Ursa Major Media

Strategist

Ladies Get Paid

•Scaled total membership to 50,000, produced over 1000 in-person & virtual events with 250,000+ registrants, and 2M in-platform messages exchanged
•Established 150+ corporate partnerships including Comcast, Fidelity, Microsoft, Procter & Gamble, Disney, Amazon, Nike, LinkedIn, SoFi, Spotify, Gemini, Paypal, Facebook and Indeed
•Executed end-to-end launch of our hybrid e-comm / white label community platform, including site redesign and migration from Squarespace to Wordpress, WooCommerce integration, check-out process, product features, email automation / funnels and community migration
•Collaborated with both the White House and the Commerce Department to create and amplify content aimed at providing more opportunities and education to advance women's equality in business and the workplace
•Managed multiple agency relationships with teams of up to 10 for site rebuilds and email marketing 
•Secured press coverage in outlets including the New York Times, Washington Post, Wall Street Journal, Good Morning America, Bloomberg, TIME, Forbes, and Fast Company
•The LADIES GET PAID book was published by Simon & Schuster in January 2021 and has sold over 15,000 copies to date (top 1% of books sold in 2021)

Co-Founder & CEO

New Leaders Council

•Selected as 1 of 20 Fellows, the New Leaders Council Institute is the leading professional development program for rising generational progressive leaders across the country
•Served as Chapter Fundraiser Co-Chair, raising $30,000 to support chapter development.

Fellow

Vimeo

•Led partnership strategy and operationalization to drive user acquisition
•Modeled and maintained forecasts, P&L, and legal for all partners and programs
• Verticals included could storage, video editing, video marketing, ESP, MAS, VR, AR, 360, stock footage, live streaming and website builder
•Established 30+ revenue-driving partnerships including Google, Apple, Dropbox, Microsoft, Adobe, Samsung, HTC, Amazon, Wix, and Squarespace
•Worked with product and tech teams to consult on product integrations including APIs, UX/UI, comms and product marketing
•Negotiated complex end-to-end deal terms including managing legal agreements

Head of Platform Partnerships and Business Development

Senior Manager, Business Development

nRelate

•Identified online publishers and platforms to develop business relationships
•Analyzed internal- and market-data to model and price all potential deals
•Negotiated terms and contracts to close business relationships
•Designed CRM used by Business Development team to maintain publisher outreach
•Provided publisher feedback to product team to improve nRelate’s solutions suite

Sulia, Inc.

•	Modeled delivery on all financial and web traffic campaigns
•	Analyzed online markets to determine and establish revenue opportunities
•	Identified, recruited and maintained network of 100+ contributing experts
•	Designed and implemented CRM that increased research & recruitment efficiency by 25%  over six months
•	Increased traffic by 150% over twelve months while reduced traffic costs by more than 50%
•	Collaborated with product team to evolve the platform through both data-analysis & user surveys
•	Top company performer, delivered $150,000+ in revenue & 20 million monthly unique visitors
•	Hired and managed team of 5

Senior Manager, Business & Network Development

Manager, Business & Network Development

Intern, Business & Network Development

Fund for the Public Interest

•	Hired, trained and evaluated performance for staff of 30 to fundraise for various non-profits 
•	Analyzed market data to effectively reach supporters, built name recognition
•	Fundraised and signed up thousands of members for partnering organizations

Citizen Outreach Director

Cornell University

Research Assistant

Awarded to the top 5% of Cornell applicants who demonstrate strong work ethic, commitment to service and academic achievement.

Cornell Tradition Fellows

International Labour Office (ILO)

•	Surveyed 120 labor inspectors and completed a report regarding the use of media to promote workplace safety
•	Created website and programme for the biannual international Conference on Occupational Safety and Health
•	Authored reports to track international application of ILO Conventions

Intern

Slope Media Group

Founded and developed organizational strategies to grow Cornell’s only student run media organization. Coordinated Radio, TV, Magazine, Finance, HR, Promotion and Marketing departments.

Vice President, Operations

💰CEO of Ladies Get Paid I Entrepreneur | Former IAC & Vimeo

💃💸 As the Co-Founder & CEO of Ladies Get Paid, my mission is to champion women in their professional and financial lives. Our community has grown to 45000 members, we've hosted 1500+ events with over 300000+ participants and facilitated over 3.5M messages within our Slack group.

🤝 We've partnered with over 150 companies like Comcast, Fidelity, Microsoft, and Nike. 

🏆 My contributions to women's equality in the workplace have been recognized by the White House, and featured in publications like the New York Times, The Wall Street Journal, and Good Morning America.

🧠 I'm passionate about mentoring female entrepreneurs, and I love sharing insights on careers, job search, personal development, salary negotiation, personal finance and entrepreneurship. Make sure you follow me here on LinkedIn if you want to learn how to advance in your career and build your wealth.

🤖 Before Ladies Get Paid, I worked in business development and platform partnership at IAC and Vimeo, where I closed and managed 30+ revenue driving and technical partnerships with companies Google, Apple, and Microsoft.

🎤 I'm always up for sharing my insights, through speaking engagements, articles, panels, podcasts, or 1:1 coaching. Reach out if you want to chat!

🙋‍♀️ I'm interested expanding my professional portfolio to consulting, advising, and VC scouting, and I'm always looking to work on interesting projects with smart people. 

🤠 Let's connect if you want to do cool stuff together.

Ashley Louise

Raphael is now a Los Angeles Rams Honorary Captain 🏈💙💛

Huge thank you to the Rams and Cedars-Sinai for recognizing our little #heartwarrior. 

We had so much fun at the game, and who doesn’t love getting to hang out with Jennifer Prince in the Rams House? 

Raph and Tonis favorite moments include meeting Rampage and the cheerleaders 😂

Go Rams 🐏

Digital Strategy, Growth & Marketing Consultant | ex IAC & Vimeo | Co-Founder @ Ladies Get Paid | Twin Mom | Congenital Heart Disease Advocate

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Subway

•Direct and lead the overall planning and strategy for meetings and events, including bi-annual convention, conferences and business meetings.
•Manage pre, on-site and post event logistics and vendors, including site selection, lodging, catering, audio visual, hospitality events, trade show and more.
•Oversee budget and expense reconciliation, ensuring meetings and events are executed appropriately.
•Work with vendors to deliver exceptional event food and beverage, décor and entertainment.
•Manage and mentor team members to learn, grow and contribute to a high-performing team.

Director, Meetings & Events

Rural Community Assistance Partnership Incorporated (RCAP)

• Directed the overall planning and strategy for live and virtual meetings and events
• Implemented best practices and developed planning standards, policies, and procedures
• Managed site selection and vendor contract negotiations
• Budget development and management of all event expenditures 
• Led post-event analysis to determine outcomes, take-away actions and best practices, nearly all of which were adopted for future events

Senior Meetings & Events Planner

Meetings/Events Professional

•	Clients included Fonteva, Fathom Events, The Woodrow Wilson International Center for Scholars, JTGrey Unlimited, PRI Healthcare, Harbinger, Haymarket Medical Education, and Top Practices
•	Directed, managed and made decisions on all aspects of planning, marketing, logistics, site management and meeting implementation
•	Adhered to deadlines/timelines with high attention to detail and motivated others related to timelines
•	Prepared and managed budgets in excess of $100,000
•	Negotiated and managed multiple vendor contracts, including photographer, graphic designer, printer, caterers and audio-visual production
•	Supervised direct reports

Consultant

International Baccalaureate

•	Oversaw the conference program production in collaboration with the language services team and external vendors
•	Produced the conference mobile app including project managing the content and branding in collaboration with the IB designer and language services
•	Worked closely with the marketing team on the development of event marketing initiatives
•	Managed all regional workshop and conference branding and collateral
•	Responsible for the organization of multiple district workshops by managing all aspects of logistical planning to ensure the events ran smoothly and efficiently
•	Executed comprehensive communication plans articulating expectations, logistics, deadlines to workshop leaders and field reps to ensure successful events
•	Adhered to established budgets to ensure best value and compliance with financial guidelines 
•	Managed compliance of contract terms and procurement process

Conference and Events Promotions Contractor

Financial Services Institute

•	Responsible for the overall planning, organization, development, and implementation of all logistical arrangements for all FSI events 
•	Managed the RFP procurement process and hotel and vendor contract negotiations
•	Assisted in budget development and oversaw tracking and reconciliation of all event expenditures to stay within or below budget
•	Led post-event analysis to determine outcomes, take-away actions and best practices, nearly all of which were adopted for future events

Meetings Manager

American Express Global Business Travel

•	Extended and enhanced customer prospecting and development
•	Partnered with third party suppliers to arrange for their services
•	Developed strategic partnerships with multiple contacts within supplier organizations

Sourcing Sales Executive

ConferenceDirect

•	Extended and enhanced customer prospecting and development
•	Sourced guestrooms and meeting space for clients
•	Provided clients with comprehensive site and proposal analysis, including site selection
•	Initiated and provided site inspection coordination and contract negotiation for clients
•	Provided conference management services including registration and on-site execution

Global Account Executive

International Dairy Foods Association (IDFA)

•	Developed, managed and reconciled $2.2 million department budget and managed all aspects of events including marketing, site selection, contract negotiation, planning and on-site execution
•	Increased net revenue for Dairy Forum and International Sweetener Colloquium an average of 46% by revamping the sponsorship program and growing attendance
•	Recruited, trained, supervised, coached and developed coordinator and registrar

Vice President, Meetings & Educational Services

Dynamic event strategist with diverse experience managing large conventions and conference programs with over 2,000 participants, virtual events, special events and high-end executive meetings. Effective manager of departments and staff. Extensive experience in project management and decision making. Consistently achieve strategic goals. Exceptional verbal and written communication skills.  A self-starter who thrives in high pressure, fast-paced, dynamic environments with a proven track record of efficient multitasking, attention to detail, and gaining the confidence of stakeholders. 

Specialties: Event Planning, Project Management, Logistics Planning and On-Site Delivery, Vendor Management, Registration Creation & Management, Hotel/Venue Site Selection, Contract Negotiation, Budget Creation & Management

taplio

The Battle

Ashley Louise

Diana Carmenates, CMP, CAE

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The Battle

Ashley Louise

Diana Carmenates, CMP, CAE

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashley Louise's LinkedIn Performance

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