Capel Group

We've set out to build a new type of global agency network with a focus on unlocking the value and potential of independent agencies.

I'm most excited about the mutual ownership model that we believe aligns incentives, leaves agencies founders to keep doing what they do best and opens up a new growth engine that unlocks the potential of their talent.

Chief Operations Officer

Butter - A Shopify Partner Agency

Working with e-commerce merchants across APAC / Hong Kong on their Shopify Plus strategy. 

Butter has been recognised as a Shopify Plus level partner - giving us access to the best of Shopify in the region, as well as a nice reward for the team to be recognised for their expertise on the platform.

Our expertise lies in:
- Migrating e-commerce merchants to the Shopify Plus platform.
- Geo-expansion of Shopify Plus stores to new markets, complete with localisation.
- Optimisation of Shopify stores with best in class UI/UX and Shopify web development.

Founder

NYU Stern School of Business

Spring Exchange Semester at NYU Stern studying full time. Subjects include: Valuation, Entrepreneurial Finance, Managing Growing Companies and Brand Strategy.

MBA Candidate (Full Time - Exchange)

OMD APAC

- APAC Lead for Nissan Motor Co.
- APAC Lead for Hasbro, Inc. 
- Key member of OMD's regional pitch team.

OMD is part of the Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

Regional Business Director - APAC

The Economist

Asia's Acquisition Team lead, with P&L responsibilities. 

Tasked with developing regional digital innovation strategies and pilot digital programs for China and the region.

APAC Digital Marketing Lead

UM Worldwide

Global Digital Media lead for the Cathay Pacific Central Team.

Cathay Pacific Airways (HKG:0293):  Cathay Pacific, Dragonair (now Cathay Dragon), Asia Miles plus Cathay Pacific & Dragonair Holidays.

Global Digital Media Director

Responsible for digital strategy and execution across the Melbourne office. 

Main Clients: 
- Coles Group (ASX:WES): Coles Supermarkets, Coles Online, Coles Insurance, FlyBuys, Liquorland, Vintage Cellars and Coles Group & Myer Gift Cards. 
- Origin Energy (ASX:ORG)
- L'Oreal Group (EPA:OR): L'Oreal Paris, Garnier & Maybelline New York

Digital Strategist 

Agency Managing Partner | Client Leadership, Digital Experience, E-Commerce | I help large brands implement complex digital projects & platforms

With over 15 years of senior leadership experience in both global and independent agencies, I’ve developed a unique skill set that combines paid media expertise, technology implementation, plus strategic business and client leadership. 

I have worked at a regional level across APAC, managing complex businesses and navigating the needs of diverse stakeholders, including C-suite executives and multinational brands.

My experience spans the entire digital ecosystem, from leading large-scale, integrated media campaigns to overseeing the end-to-end implementation of sophisticated digital commerce platforms. 

I have:
- Managed $50M+ in media budgets, optimizing performance marketing strategies to drive growth across APAC
- Led cross-functional teams to deliver large-scale digital commerce solutions, integrating platforms like Shopify and Magento
- Collaborated with senior stakeholders, including C-suite executives, to align media and digital strategies with business objectives
- Delivered measurable results for multinational brands like Cathay Pacific, Nissan Motor Co., and Hasbro, managing complex, multi-market media operations

This combination of senior-level stakeholder management, hands-on platform integration, and deep expertise in digital marketing allows me to drive growth and innovation for large, complex organizations across the APAC region.

"Working with Michael and team was a game-changer for our digital project - providing a quality product that has driven our business to new levels.”  Sam Cooper, CEO - CCW Global

"Michael is vested in our success and his team's cutting edge approach allowed us to unlock our customer acquisition." - Oliver Rust, Head of Product - Truflation

I have worked with leading brands at a senior stakeholder level, including Nissan, Apple, Cathay Pacific, Carlsberg, Estee Lauder Companies, Hasbro, FedEx, MetLife, Tai Ping Carpets, and more.

Michael Ashton

Resumate

✅Resume Writing
✅LinkedIn Optimization
✅LinkedIn Profile Audit
✅Personal Branding
✅Cover Letter Writing

Koalition

✅Content Strategy
✅Content Management
✅Blog Writing
✅Articel Writing
✅Copywriting
✅Website Content

Content Specialist

Jansky

✅Brand Alignment
✅Brand Strategy
✅Brand Management
✅Creative Copywriting
✅Marketing
✅Social Media management

Marketing Branding Consultant

Extreme Commerce

✅Business Management
✅Content Strategy
✅Content Writing
✅Sales Funnel Writing
✅Email Copy

Kindle Specialist

Kindle Direct Publishing

Author

National Basketball Association (NBA)

✅Article Writing
✅Editing
✅SEO web content

Web Content Writer

Your Brand's Secret Weapon ⚔| Brand Strategist: Defining and Refining Your Identity 🦄 | Strategy and Substance, All in One | Penning Powerful Prose | Copy that Connects 🤝🏻 | See Featured for Free Audit 🤞

Still think posting generic content will make clients fall in love with your offer? 𝘽𝙖𝙗𝙚, 𝙙𝙚𝙡𝙪𝙡𝙪.

If you're not pulling clients on autopilot, something’s broken—𝙖𝙣𝙙 𝙞𝙩’𝙨 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙖𝙡𝙜𝙤𝙧𝙞𝙩𝙝𝙢.

The truth?
If your content, brand, and offers aren’t snatching attention in the 𝗳͟𝗶͟𝗿͟𝘀͟𝘁͟ ͟𝟯͟ ͟𝘀͟𝗲͟𝗰͟𝗼͟𝗻͟𝗱͟𝘀͟, you’re irrelevant. And the more you keep playing small, the more money you’re leaving on the table.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴:
✅ Offers that 𝘴𝘤𝘳𝘦𝘢𝘮 𝘱𝘳𝘦𝘮𝘪𝘶𝘮
✅ Content that 𝘤𝘶𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘯𝘰𝘪𝘴𝘦
✅ Sales pages that actually 𝘤𝘰𝘯𝘷𝘦𝘳𝘵
✅ A brand that makes people 𝘴𝘵𝘰𝘱, 𝘴𝘤𝘳𝘰𝘭𝘭, 𝘢𝘯𝘥 𝘤𝘭𝘪𝘤𝘬


I’m Haiqa Tahir, the Mad Content Scientist who turns 𝙗𝙖𝙨𝙞𝙘 𝙖𝙜𝙚𝙣𝙘𝙮 𝙤𝙬𝙣𝙚𝙧𝙨 𝙞𝙣𝙩𝙤 𝙢𝙖𝙧𝙠𝙚𝙩 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙤𝙧𝙨. I’m not here to play nice or sugarcoat your strategy. I’ll help you create offers that make clients obsess over you, build a personal brand that slaps, and craft systems that run like a money-printing machine.

𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼:
🟢Craft killer offers that make your audience say, "𝘚𝘩𝘶𝘵 𝘶𝘱 𝘢𝘯𝘥 𝘵𝘢𝘬𝘦 𝘮𝘺 𝘮𝘰𝘯𝘦𝘺."
🟢Build funnel systems that pull in clients like a magnet.
🟢Create content strategies that get people talking—and converting.
🟢Scale your personal brand to dominate your space, effortlessly.


In just 𝟴 𝗱𝗮𝘆𝘀, I’ve helped clients generate $𝟭𝟰𝟰𝗞 through funnel mapping, copywriting, and content strategy. And that’s just one example. Whether it’s cold email sequences with 𝟰𝟰% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 rates or brand building that generates daily inbound leads, I’ve got you covered. I help you get:
➡ More leads
➡ More conversions
➡ More visibility

𝗠𝘆 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀:
🟢Offer crafting & funnel mapping
🟢Copywriting that converts
🟢Personal branding & content strategy


𝙒𝙖𝙣𝙩 𝙩𝙤 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙚 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩?
Let’s turn your good into unforgettable.
With the right moves, your clients will be begging to work with you. And if you’re still out here thinking your "𝙢𝙞𝙙" offer is enough, babe, it’s time for a serious upgrade.

taplio

The Battle

Michael Ashton

Haiqa T 🧩

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?