Ashley Wright

Want to scale your brand to $100k+/mo with TikTok Shop?👋

Are you struggling to see the results you want on TikTok Shop?

Over the past two years, I've generated over $80,000,000 on TikTok for some of your favorite brands.

A few of our current and past clients include:
- Loop Earplugs
- Divi
- Petlab
- Mylee
- SNOW
- Stars + Honey
- Surreal
- Style Edit
- Thread Beauty
- Little words project

This success isn't just luck it's about understanding the platform, pushing boundaries, and being unafraid to test what works.

Brands used to doubt TikTok's ROI potential, but that's never been the case. With TikTok Shop, the ROI is clearer than ever.

If you're ready to create a whole new revenue channel with TikTok, here's how I can help:

1. Follow me on LinkedIn for daily TikTok Shop insights (scroll up and hit the bell to get notified).

2. Watch my FREE TikTok Shop Playbook (DM me "Playbook").

3. Want my agency to manage your TikTok Shop? (DM me "Support" and I'll share the details).

Glad you dropped by. 
To your success!

Mentor

1:1 video mentoring sessions with the world’s most in-demand startup mentors.

Your team ran a TikTok Shop test for 2 months, didn't see results, and shut it down.

Now you're saying TikTok Shop doesn't work.

The thing is, you didn't actually test TikTok Shop. You tested with outdated methods and called it a channel test.

TikTok Shop doesn't work in 2 months because the algorithm needs time to learn what actually converts for your product.

Creators need to post multiple times to figure out which hooks land. Your audience needs to see the product 3-4 times before they trust it enough to buy.

The brands doing $100k+ on TikTok Shop didn't get there in a couple of months.

They spent time building the infrastructure, testing content angles, and finding which creators actually move product.

Then they scaled what worked.

You can't judge a new channel the same way you judge a Meta ad campaign. Different platform, different timeline, different mechanics entirely.

Think about it this way:

Would you launch a new retail store, see zero customers in week 1, and immediately shut it down before you even finished setting up the shelves?

That's basically what your TikTok Shop test was.

Most brands kill TikTok Shop before momentum even has a chance to compound. Then six months later, they're watching competitors scale.

The reason why the TikTok shop isn't working for you is that you didn't give it enough time to actually work.

Helping 8+ Figure Brands Win on TikTok Shop | CEO of Social Tale | Speaker | Social Commerce Growth Expert | DM for growth, audits, or collabs

Khairul Aming just did RM2.3 million in sales in a single day on TikTok Shop.

That's ~$589K USD from one 12-hour livestream.

He sold 51,700 products and got. 5.42 million views.

TikTok Shop LIVE has already proven in Asia.

In Malaysia, Indonesia, Thailand, creators are doing 6-7 figures in single sessions.

Most brands in the US and UK are stuck posting 3x/week, hoping something hits.

They haven't even tested LIVE yet.

Meanwhile, the playbook already exists.

Here's what Khairul did that you can copy:

He ran a 12-hour livestream set up like a virtual Ramadan bazaar with different product stations.

He rotated through curated products from 14 local brands. He answered questions in real time. He created urgency with cash giveaways and limited-time offers.

And people bought.

This is what TikTok Shop rewards in 2026.

Not polished brand content.
Not hoping a video goes viral.
Not waiting for the algorithm to pick you.

Real-time engagement.

The infrastructure exists in the US and UK now. The audience is ready. The conversion mechanics work.

But most brands think LIVE is "too much work" or "not professional enough."

So they're leaving 6-7 figure revenue opportunities on the table.

Are you testing LIVE for your brand?

TikTok Shop Setup Checklist for 2026.

The exact steps we use to launch brands from $0 to first sales on TikTok Shop:

If you need help implementing this: https://lnkd.in/gV5_Ab9Z

Premium brands fear TikTok Shop.

"Won't this turn us into a discount brand?"

I get it. The platform feels risky.

But poor execution damages positioning.

Not the platform itself.

The brands losing their premium positioning are letting creators run wild with messaging, competing on price instead of value, and treating TikTok Shop like a liquidation channel.

The brands winning are doing something different.

1) They bundle intelligently to increase AOV

Instead of slashing prices, they create exclusive bundles that justify higher order values.

Limited edition sets. Product + accessory combos. Starter kits.

2) They use value adds instead of discounts

Early access to new launches.

Gift with purchase.
VIP creator events.
Not 30% off everything.

3) They anchor around hero SKUs and storytelling

Creators don't sell on price.

They sell the transformation, the outcome, the experience.

Premium positioning comes from how the product is framed, not what it costs.

4) They control the commission strategy

Commission happens behind the scenes.

Public-facing pricing stays premium.

No race to the bottom on discounts that train customers to wait for sales.

5) They use TikTok Shop as a discovery engine

Acquire new customers at full price through creators.

Then monetize repeat purchases through DTC retention flows.

TikTok brings the customer in. Your brand keeps them.

TikTok Shop doesn't cheapen premium brands.

Weak operators do.

Meta Ad spy tools show you WHO is running ads.

GoMarble shows you WHY they work.

One gives you a list of ads. 

The other gives you strategic patterns + creative analysis.

Every ad spy tool shows you competitors.

None of them explains why an ad actually performs.

GoMarble doesn't just list competitor ads.

It watches them. Dissects hooks, copy, formats, angles. Finds patterns of what's actually converting right now.

Search 150M+ ads by funnel stage, hook type, and offer structure.

Not just brand names.

Then it connects to your ad account.

Compares competitor patterns against your top and bottom performers.

Shows you what's missing, overused, or mis-positioned.

Turns that into ready-to-shoot briefs.

We're using it for TikTok Shop creative research.

But it works across platforms.

Also, GoMarble built a Competitor Intel report. 

Enter your website, and GoMarble instantly shows competitors’ ads, their best hooks, winning angles, and a gap analysis against your own ads. 

Repost + comment “GoMarble” and I’ll DM you the link.

P.S. Repost for priority access.

You don't need a massive budget to scale on TikTok Shop.

I've watched brands burn $100K+ in 90 days with nothing to show for it.

Meanwhile, smaller brands with tighter budgets are doing $50K months.

The difference isn't money.

It's focus.

Here's what profitable brands are doing:

---

1) Pick 1-2 hero SKUs, not your entire catalogue

Most brands launch with 20+ products.

The algorithm doesn't know what to push.

Creators don't know what to promote.

Customers get confused.

Narrow it down.

One or two products that demonstrate well on video.

Give the algorithm a clear signal.

Give creators a clear story to tell.

---

2) Pay creators with retainers, not just samples

Sending samples and hoping the creators' post is expensive guessing.

We pay $30-150 per video retainer plus commission.

That guarantees posts.

Guarantees volume.

Guarantees the algorithm gets fed consistently.

Samples work for discovery.

Retainers work for scale.

---

3) Hit 250+ pieces of content per month minimum

The algorithm needs volume to learn what converts.

20 videos per month isn't enough signal.

250+ gives the platform enough data to optimise.

That's roughly 8-10 posts per day across your creator network.

Sounds like a lot, but it's just 25 creators posting once a week.

---

The algorithm rewards consistency over budget.

Most brands think that more money solves the problem.

It doesn't.

More focus and the right strategy do.

We're watching 3 things break inside TikTok Shop accounts right now.

Not gradually. In the last 60 days.

1. Sample quality collapsed

One of our brands before working with us was sending 400+ samples a month. 

Creators were posting, but the content was lazy. Generic unboxings. No hook. No angle. Just "look what I got" videos that generated views and zero sales.

The obvious move is to cut samples and shift budget to retainers with clear briefs.

The strategic move is harder, figuring out which creators actually drive GMV versus which ones just post for the sake of posting, restructuring your entire pipeline without killing momentum during the transition, and doing it while your competitors are still flooding those same creators with free product.

We rebuilt this for 3 accounts last month. Each one needed a completely different approach.

2. Commission-only is getting ignored

Top creators are sitting on 30-40 brand offers at any given time. Commission-only doesn't get you to the front of the queue anymore.

But the answer isn't just "pay creators more." We've seen brands throw retainers at the wrong creators and burn through budget faster than they did with samples.

The question isn't whether to pay. It's which creators justify investment, what deal structure actually locks in consistency, and how you avoid overpaying for content that doesn't convert.

That's a judgment call that looks different for every category and price point.

3. The algorithm changed what it rewards

Brands that built their entire strategy around waiting for one creator to go viral are getting outpaced by brands building systematic content velocity.

But "just post more" isn't a strategy either. We've seen brands push volume with low-quality content and tank their shop score. The balancing act between volume, quality, and algorithmic signal is genuinely hard to get right.

The brands scaling right now aren't the ones who spotted these shifts first.

They're the ones who had the infrastructure to adapt without losing momentum.

That's the part most people underestimate.

TikTok Shop Brand Safety Governance Checklist for 2026.

The exact framework we use to help brands scale to 7 figures per month without destroying their retail relationships or brand equity:

TikTok Shop just pulled a full U turn.

After weeks of noise, back and forth, and “potential updates” to Seller Shipping, this landed in inboxes:

“At this time, Seller Shipping remains unchanged, and previously shared deadlines are not going into effect.”

Translation, the dramatic shift is not happening, for now.

The last few weeks have been messy.

There was a strong push toward tightening control over shipping, clearly a move toward a more Amazon style model where the platform owns more of the infrastructure and margin.

From a platform economics perspective, I get it.

Own fulfillment, own experience, own more revenue.

But timing matters.

If your goal is onboarding serious $10m+ sellers, introducing a sudden operational roadblock with short turnaround deadlines creates friction at exactly the wrong moment.

We had multiple conversations with TikTok.

We supported brands through contingency planning.

We looked at operational impact, margin compression, warehouse shifts, customer experience risk.

And rightly so, several brands were hesitant to opt in under pressure.

High revenue operators do not like instability in core logistics.

This reversal is the right move.

Not because platform owned shipping will never happen.

But because forcing structural change before the ecosystem is fully ready slows momentum.

TikTok Shop is still early.

It needs enterprise brands.

Enterprise brands need predictability.

Platform growth is not just about monetisation.

It is about trust.

For now, Seller Shipping remains unchanged.

And that gives brands breathing room to scale without unnecessary friction.

The bigger takeaway is that TikTok is still iterating in real time. If you are building on the platform, expect volatility.

Build systems that can absorb it.

That is the game.

"Is TikTok Shop actually profitable?"

Every brand asks this around week 6.

And most kill it at day 45.

Right when it's about to work.

They see the GMV.

They see the commissions.

And they panic and say it's not profitable.

What they are missing is that launch ROI and scale ROI are two different games.

In the first 60 to 90 days, you're not extracting profit.

You're building infrastructure:

- Higher commissions to attract creators.
- Heavy content investment to test what converts.
- Tighter margins to build momentum.

This phase isn't supposed to be efficient.

It's supposed to prove the model works.

Most brands expect immediate profitability and pull the plug before the system matures.

They're chasing vanity GMV instead of watching contribution margin.

Those who see success treat TikTok Shop like a flywheel.

They focus on contribution margin, not vanity GMV.

They track what actually matters, such as profit per order after commissions, returns, and fulfillment.

They double down on repeat creators who already know their product.

These creators drive better conversion rates, which means lower effective commission costs and better MER.

They identify hero SKUs that drive volume without killing margin.

One or two products that hit the algorithm sweet spot can carry your entire catalog's profitability.

They increase content velocity until the algorithm picks up momentum.

More content from proven creators means the platform rewards you with cheaper traffic and better MER.

By month 4, MER improves. By month 6, it scales.

TikTok Shop is profitable when you stop chasing paper metrics and start building for the long game.

The question isn't "Will this work?"

It's "Are you willing to build it right?"

TikTok just released its 2026 trend report:

"People will come to TikTok for unfiltered stories and BTS moments, with most resonant brands showing real process and people over curated perfection."

This is why polished product videos aren't working anymore.

The brands winning on TikTok Shop in 2026 won't have the best brand guidelines.

They'll be the ones showing:

- Messy unboxings, not staged ones.
- Real customers in real situations, not actors.
- Behind-the-scenes of fulfillment and shipping.
- Actual product usage, not perfect lighting setups.

This is why creator-led commerce works.

Creators aren't polished and show the process.

Your 10-page brand guideline asking creators to match your aesthetic is the opposite of what audiences want.

TikTok Shop rewards what people watch.

And people want unfiltered, not curated.

Are you still optimizing for brand perfection or giving audiences the real stories they're craving?

Most brands think their TikTok Shop strategy isn't working.

Usually it is working, but it's leaking.

We audited a brand last month doing $50K/month in GMV. Looked healthy on the dashboard.

Under the surface, they were hemorrhaging budget in 3 places they hadn't even thought to check.

Creators who took samples weeks ago and never posted, as they had a logistics issue, but nobody was tracking it, so samples kept going out. 

Commission structures were set at launch and never adjusted, even though category benchmarks had shifted. 

Content is generating views, but converting at a fraction of what it should. None of these showed up in their weekly GMV report. Every one of them was compounding.

The fix wasn't one thing. 

It was different for each leak. 

Some needed operational changes, some needed creator relationship restructuring, and some needed a complete rethink of which SKUs they were pushing.

The uncomfortable truth is that most brands don't know where their budget is actually going on TikTok Shop. They see top-line GMV and assume the machine is running efficiently.

It rarely is.

Tarte did $45 million in GMV on TikTok Shop in 6 months and sold 1.6 million products.

Everyone thinks it's because they're a big brand.

So, I looked at where the revenue actually came from.

88% was affiliates and 11% was the Shop tab.

Less than 1% came from their brand account.

Many brands think TikTok Shop success comes from posting great content on their brand account.

Tarte's posting maybe once a week.

Meanwhile, they activated 6,600 creators in a single month who published 23,000 videos.

That's 800 videos per day hitting the platform.

They're not waiting for one video to go viral.

They built a system where content just keeps flowing.

And the algorithm rewards that.

I pulled up one of their top creators.

Kaley Solitro has over 50K followers.

She's generated over $1 million in sales for Tarte.

Not because she has a massive audience.

Because she posts consistently and knows how to make content that converts on TikTok.

Their best-selling product is the CC Corrector.

$11.7 million from one SKU.

It works on TikTok because it's simple to show.

Clear before and after.

You see the result in 15 seconds.

That's what a TikTok-native product looks like.

Most brands are still trying to figure out what to post on their brand account.

Tarte just recruits hundreds of creators, gives them samples, and lets them do what they do best.

Then they amplify the ones that are already working.

Brands check their TikTok Shop dashboard every day.

But they're looking at the wrong numbers

Most brands manage TikTok Shop on GMV.

Check the dashboard. See last month's revenue. Decide if it's working.

But revenue shows you what happened 30-60 days ago.

The creators posting today drive sales in 4-6 weeks.

So when you only track monthly revenue, you're reacting to old data.

We don't manage TikTok Shop on GMV.

We manage it on leading indicators.

1) Creator Activation Rate

How many creators actually posted after getting samples. If it's below 70%, your brief is broken, or you're targeting the wrong people.

2) Content Volume

How many pieces of content hit the platform each week. We need 100+ per month minimum, or the algorithm doesn't have enough signal.

3) Repeat Creator Density

Which creators keep posting multiple times. One creator posting 10 times beats 10 creators posting once.

I watched a client hit $120K months.

Then they cut samples by 60% to "save budget."

Two months later, GMV dropped to $45K.

It wasn't seasonality.

It wasn't algorithm changes.

It was a broken content pipeline caused by cutting samples.

The work you do today shows up in revenue 30-60 days later.

Most brands celebrate a big month, then forget to keep sending samples.

Revenue drops 8 weeks later, and they panic.

TikTok Shop rewards consistency, not monthly sprints.

If you're managing TikTok Shop on last month's GMV, you're operating on a 60-day delay.

A 9-figure CEO messaged us before we spotted it.

A creator had posted a video implying the brand was "shutting down."

The video was getting traction.

Not a good look when the CEO sees it before you do.

What happened is that the creator used an aggressive hook to drive hold rate. "Is [Brand] shutting down?" "Why are they discounting so heavily?"

It worked. People watched. The algorithm pushed it.

But when you're working with enterprise brands and board-level scrutiny, you can't let performance run unchecked.

We're now having the same conversation with every brand:

What's your risk appetite?

Will you sacrifice short-term GMV to protect positioning? Or are you comfortable leaning into aggressive hooks for faster scale?

You can't optimize for both.

So we've built a clear creator brief with boundaries on what hooks are off-limits.

Automatic scanning before we put paid spend behind content.

Escalation protocols when risky content gets traction.

Because once you amplify a video with ad spend, you're not just distributing content. You're amplifying risk.

The difference between agencies that scale brands and agencies that get burned is simple.

You either build governance around growth, or growth exposes your weaknesses.

Scale without control isn't a strategy. It's a gamble.

And serious brands don't gamble with reputation.

People think TikTok Shop is for cheap impulse buys.

In January, products over £100 generated 41% of revenue on TikTok Shop UK.

That's 15 times higher than the global average.

TikTok Shop isn't a discount channel anymore. It's a legitimate commerce platform where people buy home appliances, premium clothing, and high-utility items.

People are hitting "buy" on £100-200 products while scrolling their feed because creator trust and brand legitimacy have matured.

Most brands are still treating TikTok Shop like a clearance channel.

Running aggressive discounts. Racing to the bottom on price. Positioning themselves as cheap alternatives.

Meanwhile, premium brands in the UK are proving that you don't need to discount heavily to win.

You need trust. You need the right creators. You need to position value, not price.

This happened in January. A month when shoppers are traditionally bargain hunting.

And high-ticket items still dominated.

If you're afraid TikTok Shop will damage your premium positioning, the data disagrees.

The platform has matured. The audience is ready to spend. The infrastructure supports it.

Are you still treating TikTok Shop like a discount channel or building it as a premium commerce platform?

Creator marketing is powerful.

Scaling it manually is impossible.

You can't manage 1,000 creators through Google Sheets and inbox chaos.

You can't manually track shipments, negotiate contracts, and process global payments one by one.

Most platforms try to help, but they only solve pieces of this.

One does discovery.
Another handles outreach.
Another does reporting.

You still need massive manual effort to connect everything.

That's the problem AMT solves.

AI-powered creator marketing that handles the entire workflow so your team stops doing operations and starts doing strategy.

It runs sourcing, vetting, outreach, negotiations, contracts, payments, and performance tracking.

All-in-one platform across Instagram, TikTok, and YouTube.

Every program type, such as gifting, affiliate, sponsored, and UGC.

Brands like Noshinku, Stars + Honey, and Wild Nutrition are already scaling with it.

Do you want to see AMT in action?

Comment "CREATORS" and I'll send you the link to get 10 fully vetted creators, completely for free.

"Do we need full catalog pushes or focused launches?"

I get asked this a lot.

Hero SKU focus wins on TikTok Shop, while the full catalog pushes dilute traction and wastes budget.

High-velocity content consistently outperforms polished brand campaigns because the algorithm rewards speed and volume over production value.

Brands that scale quickly drive over 70% of their revenue from a tight group of creators and a small set of SKUs instead of spreading effort across their entire product line.

LIVE shopping, affiliate content, and paid amplification need to work together as one integrated system rather than separate channels competing for budget

Most brands launch with too many products and wonder why nothing gains momentum.

Focus creates traction faster than variety ever will.

If I were in the marketing department at an 8-figure e-commerce brand tasked with scaling TikTok Shop, this is exactly what I would do to hit 7-figures in GMV in 90 days (we follow these 4 steps with all of our clients):

----

Step 1: Align leadership on what TikTok Shop actually requires

I would start by making sure the C-suite understands that TikTok Shop isn't a "set it and forget it" channel.

This needs real investment upfront. Sample budget, creator commissions, and content testing. The first 60 days are about building infrastructure, not extracting profit.

If they're not willing to commit to 90 days minimum before judging performance, there's no point starting at all.

Then we'd set expectations together:

• Allocate minimum 250 samples per week
- Monthly ad budget of around $10-$30k and scaleable on performance
• Understand margins will be tight initially (20-25% commission 1st 90 days to get creators posting)
• Commit to weekly check-ins, not monthly reporting cycles

---

Step 2: Kill the full catalog launch

Most brands want to list everything. Wrong move.

I would pick 2-3 hero SKUs that have:
• Clear visual transformation or demo potential
• Strong existing reviews (4.5+ stars)
• Price point under $20-$80

Then drive 70%+ of revenue from those products for the first 90 days. Full catalog expansion comes after we've proven the model works.

---

Step 3: Build a creator pipeline, not a sampling program

I wouldn't send samples to 100 random creators hoping something hits.

I would identify 30-40 creators already selling similar products, narrow it down to 20 who actually engage their audience, and lock in 5-10 on retainers or premium commission structures (20%+ vs standard 10%).

One creator posting 10 times beats 10 creators posting once. The algorithm rewards consistency, and audiences need multiple touchpoints to trust a product.

---

Step 4: Optimize for speed, not perfection

I would kill the approval cycles that slow everything down.

Test 5 different content angles this week. See what drives GMV by Friday. Scale winners next week. The brands moving fast are learning what converts, while slow brands are stuck in planning meetings.

Weekly sprint cycles, not monthly campaigns.

---

This is the exact framework we use with brands doing 7-8 figures on TikTok Shop.

Most brands fail because they treat TikTok Shop like social media instead of performance marketing. Then, they wonder why they're not seeing results.

---

♻️ Repost to help your network, and follow me, Ashley Wright, for daily TikTok Shop strategies that actually drive revenue.

Don't be the brand that gets caught sending terrible creator briefs.

Instead, steal 1 of these 8 frameworks:

This is where you should start on TikTok Shop:

Mastering the structure of converting content.

These are the 8 content frameworks I use to brief creators across every brand we scale on TikTok Shop:

---

1) A-I-D-A
Attention: Stop the scroll in the first 2 seconds.
Interest: Build curiosity around the problem.
Desire: Make them want the outcome.
Action: Tell them exactly where to buy.

2) H-B-D
Hook: Open with a bold, relatable claim.
Benefit: Show what it does for them.
Demo: Prove it works on camera.

3) P-A-S
Problem: Name the pain they already feel.
Agitate: Make it feel real and urgent.
Solution: Position the product as the fix.

4) B-A-B
Before: Show where they are right now.
After: Show the transformation.
Bridge: The product is what gets them there.

5) S-P-I-N
Situation: Set the scene they recognise.
Problem: Introduce the friction.
Implication: Show the cost of doing nothing.
Need: Bring in the product naturally.

6) T-S-T
Tease: Open with a bold result or claim.
Show: Demonstrate it visually.
Tell: Explain exactly why it worked.

7) R-S-R
Relate: Start with something they've felt.
Surprise: Flip the expectation.
Result: Land on the outcome with proof.

8) S-S-S
Star: Lead with a person or product as the hero.
Story: Walk through the struggle or journey.
Solution: Show how the product resolves it.

---

Send these frameworks to your creators and watch your GMV per view change.

Which framework does your best-performing content already use?

Let me know in the comments.

---

Repost to help your network build better TikTok Shop content.

Follow me, Ashley Wright, for daily TikTok Shop strategies that actually drive revenue.

Acquired & scaled 7 businesses with little or $0 down. | Off-market deal sourcing fanatic. | Helping others do the same.

Hey! Ben here...

I help everyday people buy profitable businesses with little to no money down.

My journey started 6 years ago when I was working 60 hours/week at JP Morgan, dreaming of more time with my family.

Today, I own a portfolio of 6 businesses that generated $7M+ in revenue last year, and I only work 18 hours per week.

The secret?

I discovered how to acquire existing, profitable businesses using creative financing strategies and government-backed loans.

I've used this method to build a portfolio that includes:

• A SaaS company making $150k/year (bought for $5k down)
• An ATM route generating $40k/year (zero money down)
• A financial services company producing $450k/year
• 3 other businesses bringing in steady cash flow

The best part?

I never work more than 20 hours a week.

This gives me the freedom to spend quality time with my wife and three kids while still growing my wealth.

Here's what most people don't realize:

Right now, 10,000 Baby Boomers are retiring every day, many looking to sell their profitable businesses. 

This creates an unprecedented opportunity for those who know how to take advantage of it.

You don't need to start from scratch.
You don't need huge savings.

You just need to know how to structure the right deals.

Want to learn how to buy profitable businesses using other people's money?

📲 DM me "Biz" and I'll show you how.
🤝 Follow me to stick around for more!

Thanks for being here!

Ben Kelly

The only thing better than buying a business...

Is buying one with $0 of your own money.

Most people think wealth comes from working harder.

(It doesn’t)

Wealth comes from owning the right assets.

I discovered this after years of climbing the corporate ladder.

My first business acquisition changed everything.

I invested $5,000 into a software company, and in my first year, I returned $150,000.

That’s when I realized the game-changing truth:

The wealthy don’t trade time for money.
→ They acquire cash-flowing assets using leverage.

Warren Buffett didn’t become a billionaire from a salary.
→ He did it by acquiring ownership in businesses.

Your local millionaire probably isn’t a celebrity or tech founder.
→ They likely own 3-5 “boring” businesses in your community.

My portfolio now includes 8 boring businesses.

Combined annual income: $900,000.
Hours worked weekly: Under 20.

The most valuable lesson I’ve learned:

Stop chasing paychecks.
Start acquiring businesses.

If you want to learn the exact process I used to scale my portfolio to $900k/year...

DM me "Biz" and I'll show you how.

I spent 2 years & $60,000 getting my MBA.

My #1 takeaway?

They’re teaching outdated methods.

& now that my business portfolio is generating $7,000,000+ per year…

Here’s your 2-minute MBA for 2025:

--

1. Stop chasing unicorns, buy cash cows.

Business schools teach:

• Innovation
• Disruption
• Valuation

But in reality? 90% of startups fail.

Meanwhile, boring businesses like HVAC, plumbing, and accounting firms print money year after year.

--

2. Debt isn't the enemy, it's your best friend.

They teach you to avoid debt at all costs.

But smart entrepreneurs use SBA loans to control $1M+ businesses with just 10% down.

The government literally wants you to buy small businesses.

Use their money, not yours.

--

3. The best business plan is buying someone else's.

MBA programs obsess over writing 50-page (hypothetical) business plans.

Skip it.

Get out there and find a 60-year-old with a profitable business who wants to retire.

Their 20+ years of operations are your business plan.

--

4. Time is the only currency that matters.

Business school teaches you to optimize for profit margins and market share.

I optimize for time.

My 8 businesses run without me because I hire great managers that I can trust.

In my book, $850k/year working 20 hours/week beats $200k/year working 60.

--

5. The best customers already exist.

They might teach:

• Market research
• Customer acquisition costs
• Building audiences from scratch

But here's what works:

Buying businesses with existing customers & improving what's already working.

--

6. Your network is your net worth (but not how they teach it).

Business school “networking” is basically just cocktail parties with other students.

But real networking?

It’s finding:

• Investors with capital
• Retiring business owners
• Accountants who audit deals

--

7. The fastest path to wealth is buying it.

They teach you to climb corporate ladders for 20 years to maybe make $300k.

Or you can buy a business making $400k/year profit right now.

The math is simple…

Why build when you can buy?

--

Business school gave me credentials.

Business acquisition gave me freedom.

You don't need the degree to build wealth…

You just need to know where to look.

--

If you want to learn how to build your own portfolio of cash-flowing businesses without the MBA debt…

📲 DM me “Biz” and I'll show you how
🤝 Follow me for more content like this

Thanks for being here!

I hate to break it to you...

But buying a business from a retiring Boomer and hiring a GM will beat 95% of people climbing the corporate ladder.

The best part?

I've done multiple deals like this.

Now I'm exposing my $850k/year blueprint:

–

Step 1: Target retiring boomers.

10,000 Baby Boomers retire every day, & most have no one to hand their business to.

Find owners who:

• Are 55-70 years old
• Have profitable businesses
• Want to retire in 12-24 months

–

Step 2: Focus on boring industries.

Skip the sexy stuff.

I look for:

• Accounting firms
• Laundromats
• Storage
• HVAC
• ATMs
• SaaS

These businesses print cash & aren’t going anywhere.

–

Step 3: Get SBA pre-approved.

The US government WANTS you to buy small businesses.

They'll back up to 90% of the loan.

You'll need:

• 2 years of W-2s or tax returns
• Personal financial statement
• Basic business plan

Have this before making offers.

–

Step 4: Run the numbers.

I only look at businesses with:

• $10k+/month cash flow
• 5+ years operating history
• $500k-$2M purchase price
• Consistent revenue (not declining)

The math has to work from day 1 (if it doesn't cashflow immediately, walk away).

–

Step 5: Structure creative financing.

Here's how I buy with little to $0 down:

• SBA loan covers 90%
• Private investor covers 10%
• Give investor 15% equity in return

They get immediate cash flow, I keep the rest & build equity, it’s a win-win.

–

Step 6: Hire a general manager.

I don't want to buy myself a job.

Before closing, I budget:

• $5-7k/month for a GM (if there isn’t one already)
• Systems documentation
• Training period with seller

The business should run without me full-time there every day (that's the whole point).

–

Step 7: Close & optimize.

The first 90 days are critical.

I focus on:

• Meeting with all employees
• Understanding every system
• Finding quick wins (10-20% improvements)
• Building trust with the team

–

6 years ago…

I was working 60-hour weeks at JP Morgan.

Today?

I work 20 hours/week across 8 businesses that generate $7M+ in revenue.

–

If you want to learn how to buy your first business using this exact strategy...

DM me "Biz" and I'll walk you through it.

If I had $50k sitting in a savings account right now...

Here's exactly how I'd invest it for monthly cash flow:

--

Most people think you need hundreds of thousands in cash to buy a business.

But the truth?

You can buy a cash-flowing business with way less capital than you think.

--

The reality is:

• Banks will loan you 90% (SBA loan)
• Private investors can put up 10%
• You can offer equity in return

That's how you can secure a solid income stream for little to $0 out of pocket.

--

I focus on "boring" businesses:

• HVAC
• ATM Routes
• Accounting Firms
• Waste Management

(They're always cash flow positive with systems that I can improve).

I'll give you my go-to process:

--

1) Pick a recession-proof industry (HVAC, Accounting, Laundromat, etc.)

2) Use a broker (or SMBMarket) to look for businesses that are up for sale.

• 5 years old
• $500k-$1M price
• $10k+/month cash flow

3) Apply for an SBA Loan pre-qualification

4) Bring your tax returns & W2 pay stubs

5) Explain which business you want to acquire and why you are buying it.

6) Hire an accountant to analyze the financials of the business you're looking at.

7) Look for consistent, increasing revenue

8) Talk to sellers (see why they're selling)

9) Make an offer between 2-4x SDE (cash flow)

Example:
↳ If the seller took home $400k last year, you should make an offer of $800k-$1.2M.

10) Use your SBA loan to finance 90%

11) Find an investor who'll give you the last 10% (give them 15% equity in return)

& there you have it.

You bought a business with $0.

--

If you're looking for a real path to ownership that doesn't require you to quit your job or drain your savings, this is it.

Simple. Repeatable. Proven.

DM me “Biz” and I’ll show you how to get started.

If you want to quit your job & replace it with a boring income stream...

Here’s a full blueprint to make $10k/month by the end of 2026:

--

First, let's get real about quitting your job.

You can't just walk away without a plan.

But here's what you CAN do:

Buy one boring business that generates $10k/month while working 15-20 hours per week.

It all comes down to simple execution:

--

Step 1: Find businesses to buy.

Go to SMBmarket and filter for:

• $500k-$1M asking price
• $100k+ annual cash flow
• Service-based businesses

Make a list of 20-30 businesses that fit this criteria.

--

Step 2: Contact sellers & evaluate deals.

The goal is to set up meetings to find out:

• Their reason for selling
• Current team and operations
• Real financials (3 years tax returns)

Hire a CPA to analyze the numbers.

Look for businesses with employees already in place.

--

Step 3: Structure the financing.

Here's how you buy a business with minimal cash down:

• SBA loan covers 80-90% of the price
• Seller financing covers 5-10%
• You cover 5% even potentially bringing $0 to closing

The SBA loan is the key that unlocks everything.

--

Step 4: Complete due diligence.

Spend 30-45 days reviewing:

• 3 years of tax returns
• Customer concentration
• Employee contracts & systems
• Equipment condition & lease agreements

This protects you from buying someone else's problem.

--

Step 5: Close the deal & transition.

The first 90 days are critical.

Focus on:

• Finding quick wins
• Building trust with staff
• Meeting with all employees
• Understanding all the systems

Don't try to change everything at once.

--

Step 6: Hire a general manager.

I don't want to buy myself a job.

Before closing, I budget:

• $5-7k/month for a GM (if there isn't one already)
• Systems documentation
• Training period with seller

The business should run without you there every day.

--

Step 7: Optimize & scale.

After 6 months, you can:

• Adjust pricing structure
• Streamline payment systems
• Look for your second acquisition
• Improve marketing & online presence

The cash flow from business #1 funds business #2.

--

This isn't a 90-day get-rich scheme.

It's a 12-month system that replaces your salary.

If you want the complete framework I used to go from JP Morgan to 8 businesses generating $850k/year...

DM me "Blueprint" and I'll send you the details.

Everyone should learn how to buy a business with little to $0 down.

Why?

Because it's one of the fastest routes to financial freedom.

I discovered this after years of climbing the corporate ladder.

My first acquisition changed everything.

I invested $5,000 into a software company, and in my first year, it returned $100,000+

That’s when I realized:

The wealthy don’t trade time for money.
→ They acquire cash-flowing assets using leverage.

Warren Buffett didn’t become a billionaire from a salary.
→ He did it by acquiring ownership in businesses.

Your local millionaire probably isn’t a celebrity or tech founder.
→ They likely own a “boring” businesses in your community.

My portfolio now includes 8 boring businesses.

Combined annual income: $850,000
Hours worked weekly: ~20

The most valuable lesson I’ve learned?

Stop chasing paychecks...

Start acquiring businesses.

--

If you want to learn the exact strategy I've used to build a $850k/year income stream...

📲 DM me "Biz" and I'll show you how.

Buying businesses changed my life:

• I quit my 9-5 forever
• I get paid $850k every year
• I can travel the world with my kids

If you want to buy your first business in 2026...

Here's my full beginner blueprint:

--

Before I give you the steps…

It’s essential that you understand WHY this opportunity exists right now.

10,000 Baby Boomers retire every single day.

They've spent 20, 30, sometimes 40 years building profitable small businesses.

& most of their kids don't want them.

So what happens when a Boomer wants to retire but has no one to take over?

They sell.

Often at a fair price, with flexible terms, to someone willing to keep their legacy alive.

--

Step 1: Pick a boring, recession-proof industry.

I'm talking about businesses people need no matter what the economy is doing:

• HVAC
• Plumbing
• Accounting
• Laundromats

--

Step 2: Find businesses for sale.

Go to SMBmarket(.)com and start browsing daily.

What you're looking for:

• 5+ years in operation
• $500k–$1M asking price
• $10k+/month in cash flow
• Ideally owned by a Boomer

--

Step 3: Talk to the seller.

Once you find something promising, get on the phone.

1. Ask them why they're selling.
2. Ask for 3 years of financial statements (tax returns, profit & loss).

You're looking for consistent revenue and clean books.

If they can't produce that, walk away.

--

Step 4: Get pre-approved for an SBA loan.

The Small Business Administration (SBA) backs loans that let you finance up to 90% of a business purchase.

It's a government-backed loan designed to help people buy small businesses.

Go to a lender like Live Oak Bank, Byline Bank, or Truliant.

Bring your last 3 years of tax returns, W-2s, and a personal financial statement.

--

Step 5: Run the numbers.

Hire a CPA to look at the financials.

You want to see:

• Healthy profit margins
• No major inconsistencies
• Stable and growing revenue

If the business doesn't cash flow after debt payments, it’s time to move on.

--

Step 6: Make your offer.

Look at the seller's yearly earnings.

Take the average of the last 3 years and multiply it by 2x–4x (deal dependent).

Example: Business earns $200k/year → you offer $400k–$800k.

Then you negotiate from there.

--

Step 7: Structure the deal with creative financing.

Here's how I would buy businesses with little to $0 out of my own pocket:

• SBA loan covers 90%
• Private investor covers the 10%
• Give that investor 15% equity in return

They get immediate cash flow.

I keep the rest and build equity.

--

Step 8: Close & hire a general manager.

Once the deal closes, you don't have to run the day-to-day yourself.

The business already has employees and systems.

Keep the existing team in place, hire a GM to oversee operations, and step into an ownership role.

This is how I manage 7 businesses and only work about 20 hours a week.

--

If you want to learn exactly how to buy your first business for little to $0 down...

DM me "Biz" and I'll show you how.

I found the most boring way to make $100k/year.

(I'm 35, making $79k a month)

How?

Boring businesses.

Here's exactly how to copy me:

--

Step 1: Find a business that's already making money.

Go to SMBmarket(.)com and search for businesses with $10k+/month in cash flow.

Look for boring industries:

• Laundromats
• Accounting firms
• Pool cleaning services

--

Step 2: Let the Boomers come to you.

Millions of business owners are retiring right now and need someone to take over.

• High motivation to sell
• Most have zero succession plan
• Existing customers, employees, & systems

You're not building from scratch.

You're buying something that works.

--

Step 3: Get the government to back your deal.

Apply for an SBA loan through a lender like Live Oak, Byline, or Truliant.

The SBA will back up to 90% of the purchase price.

You'll need your last 2-3 years of tax returns and a personal financial statement.

The bank wants to see you're a safe bet.

--

Step 4: Structure it so you pay little to $0 out of pocket.

Here's the formula:

• SBA loan covers 90%
• Seller financing or a private investor covers the remaining 10%

If you use an investor, give them 10-15% equity.

--

Step 5: Hire a GM and step back.

You don't need to run day-to-day operations.

A solid general manager costs $50-70k/year and handles everything while you oversee the big picture.

This is how I manage 8 businesses in about 20 hours a week.

--

Step 6: Scale like crazy.

One boring business can pay you $100k+/year.

But the real play?

Use the cash flow from business #1 to fund business #2. Then #3, #4, #5…

That's when this goes from "side income" to replacing your corporate salary entirely.

--

The beauty of this model:

No venture capital. No tech skills. No starting from zero.

You're buying businesses that have been profitable for years, backed by government loans, and run by managers.

Set it up right, and you collect cash flow monthly.

--

I own 8 boring businesses that pay me $850k/year.

I bought my first few while I was still working at JP Morgan.

If you want to learn exactly how to buy your first business for little to $0 down…

DM me "Biz" & I'll show you how.

I'm 35.

I own 7 businesses (last year, they made $7,000,000+)

To spread the wealth...

Here’s the most in-depth training I've ever created on small business acquisition:

--

SMBmarket(.)com will be your best friend.

It has tons of listings for owners who are looking to sell their small businesses.

The listings will mention:

• SDE
• FF&E
• EBITDA

–

Search for a business making $10K+/mo in cash flow & has been profitable for >5 years.

🔍 SMBmarket(.)com → Search: *Your Area* / Service Businesses → Price filter = $500k to $1M → More Filters → Cashflow = Min. $10k.

--

Some businesses to look at:

• Financial Services
• Pool Cleaning
• Laundromat
• Plumbing
• HVAC

Before starting the buying process…

–

Determine your goal.

For me, I have a GM who runs day-to-day while I focus on increasing cash flow.

Some people enjoy working day-to-day.

This is your chance to customize your role.

--

You shouldn't make any offers until you've secured your financing options.

There are 4 financing options:

• Buying with your own cash
• SBA loan
• Private investor
• Seller financing

You can use multiple methods or just one.

–

When speaking to lenders (banks/investors)...

1) Position yourself as a "safe" bet.
2) Tell them the type of business you want to acquire & why.
3) Come prepared with your last 3 years of tax returns & W2 pay stubs.
4) Prepare a statement that lists your assets & liabilities.

If you can do these things...

You'll be ahead of 99% of borrowers.

--

You'll want to get the tax returns & P&Ls from the last 3 years.

Profit should be increasing steadily and P&Ls should be relatively consistent with no crazy fluctuations.

Pro Tip:

Hire an accountant to audit the numbers.

–

They can review these KPIs too:

• SDE (Seller discretionary earnings)
• EBITDA (Earnings before interest, taxes, depreciation, and amortization)
• FF&E (Furniture, fixtures & equipment)

Essentially, this means...

→ Total profit
→ Cash flow
→ Movable assets

--

For making an offer...

Take the average SDE from the last 3 years (ex: $450k)

Multiply it by 2.5x = $1,125,000 and round down to $1,000,000 (that's your starting offer).

–

We can purchase this for close to $0 down by talking to our SBA lender & asking for the business to be qualified on the 7a program.

This allows us to get a private investor to cover the down payment, so we're $0 out of pocket.

Let me explain...

--

You give a private investor 10-15% equity & in return, they pay the 10% down payment.

In effect, they’re getting an extra 5% equity for taking a risk on you.

On a $450k/yr business...

Your investor makes $5,250/mo passively, which is a 57% CoC return annually.

–

But you still cash flow $29k/mo...

→ Hire a General Manager ($5k/mo)
→ Your salary ($10k/mo)
→ $14k/mo for the business to grow

Congratulations!

You now own a small business.

–

If you want to learn more about how you can acquire a boring business for yourself...

📲 DM me "Biz" and I'll show you how.

taplio

The Battle

Ashley Wright

Ben Kelly

Followers

Posts

Engagements

Likes

Performance ScoreAshley Wright's LinkedIn Performance

Performance ScoreBen Kelly's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ashley Wright

Ben Kelly

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashley Wright's LinkedIn Performance

Performance ScoreBen Kelly's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAshley Wright's LinkedIn Performance