💰CEO of Ladies Get Paid I Entrepreneur | Former IAC & Vimeo

I bootstrapped my first company, Ladies Get Paid, from nothing to 50k members and 7 figures. I've spent 15 years working across Vimeo, IAC, and with brands like Microsoft, Nike, Google, and Meta. My work has been featured in the NYT, WSJ, and Good Morning America, and recognized by the White House.

Now I do marketing for B2B companies that need someone to jump in, figure it out, and get it done. Strategy and execution, without the headcount or the hand holding. I've run my own company, so I know the value of your time, and how to help best.

I help you define what makes you different, develop your positioning, create content that generates leads, fix your website so it converts, and I can even build your profile as a founder.

I'm an AI Forward marketer. I built a system that encodes 15 years of expertise—frameworks, audience psychology, what actually works—and applies it at scale to every client.Before I write a single word of strategy, the system has already processed your audience, your competitive landscape, and the market narratives that shape how people see you. Then it runs that against proven frameworks to surface the right message, the right tactic, the right angle. The system gets better with every engagement, and you benefit from everything that came before you.

AI handles the volume. Experience tells me what matters. The system compounds both.

DM me or book a 30 minute call to figure out what you need and whether I can help: https://calendly.com/ashleyllouise

Ashley Louise

Subway

•Direct and lead the overall planning and strategy for meetings and events, including bi-annual convention, conferences and business meetings.
•Manage pre, on-site and post event logistics and vendors, including site selection, lodging, catering, audio visual, hospitality events, trade show and more.
•Oversee budget and expense reconciliation, ensuring meetings and events are executed appropriately.
•Work with vendors to deliver exceptional event food and beverage, décor and entertainment.
•Manage and mentor team members to learn, grow and contribute to a high-performing team.

Director, Meetings & Events

Rural Community Assistance Partnership Incorporated (RCAP)

• Directed the overall planning and strategy for live and virtual meetings and events
• Implemented best practices and developed planning standards, policies, and procedures
• Managed site selection and vendor contract negotiations
• Budget development and management of all event expenditures 
• Led post-event analysis to determine outcomes, take-away actions and best practices, nearly all of which were adopted for future events

Senior Meetings & Events Planner

Meetings/Events Professional

•	Clients included Fonteva, Fathom Events, The Woodrow Wilson International Center for Scholars, JTGrey Unlimited, PRI Healthcare, Harbinger, Haymarket Medical Education, and Top Practices
•	Directed, managed and made decisions on all aspects of planning, marketing, logistics, site management and meeting implementation
•	Adhered to deadlines/timelines with high attention to detail and motivated others related to timelines
•	Prepared and managed budgets in excess of $100,000
•	Negotiated and managed multiple vendor contracts, including photographer, graphic designer, printer, caterers and audio-visual production
•	Supervised direct reports

Consultant

International Baccalaureate

•	Oversaw the conference program production in collaboration with the language services team and external vendors
•	Produced the conference mobile app including project managing the content and branding in collaboration with the IB designer and language services
•	Worked closely with the marketing team on the development of event marketing initiatives
•	Managed all regional workshop and conference branding and collateral
•	Responsible for the organization of multiple district workshops by managing all aspects of logistical planning to ensure the events ran smoothly and efficiently
•	Executed comprehensive communication plans articulating expectations, logistics, deadlines to workshop leaders and field reps to ensure successful events
•	Adhered to established budgets to ensure best value and compliance with financial guidelines 
•	Managed compliance of contract terms and procurement process

Conference and Events Promotions Contractor

Financial Services Institute

•	Responsible for the overall planning, organization, development, and implementation of all logistical arrangements for all FSI events 
•	Managed the RFP procurement process and hotel and vendor contract negotiations
•	Assisted in budget development and oversaw tracking and reconciliation of all event expenditures to stay within or below budget
•	Led post-event analysis to determine outcomes, take-away actions and best practices, nearly all of which were adopted for future events

Meetings Manager

American Express Global Business Travel

•	Extended and enhanced customer prospecting and development
•	Partnered with third party suppliers to arrange for their services
•	Developed strategic partnerships with multiple contacts within supplier organizations

Sourcing Sales Executive

ConferenceDirect

•	Extended and enhanced customer prospecting and development
•	Sourced guestrooms and meeting space for clients
•	Provided clients with comprehensive site and proposal analysis, including site selection
•	Initiated and provided site inspection coordination and contract negotiation for clients
•	Provided conference management services including registration and on-site execution

Global Account Executive

International Dairy Foods Association (IDFA)

•	Developed, managed and reconciled $2.2 million department budget and managed all aspects of events including marketing, site selection, contract negotiation, planning and on-site execution
•	Increased net revenue for Dairy Forum and International Sweetener Colloquium an average of 46% by revamping the sponsorship program and growing attendance
•	Recruited, trained, supervised, coached and developed coordinator and registrar

Vice President, Meetings & Educational Services

Dynamic event strategist with diverse experience managing large conventions and conference programs with over 2,000 participants, virtual events, special events and high-end executive meetings. Effective manager of departments and staff. Extensive experience in project management and decision making. Consistently achieve strategic goals. Exceptional verbal and written communication skills.  A self-starter who thrives in high pressure, fast-paced, dynamic environments with a proven track record of efficient multitasking, attention to detail, and gaining the confidence of stakeholders. 

Specialties: Event Planning, Project Management, Logistics Planning and On-Site Delivery, Vendor Management, Registration Creation & Management, Hotel/Venue Site Selection, Contract Negotiation, Budget Creation & Management

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The Battle

Ashley Louise

Diana Carmenates, CMP, CAE

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