ivrygold

Your path to a better business and life starts here | Empowering and Equipping Entrepreneurial Women, who've experienced Trauma, Triggers, and Mental Health Challenges, to thrive in business and life.

ivrygold is now Inc. verified!

ivrygold works with Women & Survivors of Trauma who are current and aspiring business owners, turning vision and goals into long-term revenue growth through 1:1 and Mastermind Small Group Coaching.

We also help growing businesses during growth stage to plan and establish recruiting processes, employer branding and talent attraction strategies, and onboarding and training systems. 

Launch Business Bootcamp was put together to make launching your new passive stream of income or business idea simple. This step-by-step intensive 1:1 coaching experience will help you build the foundation of your Business, Brand, and Offer and Launch with confidence in just 3 working sessions.

The Womanpreneur Lab, our flagship program, was designed for Entrepreneur Women with Trauma and Triggers, to help them streamline their businesses and passion projects, setting them up with the right foundations to scale… All while keeping Mental Health top of mind 💙

Let’s work together and collaborate! Visit ivrygold.co to schedule a quick intro chat or email ashley@ivrygold.co




Revenue Growth Partner | Execution Strategy | Project Management | Marketing | Brand Strategy | Brand Marketing | Personal Brand | Fractional and Interim Employment Services | Business Mentor | AI Workshops | Marketing Workshops | Business Workshops | Community Mentorship

Founder, Consultant, Coach

Founder Mental Health Pledge

Founder Mental Health Pledge is an coalition of startup investors, founders, and leaders coming together to destigmatize and encourage mental healthcare for founders and the greater startup community as a business imperative. Visit FounderPledge.com to learn more and take the pledge.


________________________

Founders make countless sacrifices at the expense of their mental health.

They are more likely to suffer from:

2X Suicidal Thoughts & Depression 
10X Bipolar Disorder
3X Addiction
6X ADHD

My company, ivrygold's mission is Empowering and Equipping Women, with Trauma, Triggers, and Mental Health Challenges, to Thrive in Business and Life.

And rightfully so,

That's why I have committed to the "Founder Mental Health Pledge" - To make mental health a business priority.

Join me and 677 others in dedication to a better focus on Mental Health for Business Founders, leaders, and teams 💙

Member

WhiteFlag

As a WhiteFlag Ambassador, I am an advocate and voice for a unique and groundbreaking platform dedicated to fostering support, connection, and empathy within its community. 

WhiteFlag is a free, anonymous, peer-to-peer support app designed to offer a safe space for individuals seeking support, understanding, or simply a listening ear.

Learn more and join the community at https://www.whiteflagapp.com

Ambassador & Investor

Free Skin Co

This brand took a road of its own, going down a beautiful philanthropic path with high demand that was never expected 💙 Closed temporarily for rebrand — Will announce the relaunch when we’re there! 

Free Skin Co combines our founder, Ashley's, love and passion for skincare with clean ingredients that work for sensitive and acne-prone skin with her drive to improve the mental health.

Though our Self Care Packs for Survivors Program, 30% of all profits are donated to improving the mental health and healing process for survivors of child sexual abuse, sexual assault, trauma, and PTSD 💙

Founder

Protis Global

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media and Beauty

Director, Brand and Marketing

Portobello America

At Portobello America I was responsible for leading all aspects of brand positioning, product marketing and creative development. 
These responsibilities included creative strategy, development and execution of new product lines and special programs, planning and executing 2-3 annual brand events, development of department and project SOPs for cross-functional internal team and eternal vendors, lead product photography, videography and 3D rendering development, vendor onboarding and management, new client onboarding and more.
Assisted with development of website, digital product apps, and customer apps to enforce brand integrity and proper content strategy
Reported directly to the CEO.

Portobello America is a solutions-oriented innovator and leader in the tile industry. Portobello America is part of Portobello's internationalization strategy in the US based in Pompano Beach, Florida.

Brand and Marketing, North America

Robert Half

Recruiting Manager with Robert Half Finance & Accounting, the world’s first and largest specialized financial recruitment service. 

Full-desk recruiting role included high volume B2B cold calls for client job orders, as well as responsibility to source, interview and prep candidates for matched positions.

Recruiting Manager

Septic Maxx

I was hired with this company to lead the IT partner to develop an inbound marketing and EDI system to increase company revenue and productivity, and decrease payroll overhead.
I additionally spearheaded the company's brand overhaul: Rebranded all product packing, logo, website, social media, SEO and internal training to coincide with the new EDI and inbound leads project 
In this role I also oversaw all day-to-day operations of the business and was responsible for a complete branding overhaul for the company. 
Directly managed leadership team of 4 and oversaw 65+ employees 
Leadership development and mentoring of managers and department leads
Management of manufacturers and distributors to create and manage products for multiple lines and sister companies (residential telemarketing, retail, and commercial products)

Director, Marketing and Operations

Visionary Brand Management, Inc.

Tactical brand management for internal teams and external messaging for product and talent marketing, inbound marketing, social media and ad management, SEO development and monitoring, website design, graphic design for small-medium sized companies. Hubspot Inbound Certified agency. 

In this role I was responsible for managing a team of four, customer life-cycle management, defining and building brand guidelines and playbooks for clients, establishing KPIs and brand strategy, overseeing client account progression, project management, creative development and GTM execution over my team.   

ABOUT VISIONARY BRAND MANAGEMENT
Visionary Brand Management is a full service digital branding agency committed to providing a pleasurable & results-oriented experience for our clients. We were designed around creating marketing that people love.

Founder, Head of Brand Strategy & Marketing

Cydcor

The Brand Operations Manager (BOM) role was a concept I was lucky enough to assist in the development of. During my time as a Recruiting Manager, Social Media for business was just coming into existence and I started experimenting with building websites, LinkedIn, Facebook, Google+, Twitter and blogs from a Talent Marketing perspective. It was so successful at our local office that I began to also assist our 30+ other franchise locations in the USA and assisted in the development of this new program for 300+ locations with the corporate office in California.

Brand Operations Manager

Award-winning and pace-setting recruiter. Responsible for making 100-150 cold and warm calls per day in order to recruit new employees for multiple sales locations throughout the country. Regular keynote speaker at national meetings/conferences with over 5000 attendees. Assisted in development and launch of innovative ATS used at hundreds of sales offices in North America. Creating, posting & managing job ads. Conducting in-person and telephone interviews, hiring new employees, and training new employees. Preparing teams for new location openings, office management, large-scale team management and leadership development training, payroll, social media management. Created and assisted in launch of new promotion structures and business opportunities for future employees.

Direct, face-to-face sales and marketing account manager. Worked with B2B customers, handling new account acquisitions, customer retention, and marketing. Trained new employees, conducted interviews, led meetings and business trips, and managed a team of 3. Promoted to Recruiter & HR Manager after exceeding sales goals and setting nationwide company records in the field.

B2B Account Manager

Empowering & Teaching Women and Trauma Survivors to transform passions & experiences → From triggers to 6+Fig business & career they love | Mental health first 💙 | Mastermind & 1:1 Coaching, Personal Brand, Skincare

My name is Ashley Pereira, and I am the woman talking about the things "you aren't supposed to talk about." Like Abuse, Assault, Trauma, Suicide Prevention, Mental Health, and Women’s Empowerment. 

As a survivor of abuse and failed suicide, my mission is to empower women and trauma survivors to elevate their confidence, achieve balance, and thrive in business and life. 

While I am an accomplished Brand and Marketing Leader by profession, helping new businesses to launch or enter the US market, expand their programs and solutions, align internal teams for better Buyer Experience, streamline for scalability, and lead CRM implementation,

I am also the . . .

▪️Founder of ivrygold — Coach to Entrepreneur Women & Survivors of Trauma 
▪️Co-founder and co-host of The Worthy Woman  
▪️Co-creator of Sell Me Your Story Workshop

I'm a little obsessed with my kids, enjoying life, laughing as much as possible, curiosity, and Business, Recruiting, Brand, and Marketing Strategy, with a heavy emphasis on Personal Brand and Mental Health, and the common skincare-obsessed chat.

__________________

To book me as a guest for a podcast, speaking engagement, or to work with me please email: hello@ashleypereira.me

Ashley Pereira

After 8 years of being out of the hospitality industry, I walked into a travel agency to the exclamation, "Hey! You're the Bingo Guy!" An email marketing campaign to drive sales from 8 years prior confirmed three things: 

•	The Power of Storytelling
•	The Power of Personal Branding
•	I Needed a Cooler Nickname

If you're looking to:

•	Develop creative paths to success
•	Find opportunities hiding in plain sight
•	Communicate strategic alternatives

Then let's chat!

In a world spinning with possibilities, I believe it's the genuine relationships we forge that make it go round.  And when you apply a bespoke touch to business – tailoring your sales, marketing, and personal brand to resonate with each individual – that's where the magic happens. 

Things I love talking shop about:

•	Customer service that's relationship-focused
•	Critical thinking & problem solving that gets to the root of the problem
•	Storytelling - Ask me about that bingo contest
•	Digital marketing & social media - CHDM certified!
•	Creative ideas & content development

Away from work I love spending time with my family, creating art, playing golf, and rooting for the Cubs and Bears. Additionally, I support the Michael J. Fox Foundation and Muscular Dystrophy Association. Please message me if you’d like to share your story or need help in reaching your goals.

Don Barnett

Every hotel Salesperson when a potential group can't shift their dates 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘥𝘢𝘺.

Creative Solutions for Hospitality Success | Director of Sales & Marketing at LondonHouse Chicago | Certified Hospitality Digital Marketer

Every hotel salesperson when someone says, "I bet this space sells itself."

Discounting is the espresso shot of hotel marketing.
Works fast. Feels powerful.
But you'll feel it out the other end later.

If your main strategy for driving bookings is discount driven, you don't have a marketing strategy.
𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘤𝘭𝘦𝘢𝘳𝘢𝘯𝘤𝘦 𝘳𝘢𝘤𝘬.

And when the hotel next door drops another 5% lower than you, you've now entered The Hunger Games: Hotel Edition.

The hotels winning more business aren't cheaper.
They're preferred.

And preference isn't built with promo codes.
It's built with familiarity, credibility and trust.
𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘨𝘰𝘰𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘤𝘢𝘯 𝘥𝘰.

It builds familiarity before the search.
Credibility before the comparison.
Trust before the transaction.

So when it's time to book, guests aren't asking, "Who's cheapest?"

They're thinking, "I already know this place."
And that's a better position to be in than 10% off.

Ever had a meeting planner check your availability 𝘣𝘦𝘧𝘰𝘳𝘦 blasting the RFP out to everyone else?

That’s not a sick fantasy.
That’s 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.

Somewhere along the way you became known as the team that:
• responds quickly • sends clear proposals • 
• actually follows up • doesn’t vanish after the site •

And once that reputation kicks in, something heavenly happens:
𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺.

Instead of fighting through the RFP Hunger Games, you see more:
• direct leads • referrals • first dibs •

Be responsive. Be easy to work with. Follow up.

Do that long enough and your reputation starts doing some of the selling for you.

The vast majority of people in hospitality aren't sharing they're valuable knowledge or personality on LinkedIn. 
And I know why...
 
It's because of the "Eyeroll Threshold". 
 
It's these circles of hell one must traverse, fraught with judgement and eyerolls. 
 
⭕ The 1st Circle is usually your Inner Circle; family. And kids are the worst. No one rolls their eyes harder at you than a daughter, believe me, I have two. 
⭕ The 2nd Circle are Friends and Co-Workers. They'll mostly roll their eyes behind your back or make a snide comment. 
⭕ But the 3rd Circle, 𝙩𝙝𝙖𝙩'𝙨 𝙬𝙝𝙚𝙧𝙚 𝙮𝙤𝙪 𝙘𝙧𝙤𝙨𝙨 𝙤𝙫𝙚𝙧 𝙩𝙝𝙚 𝙩𝙝𝙧𝙚𝙨𝙝𝙤𝙡𝙙. This circle is filled with people that know you but don't see you often. They might find some joy in hearing what you have to say or what you're up to these days. 
⭕ The 4th Circle are people you've never met, but you've said something that resonates with them. Maybe even helped or inspired them in some way. 
 
I heard something great the other day: Hate doesn't come from people ahead of you. It comes from people jealous or threatened by you. 

It's the price you pay for going against the status quo. 
▶️ But to the bold go the spoils.

Want to stand out in business?
 
Bring energy.
 
The type that makes people think, "Wow, this person must like being here."

Real enthusiasm.
 Because energy is contagious.
 
If you show up engaged, responsive, and genuinely excited to help, people feel it.  
And when people feel it, they want to work with you.
 
In hospitality especially, enthusiasm is a cheat code.
 
The quick reply.  
The proactive follow-up.  
The “I’ve got this” attitude.
 
No one remembers the most polished person in the room.
They remember the one who made them feel excited about working together.
 
You don’t have to be the loudest.
Just the most alive. ⚡

Is your hotel's social media like that gym membership you technically have?
Going twice a week, effort varies.

Technically active.
Visibly present.
Emotionally... buffering.

Next time you look at your Facebook, Instagram, LinkedIn, etc., ask yourself:

🤔 Does your content show your hotel's personality?
🤔 Does it speak to your ideal audience?
🤔 Does it have a pulse?

If your feed feels like a treadmill set to 1 mph, don't be surprised when no one's breaking a sweat over your brand.

Have your LinkedIn posts been put in witness protection?
Seen by no one? 
Don Hoteleone has 2 pieces of advice...

1. Stop Reposting 

Reposting? Congrats, you just became LinkedIn’s version of a chain email.

Original content is king. Reposts get buried in the desert.

If you’re going to repost something, add your own thoughts and commentary to it. Otherwise, fuhgeddaboudit...

2. Stop putting a link in your post. 

LinkedIn doesn't condone you going against the family. In other words, they don't want you following another link off of their site.

However, to get around this algorithmic nightmare, post a link in the comments.

The algorithm isn’t out to get you. But it 𝘪𝘴 out to ignore you if you keep doing these two things.

Speed wins. 
In sales. In sports.
When kicking a muffin into the air before it hits the floor...

If you're in group sales, let’s talk about response time.

According to Cvent, the 𝗖𝗵𝗶𝗰𝗮𝗴𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝟴 𝗵𝗼𝘂𝗿𝘀 to respond to RFPs.

Eight hours.

Are we submitting RFPs... or walking to Mordor?

Amadeus’ MeetingBroker data shows that 72% of first responders win the business.

That's not a small edge.
That's structural advantage.

But here's the part people miss:

Speed gets you noticed.
Follow-up get you awarded.

Winning teams don't just respond fast.
They:

• Prioritize RFP responses
• Set clear next steps
• Follow a structured cadence
• Stay persistent (without being annoying)
 
Speed gets you in the game.  Follow-up closes it.

What’s your average response time?

And more importantly, what happens after you hit send?

Did you know there's a formula to monetizing your personal brand?

And none of it involves going viral.
(the germaphobe in me just said, "Thank God")

The people seeing opportunities are running this playbook:

✅ Specific Knowledge
→ Be dangerously good at something people actually care about. Generic advice doesn’t pay.

✅ Value First, Always
→ Give before you ask. Do you like ads in your feed? Me neither. Provide something people can use.

✅ Networking (Like It’s Your F***** Job)
→ Build relationships, not just a following. Opportunities come from people, not likes.

✅ Leverage
→ Utilize platforms, systems, and connections that amplify your reach. Smarter, not harder.

✅ Personality and Storytelling
→ Show up as YOU and tell stories. Facts tell, but stories sell.

✅ Consistency and Patience
→ This platform provides you the opportunity to stay top of mind with your network as often as you choose to show up.

✅ Thick Skin
→ First they'll roll their eyes and ask why you're doing it. Then they'll ask how you did it.

If you run this formula long enough, you won’t have to chase opportunities.

They’ll be chasing you.

What’s one part of this formula you’re focusing on right now?

Did the person you just gave your name to say, "Who?"
Unless that person was an owl, your personal brand has some serious red flags.

In sales (hospitality or otherwise), 𝘺𝘰𝘶 are the brand long before anyone sees your property. If people can’t place your name or the reason they 𝘴𝘩𝘰𝘶𝘭𝘥 remember you, then your follow-up is already playing from behind.

✅ Your brand is why planners reply to 𝘺𝘰𝘶𝘳 email first. 
✅ It’s why they tag you when someone posts “I need a hotel in Chicago!” 
✅ It’s why your name doesn’t just show up, it 𝘴𝘵𝘪𝘤𝘬𝘴.

You don't have to be loud or as hilarious as I think I am. 
But you do need to 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 yourself. 

Who you are.
How you help.
Why you resonate.

So if the last five people you introduced yourself to said “Who?”, it’s time to give your brand a little boost. 

Or stop hanging out with owls.
Even if their meetings are a hoot. #𝗱𝗮𝗱𝗷𝗼𝗸𝗲𝘀

If you could travel 20 years into the past to impart some wisdom to yourself, what would you say? 
 
For me: 
 
🔹 Worrying is wasted energy and won't change any outcome whether good or bad. 
🔹 Nothing is more valuable than time. Invest it in quality people, places and things. 
🔹 Tremendous freedom is gained when you stop caring what people think. 
🔹 Create small daily goals that are impossible not to complete. 
🔹 Embrace the concept of leverage. 
🔹 Stop talking and start doing.  

⚠️ Don't shave your entire head to the lowest clipper setting, you will regret it.
 
What would you say to your younger self?

A big influencer can get you seen.
But a micro-influencer can get you booked.

If you've ever worked in Sales at a hotel with only one ballroom, you've likely told a client, "You'll be a big fish in a small pond."

Working with a micro-influencer is like that!

A creator with a massive following can put your hotel, restaurant, or experience in front of a ton of people. But that ocean is diluted.

A strategically aligned micro-influencer puts you in front of the 𝘳𝘪𝘨𝘩𝘵 people and makes it feel like an actual recommendation.

Here are some key differences:

Big following influencer:

• big reach
• broad awareness
• polished content
• everyone sees it

Micro-influencer:

• stronger trust
• better engagement
• more niche audience
• content that feels believable
 
When trust and attention are at a premium, that matters. 
That’s where micro-influencers win.
 
Less “paid partnership energy.”  More “I went, I loved it, and you will too."

DM me if you want to talk shop!

You've heard of goat yoga,
but have you tried Yorkie meditation?

It's where you meditate for 5 seconds before the most impatient dog on Earth jumps on your face.

1 star, do not recommend.

taplio

The Battle

Ashley Pereira

Don Barnett

Followers

Posts

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Performance ScoreDon Barnett's LinkedIn Performance

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taplio

The Battle

Ashley Pereira

Don Barnett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Don Barnett's LinkedIn Performance

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Performance ScoreDon Barnett's LinkedIn Performance