Fuel50

VP of Marketing

Pavilion

Pavilion is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Executive Member

Banzai

Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's journey across all marketing channels. These integrated applications include live and automated webinar promotion, live and automated webinar hosting, landing page content management, email automation, multi-channel attribution, and analytics.

Deep dives with the leaders in SaaS. This isn't a fluffy podcast. We're getting into the tangible, actionable ways you can leverage marketing to grow your business.

Check out the podcast here: https://learn.demio.com/podcast-categories/saas-breakthrough/

Host, SaaS Breakthrough Podcast

Director of Marketing

#GirlsClub

#GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit.

We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem builders. We hold true that opportunity is abundant, and a community of support and encouragement will shine a light into corners where scarcity may still exist. We celebrate trail blazers, risk takers, working moms, and every single woman in the World who listened to her little voice that said, “More” and then did just that.

#GirlsClub Mentor

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support and grow with each other.

Check out the podcast here: https://podcasts.apple.com/us/podcast/the-revenue-podcast/id1537439173

Sign up to join RevGenius here: https://vrlps.co/iLyyvJ0/cp

Marketing Host, The Revenue Podcast

Soft Robotics Inc.

- Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program.
- Consulted ~40 Channel Partners on Marketing and Business Strategy
- Planned and executed first ever Soft Robotics Partner Conference – in Ireland
- Designed downstream OKRs and KPIs
- Increased SQLs from Q4 2019 to Q1 2020 by 47.5% and from Q1 to Q2 2020 by another 2.2%

Senior Marketing Manager

- Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing.
- Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more
- Responsible for development of internal and external training, education and communications through powerpoint presentations, video, email newsletters, digital asset management and more
- Designed and implemented all processes, workflows related to marketing, lead management, channel and sales enablement
- Implemented the Gripper Guys Campaign, distinguishing a new brand for Soft Robotics - maintained a 43% average email open rate over a one year period

Manager, Marketing

- Designed and created entire Marketing Program including implementing and building multiple CMS and Marketing Automation platforms (Marketo, Hubspot and Salesforce)
- Responsible for sales and marketing operations and analytics as it related to aggressive and growing sales revenue goals.
- Ensure Sales and Marketing alignment in processes and operations spanning multiple systems

Commercial Operations Manager

- Employee #10 at Soft Robotics
- Managed a fast, start up office as well as calendar and objectives of Chief Executive Officer

Executive Assistant To Chief Executive Officer

Great Hill Partners

- Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position
- Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals
- Stayed organized, flexible, efficient and positive in a high paced environment with constant change
- Collaborated with team to ensure the highest level of customer service
- Communicated with high level executives and leadership teams with professionalism and discretion

Executive Assistant

- Maintained a busy and evolving corporate calendar of multiple meeting rooms, supporting the entire firm
- Managed catering and ordering responsibilities to ensure the highest customer service for all meetings and guests

Meeting Services Coordinator

Bad Habit Productions, Inc.

Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable.  We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community.

www.badhabitproductions.org

Assistant to the Producing Artistic Director

Company Manager

Namaste Boston (DBA Om Boston)

A registered LLC that offers marketing to local yoga studios and wellness centers through the website, newsletters and social media of Om Boston. Studios and wellness centers promote their upcoming trainings, workshops, classes and events through Om Boston, while practitioners can use Om Boston as a one stop shop to see all upcoming happenings in their area. A monthly newsletter circulates to over 1400 subscribers detailing the month's events.

Co-Founder and Owner

VP Marketing at Banzai 🔥 Marketing | Brand | Communications

Results oriented and revenue-driven marketing and business executive. Experience within a wide range of disciplines including demand generation marketing, operations and analytics, channel development and marketing, sales enablement/training/education, brand and communications, and business strategy. Very familiar with (and comfortable optimizing) platforms including: Marketo, HubSpot, Salesforce.com and more. Adds the most value when there is an opportunity to establish and cultivate crucial relationships with key internal and external stakeholders at all levels, fostering trust using emotional intelligence and business strategy expertise to deliver top quality results. Uniquely understands the challenges associated with small and start up businesses – especially as it relates to culture, leadership and business objectives. Extensive experience strategizing and consulting top level executives at businesses of all sizes. Highly experienced (and excited about) building marketing function from 0-1.

CORE BUSINESS SKILLS:
-Effective Marketing for Startups
-Sales Enablement
-Marketing Plan Development
-Strong Problem Solving and High Emotional Intelligence
-Marketing Automation Optimization and Implementation
-Inbound and Content Management
-Tradeshow and Event Management
-Channel Marketing
-Implementing and Onboarding New GTM Channels
-Marketing Strategy
-Setting Up New Channels with Cross Functional Team Members
-Using Data to Drive Objectives and Key Results
-Effective Communication and Public Speaking
-Leading with Empathy
-Designing Content that Addresses Challenges
-Identifying Barriers and Solving For Them

Ashley Levesque

Ottavio Dattolo

Cresta

Senior Demand Generation Manager 

Salesloft

As a Senior Revenue Marketing Manager at Salesloft, I orchestrate comprehensive digital lifecycle journeys. From targeted paid acquisition to strategic email nurtures and engaging conversational marketing playbooks, I optimize each touchpoint. 

In this position, I am responsible for collaborating with content, design, web, operations, and product marketing, to ensure that our campaigns provide timely, valuable insights that inspire action in our potential customers and existing clients, greatly boosting pipeline and revenue.

Senior Revenue Marketing Manager

Drift

**Acquired by Salesloft February 2024**

As the Senior Global Demand Generation Manager at Drift, I get to wear a lot of hats and work on exciting marketing campaigns that attract new customers.

On any given day, you might find me brainstorming creative ways to promote our brand, forecasting campaign results, wrangling deadlines, analyzing data to see what's working, and rallying our talented marketing crew to collaborate on killer content.

I regularly team up with our digital, content, events, sales, partnerships, and account-based marketing groups to craft omni-channel experiences that really resonate with our audience.

Other times, you can catch me developing account-based strategies, producing webinars, planning events, writing compelling copy, coming up with new product ideas, and forging partnerships.

Senior Global Demand Generation Manager 

As a Demand Generation Manager at Drift, I am responsible for creating integrated marketing campaigns that help create awareness, promote the brand, and generate pipeline and revenue for the business. 

This includes planning, forecasting, setting deadlines, reporting on the success of campaigns, and working cross-departmentally with our digital, content, events, demand generation, sales, partnerships, account-based marketing, and project management teams to create detailed marketing programs that create meaningful omni-channel experiences for our target audience.

Additional duties you can find me doing are Account-Based Strategy, 3rd Party Webinar Management, Event Planning, Copywriting, Product Innovation and Development, Partnerships, and Reporting.

Integrated Marketing Manager

Terminus

Own and manage all parts of the Terminus ABM Platform (Terminus Ad Experiences, Terminus Email Experiences, Terminus Chat Experiences, Terminus Web Experiences, Terminus Data Studio, Terminus Measurement Studio) across our 1:1, 1:few, 1:many, and expansion strategies. 

Create and execute full-funnel omnichannel ABM campaigns that consist of custom lists built in Terminus Data Studio, advertising, direct mail (Sendoso), virtual events, sales outreach/sequencing, and measured in Terminus Measurement Studio.

Proactively develop and design advertising and advertising copy to support the Terminus Account-Based Advertising strategy.

Manage all top-of-funnel Terminus webinars, landing pages, emails, and deck creation.

Actively own and manage Terminus Chat and work with the Terminus Chat team to continuously innovate the product. 

Work with a team that supports all Demand Generation efforts. 

Manage and own Outreach and work with our internal Sales teams to identify gaps in our sales messaging.

Own the relationship between Marketing and the Account Development team to develop new messaging, reports, and strategies for their success.

Support the Inbound ADR team with sequences, templates, and new chat flows to help them convert inbound interest.

Account-Based Marketing Manager

Sigstr

**Acquired by Terminus: Account-Based Marketing December 2019**

Responsible for outbound prospecting and daily KPI's that included cold calling, emails, meetings scheduled, and strategic outreach. 

Pioneered new sales development techniques for our organization that were adopted and implemented team-wide. Such as engagement tracking, targeting, copywriting, data analysis and live website tracking.

Consistently exceeded daily, weekly, and monthly metrics working to be a consistent top performer in the company which led to an exceeded pipeline generation quota of 117% in 2019. 

Assisted the marketing team with various projects to develop new skills in marketing. For example, event execution strategy, creating nurture email campaigns, the conceptualization of custom landing pages, and developed new conversational marketing workflows via Drift.

Senior Sales Development Representative

Sales Development Representative

Ecolab

Directed customer communication and problem solving by managing customer concerns, requests, and general program inquiries. 

Provided initial set up and maintenance of customer programs through Salesforce, database set up, and project management.

Created and presented industry leading data driven business reviews geared towards customer solutions and recommendations.

Account Specialist

Joliet Slammers Professional Baseball Club

Right-Handed Relief Pitcher for the 2018 Frontier League Champions.

Professional Baseball Player

Butler University

Responsible for the Marketing and Communications for the Butler University baseball team.

Spearheaded the creation of graphic content and the development of promotional material. 

Managed game operations, youth outreach, social media, field marketing, event management and planning. 

Increased the total number of Twitter followers by 1,022 followers in 6 months.  

Promoted and executed a fundraising event that resulted in a 200% financial increase in net funds raised from the year prior.

Butler Sports Marketing and Communications Intern

Senior Global Demand Generation Manager at Drift ⚡️

Hi there! My name is Ottavio but everyone calls me Tav. I am a passionate marketer who thrives on creating fresh and innovative ideas. I specialize in Demand Generation, Campaign Planning, and ABM, and I'm always looking for new challenges to take on.

I believe in pushing boundaries and thinking outside the box, and I encourage others to do the same. When I'm not working, you can find me staying active or spending quality time with my lovely wife, son, and our adorable Miniature Golden Doodle, Ellie.

I'm always interested in meeting new people and making meaningful connections, so please don't hesitate to reach out! Whether you want to chat over coffee or just say hello, I would be delighted to hear from you.

taplio

The Battle

Ashley Levesque

Ottavio Dattolo

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