Ash Rathod

You already know storytelling is essential for your business and brand. But storytelling is much more than the words on your website, content and other communications. The right narrative can inform your short and long term strategy, help align your team, outmanoeuvre the competition and build a tribe of ambassadors.It can help you attract and retain the right customers who are willing to pay you more for a longer period of time and tell others to do the same.It's about high level performance. ie. increasing profits for the business and providing unique value to the people you serve.I specialise in guiding businesses do exactly this. My philosophy centres on a "Story-First Approach," a method that has proven to be the missing link for many who struggle with brand identity and growth.The challenge most people face when building a brand is twofold: either they're paralysed by indecision, never taking the first step, or they jump in headfirst, producing content without a coherent strategy. Both paths lead to a stagnant or unclear identity. The root cause? A lack of strategic direction.  I can help with that.---I studied media and communications specialising in script-writing, where my love for storytelling started. I worked in TV media alongside the London arm of global ad agencies such as StarCom, OMD, PHD Media and many smaller DRTV agencies. My portfolio stretched across global FMCG, (P&amp;G and Unilever) and automotive (Ford and Toyota) brands before moving to Turner Broadcasting (now Warner Bros. Discovery) to work on kids brands (such as Mattel and Hasbro). As the online world began to grow, I moved into Digital Marketing where I helped scale the Manchester office of a Bournemouth based media agency, going from media owner to client side, which consisted of a team of 20+ designers, marketers, copywriters and BDMs.Then after a short sales role at BT, I decided to start my own creative agency, to help start-ups to SMEs with with their communications online.This was almost 16 years ago. I'm proud to say I still run and I own that brand consultancy and design studio in the UK which has focused on serving start-ups to corporations over those years. Right now my focus covers:L&amp;D Training (1:1 &amp; Corporate teams)Speaking at eventsBrand Strategy workshops for start-ups and SMEs.None of these are an overnight fix.But if you are serious about shaping and growing your brand, I can help you do this faster than most.NB. My profile picture has been touched up with AI to change the colour of my shirt and  background

Brand Story Strategist | Managing Director

A brand strategy + design collective specializing in creating compelling content for digital communications. We work with forward-thinking founders, c-suite stakeholders, and marketing teams who passionately strive to lead the change in making the world of work a better place for all.

Our capabilities include:

Brand Strategy

  - Storytelling for brands 
  - Storytelling for leaders

Activation

  - Content Production
  - Media Planning

I fixed myself. 

AI has given me what I thought I could never have. 

A glimpse into what I’d look like if my skin colour stayed the same.

Or if I removed all the pigmentation on my skin (which can be done in real life. I had the option but declined) 

So which one do I prefer? For me, it’s a no brainer. The real me, in the middle. 

The left and right image was created by Nano Banana Pro. 

Which to be honest, as a tool, it’s amazing. In fact I’ve been playing with it a lot. I have been playing with a lot of AI tools. Image. Music. Vibe coding. And I will be using them a lot in my content, in my work processes and creating new business ideas. 

The next wave of AI tools will open doors for many people. I really am positive but cautious about it all.

Because it has to be used the right way and the right way for me is this:

Don’t be lazy with the tools (Use it to add a layer to the great work you do vs diluting it)
Don’t just blindly copy others. (‘differentiate or die’ mantra is still relevant. Now more than ever)
Don’t hide behind it (ie. pretend you’re something you’re not or try hiding the fact you’ve used AI. Especially if it’s likely to be in doubt for others)

I’m sure there are many other pros and cons. (let me know yours in the comments)

What I will be doing is making sure I inform my audience when I do use AI. For example, I am playing around creating a digital twin. And it's a lot of fun. But I won’t pretend it’s me. I’ll let others know when it’s not. Even when the tech becomes much better than it is now when even more  people won’t be able to tell. 

I think in this new phase, the people that are honest and upfront about how they communicate to their audience are going to be the ones that build trust. And ultimately the ones that win.

For me, I don’t want to fool anyone. Including myself. 

And more importantly. I don’t need to fix myself.

I already did that. 

When I accepted myself for who I really am.


---

#PersonalBranding and #Storytelling in an #AI world

Brand Storytelling in an AI World | Creative AI Workflow Consultant

This is not a real ad. 

And here's more context. 

I set myself a challenge to see what these AI tools were capable of and created this. My main learning out of all of this is, this still took a lot of human thinking, time and general input. 

So my challenge was to create a completely speculative ad using just AI tools. 

I chose a brand that I love. Love for their messaging and what they stand for. And then got to work. 

I would say this is still rough around the edges and an important thing to note is that I have no real idea what the brand strategy is so this should be considered. Real creative campaigns take time and a lot human collaboration. I did this completely on my own (and it shows I think :)  

There are also inconsistencies in the creative given the time I gave myself to create this. 

But in the main, I think the tools that are out there are really impressive. And I had a lot of fun with this. 

Tools I used were:

Weavy for workflow
LTX Studio for storyboarding
FreePik as the main base suite and character dev
Higgsfield (It's Popcorn element to experiment with characters)
Nano Banana for stills
Magnific for upscaling still resolutions 
Topaz to upscale video resolution
Kling 2.5 Turbo 2 for video
Seedream 4 Edit - Varied camera angles
Eleven Labs for VO and SFX
Suno for Music 

Then the usual tools I use:

Photoshop to retouch certain stills
After Effects for speed ramping elements
Premiere Pro for Editing

I plan to do a full walkthrough in the next few weeks if time permits ! :)

Would love to know your thoughts.


#Storytelling #AI

Anyone who says “AI content is quick and easy” is wrong. 

Well, sort of.

Producing AI creative content can be more efficient than many traditional methods but we’re not talking about a lot of the AI slop we’re accustomed to seeing on our feeds.

And those well versed in the traditional workflows (storytellers, designers, content strategists, ad creatives and marketing teams) shouldn't fear losing their jobs. If they up skill, they will actually rise to the top because they have the strongest superpower. Talent, experience and a way of thinking that comes from years of putting in the work that will make them stand out. 

But when working with clients or in collaboration with others, it’s important to have systems and workflows in place. This includes traditional workflows, not just AI. And by the way, the two still have a place in this world. It’s not as binary as many make out.

That’s why at DFC Studio we use Weavy. Weavy, (recently acquired by Figma) is a node based workflow system for creative AI work with a lot of the AI image and video tools in one place. It gives you, your team and clients an overview of the process from start to finish. 

Some clients won’t want to see this but some will. But for sharing and collaborating with your team it's great as it's important that you have systems in place that are transparent, repeatable and scalable. 

Or even if you’re working on your own you can go back quicker and reiterate/refine when client feedback comes back. 

If you’re interested in up skilling your team, At DFC Studio we offer consultancy and workshops to help you do this. These can be done in person or remote. If interested, please reach out (below or in my DM)

---

#Storytelling #Creative #AI #Marketing #Workshops

What Visionary Leaders Get Right About Brand

Brand isn’t just built by the things you do externally.

It's about how you show up internally too.

How your team feels every day.

In this weeks Watercooler Brand Talks (4pm Friday UK), we’ll be talking about the link between leadership, culture, and brand.

Why the strongest brands aren’t built by marketing teams alone. 

They’re shaped by the people leading from the front.

We’ll cover:

– What visionary leaders actually do differently
– How culture quietly builds (or breaks) your brand
– Why brand is the outcome, not the starting point

Join us live and definitely bring a question or two as we have two of the most visionary brand legends in this week as our secret guests who's brains you'll really want to pick.

This is going to be soooo much fun! See you there!

What Visionary Leaders Get Right About Brand

AI took me backwards, not forwards.

In a good way. 

The deeper I get into AI led creative work, the more I find myself leaning on traditional film theory.

At university, (many years ago :)) I specialised in script writing. Dialogue was the starting point, but it never stopped there. I fell into camera movement, physics, timing, weight, motion. How things enter a frame. How they leave it. Why something feels real even when we know it is not.

What fascinated me most was not learning the rules. It was learning them well enough to bend them. To stretch credibility without breaking belief. That’s the magic of film making. Whatever medium. To create moments that feel grounded, even when logic tells you they are constructed.

That mindset has been shaping my use of AI today.

The tools are new. The thinking is not.

If you treat AI as a shortcut, the output shows it. But if you approach it like film making, with intent, some restraint when needed, and an understanding of how humans read motion and story, the work will land very differently.

The recent sizzle reel is a snapshot of that experimentation. It’s not perfect but continuing to dig into what’s possible. 

Essentially storytelling principles wearing new clothes.

Those on the look for someone with a huge amount of experience with operations, delivery, automations, content production and more importantly leadership, Ryan is your man! 

If you're considering working with Ryan and want to speak to me then please do. 

A fab colleague he was.....and an extremely kind human being who is always ready to help, support, upskill and progress the team he works with.

What a loss to PodFirst and what a potentially huge gain for the next company that bags Ryan on their team!

Straight-Talking Guy | Cutting Through the Crap to Deliver Solutions, Growth, and Results That Actually Matter 💥

I have now left PodFirst and I am officially on the lookout for my next role. The timing isn’t perfect with Christmas approaching, but sometimes life pushes you into a new chapter sooner than expected. I made the decision because it was the right one for me and where I am heading next.

I am proud of what I achieved during my time there. It was challenging, fast paced and full of opportunities to grow, and I am grateful for the experience and everything I learned along the way.

For those who don’t know me well, here is what I bring to the table.

I am someone who cares about the work and the people involved. I take responsibility seriously and I show up fully. I work best in environments where pace, clarity and ownership matter. I enjoy solving problems, building systems, improving processes and keeping things moving even when things get busy. I thrive in roles where I can bring structure, calm and direction without losing the human side of it all.

My experience covers operations, delivery, leadership, automation, content production and working directly with clients to get projects over the line. I am at my best when I am trusted to own outcomes and make things happen.

So now I am looking for the right place to bring all of that into something new. If you hear of anything or know someone looking for someone with my skill set, I would really appreciate you pointing them my way.

Thank you to everyone who has supported me so far.

Onwards.

Jasmin Alić

Trained 56,289 people how to use LinkedIn for business

Are you struggling to find your voice on LinkedIn? To position yourself as the "go-to" authority in your industry?

Better yet...

Struggling to get "seen" or "heard" by your ideal customers? Same ones you KNOW you can actually help?

If you've been nodding along until here, congrats!

Looks like we might be the perfect fit!

Hi, my name is Jasmin.

Most people here know me as Jay from Hey Jay.

So far, I've worked 1-1 with 200+ amazing individuals who've skyrocketed their content, profile growth, and business on LinkedIn in record time.

🔥 "$15K USD 24 hours after my 1st session with Jay. Before that, I was close to losing hope and shutting down my business" - Nada Buhendi, F500 Career Coach

In the last 3 years on LinkedIn...

I've built the fastest-growing coaching business for solopreneurs and C-Suite individuals. 

Before that...

I spent 15 years writing online and branding companies and individuals. From Fortune 500 elite like Microsoft, Digicel, and Marriot Bonvoy to founders and C-Suites from almost every industry imaginable.

🔥 "Everyone needs a Jasmin Alić on their team. We've achieved 20% incremental revenue growth in the first 7 days of working together!" - Jack Bourke, Digicel

My offer to you?

We “put in the work”. Together. I will respect your time and your business, and I expect the same in return. 

My calls aren't "magical" because I do everything for you. No. 

They're magical because I will show you exactly what needs to be done. Every little tip, click and "algo hack" - yours for the taking.

I've spent 1,000+ days here.
I've written 5,000+ posts here.
I've coached 200+ individuals 1-1.
I've trained over 50,000+ online here.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting all of my 15 years of experience on the line for you and combining it with my deep understanding of this amazing platform. 

I don't need your money. I need you to win.

🔥 "This was the first call with a LinkedIn guru that I got on where there was actual value and alignment in delivery at the end of the call. It was strategy, action and reflection. Absolute value! No fluff all impact!" - Archita Fritz

3 ways we can work together:

1. Power Hour - 1 hour, ask me anything
2. Brand Blueprint Program - 8-week 1-1 coaching
3. My Link Up Community - my private coaching group
4. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

https://calendly.com/jasmin-alic

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

❤️

Copywriter and Brand Strategist

“How do I share my story?”
“What if nobody reads it?”
“What if nobody likes it?”

These are legitimate concerns for any brand.

Whether you're a company or personal brand...

How you show up in your content is everything.

- You want to be clear in your writing
- You want to be strong in your execution
- You want to be remembered for your service

To do so, you need good copy and a great strategy.

I help brands like Dash, Digicel, Marriott Bonvoy, and Microsoft "sweeten" their brand messaging and content strategy. 

Fortune 500 companies.
Fastest-growing companies.
Personal brands with high net worth.

They trust me with their candy. Will you?

Need a great website? 
Need to grow on LinkedIn? 
Need to (re)position your brand?

Say "Hey Jay" in a message and let's chat.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/jasmin-alic/coaching

In 2011, I hauled trash to fund my university.

I drove those same streets recently.

(I got emotional writing this)

Same exact streets where I'd spend 12 hours per day, wearing 2kg boots, out in the scorching sun, wheeling strangers' trash cans to earn a paycheck.

Just to earn enough money over the summer, come home, and say "Mama, this is for uni next year".

I did this every summer. Proudly.

But...

(now for the real reason I'm sharing this)

THIS is the part they often leave out on social media.

The messy part. 

The part when you were [not who you are today].

The part that says "I'm not there yet". Nowhere close.

Often times, they only show you the highlight reel here, convincing you that "overnight" means overnight. That it's easy. No, it isn't. It takes decades sometimes!

(at least it did for me)

Never forget where you came from, friend.

Never get complacent. Always stay grounded.

That's the only message I have for today. Cheers. ❤️

(Repost if you loved this story ♻️)

P.S. Ask me anything you want in the comments. I'll give myself a challenge to respond to EVERY question I receive under this post. Thank you!

Jasmin Jay Alic shares his origin story, from hauling trash in the streets so he could fund his university to driving back through those same streets now and realizing the most important lesson. The post includes a lesson to never forget where you came from and not become complacent as you advance through life. The photo shows Jasmin taking a selfie in his car, wearing a tailored three-piece black suit, with a luxury tie and pocket square, and a gold-plated Link Up community tie clip.

I've been accused of this many times.

Faking my engagement. Being in secret groups.

*yawn 🥱

(read til the end, it's fun, I promise)

Those who follow me on LinkedIn for years know:

1. I've never been in an engagement pod. Have always openly spoken against it. For those of you who don't know what this is...
   
Engagement pods = fake creator bubbles where people support each other like for like, comment for comment, and artificially boost the performance of their posts. 

It's like organized mafia, but on LinkedIn. 🙃

2. Yet I get 1,000s of comments on each post. I sell out my offers. I get business done.

It's because I don't automate my comments. I spend hours here to build relationships. Every word is me.

Literally ranked as the no. 1 engagement rate in the world (Aware). And the no. 1 authenticity score by any big creator (99.9% engagement score by Favikon). 

The raw data doesn't lie. ✌️

3. Even in my Link Up community - my private coaching platform - URLs are forbidden.

Like, you can't even drop a link in the chat! That's how I set it up. That's how much I dislike the idea of "podding" and offering fake support on a post.

Bonus:

This is the funniest part. I still get "exposed" by some "experts" out there for having GOOD engagement on my content. Some are even counting, calculating, measuring... My typing speed. 😂

Yes, my typing speed! 

I swear you can't make this up. 🤦‍♂️

Like, just try harder, folks. Spend more time here. Invest in commenting. Invest in building relationships.

Or you know what, just be a better coach.

Give better advice, you know.

Oh wait, you can't.

Because real expertise can't be bought by fake groups. Thought leadership isn't created in a WhatsApp channel. 

Try harder, eh?

I'll even leave the first comment on your first "real" post. Just as a sign of support.

*wink 😉

Your King of Engagement,

Jasmin

----
Thanks for reading my rant. Never again talking about this topic. Just writing about this exhausted me.

Necessary rant? Yes/No? Tell me.

P.S. Thanks Huzaifa Khan 🔆 for this fun photo!

Trained 57,562 people how to use LinkedIn for business

Jasmin Jay Alic talks about engagement pods on LinkedIn and creators who fake their engagement numbers. This LinkedIn post is a rant where Jasmin explains how he achieved the number 1 engagement rate in the world (verified by Aware), as well as the number 1 authenticity score by any big creator (99.9% engagement score verified by Favikon). The image is a design showing Jasmin sitting on a throne, with a crown hovering above his head, the number 2026 behind him, and a crowd cheering around him. The image was designed by Huzaifa Khan.

Most of you don't know I quit LinkedIn.

I did so 2 years in a row. But then:

1. I changed my mindset significantly
2. I did things nobody else wanted to do
3. I set so many new trends here, I lost count

So what changed? 😊

1. I stopped looking at post impressions altogether. You've probably heard me say "impressions are irrelevant" many times over the years. Why?

Nobody else sees your impressions. So why care?

2. I stopped caring about "leads per post". Trust me, it's an obsession with no purpose. It's also a myth!
   
Because it's never just one post. Ever.

3. I stopped paying attention to competition altogether. This helped me clear my mind and build the best community in the world. In the words of Dan Go:

"Ignore everyone else's scoreboard". 👌

Hope this post changes some minds today!

Monday Motivation, over. (Repost for others ♻️)

P.S. Which one (1-3) do you like the most? Let's chat.

Jasmin Jay Alic shares 3 mindset shifts that helped him to become the Number 1 LinkedIn creator in the world and to set many new trends on the platform. The image shows Jasmin smiling on stage while delivering a keynote at the Linkiaden 2025 event in Norway, Oslo. In the photo, Jasmin is wearing a tailored grey suit. The image credit belongs to photographer Monica Snopestad.

Most LinkedIn users are lost right now.

It's why I decided to write this post.

I've trained over 57,000 people how to use LinkedIn for business. This 2-minute guide gives you 26 tips on how to make the most of LinkedIn in 2026:

(Save for later OR Repost now ♻️)

1. Align your topics with your profile. The algo doesn't reward fitness tips from finance experts anymore.

2. Make sure your headline draws people IN first. Your headline is irrelevant once they're already ON your profile. Then, the banner + story should take over.

3. Design a banner that actually has a call to action. 99% of banners I see on LinkedIn lack a CTA.

4. Add a link to your profile. Send visitors to your most desired business offer. Make each visit count.

5. Even if you offer multiple things, pick ONE core offer AND model your profile around it. In 2026, I'll model it around my students: https://linkupbyjasmin.com

6. Add links to posts too. Doing so is fine.

7. Comment more than you post. 4 groups: peers, ideal clients, big influencers, and small creators.

8. Forget posting every day. Stick to 3-5 weekly posts, but make them good. Good content lives longer in the feed now. Frequency won't change that.

9. Add visuals when needed. Faces are most powerful.

10. Stop sharing contextless selfies. (unless you do it all the time, and it's part of your brand)

11. Text posts are making a comeback. Write more.

12. Share your opinions, not just tips and tricks. Information is currency. But your POV is gold.

13. Ask more nuanced questions. Ditch the standard "yes/no" for something more meaningful. People REALLY crave real conversations here.

14. Stop using AI for comments. Just... stop.

15. Write for the first 3 lines of your post. Everything else is irrelevant unless they hit "read more". 

16. Share moments. It converts better than just "pro tips". Just last week, I wrote about taking time off, as well as flying people around the world.

17. Most people don't know this but... Optimize your settings here too, especially Visibility. Make sure your public profile is actually "seen". 

18. Enable "InMail" in your settings so non-connections can message you. You'll thank me later.

19. Write longer posts from time to time. It works.

20. Post at least 1 video per month. It builds trust.

21. Write daily. Just for practice. Then... Publish your best, and shelve the rest.

22. Stop trying to appease the algo. You will never succeed. This stuff changes on the daily. 

23. Talk about your failures more. This stuff connects. Can't all be a highlight reel. But more importantly...

24. Flex more! Not the Lambo. Just overall... Talk about what you've done and ARE doing more. Nobody else will do this for you. So tell us!

25. Support and connect with new creators. Daily.

26. Support small creators too. Daily. ❤️

And voilà! 2026, sorted.

If you've read this far, thank you.

Let me know which of the above made you go "a-ha!" or "huh?!" I'd love to chat.

(Repost for your network ♻️)

Jasmin Jay Alic shares his 26 tips on how to make the most of LinkedIn in 2026. This LinkedIn post is a detailed in-depth guide with tried and tested strategies, verified by Jasmin Alic, his clients, and his students. The image shows Jasmin staring directly into the camera from his home studio office, with his signature teal lights all around. There is also a giant glowing 2026 caption behind him in the photo.

Here's what I learned at LinkedIn Headquarters!

(including stuff about the new algo)

 1. They have the best fries I've tried in NYC
 2. They have logos in different colors on every floor
 3. Nobody knows how the Linky algorithm works
 4. The Empire State Building entrance is massive
 5. Not a single soul mentioned "video" to me
 6. They got cool mugs (that you can't "take home")
 7. They got cool pillows (that you can't "take home")
 8. Nobody knows how the Top Voice badge is given
 9. Not one person used the word "AI" with me
10. They said I was "welcome back anytime"

Learned something new? I did too!

Which is that there's so much advice floating out there that isn't verified, not even by LinkedIn employees.

Please pick your coach wisely. 😉

Now, let me sip my coffee... 👀

P.S. Did this post make you smile? Cheers! ♻️

Jasmin Jay Alic shares some funny learnings after visiting the LinkedIn headquarters in New York City. This post focuses on non-traditional things Jasmin learned, like the color of LinkedIn logos on each floor and how good the fries were. The image shows Jasmin smiling while sitting on a sofa in the main hallway, with a glowing LinkedIn logo behind him, and a blue LinkedIn pillow on the sofa.

I gave myself a commenting challenge last week.

Not "more" comments → "new" comments!

I did 2 things:

1. Every time I published a new post, I made sure to interact with at least 50 new people under my post. People I have never spoken to before. Ever.

Result: Many fruitful DM conversations! Many new Link Up signups too. It felt great, to be honest!

And then in my feed:

2. Every time I opened my LinkedIn app, I'd purposely refresh it a few times so I see completely new people. And I'd make sure to support good posts.

Result: New profile views. Completely new profiles in my followers list. And side benefit → A LOT of those posts went viral after my comments. 😂

Lesson learned:

When your reach is low, you do what nobody wants to do. And that is to:

Stop complaining. And have fun again!

Cheers!

P.S. When was the last time you had actual fun on LinkedIn? Like, seriously?

P.P.S. Don't ask me to comment on your posts now! 😂

Jasmin Jay Alic shares his commenting challenge on LinkedIn, where he purposely searches for new people to interact with daily and new posts to comment on. He motivates his followers to have fun again on LinkedIn by doing the things nobody wants to do. The image shows Jasmin recording The Futur Podcast with Chris Do in person. The photo was taken live at The Futur Studios in Santa Monica, California. The image also includes a screenshot of a comment Jasmin left which summarizes his 2 main points from this post.

I flew 8 people across the world this year.

(and not everyone understands WHY)

So let me give you 3 reasons:

1. It's a selling point. Nobody else "flies people out". But Link Up does. See how that works? It's an added value proposition → Give more than the competition.

Who says no to a free flight?!

2. I'm promoting my country, Bosnia and Herzegovina. You have no idea how many people told me "I never heard of Bosnia until I started following you".

And I believe them. 🇧🇦

3. It's a promise I made to myself a long time ago. That "I'll do things differently". All of this? I don't pay with a company card → I pay with my personal one.

Hotels always get shocked when I say "no invoice".

TL;DR:

1. Give more than the competition
2. Be a proud ambassador of your roots
3. Do it so cool, people can't believe it's real

- Coach J

(Repost for your network ♻️)

P.S. We even had a "Link Up flight" recently, with 6 ladies on the same flight traveling to Bosnia. ❤️

P.P.S. What's a country on your bucket list? (give me ideas for my 2026 travels 👀)

Jasmin Jay Alic talks about his unique approach in the Link Up Community to fly people out across the world. He shares the story of bringing 8 people in 1 year to Bosnia, out of his own pocket. The post provides 3 reasons why he does this. The image shows Jasmin taking a selfie with his Link Up members in front of the Sarajevo City Hall.

Today is International Men's Day.

Which means "top lists day". For me?

This particular list made me smile. Because I'm on the cover with some all-time-great individuals I've been learning from for decades. Gary V. Chris Do.

To all my dawgs, bros, and men in the network...

Enjoy your day, fellas.

Get a burger. 

Chill. 

I'm spending today with my son, collecting stickers for our FIFA 365 album. Anyone want to come to a football game with me next summer in the US?

Also...

Shoutout to Sibel Terhaar and Leadership Up Magazine for putting this list together. It's a great initiative, and I'm happy to support it.

P.S. 65% of all my clients are women, so don't ask where's your list, ladies. March 8 is right around the corner, so let us enjoy this one. 😂

Jasmin Jay Alic is named one of the Top 100 Most Influential Men of 2025, as voted by Leadership Up Magazine. He is featured on the cover among some popular names like Gary Vaynerchuk and Chris Do. In this post, Jasmin pays homage to all the men in his network and celebrates International Men's Day. The image shows the cover slide of the list, with Jasmin's headshot highlighted for the purpose of this post.

The moment I did this, my business grew too.

(I'm honestly sad I didn't start much sooner)

Stop sharing advice. Start sharing opinions.
Yes, opinions. POVs. Not just... information.
But if you can combine both, bam. Bingo!

Most people on LinkedIn only share tips.
They'll rarely - if ever - share opinions.
Having an opinion = being an expert.

Experts don't just teach. They share.
The moment you understand this...
Is the moment things will change.

Advice can be found everywhere.
Your unique perspective... can't.
This is what makes an "expert".
 
Do you share YOUR opinions?
Or still stuck at tips & tricks?
Answer this one honestly. 😊

P.S. Caught my POV here?

(Repost this for others ♻️)

Jasmin Jay Alic shares his approach to getting more offers with your LinkedIn posts. He says you should stop sharing advice only, and start sharing your opinions and points of view too. This LinkedIn post explains the psychology behind Jasmin’s advice. The image shows Jasmin standing at the top of a rooftop terrace in Chicago, with a point of view of the Navy Pier at Lake Michigan.

"Wait, that's really YOU on LinkedIn?"

I get this reaction a lot when I meet people.

So let me be blunt here.

1. Nobody else has access to my LinkedIn. 🚨

2. When did it become normal for "personal" brands to NOT respond to their own comments and DMs, to the point where others automatically assume you're NOT the one behind your own account?

And...

3. I have TWO superpowers (apparently):

↳ I remember 99% of my commenters when I meet them in person. Yes, even at 1,500 comments on average per post. Yes, even years later.

↳ I respond to every single DM myself. I don't automate the most human part of my business = conversations. Never will. (I sincerely hope I never will)

So to answer this once and for all:

"Is it really you in the LinkedIn DMs?"
"Is it really you in all those comments?"
"Is it really you in your newsletter replies?"

Yes, it's me. Always.

It's not that hard, y'all. 

Message me. I'll prove it.

P.S. Don't message me, please. 😂😂😂 Commenting below is probably easier for everyone!

Jasmin Jay Alic says he responds to every single comment and DM himself to this day, even after 342,000 followers on LinkedIn. This post answers the most-common questions Jasmin gets about whether or not it is actually him behind his LinkedIn interactions, and he assures his audience he is the only one with access to his LinkedIn account. The image shows Jasmin meeting people in person at a conference, surrounded by more people who wish to speak with him.

I bring good news today. So here it goes:

If you posted 1x this week, congrats!

You are a Top 1% LinkedIn creator in the world. 🎉

(I mean this literally)

Because compared to all other social medias:

• Twitter - 10% active users
• Instagram - 25% post Reels, 8% are most active 
• TikTok - 50% have posted all time

But LinkedIn? A mere 1%. 

Yes, only 1% of LinkedIners are actually "active".

• We heard this directly from LinkedIn employees.
• We verified it in Richard van der Blom's report.
• We verified it in AuthoredUp's algo research.

The bar's never been lower.

The table is not just big enough for everyone. But it's expanding too. LinkedIn just crossed 1.3B users!

Do with this data as you please.

Or post something good, you know. 😉

(Repost for others ♻️)

P.S. How often do you post? I do 3-4x per week.

My Link Up community is turning 1 today!

(Read til the end for a surprise)

These are our numbers from the last 365 days:

1. Over 600 members joined
2. 90+ hours of video training
3. Organized 3 global meetups
4. Members from 40+ countries
5. 125 people visited the meetups
6. 30+ passports at those meetups
7. Hired 5 people - soon to be 7 (👀)
8. 20% already bought in for Lifetime
9. We surpassed my ARR expectations

And more than anything...

It surpassed everyone's expectations.

Happy birthday to the best group on the planet. You made my life and work more fulfilled - each and every one of you. Thank you. Proud of you all.

- Coach J ❤️

----
Now, only one thing left to be said:

Siri, play 50 Cent. Go shawty, it’s ya birthday!

P.S. Repost this → I’m rewarding 1 reposter with a Yearly + 1 with a Lifetime membership! Double wow. ♻️

P.P.S. Let's chat in the comments. Ask me anything!

Jasmin Jay Alic celebrates one year of his Link Up Community. This LinkedIn post shares the numbers and milestones from the community’s successful inaugural year, and Jasmin thanks his members with a heartfelt note. The image shows Jasmin posing for the camera, smiling directly into the camera, wearing a custom brown suit and tie.

Why do some people charge more than others?

Let me teach you my "psychology of trust". 

I've worked with 57,500+ people in training, workshops, and 1-1. The question of "what should I charge" comes up often. This is my pricing psychology trifecta:

Step 1:

Build an opinion-shaping brand.
One that doesn't just "share tips". 
It's one that challenges how they think.

When your prospects think "Wow, didn't think of it this way" vs. "Yeah, that's right"... you win.

Step 2:

Structure your offer → Structure signifies premium.
Label every phase of the process they'll pay for.
Focus on "outcomes" in each "phase". 

When you prospects think "This is exactly what I need" vs. "How long til I see results?"... you win.

Step 3:

Own your pricing. But have several tiers.
A single "No" doesn't mean a forever "Never".
Give them a secondary option, at a different price.

When your prospects think "Wow, this person really wants to work with me" vs. "No deal"... you win.

TL;DR:

1. Change their thinking; often
2. Show them the finish line; clearly
3. Own your price, and offer some spice 

In other words...

Charge as much as you want. 

As long you take care of the psychology behind it.

Pricing Masterclass, over! (Repost if it's valuable ♻️)

- Coach J

P.S. Ask me anything in the comments. Anything!

Jasmin Jay Alic shares his Premium Pricing Psychology. He explains 3 areas where your value needs to be communicated so others can see you as premium. He lists: value-based content, a well-structured offer, and multi-tier pricing as those 3 key areas. In the image, Jasmin is seen smiling at the audience while delivering a keynote on stage. Jasmin is wearing a premium tailored three-piece black suit and tie. The image also includes a caption that says: Premium Pricing Psychology.

I took a day off in the middle of my launch week.

One reason: Daddy-son time. ❤️

I don't give a hoot how many millions I make in my career, I pray to never be too busy to put everything "on hold" and spend time with my loved ones. 

My son. My parents. My partner. My friends.

This was the whole point. ‼️

→ To have "enough" income so you CAN rest freely and go spend it with those you do it for.

→ Not to make "more" money so you COULD potentially spend more time with them.

→ "A lot" vs. "Enough". These lines aren't blurry. They just have to be drawn.

Remember this:

A lot is good. But enough is more than enough. 

Always remember this, friend.

- Coach J ❤️

---

Sending love to everyone reading this. And especially those who just joined my Link Up community. We were the #2 most profitable community in the world yesterday. 🏆 Wow... Grateful.

Did I miss anything on LinkedIn while I was away? Give me some fun updates, please. Or fun questions :)

I rebranded my profile just for this week! 🎂

Jasmin Jay Alic shares a reminder with this LinkedIn followers about being present in your life and spending time with your loved ones. In this LinkedIn post, he explains the difference between a lot and enough money, and where this line should be drawn in one's career. In this photo, Jasmin is seen taking a selfie with his cat at home. It's an unusual visual change from his usual style of content to share such a personal photo.

I haven't done a LinkedIn Live since last year.

So let's make this one ONE to remember!

1. Ask me anything you want
2. Drop questions live in the chat
3. Celebrate my Link Up anniversary!
4. Watch me drop an exciting announcement

I REALLY miss doing lives! So...

I'll stay with you for 2 hours (at least) because I want to make sure this is the best live event of the year.

(maybe I'll even bring guests 👀)

I don't do these often. So mark your calendar ASAP.

3 things you can do immediately:

1. Repost this so your network sees it ♻️
2. Invite others to the event (up to 1k invites)
3. Leave a comment with a question for me to answer

See you on Nov 25!

- Coach J

Ivica Dukoski, Khurshid Ansari 🌟 and 20 other connections attending

The 2026 LinkedIn Playbook w/ Jasmin Alić (+ Announcement)

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The Battle

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ash Rathod's LinkedIn Performance

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