- A/B Testing & Optimization. Turning insights into ads that convert across Meta, TikTok, and other paid media platforms.
- Creative Team Leadership. Building Creative Team Cultures, working with Copywriters, Video Editors, and Designers to execute winning campaigns.

 Biggest Wins:
- Led 4-6 DTC brands, scaling revenue through performance-driven creative strategies.
- Scaled a Japanese bidet brand, cutting CPA by 23% and increasing ROAS from 2.8 to 3.6 with a high-performing “Us vs. Amazon” ad.
- Grew a slow fashion brand’s revenue from 23K to 75K RON in one month, hitting 741K RON by year-end through strategic ad creatives and omni-channel growth.
- Scaled a premium jewelry brand’s revenue from 15K to 45K, optimizing creative strategy, audience segmentation, and ad testing.

When I’m not working on scaling brands, you’ll find me enjoying Argentinian tango, singing, hiking, and traveling.

Let’s connect!

Alina Bîlici

taplio

The Battle

Ashvin Melwani

Alina Bîlici

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