💰CEO of Ladies Get Paid I Entrepreneur | Former IAC & Vimeo

I bootstrapped my first company, Ladies Get Paid, from nothing to 50k members and 7 figures. I've spent 15 years working across Vimeo, IAC, and with brands like Microsoft, Nike, Google, and Meta. My work has been featured in the NYT, WSJ, and Good Morning America, and recognized by the White House.

Now I do marketing for B2B companies that need someone to jump in, figure it out, and get it done. Strategy and execution, without the headcount or the hand holding. I've run my own company, so I know the value of your time, and how to help best.

I help you define what makes you different, develop your positioning, create content that generates leads, fix your website so it converts, and I can even build your profile as a founder.

I'm an AI Forward marketer. I built a system that encodes 15 years of expertise—frameworks, audience psychology, what actually works—and applies it at scale to every client.Before I write a single word of strategy, the system has already processed your audience, your competitive landscape, and the market narratives that shape how people see you. Then it runs that against proven frameworks to surface the right message, the right tactic, the right angle. The system gets better with every engagement, and you benefit from everything that came before you.

AI handles the volume. Experience tells me what matters. The system compounds both.

DM me or book a 30 minute call to figure out what you need and whether I can help: https://calendly.com/ashleyllouise

Ashley Louise

Skin Clique

Skin Clique is a nationwide leader in personalized, in-home aesthetic care, offering expert treatments from board-certified providers. Through comprehensive skin evaluations and long-term treatment plans, Skin Clique integrates skin health into the broader wellness conversation. As the only practice with a certified curriculum for in-home aesthetic medicine, they prioritize expert care and overall skin health to deliver medical-grade results directly to clients. This innovative approach positions Skin Clique at the forefront of delivering high-quality aesthetic services as an essential part of overall wellness.

Director of Marketing

- Collaborate with the CMO and CTO to overhaul system integrations across 5+ platforms, establishing a unified source of data.
- Develop CRM strategies that improved data quality and marketing effectiveness.
- Enhance marketing data integration, significantly improving the team's decision-making capabilities.

CRM Consultant

Fabrik

A Home for Community Builders

‍Fabrik is a gathering space and partner in community building. With carefully crafted spaces and resources tailored to member needs, the Fabrik membership is specifically engineered to create connection and embrace engagement.

Founding Member

Comfort Zone Camp

Comfort Zone Camp is a nonprofit 501(c)3 bereavement organization that transforms the lives of children who have experienced the death of a parent, sibling, primary caregiver, or significant person.

Marketing Advisor (volunteer)

the old girls club

The Old Girls Club is a gathering space for insanely talented women in tech and venture who are committed to giving and receiving non-performative, authentic, and practical support.

Nodal

Nodal is a platform that efficiently connects vetted surrogates and intended parents and redefines the surrogacy experience, giving power and transparency to both parties. 

• Create marketing operations from scratch. Establish and own CRM (Hubspot), integrations, and the lifecycle marketing + funnel. Improved down-funnel conversion by over 35%
• Own social media channels: content ideation, planning, and execution. Increased instagram engagement by 67% and reach by 126%
• Implement and manage all marketing initiatives including community events, co-marketing partnerships, and surrogate influencers. Gained over 1.2 mil impressions on a 5-person influencer campaign.

Marketing Director

Mindful Mamas

Mindful Mamas is a meditation app with mindfulness content created for every stage of motherhood.

Created marketing foundations. Analyzed consumer demographics and psychographics to find partner-driven subscriber acquisition opportunities. Optimized existing channels for acquisition and performance. 

• Handle business development by sourcing aligned sponsors to create new subscriber acquisition partnerships.
• Conceptualize, plan, and execute omni-channel marketing campaigns, increasing audio starts in the app by 35%.
• Improve strategic decision making and prioritization by increasing and creating previously un-seen subscriber data visibility.

VP, Strategic Partnerships

HeyMama

HeyMama is a private social and professional network for working mothers.

Strategize to increase member engagement and brand partner awareness through ideation and execution of fully integrated experiential campaigns across multiple platforms. Lead a team of 5 to produce unforgettable experiences and partner relationships.

VP, Partnerships + Experiences

Summary: Fully ideate and execute all member event experiences and the entire HeyMama brand partner experience. Empower and manage a team of 5 to produce unforgettable experiences while analyzing member and brand partner consumer data to create revenue generating experiences.

Sr. Director, Partnerships + Experiences

Summary: Manage the entire HeyMama brand partner experience from pre-sale to renewal, focusing on integrated and experiential marketing. Cross-functional leader, empowering all team members while influencing and reporting to stakeholders. Manage a client book of 12+ partners with 20+ deliverables per week.

Sr. Director, Client Services

Summary: Manage a client book from top to bottom, with not just client success but actually executing each deliverable in our 360 partnerships. Conceptualize and implement high-touch campaigns and irresistible experiences including a 4 day influencer trip to Maui, a 300 person conference, and a 12-city tour of an intimate signature event. Work cross functionally across agencies and brands to bring unforgettable moments to life.

Director, Client Services

We Heart Branding: Virtual Assistant Firm + Content Marketing Studio

Summary: Founder and operator We Heart Branding, a Virtual Assistant firm helping six-figure entrepreneurs maximize their impact. Clients include authors, VCs, marketers, product designers, CEOs, and more. As their right hand woman I build out processes and execute content marketing strategy for their businesses.

Founder

Daniella Levi & Associates, P.C.

Executive Operations Manager

Pilates Bodies NY

Studio Director

Studio Manager and Pilates Instructor

Studio Manager

Larisacourtien.com

Full-Stack Marketer, CRM and Lifecycle Expert, Creative Strategist 

How does a brand make its mark in the world? How does it navigate lifecycle communications, fuel growth and performance, and engage communities effectively? These questions are at the heart of what I do best.

I’m a dynamic marketing professional with over a decade of experience specializing in integrated marketing, CRM strategy, and brand storytelling. My expertise spans industries such as beauty, health, wellness, and consumer goods, and I have a proven track record of driving customer engagement, optimizing customer acquisition costs, and delivering strategic, measurable campaigns.

I’ve held leadership roles at companies like Mindful Mamas, HeyMama, Nodal, and Skin Clique, where I led innovative marketing operations, influencer campaigns, and customer lifecycle strategies. I’m passionate about combining experiential and traditional marketing to create memorable brand moments, aligning messaging with customer journeys, and fostering community engagement. I’m also adept at building systems that improve team efficiency and streamline workflows.

My leadership style blends creativity, strategy, and results-driven execution, with a strong focus on nurturing customer relationships and advancing brand narratives in competitive markets.

taplio

The Battle

Ashley Louise

Larisa Courtien

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