💰CEO of Ladies Get Paid I Entrepreneur | Former IAC & Vimeo

I bootstrapped my first company, Ladies Get Paid, from nothing to 50k members and 7 figures. I've spent 15 years working across Vimeo, IAC, and with brands like Microsoft, Nike, Google, and Meta. My work has been featured in the NYT, WSJ, and Good Morning America, and recognized by the White House.

Now I do marketing for B2B companies that need someone to jump in, figure it out, and get it done. Strategy and execution, without the headcount or the hand holding. I've run my own company, so I know the value of your time, and how to help best.

I help you define what makes you different, develop your positioning, create content that generates leads, fix your website so it converts, and I can even build your profile as a founder.

I'm an AI Forward marketer. I built a system that encodes 15 years of expertise—frameworks, audience psychology, what actually works—and applies it at scale to every client.Before I write a single word of strategy, the system has already processed your audience, your competitive landscape, and the market narratives that shape how people see you. Then it runs that against proven frameworks to surface the right message, the right tactic, the right angle. The system gets better with every engagement, and you benefit from everything that came before you.

AI handles the volume. Experience tells me what matters. The system compounds both.

DM me or book a 30 minute call to figure out what you need and whether I can help: https://calendly.com/ashleyllouise

Ashley Louise

Industrious

Member Experience Associate

• Increased NPS from 69 to 85 in one quarter by implementing process improvements
• Improved MX review scores quarter over quarter through consistent attention to detail
• Regularly managed multiple locations solo (Century City, Playa Suites, West Hollywood)
• Averaged 45% lead conversion rate for booked tours while covering locations solo
• Communicated proactively on facility issues to avoid disruptions in service
• Owned walk-in tours and completed sales hand-offs to support the local sales team
• Increased team efficiency by improving inventory management for multiple locations
• Built relationships with a community of 450+ members across 3 locations

By Katy Palmer LLC

I delivered research, led content marketing, and managed content operations for creative agencies and studios. A few results:

• Implemented operational improvements for 20+ B2B and DTC brands
• Increased project efficiency by establishing a database for a 4-person research team
• Created pitch materials that landed an entertainment client 2 cable spinoff shows 
• Authored an SEO-based blog article that became a top 5 source of traffic for a digital publishing client
• Managed multiple projects simultaneously to produce publish-ready deliverables

I work best on things with words, but my areas of expertise and passions include:
• Content editing
• Content management & strategy
• Copywriting
• Editorial & creative project management
• Podcast content writing
• Scriptwriting
• Brand naming

Clients include American Electric Power, Citizen Pictures, Concept3D, Fantastic Sams, Inboxlab, Lava Soap, Levels Health, MapQuest, Monograph, Nest Bedding, Nexstar Media Group Inc., Omniscient Digital, Perfy, RealPage, Scotts Miracle-Gro, Style Me Pretty, TLC, Travel Channel, and WD-40.

Content Editor

Hawke Media

• Streamlined the online production process for project managers and SMEs 
• Delivered marketing content strategy for up to 10 B2B and B2C clients ($500k+ ARR)
• Collected and presented quantitative SEO data to advise clients on content strategy
• Collaborated with clients across Australia, Canada, New Zealand, Europe, and the U.S.

TV & Commercial Production

Casting Associate Producer

Casting Assistant

Production Assistant

Verblio

• Managed 3 direct reports and 20+ contractors to deliver projects for B2B & B2C clients
• Prioritized and managed execution of SEO, Photo, Video, Editing, and Strategy services
• Worked across sales and marketing teams to scale an enterprise client by 50%
• Developed rate card structures and approved invoicing for project portfolio ($80k+ ARR)

Operations Manager, Professional Services

• Managed and grew B2B and B2C accounts 25% YoY for subscription clients 
• Organized and edited deliverables totaling 40,000 words/month for B2B and B2C clients
• Collaborated between project stakeholders & cross-functional teams
• Recruited, onboarded, trained, and managed contractors as SMEs

Account Manager, Professional Services

• Wrote monthly blogs and social copy for B2B and B2C small businesses
• Industries included Business Consulting, E-commerce, IT & Data Security, Marketing & Advertising, Photography, Retail, SEO/Content, Web Design/UX

Copy & Content Writer

Freelancers Union

Co-Founder & Community Manager (Denver Chapter)

Citizen Pictures

• Researched locations and visuals, interviewed locals, and fact-checked for travel shows
• Increased efficiency by establishing a database for a 4-person research team
• Created pitch materials for executives that resulted in 2 spinoff shows

Researcher

Dorsey Pictures

Writer's Assistant, Researcher, VO Writer

Logger/Transcriber, Post Production

Floorplan Xpress

• Improved branch reporting by training 20+ regional managers on PM software
• Performed monthly branch audits, determined internal compliance and bonus structure
• Clarified employee training statuses by organizing files, inventory, and online courses
• Coordinated new employee outreach through local career fairs and universities

Executive Assistant, Operations

Free Horizon Montessori PK-8

• Managed daily front desk operations and attendance records for 350+ students
• Resolved issues between staff, faculty, students, and parents with empathy and flexibility
• Organized and established physical filing systems to track and store admin materials
• Attended all school district meetings & assisted with organizational improvements

Administrative Assistant

• Led weekly yearbook production and design meetings for 4th-8th grade students
• Taught creative and technical photography basics to students
• Guided the layout and editing process of school yearbooks
• Assigned specific roles to suit students' strengths
• Coordinated student photographers'​ schedules with school events

Yearbook Club Coordinator

Hey! I'm Katy Palmer. Currently, I help run a coworking space called Industrious. We build communities across our nationwide network that help small businesses thrive.

Previously, I worked in entertainment casting for TV, commercials, and branded content. Past clients include ABC, NBC, TLC, Travel Channel, Bravo, Fantastic Sams, Scotts Miracle-Gro, and WD-40.

I live in Denver but call many places I've lived home, including LA. Beyond work, I enjoy live comedy and music, going to the movies, spending time with friends, dancing, neighborhood walks, slow time in nature, creating art for the hell of it, and cuddling with a good book (and a kitty). ✨

Some highlights from past projects…
• Managed the editorial process for 10 B2B and 2C brands ($500k+ ARR)
• Created pitch materials that landed a client 2 cable spinoff shows 
• Increased project efficiency by establishing a database for a 4-person research team
• Crafted strategic marketing content from 20+ podcast episodes for B2B and DTC brands
• Copyedited deliverables totaling 40,000 words/month for B2B and B2C clients
• Collaborated across channels between project stakeholders & cross-functional teams
• Recruited, onboarded, trained, and managed freelance writers and editors
• Supported clients across Australia, Canada, New Zealand, Europe, and the U.S.

taplio

The Battle

Ashley Louise

Katy Palmer

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