Ursa Major Media

Strategist

Ladies Get Paid

•Scaled total membership to 50,000, produced over 1000 in-person & virtual events with 250,000+ registrants, and 2M in-platform messages exchanged
•Established 150+ corporate partnerships including Comcast, Fidelity, Microsoft, Procter & Gamble, Disney, Amazon, Nike, LinkedIn, SoFi, Spotify, Gemini, Paypal, Facebook and Indeed
•Executed end-to-end launch of our hybrid e-comm / white label community platform, including site redesign and migration from Squarespace to Wordpress, WooCommerce integration, check-out process, product features, email automation / funnels and community migration
•Collaborated with both the White House and the Commerce Department to create and amplify content aimed at providing more opportunities and education to advance women's equality in business and the workplace
•Managed multiple agency relationships with teams of up to 10 for site rebuilds and email marketing 
•Secured press coverage in outlets including the New York Times, Washington Post, Wall Street Journal, Good Morning America, Bloomberg, TIME, Forbes, and Fast Company
•The LADIES GET PAID book was published by Simon & Schuster in January 2021 and has sold over 15,000 copies to date (top 1% of books sold in 2021)

Co-Founder & CEO

New Leaders Council

•Selected as 1 of 20 Fellows, the New Leaders Council Institute is the leading professional development program for rising generational progressive leaders across the country
•Served as Chapter Fundraiser Co-Chair, raising $30,000 to support chapter development.

Fellow

Vimeo

•Led partnership strategy and operationalization to drive user acquisition
•Modeled and maintained forecasts, P&L, and legal for all partners and programs
• Verticals included could storage, video editing, video marketing, ESP, MAS, VR, AR, 360, stock footage, live streaming and website builder
•Established 30+ revenue-driving partnerships including Google, Apple, Dropbox, Microsoft, Adobe, Samsung, HTC, Amazon, Wix, and Squarespace
•Worked with product and tech teams to consult on product integrations including APIs, UX/UI, comms and product marketing
•Negotiated complex end-to-end deal terms including managing legal agreements

Head of Platform Partnerships and Business Development

Senior Manager, Business Development

nRelate

•Identified online publishers and platforms to develop business relationships
•Analyzed internal- and market-data to model and price all potential deals
•Negotiated terms and contracts to close business relationships
•Designed CRM used by Business Development team to maintain publisher outreach
•Provided publisher feedback to product team to improve nRelate’s solutions suite

Sulia, Inc.

•	Modeled delivery on all financial and web traffic campaigns
•	Analyzed online markets to determine and establish revenue opportunities
•	Identified, recruited and maintained network of 100+ contributing experts
•	Designed and implemented CRM that increased research & recruitment efficiency by 25%  over six months
•	Increased traffic by 150% over twelve months while reduced traffic costs by more than 50%
•	Collaborated with product team to evolve the platform through both data-analysis & user surveys
•	Top company performer, delivered $150,000+ in revenue & 20 million monthly unique visitors
•	Hired and managed team of 5

Senior Manager, Business & Network Development

Manager, Business & Network Development

Intern, Business & Network Development

Fund for the Public Interest

•	Hired, trained and evaluated performance for staff of 30 to fundraise for various non-profits 
•	Analyzed market data to effectively reach supporters, built name recognition
•	Fundraised and signed up thousands of members for partnering organizations

Citizen Outreach Director

Cornell University

Research Assistant

Awarded to the top 5% of Cornell applicants who demonstrate strong work ethic, commitment to service and academic achievement.

Cornell Tradition Fellows

International Labour Office (ILO)

•	Surveyed 120 labor inspectors and completed a report regarding the use of media to promote workplace safety
•	Created website and programme for the biannual international Conference on Occupational Safety and Health
•	Authored reports to track international application of ILO Conventions

Intern

Slope Media Group

Founded and developed organizational strategies to grow Cornell’s only student run media organization. Coordinated Radio, TV, Magazine, Finance, HR, Promotion and Marketing departments.

Vice President, Operations

💰CEO of Ladies Get Paid I Entrepreneur | Former IAC & Vimeo

💃💸 As the Co-Founder & CEO of Ladies Get Paid, my mission is to champion women in their professional and financial lives. Our community has grown to 45000 members, we've hosted 1500+ events with over 300000+ participants and facilitated over 3.5M messages within our Slack group.

🤝 We've partnered with over 150 companies like Comcast, Fidelity, Microsoft, and Nike. 

🏆 My contributions to women's equality in the workplace have been recognized by the White House, and featured in publications like the New York Times, The Wall Street Journal, and Good Morning America.

🧠 I'm passionate about mentoring female entrepreneurs, and I love sharing insights on careers, job search, personal development, salary negotiation, personal finance and entrepreneurship. Make sure you follow me here on LinkedIn if you want to learn how to advance in your career and build your wealth.

🤖 Before Ladies Get Paid, I worked in business development and platform partnership at IAC and Vimeo, where I closed and managed 30+ revenue driving and technical partnerships with companies Google, Apple, and Microsoft.

🎤 I'm always up for sharing my insights, through speaking engagements, articles, panels, podcasts, or 1:1 coaching. Reach out if you want to chat!

🙋‍♀️ I'm interested expanding my professional portfolio to consulting, advising, and VC scouting, and I'm always looking to work on interesting projects with smart people. 

🤠 Let's connect if you want to do cool stuff together.

Ashley Louise

Raphael is now a Los Angeles Rams Honorary Captain 🏈💙💛

Huge thank you to the Rams and Cedars-Sinai for recognizing our little #heartwarrior. 

We had so much fun at the game, and who doesn’t love getting to hang out with Jennifer Prince in the Rams House? 

Raph and Tonis favorite moments include meeting Rampage and the cheerleaders 😂

Go Rams 🐏

Digital Strategy, Growth & Marketing Consultant | ex IAC & Vimeo | Co-Founder @ Ladies Get Paid | Twin Mom | Congenital Heart Disease Advocate

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Tinsel Experiential Design

Tinsel Experiential Design is a full-service creative and strategic experience agency that was built to inspire. We create story-driven experiences designed to ignite meaningful impact.

Tinsel is a part of Stagwell’s global network of award-winning agencies. Stagwell is a digital-first marketing company built to drive results for the most ambitious brands in the world. With over 13,000 specialists in 34+ countries, these agencies harness the power of culture-moving creativity to build brand distinction and unique value across the entire marketing ecosystem.

Co-Founder & Chief Relationship Officer

Lookbooks.com

Community Manager

SelectNY

Account Manager

Draftfcb

Account Executive

RTC Relationship Marketing

Associate Account Executive

Verse Magazine

Contributing Writer and Copyeditor

Dittus Communications Inc

Market Research & PR Intern

Noral Group International Inc

Market Research & Communications Intern

The George Washington University

Colonial Cabinet Member

⚡ About Tinsel Experiential Design
Tinsel is a full service creative strategy, event production, and consumer experience agency. We are proud to be a part of the Stagwell Constellation network.

Clients come to us when the stakes are high: Complex logistics, immense scale, robust creative strategy, high intensity, discerning taste. This form of storytelling is our sweet spot.

Named a Top Event Designer in the World by Harper's Bazaar and honored as part of the BizBash Top 1000. As seen in Vogue, Forbes, The New York Times, Martha Stewart Magazine, O Magazine, Paper Magazine, and AdWeek.


⚡ About Erica  
My professional background in relationship marketing for large agencies and start-up environments has positioned me to grow Tinsel year-over-year, with a reputation centered around personable, problem-solving, proactive partnerships. 

Outside of office hours, I am passionate about sharing my business journey with other entrepreneurs -- particularly with other women and communities of color. 

I am proud to serve as the Northeast Regional Coordinator for my beloved Jackie Robinson Foundation. I am also on the advisory boards for dear friends and client partners at Impactual and Dream Purple. I spend the rest of my free time enjoying travel, Broadway shows, dance parties, and writing to my government representatives from my home in Brooklyn.

Please know that I always, always want your dogs to join our meetings -- via zoom or in-person.

Let's connect!
erica@tinseldesign.com
@tinseldesignnyc 
@ericataylorhaskins

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Ashley Louise

⚡ Erica Taylor Haskins

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The Battle

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⚡ Erica Taylor Haskins

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