💰CEO of Ladies Get Paid I Entrepreneur | Former IAC & Vimeo

I bootstrapped my first company, Ladies Get Paid, from nothing to 50k members and 7 figures. I've spent 15 years working across Vimeo, IAC, and with brands like Microsoft, Nike, Google, and Meta. My work has been featured in the NYT, WSJ, and Good Morning America, and recognized by the White House.

Now I do marketing for B2B companies that need someone to jump in, figure it out, and get it done. Strategy and execution, without the headcount or the hand holding. I've run my own company, so I know the value of your time, and how to help best.

I help you define what makes you different, develop your positioning, create content that generates leads, fix your website so it converts, and I can even build your profile as a founder.

I'm an AI Forward marketer. I built a system that encodes 15 years of expertise—frameworks, audience psychology, what actually works—and applies it at scale to every client.Before I write a single word of strategy, the system has already processed your audience, your competitive landscape, and the market narratives that shape how people see you. Then it runs that against proven frameworks to surface the right message, the right tactic, the right angle. The system gets better with every engagement, and you benefit from everything that came before you.

AI handles the volume. Experience tells me what matters. The system compounds both.

DM me or book a 30 minute call to figure out what you need and whether I can help: https://calendly.com/ashleyllouise

Ashley Louise

Washington Office

Advisor

Non-State Actress

Non-State Actress is a multimedia project embracing pop culture to make national security and defense interesting, accessible, and relevant to millennial and gen-z American women. NSA's audience incudes more than 590,000 readers and viewers per month. The effort explicitly counters propaganda, malign influence, conspiracy theories, misinformation, disinformation, and influence operations by beating them at their own game.
•	Author of the forthcoming book, Non-State Actress: A Guide to National Security and Defense and Why it Matters for Millennial and Gen-Z Women. Author Representation: Sandra Dijkstra Literary Agency, Jessica Watterson and Jennifer Kim.
•	Identify, liaise, and build strong partnerships with non-traditional partners, particularly in digital and consumer media, to build excitement, understanding, and engagement in democratic values and national security priorities.
•	Advise and enable a diverse, bipartisan group of elected officials at the local, state, and federal levels on how to best communicate with, engage, and learn from their full constituent base around national security and defense issues.
•	Broadcaster and Creative Lead, Non-State Actress at Munich Security Conference 2024
•	Contributor to an intentional variety of outlets including Teen Vogue (National Security Contributor, October 2023), CNBC (Guest Contributor, ‘Bigger Picture’ YouTube series), Inter-American Dialogue (Contributor, regular written expert analysis and commentary on security and defense issues in the Americas).

Content Creator

The Wilson Center

Fellow at The Wilson Center's Science and Technology Innovation Program with a focus on the intersection of technology, information, defense, and national security.

•	Understand communications trends, best practices and technologies to reach broad audiences on issues across Science and Technology Innovation Program portfolio.

National Security Fellow, Digital and Electronic Warfare Lead

Unicorn Strategies

•	Lead the Information and Influence vertical creating engaging, cohesive, innovative content for audio, video, social media, new media, and traditional media platforms 
•	Identify, liaise, and build strong partnerships with non-traditional partners, particularly in digital and consumer media, to build excitement, understanding, and engagement in democratic values and national security priorities 
•	Create and manage a broad, integrated partnerships and communications program with responsibility for planning, designing, executing, and evaluating the most difficult and complex national media relations and content programs and strategies
•	Liaise across and build strong partnerships throughout the national security apparatus including defense innovation ecosystem, traditional private sector stakeholders, media, academia, Centers of Excellence, and think tanks with an emphasis historically overlooked or untapped areas. 
•	Develop and maintain a genuine and engaging media and outreach (social, consumer, traditional, and digital media) strategy across platforms, highlighting subject area experts for unifying impact. 
•	Take responsibility for the progress of initiatives and projects. Create effective forums for communication with project sponsors/customers about priorities, progress, changes, and risks. Thrive in ambiguity and make order of chaos to strengthen democratic values, mission effectiveness, and process efficiency. 
•	Projects Samples: Democracy is Beautiful (pro-democracy activists and media influencers across the Americas), Kalashnikitty Response Team (Ukraine), Non-Resident Public Entrepreneur Program (15-month accelerator for mission-driven startups), #NatSecGirlSquad. 
• Collaborates with diverse international partners to strengthen formal and informal relationships among leaders including Homeland Security Experts Group, National Endowment for Democracy Security Office, Meridian International Center, Munich Security Conference, and PUBLIC (UK).

Founding Partner

#NatSecGirlSquad

Founder and Strategic Advisor

•Robust programming to build expertise, build confidence in that expertise, and support community members in defining and achieving success for themselves with more than 5000 training sessions hosted to date. 
•Developed and maintained a grassroots landmark media and outreach (social, consumer, traditional, and digital) media strategy across platforms. Wrote and published weekly newsletter and content to an audience of more than 100,000.
•Navigated the ‘Valley of Death,’ AFWERX Showcase Base of the Future Participant. 
•Built and manage a cross-functional team of 35 employees and contractors and an intentional and matrixed community and professional ecosystem of more than 40,000 people.
•Provided executive vision in design, creation and management of multiple technology-based products including: #NatSecGirlSquad’s online community platform Herd Mentality; Created and led Project VU (Verified Unicorns) in partnership with Giant Oak, using proprietary human centered-machine learning to vet individuals against 6 of the 13 DCSA adjudication guidelines for security clearances in an effort to better equip candidates for the process and be a future resource for federal partners. 
•Led independent, IRB-approved research and analysis of self-reported barriers to competent diversity in the national security workforce with over 850 respondents. Findings directly informed organizational efforts and programming, resulting in a 300% increase in annual conference attendance in a 1-year period.  
•Organized and convened the international #NSGSCon annual conference, now in its 6th year; Designed, launched, and led ‘#NatSecGirlSquad Goes Anti-Viral,’ a programming campaign of more than 2300 offerings in 18 months.
•Partnerships with US Army TRADOC, SOCOM, CINO, Krulak Center at the Marine Corps University, FBI, National Geospatial Intelligence Agency (NGA), Guidehouse LLP, CIA, Defense Intelligence Agency (DIA), Georgetown University SSP, and MM LaFleur.

CEO and Founder

Atlantic Council

Non-Resident Senior Fellow in Atlantic Council’s Scowcroft Center for Strategy and Security, focused on defense innovation, transatlantic relations, and competent diversity.
Currently writing a book.

Non-Resident Senior Fellow

Joint Special Operations University

Integrative Planning and Applied Innovation Lab

Non-Resident Fellow

Guidehouse

•	Provided expertise and counsel to National Security Sector Leader John Saad on strategic engagement, innovation, and thought leadership. 
•	Developed and executed a customer engagement plan focused on the Sector goals with the objective of growing relationships and business pipeline, resulting in Guidehouse as fastest growing business in its field.
•	Developed social media and strategic engagement strategy, including metrics and measurements of effectiveness, during two large-scale acquisitions to unify and progress a rapidly growing organization.
•	Collaborated with USG and Guidehouse executives to develop service and technology strategy recommendations, determine timelines and resource needs. Took responsibility for the progress of initiatives and projects. Created effective forums for multi-lateral communication with project sponsors/customers about priorities, progress, changes, and risks. 
•	Led and managed the design, development, and launch of services, programs, projects, and research to support federal clients beyond existing and traditional offerings. Ensured partners have the right teams, relationships, and processes in place to achieve their goals and sustain success. 
•	Articulated and built enthusiastic consensus around internal and client project goals and priorities. Executed a recommended strategy including managing a cross-functional team to deliver value, overseeing procurement or redesign of 3 service delivery processes.
•	Identified and built meaningful relationships across the startup and venture capital ecosystem for strategic partnerships and capability expansion with a focus on human capital, technology, and innovation in the national security apparatus. Provided technical and managerial leadership in creating, managing, and implementing a database of companies, innovators, and solutions for opportunity identification, scaling, and engagement.

Entrepreneur-in-Residence / Senior Advisor to the Sector Leader

Georgetown University Walsh School of Foreign Service

Junior Fellow to GEN Wesley Clark; USA (Ret.)

Junior Centennial Fellow

The American Security Project

WiSe works to bring together women from across foreign policy and security related fields who are committed to "building as we climb" for intentional and meaningful networking.  WiSE hosts an active LinkedIn group and listserv in addition to a mentoring initiative and programming.

Founder, Moderator

-Special projects for the CEO and Board of Directors
-Creator and Host of weekly podcast series “What’s Next?” featuring senior national security and foreign policy leaders
•	Led and organized delegation of retired officers to Havana, Cuba for meetings with Ministries of Foreign Relations, Interior, Tourism, and Foreign Investment, resulting in the reinstatement of several security cooperation working groups.
•	Created and hosted weekly podcast series What’s Next? featuring senior national security, foreign policy, and world leaders with over 10,000 listeners. 
•	Program Creator and Director of Women in Security Leadership Initiative, providing mentorship, expertise- and network building opportunities for fellows on a yearly cycle. 
•	Co-founded the Business Council for American Security to better foster private sector participation in thought leadership and decision making, while increasing unrestricted revenue to organization by 125%. 
•	Built and maintained strong coalitions and alliances in support organization’s non-partisan issue areas with a particular emphasis on joint and multilateral defense.
•	Designed and implemented the first-ever whole of Organization engagement strategy with US and international government entities and relevant public policy institutes, academic institutions, and other non-state actors, based on a detailed and regularly updated stakeholder analysis. 
•	Developed, drafted, and maintained a strategic narrative to increase understanding and impact of American Security Project’s work. 
•	Monitored, analyzed, and reported on developments of strategic importance within the US Administration and on Capitol Hill that are relevant to American Security Project’s 
•	Developed ASP’s social media strategy across all platforms and the strategies of individual senior leaders, including but not limited to Twitter, Facebook, Instagram, YouTube, Reddit, etc. and developed the metrics and measurements of success to monitor effort.

Special Assistant to CEO

The American Security Project is a non-profit, bipartisan public policy and research organization dedicated to fostering knowledge and understanding of a range of national security issues.

Trade Strategy and Economic Development Specialist

Intern

I make national security make sense - and I make it matter.

My knack for connecting with people where they are and staying ahead of trends and technologies is pivotal in sticking the landing, especially in 'unexpected' environments. I am passionate about contributing to meaningful projects in broadcast journalism, national security communications, public affairs, and multimedia content creation.

With a vibrant background in strategic communications and national security, I thrive on transforming complex topics into engaging, actionable narratives audiences understand and share. My expertise spans digital, traditional, and social media platforms, allowing me to craft impactful stories that truly resonate.

My career is a vibrant blend of innovative and proven techniques, focusing on multimedia campaigns and strategic partnerships that drive real, measurable outcomes. From compelling interviews and events to content creation and sophisticated influence operations for democracy, I ensure the message hits home and stays.

Key areas of my expertise include:
- *Information and Influence Operations:* I beat malign actors at their own game. 
Designing and executing strategies that shape perceptions and engage audiences. Expertly navigating the complexities of domestic and international communications, and offering real information stability.
- *Multimedia Campaigns:* I use every tool available in support of values-forward national security and democratic  institutions - including the non-traditional ones.  
Designing, leading, and managing comprehensive campaigns that leverage digital, new, traditional, and social media to maximize impact. Embracing VR and AR to create immersive storytelling experiences and delivering highly-tailored, consistent, impactful messaging across all platforms.
- *Strategic Partnerships:* I don't build a bigger tent, I create a whole universe and bring everyone along with me. 
Building and managing alliances to enhance and expand efforts, improve resiliency, and nail the definition of success.

I build coalitions, manage high-stakes projects, and develop strategic plans that resonate - like #NatSecGirlSquad, a professional community of over 140,000 advocates for competent diversity in national security and defense.

Through my project Non-State Actress, I make national security relevant, interesting, and accessible to millennial and cusper American women. By using pop culture as a lens, NSA engages more than 30,000 subscribers weekly and reaches 590,000 unique viewers each month through written, audio, and video content.

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Ashley Louise

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