Ashley Wright

Want to scale your brand to $100k+/mo with TikTok Shop?👋

Are you struggling to see the results you want on TikTok Shop?

Over the past two years, I've generated over $80,000,000 on TikTok for some of your favorite brands.

A few of our current and past clients include:
- Loop Earplugs
- Divi
- Petlab
- Mylee
- SNOW
- Stars + Honey
- Surreal
- Style Edit
- Thread Beauty
- Little words project

This success isn't just luck it's about understanding the platform, pushing boundaries, and being unafraid to test what works.

Brands used to doubt TikTok's ROI potential, but that's never been the case. With TikTok Shop, the ROI is clearer than ever.

If you're ready to create a whole new revenue channel with TikTok, here's how I can help:

1. Follow me on LinkedIn for daily TikTok Shop insights (scroll up and hit the bell to get notified).

2. Watch my FREE TikTok Shop Playbook (DM me "Playbook").

3. Want my agency to manage your TikTok Shop? (DM me "Support" and I'll share the details).

Glad you dropped by. 
To your success!

Mentor

1:1 video mentoring sessions with the world’s most in-demand startup mentors.

Your team ran a TikTok Shop test for 2 months, didn't see results, and shut it down.

Now you're saying TikTok Shop doesn't work.

The thing is, you didn't actually test TikTok Shop. You tested with outdated methods and called it a channel test.

TikTok Shop doesn't work in 2 months because the algorithm needs time to learn what actually converts for your product.

Creators need to post multiple times to figure out which hooks land. Your audience needs to see the product 3-4 times before they trust it enough to buy.

The brands doing $100k+ on TikTok Shop didn't get there in a couple of months.

They spent time building the infrastructure, testing content angles, and finding which creators actually move product.

Then they scaled what worked.

You can't judge a new channel the same way you judge a Meta ad campaign. Different platform, different timeline, different mechanics entirely.

Think about it this way:

Would you launch a new retail store, see zero customers in week 1, and immediately shut it down before you even finished setting up the shelves?

That's basically what your TikTok Shop test was.

Most brands kill TikTok Shop before momentum even has a chance to compound. Then six months later, they're watching competitors scale.

The reason why the TikTok shop isn't working for you is that you didn't give it enough time to actually work.

Helping 8+ Figure Brands Win on TikTok Shop | CEO of Social Tale | Speaker | Social Commerce Growth Expert | DM for growth, audits, or collabs

Khairul Aming just did RM2.3 million in sales in a single day on TikTok Shop.

That's ~$589K USD from one 12-hour livestream.

He sold 51,700 products and got. 5.42 million views.

TikTok Shop LIVE has already proven in Asia.

In Malaysia, Indonesia, Thailand, creators are doing 6-7 figures in single sessions.

Most brands in the US and UK are stuck posting 3x/week, hoping something hits.

They haven't even tested LIVE yet.

Meanwhile, the playbook already exists.

Here's what Khairul did that you can copy:

He ran a 12-hour livestream set up like a virtual Ramadan bazaar with different product stations.

He rotated through curated products from 14 local brands. He answered questions in real time. He created urgency with cash giveaways and limited-time offers.

And people bought.

This is what TikTok Shop rewards in 2026.

Not polished brand content.
Not hoping a video goes viral.
Not waiting for the algorithm to pick you.

Real-time engagement.

The infrastructure exists in the US and UK now. The audience is ready. The conversion mechanics work.

But most brands think LIVE is "too much work" or "not professional enough."

So they're leaving 6-7 figure revenue opportunities on the table.

Are you testing LIVE for your brand?

TikTok Shop Setup Checklist for 2026.

The exact steps we use to launch brands from $0 to first sales on TikTok Shop:

If you need help implementing this: https://lnkd.in/gV5_Ab9Z

Premium brands fear TikTok Shop.

"Won't this turn us into a discount brand?"

I get it. The platform feels risky.

But poor execution damages positioning.

Not the platform itself.

The brands losing their premium positioning are letting creators run wild with messaging, competing on price instead of value, and treating TikTok Shop like a liquidation channel.

The brands winning are doing something different.

1) They bundle intelligently to increase AOV

Instead of slashing prices, they create exclusive bundles that justify higher order values.

Limited edition sets. Product + accessory combos. Starter kits.

2) They use value adds instead of discounts

Early access to new launches.

Gift with purchase.
VIP creator events.
Not 30% off everything.

3) They anchor around hero SKUs and storytelling

Creators don't sell on price.

They sell the transformation, the outcome, the experience.

Premium positioning comes from how the product is framed, not what it costs.

4) They control the commission strategy

Commission happens behind the scenes.

Public-facing pricing stays premium.

No race to the bottom on discounts that train customers to wait for sales.

5) They use TikTok Shop as a discovery engine

Acquire new customers at full price through creators.

Then monetize repeat purchases through DTC retention flows.

TikTok brings the customer in. Your brand keeps them.

TikTok Shop doesn't cheapen premium brands.

Weak operators do.

Meta Ad spy tools show you WHO is running ads.

GoMarble shows you WHY they work.

One gives you a list of ads. 

The other gives you strategic patterns + creative analysis.

Every ad spy tool shows you competitors.

None of them explains why an ad actually performs.

GoMarble doesn't just list competitor ads.

It watches them. Dissects hooks, copy, formats, angles. Finds patterns of what's actually converting right now.

Search 150M+ ads by funnel stage, hook type, and offer structure.

Not just brand names.

Then it connects to your ad account.

Compares competitor patterns against your top and bottom performers.

Shows you what's missing, overused, or mis-positioned.

Turns that into ready-to-shoot briefs.

We're using it for TikTok Shop creative research.

But it works across platforms.

Also, GoMarble built a Competitor Intel report. 

Enter your website, and GoMarble instantly shows competitors’ ads, their best hooks, winning angles, and a gap analysis against your own ads. 

Repost + comment “GoMarble” and I’ll DM you the link.

P.S. Repost for priority access.

You don't need a massive budget to scale on TikTok Shop.

I've watched brands burn $100K+ in 90 days with nothing to show for it.

Meanwhile, smaller brands with tighter budgets are doing $50K months.

The difference isn't money.

It's focus.

Here's what profitable brands are doing:

---

1) Pick 1-2 hero SKUs, not your entire catalogue

Most brands launch with 20+ products.

The algorithm doesn't know what to push.

Creators don't know what to promote.

Customers get confused.

Narrow it down.

One or two products that demonstrate well on video.

Give the algorithm a clear signal.

Give creators a clear story to tell.

---

2) Pay creators with retainers, not just samples

Sending samples and hoping the creators' post is expensive guessing.

We pay $30-150 per video retainer plus commission.

That guarantees posts.

Guarantees volume.

Guarantees the algorithm gets fed consistently.

Samples work for discovery.

Retainers work for scale.

---

3) Hit 250+ pieces of content per month minimum

The algorithm needs volume to learn what converts.

20 videos per month isn't enough signal.

250+ gives the platform enough data to optimise.

That's roughly 8-10 posts per day across your creator network.

Sounds like a lot, but it's just 25 creators posting once a week.

---

The algorithm rewards consistency over budget.

Most brands think that more money solves the problem.

It doesn't.

More focus and the right strategy do.

We're watching 3 things break inside TikTok Shop accounts right now.

Not gradually. In the last 60 days.

1. Sample quality collapsed

One of our brands before working with us was sending 400+ samples a month. 

Creators were posting, but the content was lazy. Generic unboxings. No hook. No angle. Just "look what I got" videos that generated views and zero sales.

The obvious move is to cut samples and shift budget to retainers with clear briefs.

The strategic move is harder, figuring out which creators actually drive GMV versus which ones just post for the sake of posting, restructuring your entire pipeline without killing momentum during the transition, and doing it while your competitors are still flooding those same creators with free product.

We rebuilt this for 3 accounts last month. Each one needed a completely different approach.

2. Commission-only is getting ignored

Top creators are sitting on 30-40 brand offers at any given time. Commission-only doesn't get you to the front of the queue anymore.

But the answer isn't just "pay creators more." We've seen brands throw retainers at the wrong creators and burn through budget faster than they did with samples.

The question isn't whether to pay. It's which creators justify investment, what deal structure actually locks in consistency, and how you avoid overpaying for content that doesn't convert.

That's a judgment call that looks different for every category and price point.

3. The algorithm changed what it rewards

Brands that built their entire strategy around waiting for one creator to go viral are getting outpaced by brands building systematic content velocity.

But "just post more" isn't a strategy either. We've seen brands push volume with low-quality content and tank their shop score. The balancing act between volume, quality, and algorithmic signal is genuinely hard to get right.

The brands scaling right now aren't the ones who spotted these shifts first.

They're the ones who had the infrastructure to adapt without losing momentum.

That's the part most people underestimate.

TikTok Shop Brand Safety Governance Checklist for 2026.

The exact framework we use to help brands scale to 7 figures per month without destroying their retail relationships or brand equity:

TikTok Shop just pulled a full U turn.

After weeks of noise, back and forth, and “potential updates” to Seller Shipping, this landed in inboxes:

“At this time, Seller Shipping remains unchanged, and previously shared deadlines are not going into effect.”

Translation, the dramatic shift is not happening, for now.

The last few weeks have been messy.

There was a strong push toward tightening control over shipping, clearly a move toward a more Amazon style model where the platform owns more of the infrastructure and margin.

From a platform economics perspective, I get it.

Own fulfillment, own experience, own more revenue.

But timing matters.

If your goal is onboarding serious $10m+ sellers, introducing a sudden operational roadblock with short turnaround deadlines creates friction at exactly the wrong moment.

We had multiple conversations with TikTok.

We supported brands through contingency planning.

We looked at operational impact, margin compression, warehouse shifts, customer experience risk.

And rightly so, several brands were hesitant to opt in under pressure.

High revenue operators do not like instability in core logistics.

This reversal is the right move.

Not because platform owned shipping will never happen.

But because forcing structural change before the ecosystem is fully ready slows momentum.

TikTok Shop is still early.

It needs enterprise brands.

Enterprise brands need predictability.

Platform growth is not just about monetisation.

It is about trust.

For now, Seller Shipping remains unchanged.

And that gives brands breathing room to scale without unnecessary friction.

The bigger takeaway is that TikTok is still iterating in real time. If you are building on the platform, expect volatility.

Build systems that can absorb it.

That is the game.

"Is TikTok Shop actually profitable?"

Every brand asks this around week 6.

And most kill it at day 45.

Right when it's about to work.

They see the GMV.

They see the commissions.

And they panic and say it's not profitable.

What they are missing is that launch ROI and scale ROI are two different games.

In the first 60 to 90 days, you're not extracting profit.

You're building infrastructure:

- Higher commissions to attract creators.
- Heavy content investment to test what converts.
- Tighter margins to build momentum.

This phase isn't supposed to be efficient.

It's supposed to prove the model works.

Most brands expect immediate profitability and pull the plug before the system matures.

They're chasing vanity GMV instead of watching contribution margin.

Those who see success treat TikTok Shop like a flywheel.

They focus on contribution margin, not vanity GMV.

They track what actually matters, such as profit per order after commissions, returns, and fulfillment.

They double down on repeat creators who already know their product.

These creators drive better conversion rates, which means lower effective commission costs and better MER.

They identify hero SKUs that drive volume without killing margin.

One or two products that hit the algorithm sweet spot can carry your entire catalog's profitability.

They increase content velocity until the algorithm picks up momentum.

More content from proven creators means the platform rewards you with cheaper traffic and better MER.

By month 4, MER improves. By month 6, it scales.

TikTok Shop is profitable when you stop chasing paper metrics and start building for the long game.

The question isn't "Will this work?"

It's "Are you willing to build it right?"

TikTok just released its 2026 trend report:

"People will come to TikTok for unfiltered stories and BTS moments, with most resonant brands showing real process and people over curated perfection."

This is why polished product videos aren't working anymore.

The brands winning on TikTok Shop in 2026 won't have the best brand guidelines.

They'll be the ones showing:

- Messy unboxings, not staged ones.
- Real customers in real situations, not actors.
- Behind-the-scenes of fulfillment and shipping.
- Actual product usage, not perfect lighting setups.

This is why creator-led commerce works.

Creators aren't polished and show the process.

Your 10-page brand guideline asking creators to match your aesthetic is the opposite of what audiences want.

TikTok Shop rewards what people watch.

And people want unfiltered, not curated.

Are you still optimizing for brand perfection or giving audiences the real stories they're craving?

Most brands think their TikTok Shop strategy isn't working.

Usually it is working, but it's leaking.

We audited a brand last month doing $50K/month in GMV. Looked healthy on the dashboard.

Under the surface, they were hemorrhaging budget in 3 places they hadn't even thought to check.

Creators who took samples weeks ago and never posted, as they had a logistics issue, but nobody was tracking it, so samples kept going out. 

Commission structures were set at launch and never adjusted, even though category benchmarks had shifted. 

Content is generating views, but converting at a fraction of what it should. None of these showed up in their weekly GMV report. Every one of them was compounding.

The fix wasn't one thing. 

It was different for each leak. 

Some needed operational changes, some needed creator relationship restructuring, and some needed a complete rethink of which SKUs they were pushing.

The uncomfortable truth is that most brands don't know where their budget is actually going on TikTok Shop. They see top-line GMV and assume the machine is running efficiently.

It rarely is.

Tarte did $45 million in GMV on TikTok Shop in 6 months and sold 1.6 million products.

Everyone thinks it's because they're a big brand.

So, I looked at where the revenue actually came from.

88% was affiliates and 11% was the Shop tab.

Less than 1% came from their brand account.

Many brands think TikTok Shop success comes from posting great content on their brand account.

Tarte's posting maybe once a week.

Meanwhile, they activated 6,600 creators in a single month who published 23,000 videos.

That's 800 videos per day hitting the platform.

They're not waiting for one video to go viral.

They built a system where content just keeps flowing.

And the algorithm rewards that.

I pulled up one of their top creators.

Kaley Solitro has over 50K followers.

She's generated over $1 million in sales for Tarte.

Not because she has a massive audience.

Because she posts consistently and knows how to make content that converts on TikTok.

Their best-selling product is the CC Corrector.

$11.7 million from one SKU.

It works on TikTok because it's simple to show.

Clear before and after.

You see the result in 15 seconds.

That's what a TikTok-native product looks like.

Most brands are still trying to figure out what to post on their brand account.

Tarte just recruits hundreds of creators, gives them samples, and lets them do what they do best.

Then they amplify the ones that are already working.

Brands check their TikTok Shop dashboard every day.

But they're looking at the wrong numbers

Most brands manage TikTok Shop on GMV.

Check the dashboard. See last month's revenue. Decide if it's working.

But revenue shows you what happened 30-60 days ago.

The creators posting today drive sales in 4-6 weeks.

So when you only track monthly revenue, you're reacting to old data.

We don't manage TikTok Shop on GMV.

We manage it on leading indicators.

1) Creator Activation Rate

How many creators actually posted after getting samples. If it's below 70%, your brief is broken, or you're targeting the wrong people.

2) Content Volume

How many pieces of content hit the platform each week. We need 100+ per month minimum, or the algorithm doesn't have enough signal.

3) Repeat Creator Density

Which creators keep posting multiple times. One creator posting 10 times beats 10 creators posting once.

I watched a client hit $120K months.

Then they cut samples by 60% to "save budget."

Two months later, GMV dropped to $45K.

It wasn't seasonality.

It wasn't algorithm changes.

It was a broken content pipeline caused by cutting samples.

The work you do today shows up in revenue 30-60 days later.

Most brands celebrate a big month, then forget to keep sending samples.

Revenue drops 8 weeks later, and they panic.

TikTok Shop rewards consistency, not monthly sprints.

If you're managing TikTok Shop on last month's GMV, you're operating on a 60-day delay.

A 9-figure CEO messaged us before we spotted it.

A creator had posted a video implying the brand was "shutting down."

The video was getting traction.

Not a good look when the CEO sees it before you do.

What happened is that the creator used an aggressive hook to drive hold rate. "Is [Brand] shutting down?" "Why are they discounting so heavily?"

It worked. People watched. The algorithm pushed it.

But when you're working with enterprise brands and board-level scrutiny, you can't let performance run unchecked.

We're now having the same conversation with every brand:

What's your risk appetite?

Will you sacrifice short-term GMV to protect positioning? Or are you comfortable leaning into aggressive hooks for faster scale?

You can't optimize for both.

So we've built a clear creator brief with boundaries on what hooks are off-limits.

Automatic scanning before we put paid spend behind content.

Escalation protocols when risky content gets traction.

Because once you amplify a video with ad spend, you're not just distributing content. You're amplifying risk.

The difference between agencies that scale brands and agencies that get burned is simple.

You either build governance around growth, or growth exposes your weaknesses.

Scale without control isn't a strategy. It's a gamble.

And serious brands don't gamble with reputation.

People think TikTok Shop is for cheap impulse buys.

In January, products over £100 generated 41% of revenue on TikTok Shop UK.

That's 15 times higher than the global average.

TikTok Shop isn't a discount channel anymore. It's a legitimate commerce platform where people buy home appliances, premium clothing, and high-utility items.

People are hitting "buy" on £100-200 products while scrolling their feed because creator trust and brand legitimacy have matured.

Most brands are still treating TikTok Shop like a clearance channel.

Running aggressive discounts. Racing to the bottom on price. Positioning themselves as cheap alternatives.

Meanwhile, premium brands in the UK are proving that you don't need to discount heavily to win.

You need trust. You need the right creators. You need to position value, not price.

This happened in January. A month when shoppers are traditionally bargain hunting.

And high-ticket items still dominated.

If you're afraid TikTok Shop will damage your premium positioning, the data disagrees.

The platform has matured. The audience is ready to spend. The infrastructure supports it.

Are you still treating TikTok Shop like a discount channel or building it as a premium commerce platform?

Creator marketing is powerful.

Scaling it manually is impossible.

You can't manage 1,000 creators through Google Sheets and inbox chaos.

You can't manually track shipments, negotiate contracts, and process global payments one by one.

Most platforms try to help, but they only solve pieces of this.

One does discovery.
Another handles outreach.
Another does reporting.

You still need massive manual effort to connect everything.

That's the problem AMT solves.

AI-powered creator marketing that handles the entire workflow so your team stops doing operations and starts doing strategy.

It runs sourcing, vetting, outreach, negotiations, contracts, payments, and performance tracking.

All-in-one platform across Instagram, TikTok, and YouTube.

Every program type, such as gifting, affiliate, sponsored, and UGC.

Brands like Noshinku, Stars + Honey, and Wild Nutrition are already scaling with it.

Do you want to see AMT in action?

Comment "CREATORS" and I'll send you the link to get 10 fully vetted creators, completely for free.

"Do we need full catalog pushes or focused launches?"

I get asked this a lot.

Hero SKU focus wins on TikTok Shop, while the full catalog pushes dilute traction and wastes budget.

High-velocity content consistently outperforms polished brand campaigns because the algorithm rewards speed and volume over production value.

Brands that scale quickly drive over 70% of their revenue from a tight group of creators and a small set of SKUs instead of spreading effort across their entire product line.

LIVE shopping, affiliate content, and paid amplification need to work together as one integrated system rather than separate channels competing for budget

Most brands launch with too many products and wonder why nothing gains momentum.

Focus creates traction faster than variety ever will.

If I were in the marketing department at an 8-figure e-commerce brand tasked with scaling TikTok Shop, this is exactly what I would do to hit 7-figures in GMV in 90 days (we follow these 4 steps with all of our clients):

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Step 1: Align leadership on what TikTok Shop actually requires

I would start by making sure the C-suite understands that TikTok Shop isn't a "set it and forget it" channel.

This needs real investment upfront. Sample budget, creator commissions, and content testing. The first 60 days are about building infrastructure, not extracting profit.

If they're not willing to commit to 90 days minimum before judging performance, there's no point starting at all.

Then we'd set expectations together:

• Allocate minimum 250 samples per week
- Monthly ad budget of around $10-$30k and scaleable on performance
• Understand margins will be tight initially (20-25% commission 1st 90 days to get creators posting)
• Commit to weekly check-ins, not monthly reporting cycles

---

Step 2: Kill the full catalog launch

Most brands want to list everything. Wrong move.

I would pick 2-3 hero SKUs that have:
• Clear visual transformation or demo potential
• Strong existing reviews (4.5+ stars)
• Price point under $20-$80

Then drive 70%+ of revenue from those products for the first 90 days. Full catalog expansion comes after we've proven the model works.

---

Step 3: Build a creator pipeline, not a sampling program

I wouldn't send samples to 100 random creators hoping something hits.

I would identify 30-40 creators already selling similar products, narrow it down to 20 who actually engage their audience, and lock in 5-10 on retainers or premium commission structures (20%+ vs standard 10%).

One creator posting 10 times beats 10 creators posting once. The algorithm rewards consistency, and audiences need multiple touchpoints to trust a product.

---

Step 4: Optimize for speed, not perfection

I would kill the approval cycles that slow everything down.

Test 5 different content angles this week. See what drives GMV by Friday. Scale winners next week. The brands moving fast are learning what converts, while slow brands are stuck in planning meetings.

Weekly sprint cycles, not monthly campaigns.

---

This is the exact framework we use with brands doing 7-8 figures on TikTok Shop.

Most brands fail because they treat TikTok Shop like social media instead of performance marketing. Then, they wonder why they're not seeing results.

---

♻️ Repost to help your network, and follow me, Ashley Wright, for daily TikTok Shop strategies that actually drive revenue.

Don't be the brand that gets caught sending terrible creator briefs.

Instead, steal 1 of these 8 frameworks:

This is where you should start on TikTok Shop:

Mastering the structure of converting content.

These are the 8 content frameworks I use to brief creators across every brand we scale on TikTok Shop:

---

1) A-I-D-A
Attention: Stop the scroll in the first 2 seconds.
Interest: Build curiosity around the problem.
Desire: Make them want the outcome.
Action: Tell them exactly where to buy.

2) H-B-D
Hook: Open with a bold, relatable claim.
Benefit: Show what it does for them.
Demo: Prove it works on camera.

3) P-A-S
Problem: Name the pain they already feel.
Agitate: Make it feel real and urgent.
Solution: Position the product as the fix.

4) B-A-B
Before: Show where they are right now.
After: Show the transformation.
Bridge: The product is what gets them there.

5) S-P-I-N
Situation: Set the scene they recognise.
Problem: Introduce the friction.
Implication: Show the cost of doing nothing.
Need: Bring in the product naturally.

6) T-S-T
Tease: Open with a bold result or claim.
Show: Demonstrate it visually.
Tell: Explain exactly why it worked.

7) R-S-R
Relate: Start with something they've felt.
Surprise: Flip the expectation.
Result: Land on the outcome with proof.

8) S-S-S
Star: Lead with a person or product as the hero.
Story: Walk through the struggle or journey.
Solution: Show how the product resolves it.

---

Send these frameworks to your creators and watch your GMV per view change.

Which framework does your best-performing content already use?

Let me know in the comments.

---

Repost to help your network build better TikTok Shop content.

Follow me, Ashley Wright, for daily TikTok Shop strategies that actually drive revenue.

Writing about creative work and human potential

D1 Football ➟ Writer, Podcaster & Creator Consultant

Jack Moses

It’s easy to underestimate the power of becoming an extremely prolific writer.

Writing is the backbone of business. Every message you send, social post you script, business plan you create, and lead you nurture is writing. Even a 5% improvement in your writing, compounded across every area, creates an extraordinary difference.

Writing forces precision. In this noise-filled world, clear writing is how you cut through noise to the signal. If you can write clearly, people who are actively filtering for signal will find you and your ideas.

Writing is the best way to consult clients. I aim to consult my clients primarily in written form because it forces sharper thinking. I don’t want to ramble in a voice memo. I want to cut to the signal. It saves them time, and gives them clearer directives.

Writing, maybe most importantly, is how you sharpen your thinking. Constantly asking AI for advice atrophies the mind. Writing to discover clarity within yourself strengthens it.

The best business people you know are usually the best writers. This is because they’re also the best thinkers. 

Spend more time writing. Even if you’re not directly a writer, every area of your life will improve as a result of honing and practicing the skill.

Writing about consciousness, wealth creation, and human potential ∞ One-of-One Writer begins April 15 (early-bird enrollment open)

Wealth does not equal money.

Wealth = time, freedom, and autonomy.

I don't have a ton of money in my bank account.

But I do what I love for work.

I do what I want 99% of the time.

I can live anywhere I want in the world.

I can choose to work as much or as little as I want to.

I can wear whatever I want, and wake up when I want.

How?

I've built leverage and trust through the internet.

40,000 people read my writing or listen to my ideas.

I am connected across industries and niches worldwide.

I have figured out how to monetize my passions, curiosities, and interests -- with maximum autonomy and minimal obligations.

People pay me for both my unique insight and expertise...

And my energy, frequency, & vibration (sounds esoteric, but it's true).

I write every day online.

I create offers, products, and events that my audience wants (that I also want).

I aim to help people improve their lives through free and paid content (the point of this post in particular is to break your beliefs on what's possible).

And now, I've created a life of time and location freedom - that equals wealth for me.

I've worked at this obsessively over the last 4 years.

And while I may not have stacked the numbers in my bank account yet, I have reached the skill level, network, and sovereignty where I will never have to work a job I don't choose to a day in my life.

By conventional measures, I am not rich or incredibly successful.

By my own internal standards, I wouldn't trade places with anyone making more than me at the expense of their own freedom and passion.

My philosophy is this:

• Define wealth on your own standards
• Block out everyone else's opinion
• Build a personal brand online
• Combine hard skills (marketing, sales, offers, writing) with soft skills (spirituality, psychology, people skills, etc)
• Network your *ss off
• Commit to the game for 1-3 years
• Become so good they cannot ever hire you or put you in a box

You don't have to wait til your 50 to live the life you want.

You can skip to the end and live a life of wealth (freedom) now if you go against the grain, take strategic action, continue to self-actualize, and become so valuable to the world that you can get paid to be yourself -- on your own time and your own terms.

"How are you able to just run retreats in places you've never been?"

The truth is, I don't think about it much anymore.

If I have an idea to run a retreat in a cool place, I'll whip up the website, put it out there, and see what the response is.

I don't really second-guess if I'm "ready."

I trust that when the moment comes, and the people arrive, I'll know exactly what to do.

But it wasn't always like this.

The first time I co-hosted a men's retreat in Austin, Texas, in 2024, I was nervous as hell.

I think I was the youngest of the 10 or so people there.

I was scared to say the wrong thing in front of the group or to give the wrong advice to someone asking me a question.

I thought I had to be some enlightened spiritual guru who had mastered all his desires to be worthy of organizing and hosting a retreat.

It wasn't until one of the retreat members, an older guy of about 50, said to me:

"Jack, you don't have to be doing any of this 'right.'"

That was the most liberating thing I'd ever heard.

If I didn't have to do anything "right," I could just be me.

And when I simply allowed myself to just be me, I could paradoxically serve others the best.

That single sentence prompted the realization that now allows me to spin up retreats at the drop of a dime when inspiration hits:

I don't have to be perfect to run a retreat.

All I have to do is be myself.

And who is myself?

Well, I'm not "perfect" or some pure spiritual guru.

I like to go out and have a few drinks. 

I'll rip a cig from time to time with a friend over dinner.

I have days where I get nothing done and scroll too much.

I also have moments when I'm overcome with anxiety and insecurity.

I am nowhere near perfect.

But I am beyond needing to be perfect to be okay with myself AND create experiences that elevate others.

I've realized none of my imperfections mean I'm not equipped to run a retreat - or run a coaching business or community.

So, I'll say the same thing to you.

Stop waiting to be perfect to serve others.

Waiting to be perfect is the greatest sign of an over-inflated ego.

It is your ego that is scared of embarrassment or of not being seen as perfect.

But it is your SPIRIT who can help another human being and give them love EVEN WHEN you still perceive yourself as imperfect.

So choose courage from your spirit and let go of the ego's worries.

Launch your retreat.

Launch your group program.

Launch your coaching business.

You don't have to be perfect to help another human being.

You just have to create a container for their growth, teach them something you know that they want to know, and direct your attention and energy at them to help facilitate their transformation.

The greatest act of embodiment is to lead with courage even when you're doubting yourself.

So stop waiting to be an enlightened millionaire to help another human being and go out there and live your dharma anyway.

Message me to join the Italy Writing Retreat July 2026 🪶⭐️

Never fight your nature.

If you were the type of kid who stayed up til 3am playing video games, allow yourself to build your online business into the late hours of the night without guilt or pressure from performance-optimizer types.

If you were always the student who finished the presentation 30 minutes before class, allow yourself to hit a buzzer-beater when making a presentation for work.

If you grew up loving being outside all day, every day, engineer your work and lifestyle so that you can do the same as an adult.

The truth is, you and you alone know the way to unlock your optimal performance.

You'll find the way back to your natural expression by uncovering what you were doing naturally in childhood.

The source of your abundance is not a job, a client, or a product.

It is the universe itself, the infinite field of consciousness that is constantly growing and expanding.

When you recognize this source and live from it, you no longer need anything from anyone. There is always someone else to receive abundance from or another possibility for abundance to be created. 

From this open state, you are most creative. From this unattached state, you can truly receive.

Infinite consciousness and scarcity consciousness cannot coexist simultaneously. Reside in infinity, and trust in the infinitely creative intelligence of the universe to channel through you to serve the rest of humanity. 

The universe will always give you exactly what you need in each moment, so long as you're listening and doing your best to live in accordance with it.

Becoming a deadly writer is paradoxically the most powerful thing you can do in the Age of AI.

Writing is applied thinking. Right now, less and less people are able to think for themselves. They outsource their grocery lists and text messages to AI. Even worse, many outsource their business models or career decisions.

Undoubtedly, this will lead to people becoming incredibly lost. 

Unless you are able to think critically for yourself and use your intuition to make decisions, you will end up on a path that is not the desire of your heart, but the desire of your mind at best — and the rationale of a machine at worst.

Who will they then turn to for insight? Whose perspective can they trust when their personal AI has become a Tower of Babel?

The unique thinkers. The thought leaders. The people who have trained themselves to think for themselves through the practice of writing about their lived experience.

it is nearly impossible to think clearly without a consistent writing habit, epecially in this world of hyperstimulation.

Write first for your own sake. To clear the mind, to find out what you really think, and to sharpen the sword of you decision making.

Then, write for the sake of others drowning in noise and searching for truth.

The signal they’re looking for is your sovereign thinking and direct experience.

Lifestyle creation is the meta skill.

Your life is nothing more than your day to day experience.

If you can create a life where you live your dream day every day, you’ve won.

There are 4 key stages to unlock this:

First, unlock the ability to live anywhere in the world. This step is usually remote work, freelancing, or taking a hit to your ego and volunteering somewhere you love. 

Second, unlock the ability to only do project based, asynchronous work. This probably narrows you down into a freelancer or consultant of some type. You must become the top ~ 5% in the world for your skill to reach this stage.

Third, unlock the authority to only take calls on your own time. This is high level consulting or coaching. You no longer bend to other people’s needs. They bend to your preferences because you’re so valuable. This level requires world class authority and credibility.

Fourth, unlock the freedom to transcend calls and project based work altogether. At this point you’re a genuine creator. You get paid to create and build whatever the f*ck you want. You don’t have to do anything you don’t want to do - ever.

These steps are not easy. Each requires skill development, psychological integration, cross-disciplinary study, and a global network and reputation. But the path is there. Thousands have already walked it, and so can you.

The key is to avoid optimizing for salaries, career paths, prestige, and other people’s validation. Instead optimize for mobility, freedom, and leverage.

At first, people will think you’re crazy. In a few years, they’ll be paying you to teach them how to do it.

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One of my favorite things to do is write in inspiring places with a cappuccino…

I first discovered a love for writing and travel when I was backpacking in Italy with a friend in 2022.

It was there that I had the first seed of an idea to ditch the corporate world and find a way to make money online so I could be free and travel.

I began writing a newsletter and then on X, and then built a full-time income from my writing in early 2023.

For the past few years, I’ve been traveling the world, and writing has been the passion that’s stuck with me and the vehicle for making money.

But the biggest benefit of writing online has been the people I’ve met. I have friends all around the world. I’ve lived and traveled with many of them. Most of my best friends are from Twitter. It’s beautiful to bring online connections in person. It feels like the highest expression of the internet.

So… I decided to combine these areas of passion - writing, travel, business, and people - into an experience:

The Lake Como Writing Retreat.

It’s a 7-day retreat for creators, writers, and builders with a heavy focus on writing, creativity, and connection in beautiful Lake Como.

You will be able to work on a book, a series of articles, journal for yourself, or write anything you desire during the time there.

I’ll also be facilitating workshops on writing, creativity, and flow psychology — as well as business-oriented workshops to understand the mechanics of social media writing & marketing for attracting an audience and building a business off the backend of your writing aligned with your passions.

And we’ll also have a ton of fun going to dinners, chilling at cafes, walking on the beach, swimming in the lake, and having philosophical conversations over wine (or water).

There are 8 spots available.

You can find details and apply by clicking into this post below:

https://lnkd.in/e8hRJgFC

People don’t buy quality or value. 

They buy status, feeling, and frequency. 

I can buy a leather bag here in Thailand for $2. If you used the same fabric, put a Gucci logo on it, and dropped me into a designer store in LA, the bag suddenly costs $250. 

Why?

Gucci has a vibe, an aura, and a collectively recognized status of prestige around it.

To the right person, $250 or $25,000 doesn’t matter to them if it gives them the feeling and symbol they want.

Price is mostly arbitrary.

Obviously, creating high-quality things is best practice for customer satisfaction, reviews, and word-of-mouth marketing. 

But realize you could probably charge much more for the same product or service if you could create a vibe of luxury, status, and exclusivity around your product or service.

Position yourself as the authority. Create an aura of luxury and prestige in your products and services. Prioritize creating a vibe over creating something perfect.

You will be able to charge much more for your same offers and attract higher quality customers.

“Naturally, if you are a hunter of butterflies, you would want to be where there are butterflies. Instead of chasing them around with your net and exhausting yourself, you would instead want to hold the scent they are attracted to.” Frederick Dodson

I am so bullish on the real world.

Group events. Cookouts. Sports. Parties. Animals. Music festivals. Phoneless dinners. Co-living centers. Healing centers. Retreat centers. Beautiful views. Group adventures. 

These things light me up. Tech, ai, and materialism continue to disguest me more every day.

The pendulum has swung too far. A small group of nerds will continue to obsess over ai, automation, effiency, and the intellect. But those of us connected to our hearts and spirits are becoming disgusted by it. We want real, and we want human. 

Expect a huge countersurge of irl businesses and events in the next few years.

Business is a game. By shifting our perception, energy, and attachments, we can become better players.

New article:

Open article: The Game of Money by open.substack.com

The creative mind needs solitude.

Long, continuous stretches of it.

Calls, texts, conversations, and obligations are death for the creative process.

Breakthrough insights or life-changing downloads do not reveal themselves until deep into a solitude session, oftentimes not until hours 5 or 6.

You have to allow the mind to wander for 5-6 consistent hours to reach a completely new revelation. When you break the string of insight every 30 minutes, the mind cannot follow strings of thoughts to depths it’s never explored before.

Long stretches of solitude are as vital to the health of the artist as the sun is to any living organism.

Every day, spend a few hours completely by yourself. And at least once a week, spend an entire day in solitude.

Even better, a multi-week period of solitude will be invaluable for the creative process. When you live alone, eat alone, and create alone, the channel between you and God grows stronger. You talk with God 24/7. You pull ideas out of the collective consciousness all throughout the day.

There is a time to be with people, work together, live together, and celebrate life.

But for the creative spirit, long stretches of solitude are absolutely vital.

Writing about consciousness, wealth creation, and human potential ∞ Founder of Transcendence, Partner of Coherence ∞ Read my articles on Substack

Scarcity vs. Abundance Consciousness

Article:

Open article: Scarcity vs. Abundance Consciousness by open.substack.com

Becoming a creator is a catalyst for psychological individuation and spiritual development.

What makes a creator successful?

It's how unique they are.

The only way to stand out in this increasingly saturated space is to become increasingly differentiated from the average person. 

This path is a forcing function for discovering your true self and unique potential — whereas the standard path (9-5 jobs, office work, etc) actually incentivizes conformity to the societal average, not personal individuation.

When you enter a city in the US, everyone seems to be a copycat of one another. They have the same hobbies, same haircut, same clothes, same speaking pattern, and share the same favorite sports teams.

It's rare to find someone who's truly unique because they've been groomed and programmed from the age of 5 to fit in. 

The creator path will force you to go in the completely opposite direction. The same people I just spoke about will think you're crazy. You will constantly question your sanity as you become increasingly unique.

But trust. This is the path of psychological individuation and spiritual development. It is the way to find out who you really are and discover your potential.

I can't imagine a better path in the modern world for personal development than the path of the creator —because to see success, you have no choice but to develop yourself and individuate from the collective.

And if you want to insert yourself into a tribe of creators operating at the EDGE of content, business, health, wellness, and spirituality...

I'm building something special with Nick Sweeney called Coherent Creators.

There are 37 people in.

And we are capping enrollment at 50.

Comment or DM me "CREATE" and I'll send u more info

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