Ashley Wright

Social Tale - TikTok Shop Agency

Turning Attention into Community, Transforming Community into ROI - Building Your TikTok Empire. We help your favorite brands scale on TikTok shop.

Founder

MentorPass

1:1 video mentoring sessions with the world’s most in-demand startup mentors.

Mentor

Smash Cactus Media

Captivate your audience with our meticulously crafted ad creatives that seamlessly blend creativity and strategy. Elevate your brand's message with content that leave a lasting impression and drive tangible results.

MediaCom

Paid Social Associate Director

Adidas Group / / /
Digital Strategy, Planning, Execution, Analysis, Client/ Team Management, Branding and eCommerce.

Paid Social Manager

Jellyfish

Paid Social Media Specialist

Chalk Global

Clients: UGG, Universal Music, Creed, French Connection, Swarovski

Digital Account Manager

Upbeat Agency

Facebook Ads Manager

Studiospares Ltd

Ecommerce Marketing Manager

Want to scale your brand to $100k+/mo with TikTok Shop?👋

TikTok Shop Partner scaling 7-9 figure brands on TikTok Shop

Over the past two years, I've generated over $80,000,000 on TikTok for some of your favorite brands.

A few of our current and past clients include:
- Divi
- SNOW
- Stars + Honey
- Surreal
- Style Edit
- Thread Beauty
- PLIX

This success isn't just luck—it's about understanding the platform, pushing boundaries, and being unafraid to test what works.

Brands used to doubt TikTok's ROI potential, but that's never been the case. With TikTok Shop, the ROI is clearer than ever.

If you're ready to create a whole new revenue channel with TikTok, here's how I can help:

1. Follow me on LinkedIn for daily TikTok Shop insights (scroll up and hit the bell to get notified).

2. Download my FREE TikTok Shop Workbook (DM me "Workbook").

3. Want my agency to manage your TikTok Shop? (DM me "Support" and I'll share the details).

Glad you dropped by. 
To your success!

Most brands think the UK and the US behave the same on TikTok Shop.

They don’t.

And that misunderstanding is killing their growth.

UK brands are slower to adopt, slower to approve, and slower to scale.

Not because the platform is worse, but because the mindset is.

If you follow UK rules in a US-level opportunity, you lose.

Here is what actually separates the 2 markets right now:

US creators take TikTok Shop seriously,
UK creators treat it like a side quest.

US brands send 800 samples in a month,
UK brands debate 150 for three weeks.

US sellers build creator communities early,
UK sellers wait until they are “ready”.

US teams adopt Discord with no friction,
UK teams still think it is “too complicated”.

US brands commit real ad spend,
UK brands want proof before they invest.

US moves with speed,
UK moves with permission.

The platform is not what makes the difference, the behavior does.

We grew brands in both regions, and the gap is wider than most founders realise.

If you want the full UK vs US breakdown, comment “breakdown” and I’ll send it.

Helping 8+ Figure Brands Win on TikTok Shop | CEO of Social Tale | Speaker | Social Commerce Growth Expert | DM for growth, audits, or collabs

"Charge low until you prove yourself."

Worst advice I've ever heard in the agency space.

When you charge too low for pitching to bigger brands, they don't see the full value.

Then it's nearly impossible to raise your prices later.

You've locked yourself into low margins for years.

Maybe that's fine as a solo freelancer.

But when you want to grow, you're stuck.

Instead, charge what you believe you're worth.

Break down the components.

Show them exactly what they're getting for the cost.

Then let your delivery prove you were right.

This approach does something else, too.

It allows you to hire A-players from day one, instead of scrambling to find those who can "just get the job done."

Your pricing dictates your quality.
Your quality dictates your clients.
Your clients dictate your business.

Don't trap yourself at the bottom.

$165K in 7 days.

That's what one of our clients did in the first week of BFCM.

Everyone thinks BFCM is won in November.

It's not.

It's won in September.

BFCM on TikTok Shop isn't a sprint.

It's the finish line of a 90-day marathon.

The brands crushing it right now didn't start prepping last week.

They started in September when everyone else was sleeping.

Momentum takes time to build.

But when it hits, it compounds fast.

If you want your brand ready for Q1 (yes, Q1), DM me "2026" and I'll walk you through what to start doing today.

I’m excited to announce...

I’ll be taking the stage at Affiliate World in Bangkok

📍 Dates: December 3–4, 2025

My session: The Brutal Truth About What Actually Works on TikTok Shop 🚀

What you’ll learn:

✅ The “Reboot Campaign”
✅ Hidden Costs That Wreck TikTok Shop
✅ Why most brands fail on TikTok Shop (and how to fix it)

🔥 Why Affiliate World Conferences is a MUST-ATTEND:

• The #1 Performance Marketing Conference in the world
• 7,000+ attendees from 110+ countries 
• 35+ expert speakers (I’ll be one of them 👋🏾)
• 300+ exhibitors with the latest tools and tech
• Endless networking, learning, and fun with top marketers in the game

If you’re serious about scaling and want to stay ahead of where the industry’s headed…

You should be in the room.

I’ve got a few ticket discount links if you still haven’t grabbed yours yet

If you’re going, let me know so we can connect.

See you in Bangkok!

25 video hooks that drive TikTok Shop sales:

(Your next 7-figure month starts with the right hook)

1. POV: you just discovered a product that solves [daily problem]
2. Unboxing my [product category] haul from TikTok Shop
3. 5 must-haves under $50 that actually work
4. De-influencing [expensive product] (and what to buy instead)
5. POV: you're a [target customer persona] and this changed everything
6. My everyday essentials that are worth the hype
7. POV: this product just made your life 10x easier
8. You saw the [trending product] and now your cart is full
9. Things I didn't know I needed until TikTok showed me
10. This solves a problem you didn't know you had
11. [Product name] vs [cheaper alternative] - honest comparison
12. Watch me use this for a week straight (results)
13. POV: you finally bought the thing everyone's talking about
14. I tested viral products so you don't have to
15. This one thing replaced 5 products I used to buy
16. Before and after using [product] for 30 days
17. The [product] your FYP has been hiding from you
18. I was skeptical until I tried it myself
19. This is what [price point] gets you on TikTok Shop
20. POV: you stopped scrolling because this actually works
21. Showing my [partner/friend/mom] this viral product
22. I bought the dupe and here's what happened
23. The only [product category] you'll ever need
24. This did what [expensive brand] couldn't
25. POV: you're about to save this and forget to buy it

Bookmark this 🔖

I almost didn't post my first piece of content on LinkedIn.

I was worried about what people would think.

Friends from school. 
People I used to work with. 
Anyone who knew me before I started the agency.

I kept thinking:

“What are they going to think about this?”

In those first few posts, I was genuinely worried.

Rewrote it, then didn’t post it.

I was scared of the judgment.

But then I just said screw it and hit post.

And you know what happened?

I got over it really quickly.

Because I realized something important:

It doesn't really matter what they think.

The people who matter don't mind.

And the people who mind don't matter.

Once I understood that, everything changed.

I stopped worrying about old school friends scrolling past my posts.

I stopped caring if someone thought I was "too much" or "showing off."

I just focused on sharing what I know about TikTok Shop and helping brands 
scale.

And that's when things actually started moving.

If you're holding back from posting because you're worried about what people 
will think:

Just start.

You'll get over it faster than you think.

And the people who actually matter will support you.

Your first 3 seconds on TikTok Shop can break or make your product.

A high-converting video shows:

- The frustration (make them feel it)
- The product solving it (demo in action)
- A real person using it (not scripted)
- The transformation (satisfying result)

Brands that nail this formula are doing 6-7 figures on TikTok Shop.

Most brands think creating content that sells is a straight line.

Set a goal, create content, and make sales.

But here's what actually happens when you're building TikTok Shop content:

You set a goal to hit $100K on TikTok Shop.

1) You start reaching out to creators.

Half don't respond. The ones that do want samples.

2) You're learning what hooks actually work.

What you thought would convert doesn't.

3) You start doubting if TikTok Shop is even worth it.

Your first 20 videos get decent views but zero sales.

4) You're failing to get traction.

Competitors are posting similar products and crushing it.

5) You're practicing what works.

Different angles, Flash Sales.

6) You feel lost because nothing's consistent yet.

One video does $5K, the next 10 do nothing.

7) You're getting it.

You find 3 creators who actually move product.

They are not the easiest to work with, but when you find that 1% it’s all worth it.

8) Then you're struggling with a new problem.

Fulfillment can't keep up.

You're out of stock on your best SKU.

9) Finally, you achieve it.

Consistent daily sales.

A creator network that posts weekly.

Momentum that compounds.

The brands that win aren't the ones who avoid the mess.

They're the ones who push through it while everyone else quits.

And set the assigned budget for TikTok Shop for 12 months, not 3.

----

♻️ Repost, bookmark, or share with your network if you found this post helpful.

Follow me, Ashley Wright, for practical insights on TikTok Shop and eCom growth.

What content to create on TikTok Shop at each stage (to maximize sales):

TOFU (scrolling, not buying yet):

- product demos solving a specific problem
- “day in the life" content showing real use
- zero sales pitch in first 3 seconds
- hook focuses on the problem, not your brand
- soft CTAs like "wait for it" or "watch till the end"

These people aren't ready to buy today. 

Stop forcing the sale.

MOFU (considering it):

- comparison content (you vs alternatives)
- creator testimonials showing real results
- before/after transformations
- address objections directly (price, shipping, does it actually work)
- CTAs focus on "see it in action" or "check the reviews"

BOFU (ready to convert):

- product page tours showing exactly how to buy
- bundle breakdowns with clear pricing
- scarcity hooks ("only X left" or "sale ends tonight")
- creator codes and exclusive discounts
- Lives showing checkout process in real-time

Run cold traffic TOFU content. Retarget scrollers with MOFU. Convert warm audience with BOFU Lives and urgency posts.

Most brands push product links to cold traffic and wonder why their GMV is flat.

Everyone tells you to "take your time and don't rush."

Then you wonder why you're outperformed by your competitors and why they're taking your market share.

I've never agreed with this because I've always believed in the "just do it" approach like Nike.

You can fix things along the way.

But you can't fix momentum you never built.

When you're planning 3, 5, 10-year goals, ask yourself:

Why can't you condense that into one year?

The buffer you think you're creating is actually killing your business.

You want to be ahead of the herd.

Whether you're doing it right or wrong, you'll figure it out faster by moving.

Stop waiting for perfect.

Start building now.

One of our US beauty clients just cracked $100K in a single month.

$107K in GMV to be exact.

Up 15% from September.

1,828 orders.
2,515 items sold.
1,768 customers.

Most beauty brands think you need to go viral to hit six figures on TikTok Shop.

You don't.

You need consistent creator output and offers that convert.

This brand didn't have a single mega-viral moment in October.

Just steady volume.
Multiple creators posting daily.
Products that actually solve problems.

The algorithm rewards consistency.

If you're a brand stuck under $50K/month and want to break through to six figures, DM me "Scale" and I'll show you the exact framework we used here.

From award-winner to the top-selling body-care brand on TikTok Shop in 2024.

In late 2023, Maëlys, a premium body-care brand, entered a platform many assumed was built for cheap impulse buys.

By the end of 2024, they became the top-selling body-care brand on TikTok Shop, took home the 2025 Glossy Pop Award for Best Use of TikTok Shop, and ranked as a top-five earning Shop in the personal care category in Q1 2025.

During one campaign, they drove an 800 percent increase in total orders, with 87 percent of customers being first-time buyers.

Here’s how they pulled it off:

1. 𝗧𝗵𝗲𝘆 𝘄𝗲𝗮𝗽𝗼𝗻𝗶𝘇𝗲𝗱 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀

Most brands pay influencers for polished reviews.

Maëlys built a system around real women sharing their journeys.

They spotlighted creators documenting visible changes in stretch marks, loose skin, and other body-targeting concerns.

This wasn’t about curated aesthetics.

It was about proof, and proof converts.

2. 𝗧𝗵𝗲𝘆 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗹𝗶𝗸𝗲 𝗮 𝘁𝗲𝗰𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝘆

Instead of relying on standard affiliate commissions, they rolled out an incentive program with prizes valued at up to $275,000.

Top creators weren’t just earning revenue.

They were competing for a Ritz-Carlton yacht experience and luxury handbags.

This turned creators into true partners and unlocked high-quality content at scale.

3. 𝗧𝗵𝗲𝘆 𝗺𝗮𝘀𝘁𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗚𝗼𝗹𝗱𝗲𝗻 𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲

Maëlys built a three-part system documented in TikTok’s official case study:

• Organic content for trust
• Paid media to scale winning creatives
• Creator partnerships for social proof

Organic content de-risked ad spend.

Ad spend amplified creator performance.

Together, they created a growth flywheel.

4. 𝗧𝗵𝗲𝘆 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺

Even while dominating TikTok, Maëlys expanded the moment offline.

They went live with a digital billboard in Times Square and ran a TikTok Shop-exclusive 30 percent discount to create urgency.

This wasn’t just a Shop strategy.

It was a full-funnel brand play.

---

Maëlys proved that premium, considered-purchase brands can win on TikTok Shop.

They understood that TikTok isn’t only a sales channel. It’s a community.

They didn’t sell body cream. They sold confidence.

And they built the system to scale it.

She went live on TikTok & made $2,000,000 in 1 day.

Meet Stormi Steele, founder of Canvas Beauty.

The woman who broke TikTok Shop’s Black Friday record.

Here’s how she did it (and how you can steal the playbook):

During Black Friday 2024, Stormi hosted a single TikTok LIVE that changed everything.

$2M+ in total sales. $1M in the first 2 hours.

TikTok's biggest LIVE shopping event ever, all from one stream.

Just her, the product, and people ready to buy.

The formula was simple:

Show, don't tell.

1. She demonstrated results live.
2. Answered questions as they came in.
3. Offered bundles you could only get right then.

Shopping stopped feeling like a chore and started feeling like an event.

But here's what most people miss:

Canvas Beauty didn't get lucky.
They built a creator ecosystem.

Beauty creators earned commissions promoting Canvas on their own LIVEs.

Exclusive bundles only existed inside the TikTok Shop.

Every stream felt like a show, not a sales pitch.

This tapped into what TikTok actually wants.

People don't want ads.

They want authentic experiences that feel personal and fun.

Canvas mastered selling without feeling like they were selling.

When Black Friday hit, the system was already running:

• Creators promoting.
• LIVEs scheduled.
• Bundles ready.

One viral LIVE turned into millions.

From 2022 to now, Canvas has gone from a small, self-funded brand to one of TikTok Shop's top sellers.

TikTok Shop isn't about hoping something goes viral.

It’s about:

• Building trust.
• Going live consistently.
• Making every stream an event.
• Leveraging creators who move product.

It works if you know how to apply it.

Stormi didn't wait for ads to work.

She made TikTok Shop her storefront, and crushed it.

One of our UK clients in the beauty niche affiliate sales did over £50K in GMV in October.

Up 29% from September.

We doubled down this month:

• 927 videos posted.
• 539 LIVE streams.

The brands winning right now are the ones that went all in on creator volume.

If you want to see this kind of MoM growth for your brand, DM me "TikTok Shop" and I'll walk you through the exact process we used here.

3 weeks until BFCM — and if your ad strategy isn’t ready, this is your 
MakeUGC V.2 crash plan.

======

Week 1 (Nov 1–7): Build Creative Momentum

Forget new shoots — focus on what you can control.

Use MakeUGC V.2 (Sora2 Pro, Veo3.1, Kling) to generate UGC ads fast.

Post 3–5 videos per day on your brand account.

AI ads take time to train the algorithm, so what you post now will peak right before BFCM.

Test everything:

→ Different hooks
→ Product angles
→ Emotional storylines

Let the AI agents analyze performance and identify your early winners automatically.

======

Week 2 (Nov 8–14): Double Down on Winners

By now, you’ll know what’s driving clicks and conversions.

Feed that data into the AI agents — they’ll brief MakeUGC automatically.

Veo3.1 will refine pacing, Kling adds realism, and Sora2 Pro builds cinematic versions of your best ads.

Start running paid campaigns behind your top creatives ($100–200/day each).

Bundle products and tease BFCM drops with suspense-driven videos.

======

Week 3 (Nov 15–21): Full Send Mode

Post 3–5 videos daily minimum.

Scale spend on the top 10% of creatives.

Run daily countdown lives or short urgency clips.

AI agents will handle trend adaptation, fresh hooks, and real-time testing — so you can focus on fulfillment and scaling.


You won’t build a 7-figure funnel in three weeks.

But you CAN build a profitable one — if you start executing now.

RT + comment “V2” and I’ll send you the full BFCM ad playbook.

(follow for dm)

Most brands build TikTok Shop bundles wrong.

They throw products together and hope it works.

Here's the bundle structure that actually converts:

𝟭) 𝗧𝗵𝗲 𝗛𝗲𝗿𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗕𝘂𝗻𝗱𝗹𝗲

Pick your best-selling product.

Add 2-3 complementary items that make sense together.

Not your entire catalog.

Example:

• Skincare brand: Serum + moisturizer + face roller
• Supplement brand: Main product + travel size + shaker bottle

People buy bundles when they see clear value, not when you're dumping random products together.

𝟮) 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗲 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲

Your bundle needs to feel like a deal without killing margins.

Here's what works:

• Individual products: $100 total
• Bundle price: $70-75
• 25-30% off is the sweet spot.
• Anything less feels weak.

Anything more kills your profit after TikTok fees and creator commissions.

𝟯) 𝗧𝗵𝗲 𝗖𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗛𝗼𝗼𝗸

This is what most brands miss.

Your bundle commission needs to be aggressive enough that creators want to push it.

30-40% minimum for BFCM bundles.

But would you rather do $10K at 40% margin or $100K at 20% margin?

𝟰) 𝗧𝗵𝗲 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗔𝗻𝗴𝗹𝗲

Make it TikTok Shop exclusive.

Not available on your site.
Not available on Amazon.
Only inside TikTok Shop.

This gives creators something unique to talk about.

"You can only get this bundle here."

That's the angle that moves people from scrolling to buying.

𝟱) 𝗧𝗵𝗲 𝗨𝗿𝗴𝗲𝗻𝗰𝘆 𝗟𝗮𝘆𝗲𝗿

Limited quantity or limited time.

Pick one.

"Only 500 bundles available for BFCM." or "This bundle disappears November 30th."

Scarcity drives action.

Without it, people save your video and forget about it.

What NOT to do:

• Build 10 different bundles.
• Pick 1-2 hero bundles max.
• Include products nobody wants just to clear inventory.
• Set the commission too low.

If your bundles aren't built yet, build them now.

---

♻️ Repost, bookmark, and share with your network if you found this helpful.

Follow me, Ashley Wright, for practical insights on TikTok Shop and eCom growth.

If I could talk to myself five years ago, I'd say one thing:

Just keep going.

It's going to happen eventually.

I followed Gary Vee from the early days.

"Keep going. Keep putting in the work."

My mentality was simple:

If I keep trying, I'll eventually get there.

Years later, Hormozi said the same thing:

"Just don't stop. If you don't stop, you'll find a way."

You might have to shift directions.
You might have to pivot.

But if you don't quit, you'll figure it out.

You're not out of the game until you decide you are.

The content you post this week will make or break your Black Friday.

Most brands think they can drop content on November 20th and watch the sales roll in.

They can't.

TikTok needs at least 30 days to build algorithm traction.

Content posted 30 days before a sale performs better than content dropped at the last minute.

The platform needs time to learn what converts.

By Black Friday, the algorithm already knows:

• Which videos drive purchases.
• Which creators move the product.
• Which hooks convert browsers into buyers.

This is what winning brands are doing right now:

• They're posting 1-2 times daily.
• Testing hooks.
• Testing offers.
• Testing creators.
• Building momentum.

When BFCM arrives, the algorithm knows exactly what to push.

If your content doesn't have 2-3 weeks of momentum behind it, you're invisible.

So start posting today.

By November 22nd, you'll have 3 weeks of data telling you exactly what works.

"I'm probably getting fired for this."

This hook works insanely well for Black Friday.

People love feeling like they're in on a secret.

When a creator posts your BFCM deal early with a "leaked codes" or "you didn't see this from me" angle, it doesn't feel like marketing.

It feels exclusive, like they're getting access to something they shouldn't have yet.

How to use this:

Give your top 3-5 creators early access to your BFCM bundles.

Tell them to post it with angles like:

• "I'm not supposed to show this yet, but..."
• "Black Friday deal leaked early."
• "Delete this before my brand partner sees it."
• "You didn't get this from me."

Try these and see your Black Friday sales explode.

I used to spend 70+ hours a month building decks and proposals.

Between client meetings, audits, and speaking gigs, I was drowning in slide design.

Then I started using Gamma's consultant prompts, and it's been a game-changer.

Now I'm delivering better work in a fraction of the time.

What makes it different from other tools?

Gamma studied 3.5 million presentations and built a library of 100+ optimized prompts specifically for consultants (plus sales, marketing, education, and more).

They follow a proven 30-word formula for clarity and visual storytelling, so every deck looks polished and professional without the manual work.

Now, I'm creating presentations in under an hour that used to take me a full day.

That's 85-90% time savings.

With 70 million users and 700K decks created daily, there's a reason Gamma works.

They've cracked the code on what makes presentations actually effective.

If you're still building slides from scratch, check this out: 

https://lnkd.in/emggCMRZ

#gammapartner

secret prompts

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

POV: thanksgiving after starting a business 😭 


P.S - Stay delusional, my entrepreneurial friends, and keep your cool as you eat turkey today. Happy thanksgiving!
-

Repost from @jimpapi

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

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The Battle

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Luke Shalom

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taplio

The Battle

Ashley Wright

Luke Shalom

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashley Wright's LinkedIn Performance

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Performance ScoreAshley Wright's LinkedIn Performance