Fuel50

VP of Marketing

Pavilion

Pavilion is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Executive Member

Banzai

Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's journey across all marketing channels. These integrated applications include live and automated webinar promotion, live and automated webinar hosting, landing page content management, email automation, multi-channel attribution, and analytics.

Deep dives with the leaders in SaaS. This isn't a fluffy podcast. We're getting into the tangible, actionable ways you can leverage marketing to grow your business.

Check out the podcast here: https://learn.demio.com/podcast-categories/saas-breakthrough/

Host, SaaS Breakthrough Podcast

Director of Marketing

#GirlsClub

#GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit.

We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem builders. We hold true that opportunity is abundant, and a community of support and encouragement will shine a light into corners where scarcity may still exist. We celebrate trail blazers, risk takers, working moms, and every single woman in the World who listened to her little voice that said, “More” and then did just that.

#GirlsClub Mentor

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support and grow with each other.

Check out the podcast here: https://podcasts.apple.com/us/podcast/the-revenue-podcast/id1537439173

Sign up to join RevGenius here: https://vrlps.co/iLyyvJ0/cp

Marketing Host, The Revenue Podcast

Soft Robotics Inc.

- Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program.
- Consulted ~40 Channel Partners on Marketing and Business Strategy
- Planned and executed first ever Soft Robotics Partner Conference – in Ireland
- Designed downstream OKRs and KPIs
- Increased SQLs from Q4 2019 to Q1 2020 by 47.5% and from Q1 to Q2 2020 by another 2.2%

Senior Marketing Manager

- Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing.
- Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more
- Responsible for development of internal and external training, education and communications through powerpoint presentations, video, email newsletters, digital asset management and more
- Designed and implemented all processes, workflows related to marketing, lead management, channel and sales enablement
- Implemented the Gripper Guys Campaign, distinguishing a new brand for Soft Robotics - maintained a 43% average email open rate over a one year period

Manager, Marketing

- Designed and created entire Marketing Program including implementing and building multiple CMS and Marketing Automation platforms (Marketo, Hubspot and Salesforce)
- Responsible for sales and marketing operations and analytics as it related to aggressive and growing sales revenue goals.
- Ensure Sales and Marketing alignment in processes and operations spanning multiple systems

Commercial Operations Manager

- Employee #10 at Soft Robotics
- Managed a fast, start up office as well as calendar and objectives of Chief Executive Officer

Executive Assistant To Chief Executive Officer

Great Hill Partners

- Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position
- Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals
- Stayed organized, flexible, efficient and positive in a high paced environment with constant change
- Collaborated with team to ensure the highest level of customer service
- Communicated with high level executives and leadership teams with professionalism and discretion

Executive Assistant

- Maintained a busy and evolving corporate calendar of multiple meeting rooms, supporting the entire firm
- Managed catering and ordering responsibilities to ensure the highest customer service for all meetings and guests

Meeting Services Coordinator

Bad Habit Productions, Inc.

Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable.  We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community.

www.badhabitproductions.org

Assistant to the Producing Artistic Director

Company Manager

Namaste Boston (DBA Om Boston)

A registered LLC that offers marketing to local yoga studios and wellness centers through the website, newsletters and social media of Om Boston. Studios and wellness centers promote their upcoming trainings, workshops, classes and events through Om Boston, while practitioners can use Om Boston as a one stop shop to see all upcoming happenings in their area. A monthly newsletter circulates to over 1400 subscribers detailing the month's events.

Co-Founder and Owner

VP Marketing at Banzai 🔥 Marketing | Brand | Communications

Results oriented and revenue-driven marketing and business executive. Experience within a wide range of disciplines including demand generation marketing, operations and analytics, channel development and marketing, sales enablement/training/education, brand and communications, and business strategy. Very familiar with (and comfortable optimizing) platforms including: Marketo, HubSpot, Salesforce.com and more. Adds the most value when there is an opportunity to establish and cultivate crucial relationships with key internal and external stakeholders at all levels, fostering trust using emotional intelligence and business strategy expertise to deliver top quality results. Uniquely understands the challenges associated with small and start up businesses – especially as it relates to culture, leadership and business objectives. Extensive experience strategizing and consulting top level executives at businesses of all sizes. Highly experienced (and excited about) building marketing function from 0-1.

CORE BUSINESS SKILLS:
-Effective Marketing for Startups
-Sales Enablement
-Marketing Plan Development
-Strong Problem Solving and High Emotional Intelligence
-Marketing Automation Optimization and Implementation
-Inbound and Content Management
-Tradeshow and Event Management
-Channel Marketing
-Implementing and Onboarding New GTM Channels
-Marketing Strategy
-Setting Up New Channels with Cross Functional Team Members
-Using Data to Drive Objectives and Key Results
-Effective Communication and Public Speaking
-Leading with Empathy
-Designing Content that Addresses Challenges
-Identifying Barriers and Solving For Them

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